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FEB•17•12
DOUBLE TAKEA wet and muddy Calgary
photographer has uslooking at puddles—and
our city—with fresh eyes.
A PHOTO ESSAY BY JOEY PODLUBNY
fun listings MAY • 07 • 10
More Fun Inside: Expanding Upon theWii Fit Mii+ Looking Down on Calgary’s Most Tweetable Corner+ Salivating About the Great Outdoors
Pre��������e���elYo, Mommas-to-Be!
Put down those onion
rings and bite into a sweet,
juicy pear instead. Here’s a
taste of APrON, a ground-
breaking study of pregnant
women in Alberta designed
to determine just howmuch
what you eat matters when
you’re eating for two.
by �������Moore
June • 25 • 10
Learning how to love being yourselfone decade, one dress, one decision,
one dream at a time.
BY SHELLEY YOUNGBLUT
ILLUSTRATIONS BY LAUREN TAMAKI
More Fun Inside: A Suitcase with Legs + A Lone (Former) Eagle Comes to Town + The $100 Film Fest Stretches a Buck
fun listingsConnect to your city at
MAR • 02 • 12
A pointed look at Calgary’s sous-
chefs, New Mexico’s chili-based
cuisine, kitchen porn and
one man’s hefty obsession
with cast-iron cookware.
The Great Big
FoodIssue
More Fun Inside:Wrapping Up London on Macleod Trail+ Experimenting with Prosciutto + Blasting off from ATP’s playRites Festival
super-sized summer issue
C H I N A T W NAfter a century of hard work, hardluck and hard-won victories, China-town is a fascinating area to exploreas it moves out of the past and intothe future in the heart of the city.
WORDS BY TYEE BRIDGE
PHOTOS BY GEORGE WEBBER
JULY 2010
An Insider’s Pass to BanffNational Park’s Big BirthdayThe history of Canada’s first—and, darewe say, best—national park as seen throughthe passion of an avid collector.
Chow Down Around TownA citywide list of pancake breakfasts, alongwith an introduction to the Stampede’s topchef and a taste of the yummiest midway-inspired treat.
Here Comes the Bride HairHow NOT to have a mane meltdown on yourvery special day. (Hint: no cascading curls.)
A Playful Rugrat Survival KitToys guaranteed to eliminate all traces ofthe summer blahs, come rain or shine.
e
READY, SET, STAMPEDE! Your Day-by-Day Rundown of Events & Attractions
fun listings AUGUST • 20 • 10
More Fun Inside: Good Old Hockey Songs Live Here+Our Indoor Aurora Borealis + Why You Shouldn’t Buy Hurley’s Camaro from Lost
CAN YOUHAVE A
MID-LIFECRISIS ON ABICYCLE?
Is your youth passing you by?Instead of trying to beat the
clock behind the wheelof a cherry-red cliché,try aging assertivelyon two wheels.
byBruceW
eir
More Fun Inside: An All-You-Can-See Buffet of Photography + “Flower of Milk” Blooms in Town + Drinking in Pinot Noir Pretension
fun listingsConnect to your city at
JAN • 27 • 12
THEMINNOW&THEWHALE
Calgary Operahas a rep for being smallbut innovative, whichhelped it reel in abig one: Moby-Dick
A Photo Essay byBrent Mykytyshyn
rate card 2012-13
relevant. resonant. relentlessly local.
More Fun Inside: Get Called on the Carpet with CIFF + There’s a Backpack for Everyone + Going Round and Round in McKenzieTowne
fun listingsConnect to your city at
SEP • 21 • 12
Out-of-the-Box Style
Lawyer by day, punk-band member by night.Meet five Calgarianswho work in “straight”professions but refuseto hew to conventionaldress codes.
By Rita Sirignano
Navigate Your Way: Theatre+ Classical+ Choral + Opera+ Concerts+ Comedy + Dance+ Art+ Literary+ Film
Connect to your city at
SEP • 07 • 12
Jungle
Everything you
need to navigate
the dense, lush
terrain of the
Calgary arts scene.
8th Annual Fall Arts Guide
Out There!
