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TV
24 networks nationwide 43 million viewable households
�e Asahi Shimbun is celebrating its 140th anniversary on January 25th, 2019. With reputation as one of the nation’s premier newspaper since �rst publication in 1879, we now aim to evolve into a comprehensive media business centered on journalism that provides information and services to enrich our lives.
Combining the strengths and expertise of group media such as newspaper, magazine, television, digital, and event organization, we bring higher synergistic e�ect to promotion and advertisement strategies. �e Asahi Shimbun’s excellence in reaching the in�uential market segments o�ers the marketing solution to advance your goals.
OVERVIEW
Source: “Specific Occupation Demographic Survey” The Asahi Shimbun Company
Features of �e Asahi ShimbunThe Asahi Shimbun Company Triple Crown Winner in 2018 NSK Award !In 2018, we recieved three award of excellence on the Japan Newspaper Publishers & Editors Association Award, the most prestigious prize in Japanese journalism. • Editorial Division: Report on falsification of official documents in the Ministry of Finance•Technical Division: Real time audience analysis system “Inhouse tool for Analyzing and Reporting Users’ Activities”• Newspaper Advertising Award: Asahi Shimbun SDGs Project
Tokyo 2020 Olympic and Paralympic Games Official PartnerGlobal Networks and Partnerships• 320 offices including 36 overseas bureaus• Alliances with The New York Times (US) and The Dong-A Ilbo (South Korea, )• Collaborates with The Huffington Post as a partner company in Japan
Participation in Global Movements and Organizations as Japan’s Representative• Partnership with International Consortium of Investigate Journalists (ICIJ) The only newspaper in Japan to partner with ICIJ since 2012. We engaged in the Pulitzer winning the Panama Papers investigation in 2016.• Participation in the UN Global Compact As the first Japanese media company, we began participating the UN Global Compact in 2004 to fulfill our two responsibilities: as a media institution in journalism and a corporate citizen.
[The Choice by Opinion Leaders: Subscription rate by Occupation]
Member of parliament (2015) University president (2013) Medical doctor (2013)
Deputy Director or higherat Ministry of Internal Affairsand Communications (2013)
Editor ofWomen’s Magazine (2013)
Deputy Director or higherat Ministry of Economy,Trade and Industry (2010)
(n=56) (n=175) (n=243)
(n=74) (n=194) (n=104)
0 10 20 30 40 50 60
0 10 20 30 40 50 0 10 20 30 40 50 0 10 20 30 40 50
0 10 20 30 40 50 0 10 20 30 40 50
AsahiYomiuriNikkei
AsahiYomiuriNikkei
AsahiYomiuriNikkei
AsahiYomiuriNikkei
AsahiYomiuriNikkei
AsahiYomiuriNikkei
27.3%
22.7%
34.0%
40.0%16.0%
27.4%
53.6%48.2%
48.2%
26.3%
21.4%
30.9%
33.8%23.0%
24.3% 9.6%
26.0%7.7%
01 02DIGITAL
MAGAZINE
[Asahi Shimbun Group Media Power]
Working and Parenting
124 thousand copies 75 thousand copies
National High School Baseball Championship
EVENT
Asahi Shimbun (Japanese Daily)6 million
Weekend supplementon tips to lifestyle
Monthly supplementon global concerns
200,000 copies
83 thousand copies
85 thousand copies
53 thousand copies
NEWSPAPER
Overview .................................................................... 01The Asahi Shimbun .................................................... 03be (Weekend Supplement)......................................... 07T JAPAN ..................................................................... 08
Area-focused Supplement & Panorama..................... 09Shukan Asahi & AERA................................................ 10The Asahi Shimbun Digital ..........................................11Overseas office & Representatives ............................ 21
RATE BOOK 2019
SPECIFICATIONS1. Booking deadlines [Black & white] 2 weeks prior [Color] 4 weeks prior2. Cancellation deadline 2 weeks prior. We reserve the right to charge the full amount as agreed after the cancellation deadline. Cancellation after the deadline will not be accepted.3. Material deadline Sent to Tokyo Head Office 5 business days prior
Above schedule is subject to change.