It’s a
fun listings MONTH • ## • 09
scalgary heraldExclusively in
the
More Fun Inside:Wrapping Up London on Macleod Trail+ Experimenting with Prosciutto+ Blasting off from ATP’s playRites Festival
fun listings MARCH • 19 • 10
scalgary heraldExclusively in
the
More Fun Inside: Rebecca Northan, Queen of the Blind Date+ Walker McKinley, King of Calgary Restaurant Design
knock, knockwho’s there?
Built in 1911, the Moxam and
Congress buildings were the
pinnacle of modern boomtown
architecture. A century later, a
vibrant community of Calgarians
calls the 35 apartments home.
A PHOTO ESSAY BY HEATHER SAITZ
Connect to your city at
fun listingsSuper Summer-Size
JUL • 06 • 12 to AUG • 02 • 12
More Fun Inside: Snoop Dogg and Neil Diamond Go Mano a Mano+ A Kegger for the Kiddies+ The Neurotic Stampeder
Carny life,once grittyand even alittle seedy,has beensanitized andcorporatized.
Swerve’s take on the ‘Pede,
from the original food trucks
and the first official Stampede
photographer to Prairie-girl pretty.
searchable event listings. delicious eats + drinks.
in print With over 135 nominations, Swerve has won 63 national, international and
regional magazine awards. 42% of Calgarians surveyed read a copy of Swerve
in the past month, and 23% in the past week. 77% of Swerve readers surveyed
have household income of $75K+ per year, and 55% earn over $100K.
key upcoMing issues Feb. 8: MODERN LOVE Despite all our gadgets, love still suffers in communication breakdowns • Valentine’s Day Advertising Gift Guide
March 1: THE CALGARY EATS COMPANION
april 12: THE WEDDING ISSUE When tying the knot threatens to unravel you, it’s time to step back. Tips for staying sane on the big day.
May 3: SPRING FASHION • Mother’s Day Advertising Gift Guide
May 17: 8th ANNUAL SUMMER FESTIVALS GUIDE
July 5: SUPER-SIZED SUMMER ISSUE (featuring Calgary Stampede listings and coverage)
septeMber 6: 8th ANNUAL FALL ARTS GUIDE
deceMber 6: HOLIDAY GIFT GUIDE
Unique Swerve Opportunities advertising spotlightUse Swervertorials to launch new stores or highlight special events, product offerings or staff expertise.
investMent: $3,500 (includes interview and original photography, as well as a half-page ad).
insertsCustomized messaging on our best stock stitched into Swerve. Opportunity to print additional copies for distribution.
three unique insert positions available per issue:
centre stitch: $12,900* (4 gloss pages stitched into the centre of Swerve)
gateFold: $14,900* (3-inch gloss gatefold flap adjacent to the inside frontcover, attached to a 4-panel fold out insert adjacent to inside back cover)
outserts: $9,500* (4 gloss pages, 51/2 x 81/2, stitched to the outside cover).
* Electronic files supplied by client; all special requests will be quoted separately.
Firm quotation for 30 days except paper pricing and/or availability.
Welcome to telus sparkJulie Bowen, Vice President of Content
t
Advertising Spotlight
Chris Tsang at THE NEW SCIENCE CENTRE
I DISCOVERED MY MAD
DJ SKILLS BY LAYING
DOWN SOME SERIOUS
PRECIPITATION BEATS.
DISCOVER HOW AMAZING YOU AREOpen Oct 29 | SparkScience.ca
Britannia Plaza Katie Pearlman, owner of Pacey’s...real-life clothes
l
britanniaplaza.com
UNIQUE shopping ... CLASSIC service
Elbow Drive & 49th Avenue SW
PLENTY of FREE PARKING
britanniaplaza
UNIQUE shopping ... CL
PLENT
UU QU Q ooU I U hU U hI hIQN UUEE sU shUN s
ln aaaa ab a pn apn ppa iapa
NTTNT
STORE HOURS | MONDAY-FRIDAY 9:30am-5:30pm | SATURDAY 9:30am-5:00pm | OPEN SUNDAY *
Britannia Plaza welcomes our newest members
Advertising Spotlight
ground PhotograPhy Bygeorge WeBBer
PhotograPhy By
A former coal-mining town is slowly being settled by Calgary artists and artisans lured by the beauty of the Badlands, a like-minded community—and the prospect of finding an affordable piece of real estate. by Valerie Berenyi
searchable event listings. delicious eats + drinks. desirable Finds. engaging conversations. unique art + stories
online Calgary’s most read magazine is now the city’s most talked-about website and
it’s linked to the Calgary Herald, the busiest website in town. The conversa-
tions Swerve starts in print are continued online, and then there are Calgary’s
most comprehensive event listings in an easy-to-search format.
fresh new look + easier to use + more great content
relevant. resonant. relentlessly local since 2004.
swerve rates & sizes
description booking size columns x lines
actual sizewidth x height
actual sizepicas
1 - 12xFrequency
13 - 25x Frequency
26x plus Frequency
Full Page with bleed* 6 x 161 11.25” x 11.5” 67p6 x 69p $5,385 $4,040 $3,230
2/3 Pg Vertical 4 x 147 6.708” x 10.5” 40p3 x 63p 3,770 2,825 2,260
1/2 Pg Vertical 3 x 147 5.0” x 10.5” 30p x 63p 3,230 2,425 1,940
1/2 Pg Horizontal 6 x 72 10.125” x 5.14” 60p9 x 30p10.3 3,230 2,425 1,940
1/3 Pg Vertical 2 x 147 3.292” x 10.5” 19p9 x 63p 2,695 2,020 1,615
1/4 Pg Square 3 x 72 5.0” x 5.14” 30p x 30p10.3 1,885 1,415 1,130
Inside Banner 6 x 30 10.125” x 2.139” 60p9 x 12p10 1,615 1,210 970
Gang Banners 4 x 45 6.71” x 3.21” 40p3 x 19p3.4 1,240 930 745
Mini Block 2 x 49 3.3” x 3.46” 21p x 19p9 915 685 550
OBC*(full page w/bleed only)
6 x 161 11.25” x 11.5” 67p6 x 69p 7,000 5,250 4,200
IFC/IBC/Gloss pages*(full page w/bleed only)
6 x 161 11.25” x 11.5” 67p6 x 69p 6,465 4,845 3,880
swerve Frequency rates all rates include Full colour
*all full page ads to bleed only• OBC - Outside Back Cover Full page only• IFC or IBC - Inside Front or Inside Back Cover full pages only• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p)• Full bleed dimensions: 11.25” x 11.5” (67p6 x 69p)• The live text/image area is 10.125” x 10.5” (60p9 x 63p) • Full-page ads without bleed should be built to the live text/image area• Swerve columns are not the same width as ROP columns
all rates are non-commissionable (net). For commissionable ratesgross up by 17.65%. rates are subject to change without notice.
cover inside
Stock Gloss: 60lb. heat set 44.4 lb. EBrite
Photo resolution/scans: 300 dpi 300 dpi
Separation set–up: 320% TID-75% Max black-GCR 240% TID-85% Max black-GCR
Screen: 25 Micron Stochastic 25 Micron Stochastic
Dot Gain: 10% Gain 20% Gain
Supplied Material: Either CMYK or RGB Either CMYK or RGB
booking deadline Wednesday 5 p.m., 7 business days prior to publication.
print ready deadlineFriday 12 Noon, 5 business days prior to publication.Swerve reserves the right to review all advertisements prior to publication.
calgaryherald.comTo provide additional reach to advertisers, all display Swerve advertising will be posted within our online shopping website (some exclusions apply).
More Fun Inside: Christopher Hunt ReprisesWhen That I Was + Pack Up a Festival Survival Kit+ Tackling Women’s Football
Each of the
140 EVENTSorbiting our city thisSpring, Summer &Fall is a world untoitself. Interplanetarytravel, anyone?
fun listingsConnect to your city at
MAY • 18 • 12
GUIDE
2012
FESTIV
AL