Source: “Comprehensive National Newspaper Survey(J-READ)”, October 2017, Video Research Ltd.
2019 PUBLISHING SCHEDULEEach edition will be issued on the following schedule.
Morning edition +Evening edition
DAILY CIRCULATIONSource: Audit Bureau of Circulations, Jan-Jun. 2018
FEBRUARY SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
MARCH SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JANUARY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
SUN MON TUE WED THU FRI SAT
MAY SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JUNE SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
NOVEMBER SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APRIL SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
OCTOBER SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JULY SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
SEPTEMBER SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DECEMBER SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
AUGUST SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
AREA MORNING EVENING Edition Edition
TOKYO 3,315,821 1,058,491 OSAKA 1,693,703 641,828 SEIBU (KYUSHU) 518,445 45,388 NAGOYA 315,192 66,837 HOKKAIDO 111,175 25,415 TOTAL 5,954,336 1,837,959
For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf
NUMBER OF PAGESMorning edition: 28-40 pagesEvening edition: 8-24 pages
SUBSCRIPTION RATE
FORMAT382mm wide × 514mm deep15 horizontal columns
COVER PRICEMorning edition: ¥150 / copyEvening edition: ¥50 / copy Monthly subscription fee(morning and evening editions): ¥4,037
Nationwide(n=87,992)
Metropolitan Tokyo+Osaka(n=40,031)
15.0% 22.1%
NEWSPAPER
1 : Morning Edition Only (Sundays & National Holidays)
1 : No Issue
1 : Both Morning and Evening Edition
1 : Evening Edition Only
1 : Morning Edition with “be” (Weekend Supplement), Evening Edition
HOKKAIDOedition
TOKYOedition
OSAKAedition
NAGOYAedition
SEIBU (KYUSHU)edition
Sapporo
TokyoNagoya
Kyoto
Osaka
Fukuoka
Yokohama
03 04
The Asahi Shimbun
A Full-page: 15 columns (382mm wide × 514mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥39,855,000 ¥30,735,000 ¥47,435,000 ¥34,505,000 Tokyo edition 22,695,000 18,945,000 26,205,000 20,765,000 Osaka edition 13,710,000 10,770,000 16,060,000 11,920,000 Seibu (Kyushu) edition 6,480,000 3,480,000 7,840,000 4,060,000 Nagoya edition 3,735,000 2,700,000 4,545,000 3,140,000 Hokkaido edition 1,905,000 1,455,000 2,295,000 1,645,000
B 2/3 page: 10 columns (382mm wide × 342mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥27,760,000 ¥21,380,000 ¥35,340,000 ¥25,150,000 Tokyo edition 15,820,000 13,200,000 19,330,000 15,020,000 Osaka edition 9,560,000 7,500,000 11,910,000 8,650,000 Seibu (Kyushu) edition 4,510,000 2,420,000 5,870,000 3,000,000 Nagoya edition 2,600,000 1,880,000 3,410,000 2,320,000 Hokkaido edition 1,320,000 1,020,000 1,710,000 1,210,000
C Half-page: 7 columns (382mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥20,678,000 ¥15,953,000 ¥28,258,000 ¥19,723,000 Tokyo edition 11,781,000 9,835,000 15,291,000 11,655,000 Osaka edition 7,126,000 5,586,000 9,476,000 6,736,000 Seibu (Kyushu) edition 3,360,000 1,806,000 4,720,000 2,386,000 Nagoya edition 1,939,000 1,400,000 2,749,000 1,840,000 Hokkaido edition 987,000 756,000 1,377,000 946,000
D 1/3 page: 5 columns (382mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥15,355,000 ¥11,840,000 ¥22,935,000 ¥15,610,000 Tokyo edition 8,755,000 7,305,000 12,265,000 9,125,000 Osaka edition 5,290,000 4,155,000 7,640,000 5,305,000 Seibu (Kyushu) edition 2,495,000 1,340,000 3,855,000 1,920,000 Nagoya edition 1,440,000 1,040,000 2,250,000 1,480,000 Hokkaido edition 735,000 560,000 1,125,000 750,000
E Quarter-page: 7 columns × 1/2 (190mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥11,179,000 ¥8,617,000 ¥18,759,000 ¥12,387,000 Tokyo edition 6,359,500 5,306,000 9,869,500 7,126,000 Osaka edition 3,843,000 3,017,000 6,193,000 4,167,000 Seibu (Kyushu) edition 1,813,000 976,500 3,173,000 1,556,500 Nagoya edition 1,046,500 756,000 1,856,500 1,196,000 Hokkaido edition 532,000 409,500 922,000 599,500
F 1/5 page: 3 columns (382mm wide × 101mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥9,582,000 ¥7,386,000 ¥17,162,000 ¥11,156,000 Tokyo edition 5,451,000 4,548,000 8,961,000 6,368,000 Osaka edition 3,294,000 2,586,000 5,644,000 3,736,000 Seibu (Kyushu) edition 1,554,000 837,000 2,914,000 1,417,000 Nagoya edition 897,000 648,000 1,707,000 1,088,000 Hokkaido edition 456,000 351,000 846,000 541,000
G 1/6 page: 5 columns × 1/2 (190mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥8,262,500 ¥6,370,000 ¥15,842,500 ¥10,140,000 Tokyo edition 4,712,500 3,932,500 8,222,500 5,752,500 Osaka edition 2,847,500 2,235,000 5,197,500 3,385,000 Seibu (Kyushu) edition 1,342,500 722,500 2,702,500 1,302,500 Nagoya edition 775,000 560,000 1,585,000 1,000,000 Hokkaido edition 395,000 302,500 785,000 492,500
H 2 columns (382mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition
National edition ¥6,610,000 ¥5,096,000 ¥14,190,000 ¥8,866,000 Tokyo edition 3,770,000 3,146,000 7,280,000 4,966,000 Osaka edition 2,278,000 1,788,000 4,628,000 2,938,000 Seibu (Kyushu) edition 1,074,000 578,000 2,434,000 1,158,000 Nagoya edition 620,000 448,000 1,430,000 888,000 Hokkaido edition 316,000 242,000 706,000 432,000
I 2 columns × 1/2 (190mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥3,305,000 ¥2,548,000 ¥10,885,000 ¥6,318,000 Tokyo edition 1,885,000 1,573,000 5,395,000 3,393,000 Osaka edition 1,139,000 894,000 3,489,000 2,044,000 Seibu (Kyushu) edition 537,000 289,000 1,897,000 869,000 Nagoya edition 310,000 224,000 1,120,000 664,000 Hokkaido edition 158,000 121,000 548,000 311,000
The Asahi Shimbun
Page or section request accepted at additional charge. Please ask for details.
DISPLAY ADS RATES & FORMATS
NEWSPAPER
05 06
07 08
“be” is a weekend supplement delivered every Saturday with �e Asahi Shimbun national morning edition. “be” has two sections: “main section” for various information on lifestyle, entertainment and culture, and “TV section” for weekly TV schedule.
NUMBER OF PAGESMain: 12 pagesTV: 4 pages
[Regional ad (Acceptable once a month)]
T JAPANT JAPAN, the Japanese version of T: �e
New York Times Style Magazine published by �e New York Times was launched in 2015 March by as a joint project by �e New York Times, �e Asahi Shimbun, and Shueisha Inc,.
Ever since the �rst issue, with the circulation of 200,000 – more than any other free luxury magazine in Japan – T JAPAN have impressed the keen readers with intellectual curiosity and appreciation of fashion, beauty, art, and lifestyle.
200,000 copies distributed free of charge to the defined audience
be The Asahi Shimbun’s Weekend Supplement
•180,000 copies are delivered to The Asahi Shimbun readers living in metropolitan region, Tokyo, Osaka and Nagoya that have the highest ratios of households with annual income over 15 million yen or more.•20,000 copies are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.
RATES & FORMATS
CIRCULATION5,954,336 (Source: Audit Bureau of Circulations, Jan-Jun. 2018)
2019 EDITORIAL CALENDAR
AUDIENCE PROFILE FORMATSupplement on Saturday Morning Edition
DISTRIBUTION AREANationwide
SPECIFICATIONS1. Rates include color surcharge.2. Material deadline: 10 business days prior.
WEEKEND SUPPLEMENT
The official site "T JAPAN web" delivers stories from the printed edition, articles selected from the US version of T Magazine, and the original contents for T JAPAN web only on daily basis.
T JAPAN web
Special Issue 2019 : No.1 2019 : No.2 2019 : No.3 2019 : No.4 2019 : No.5
Womenʼs Fashion Design & Luxury Womenʼs Fashion Menʼs Style & Design Luxury
Issue Date Mar 28 Jun 1 Sep 28 Oct 28 Nov 28 Booking Deadline Feb 15 Apr 19 Aug 16 Sep 17 Oct 18
be on Saturday –Advertising Space–
Under5 million
27.6%
5~8 million20.4%
8~10 million
Over20 million
Male32.2%
Female67.8%
T JAPAN : The New York Times Style Magazine
AVERAGE AGE:Female: 45 years oldMale: 50 years old
10.5%
10~15 million
18.4%
9.9%15~20 million
13.2%
(JPY)GENDER HOUSEHOLD INCOME
Surface pages Interior pages: Quadruple-page
Surface pages Interior pages: Triple-page
Area-focused Supplement
Panorama (Panorama Wide /Panorama 6)
Our Area-focused Supplements enables you to reach the audience you wish with maximum precision and minimum cost. Uti lizing our mapping system, distribution area can be selected at the level of our loc a l de l iver y a gent s (A SA) which count up to 3,000 nationwide. Segmentation parameters such as gender, age, annua l income, occupat ion are
available. Formats, number of pages, paper quality are free to choose to customize your needs.
All the Area-focused Supplements carries Asahi Shimbun’s masthead on the cover page. �is di�erentiates from other ord ina r y l e a �e t i n s e r t s by g i v ing integration e�ect to newspaper and raising the credibility.
Panorama Wide is a special foldout insert to achieve creative e�ect. With eight/six pages combined into one unit, this wide space brings powerful panoramic expression.
FORMATBlanket: 385mm wide × 516mm deep Tabloid: 245mm wide × 377mm deep
SPECIFICATIONS•The Asahi Shimbun’s masthead should be placed on the cover page.• Minimum printing is 100,000 copies.•Areas and circulation set upon request.• Material deadline: 28 business days prior• For technical requirements and regulations, please contact.
FORMATPanorama Wide : 1,600mm wide × 514mm deep (Blanket, 8 pages)
Panorama 6 [L Type]: 1,193mm wide × 514mm deep (Blanket, 6 pages)
SPECIAL LOCAL ADVERTISING INSERT
WIDE-SCALE FOLD-OUT INSERT
For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf
RATES & FORMATS / Full Color
RATES & FORMATS / Full Color
CIRCULATION: 124,192JMPA print certification, Apr.-Jun. 2018
FORMAT:182mm wide×257mm deep / B5 size COVER PRICE: ¥400 PUBLICATION: Every TuesdayCover date is 10 days prior to issue date
READERSHIPGENDER
AGE GROUP
Shukan AsahiGeneral-interest Weekly Magazine
WEEKLY MAGAZINE
AERAWeekly News Magazine
Source: “MAGASCENE2018, Tokyo,” Video Research Ltd.
GENDER
AGE GROUP
CIRCULATION: 75,313JMPA print certification, Apr.-Jun. 2018
FORMAT:210mm wide×284mm deep / Modified A4 size COVER PRICE: ¥390 PUBLICATION: Every MondayCover date is 10 days prior to issue date
READERSHIP
Position Space Rate Size (W×D) mm
2nd cover (2-page spread) 2 pages ¥3,450,000 364 × 257 3rd cover 1 page 1,550,000 182 × 257 Back cover 1 page 2,300,000 165 × 244 Offsets 1 page 1,600,000 182 × 257
Position Space Rate Size (W×D) mm
2nd cover (2-page spread) 2 pages ¥2,800,000 420 × 284 3rd cover 1 page 1,350,000 210 × 284 Back cover 1 page 2,000,000 200 × 270 Offsets 1 page 1,300,000 210 × 284 2 pages 2,600,000 420 × 284
For more information, please visit adv.asahi.com/adv/english/media/pdf/media_ information/MaterialRequirement_magazine.pdf
09 10
male
63%
female
37%
male
54%
female
46%
over 60
37%
15-29
10%30-39
7%
50-59
31%
40-49
15%
over 60
37%
15-29
6% 30-39
5%
50-59
33%
40-49
13%
The Asahi Shimbun Digital
“�e A sa h i Sh imbun Digital” is Japan’ s leading news site that reaches 250 mil-lion page views and 45 million users every month. It covers a wide range of subject areas, including news, sports and fashion. We can convey your message and reach your target audience e�ectively.
GENDER & AGE
Please also check the media kit and the regulation guidelines below.Online Media Kit : http://www.asahi.com/advertising/englishmediakit/
Awarded “�e Best of Digital Design”, organized by the Society for News Design, �ve years in a row.2013 : Setouchi artfest (http://www.asahi.com/culture/art/setogei/ibukijima/)
2014 : We don’t have enough nurseries in Japan (http://digital.asahi.com/special/taikijido/)
2015 : TSUKIJI –Kitchen of the Times– (http://www.asahi.com/special/tsukiji/)
2016 : ROAD TO 3,000 –ICHIRO SUZUKI– (http://www.asahi.com/special/ichiro/3000/en)
2017 : Habu Becomes Qualified for 7 Lifetime Major Titles (https://www.asahi.com/shougi/eiseinanakan/)
A Home to Dwell In (https://www.asahi.com/special/sdgs/amacho/)
DIGITAL
AUDIENCE PROFILE
Source: Google Analytics April 2017~March 2018
For more information, please visit www.asahi.com/advertising/englishmediakit/
11 12
& wPV: 6,162,315UU: 1,085,663
Mainly targeted at independent women in their 30s to 40s who lead fulfilling life.
& TRAVELPV: 1,173,299UU: 246,241
"& TRAVEL" was launched in 2016 for travelers who are interested in a new style of journey.
Male Female
Mainly targeted at sophisticated men in their 30s to 40s who enjoy both business and private life.
& MPV: 6,149,667UU: 1,868,657
www.asahi.com/and_M/ www.asahi.com/and_w/ www.asahi.com/and_travel/
A Home to Dwell In
ROAD TO 3,000 –ICHIRO SUZUKI–
Habu Becomes Qualified for 7 Lifetime Major Titles
65-55-6445-5435-4425-3418-24
65-55-6445-5435-4425-3418-24
MobileMobile
-Asahi Shimbun Digital [and] is a web magazine with useful and valuable information on various interests such as fashion, travel, foods, and lifestyle.
“&” offers original ad menu including MPU and native contents produced by our staff. Please contact for further details.
“&”
www.asahi.com/
0 5 10 15 20
2.6%
4.7%
3.6%
4.3%
7.7%
6.9%
0 5 10 15
7.2%
13.9%
14.9%
8.1%
3.2%
1.1%
05101520
15.0%
8.3%
5.1%
12.9%
18.1%
10.7%
051015
2.2%
6.0%
13.6%
15.5%
9.9%
4.5%
Monthly PV : 251,815,913Monthly UU : 45,981,173
PC+TabletPC+Tablet
DIGITAL
For more information, please visit www.asahi.com/advertising/englishmediakit/
RATES & FORMATS
Placement
Rate
Exposure type
Duration
Dimensions
Text length
File format
File size (Max)
Loops
Start
Mutiple materials
Links
Material deadline
All pages
¥0.5 / imp
Rotation
Upon request
320 × 50
–
gif / jpeg
100KB
unlimited
Upon request
Up to 4
Up to 4
4 business days prior
All pages
¥0.5 / imp
Rotation
Upon request
300 × 250
–
gif / jpeg
150KB
unlimited
Upon request
Up to 4
Up to 4
4 business days prior
All pages
¥1,800,000
Fixed
One week
–
35 characters
–
–
N / A
Monday
Up to 4
Up to 4
3 business days prior
M-1 M-2 M-3 Mobile Leaderboard Mobile text Mobile MPU
DISPLAY ADS (MOBILE)
M-3
13 14
Display ads such as Homepage MPU and News MPU have a high viewability. You can choose the most optimal menu depending on your needs. It is very useful for your branding.
Mobile ads are useful to reach the younger users by influx from social media. Mobile text is one of the most popular menus with high CPC.
RATES & FORMATSExposure
typeDimensions File sizeAd Type Placement DurationRate/imp EstimatedGuaranteed
Guaranteed
H-1
H-2
N-1
N-2
R-1
R-2
Homepage MPU
Homepage branding board
News MPU
News inside-article MPU
ROS MPU
Run of Asahi MPU
Homepage
Homepage
News page
News page
All pages
All pages
300×250
970×60
300×250
300×250
300×250
300×250
150KBUponrequest
¥1.0
¥1.0
¥0.7
¥0.8
¥0.6
¥0.4
Rotation
Material deadline: 4 business days prior. Run of Asahi MPU includes placement in “&” and Mobile.
DISPLAY ADS (PC)
H-2
H-1R-1R-2
N-2R-2
N-1R-1R-2
M-1
M-2
Mobile Leaderboard
Mobile text
Mobile MPU
RECOMMENDED SYSTEM REQUIREMENTSAndroid: Chrome 53.0.278 or later + iOS 4.4 or lateriOS: safari 8.3 or later + iOS 8.0 or later Some devices are not compatible.
RATES & FORMATS
TECHNICAL SPECIFICATIONS
DIGITAL
Mobilefloating video ad
RATES & FORMATS
In-Read ad
Web push video ad
15 16
One material, one landing page only. One material, one landing page only.
VIDEO ADS (PC)
Web push video adIn-Read adPlacement
Rate
Imps
Exposure type
Duration
Material deadline
Technicalspecifications
Aspect ratio
Codec
Bit rate (Max)
Play time
Sound
Dimensions
File format
File size (Max)
Text in video
Above the article
¥5,000,000
1,000,000 imps
Rotation
One week
10 business days prior
w16 : h9
image: H.264 / sound: AAC
1,000 kbps
15 seconds recommended
When the user mouse oversto the ad, sound starts to play
640 × 360
mp4
4MB
All pages
¥1,000,000 ~
100,000 imps
-
Upon request
5 business days prior
w16 : h9
-
30 seconds or more
N / A
-
brightcove tag / youtube tag
10MB
Playback subtitles: approx. 40 charactersEnding message: 10 characters × 2 lines
Mobile push video adMobile floating video adAspect ratio
Codec
Bit rate (Max)
Play time
Sound
Dimensions
File format,Size (Max)
Text in video
video
video
ending picture
banner under the video
video
ending picture
banner under the video
w16 : h9
H.264
image : 1,000 kbpssound : 64kbps recommended
15 seconds recommended
play when tapped
1920 × 1080
640 × 360
640 × 26
mp4, 2 MB
jpeg, 100KB
jpeg,100KB
w16 : h9
-
-
Min. 30 seconds
N / A
-
-
-
brightcove tag / youtube tag, 10MB
Playback subtitles: approx. 40 charactersEnding message: 10 characters × 2 lines
Mobile floating video adPlacement
Rate
Imps
Exposure type
Duration
Start
Frequencey
Material deadline
All Pages
¥1,000,000
100,000 imps
-
Upon request
Upon request
2 imp / UB
5 business days prior
News page
¥5,000,000
1,000,000 imps
Rotation
One week
Monday
1 imp / session
10 business days prior
Mobile push video ad
Mobile push video adVIDEO ADS (MOBILE)
Video playback 30 seconds~subtitles approx. 40 characters
Ending message10 characters × 2 lines
Video playback 30 seconds~subtitles approx. 40 characters
Ending message10 characters × 2 lines
AD
AD
Players appear on the page dur ing v i deo p laybac k . When video ends, players disappear automatically .
To meet the expanding needs on mobile,we provide smartphone-optimized video ads.
Video ads are displayed on the article page,and you can expect high amount of impressions.Video ad starts playing when more thanhalf of the ad screen is exposed on the page.
ADAD
DIGITAL
withnewsasm.asahi.com/ www.huffingtonpost.jp/
A theme of an art ic le can be reques ted by ma in ly young smartphone users.
Launched in 2008, AERA STYLE MAGAZINE has been supporting the Japanese business men with tips for smart style.
International net news media within 16 countries and regions. News & blog, opinion site supported by social natives
NIPPONTRENDS
Information media on shopping, leisure, and culture in Japan for foreign visitors mainly from China, Taiwan, and Hong Kong.
medpeer.jp/
MedPeer is a website for exclusive use of doctors. It is a preferred choice for those advertisers, who wish to reach doctors.
telling.asahi.com
telling, is a web media for millennial women who are preparing for life changes.
PV and UU are monthly data.
For more information, please visit www.asahi.com/advertising/englishmediakit/
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CATEGORIES FOR SEGMENTATION
Seminar invitation
New service announcement
PV: 1,200,000
sippo.asahi.comsippo is a web media for pet owners that provides information about health care and discipline for pets. It also deals with social issues related to pets.PV: 7,000,000
www.danro.bar
DANRO is a web media for independent adults who enjoy spending time by themselves.
PV: 1,600,000
globe.asahi.com/
GLOBE+ is an international news site covering a wide variety of topics of global importance. It serves people who love to broaden their views.
book.asahi.com/
Kousho-Koujitsu is a web media that introduces useful books to people who want to enrich their life.
nakamaaru.asahi.com/Nakamaaru is a web media about dementia for people with dementia and their families. We wish to contribute to creating a dementia-friendly society.
4years.asahi.com
4years. is a web media about college sports aimed at college students and graduates.
UU: 19,600,000PV: 32,980,000 / UU: 4,090,000
PV: 4,331,771UU: 3,532,999
PV: 1,465,009 / UU: 570,738
We provide a number of digital content pages to meet the needs of the users.You can choose a type of media according to your products and target audiences.
AERA STYLE MAGAZINE WEB HUFFPOSTwithnews.jp/
nippontrend.com/ MedPeer
telling, sippo
DANRO GLOBE+
kousho-KoujitsuGood Life With Books Nakamaaru 4years.
The vertical media platform Pot-au-feu is a collection of web media, each of which explores deeply a specific field. Based on Asahi’ s experience in newspapers, magazines and digital, we deliver varied media that enrich readers’ daily lives.
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