Rare Pride English Program Week 3 Summary

February 16, 2009 – February 20, 2009

Introducing…“9 Stars Coming to America”Every cohort that enters the Rare Pride program creates a group name they feel best represents who they are and where they come from. The name “9 Stars Coming to America” highlights their shining abilities and their new US adventures.

Join the 9 Stars page on RarePlanet.orgby entering “9 Stars” in the search box or by typing in this URL:http://rareplanet.org/en/group/9-stars-coming-america

Join the 9 Stars page on RarePlanet.orgby entering “9 Stars” in the search box or by typing in this URL:http://rareplanet.org/en/group/9-stars-coming-america

Refresher: Objectives of First University PhaseAfter the first university phase (nine weeks), each campaign manager will be able to:1. Develop a project plan for a successful social marketing campaign.2. Utilize skills (toolbox) to

manage projects.3. Leverage effective

communication skills toachieve conservationresults.

Objective fruit from Weeks 1 - 3

Objectives for Week #3After the third week, each campaign manager will be able to:1. Describe the steps and processes for writing a site summary.2. Identify the roles and responsibilities of the primary stakeholders in the project plan

development phase.3. Explain 2 methods for conducting

research.4. Articulate the importance of a

multi-disciplinary and collaborativeapproach to conservation.

Reviewing objectives at start of week

Topics and Skills Taught in Week #3• Phases and Steps in Rare Pride process• Multi-sector Nature of Conservation• Developing a Quality Site

Assessment• Collecting Data for Formative Research• Mitigating Risk• Role of Stakeholders in Pride campaign• Preparing for and Designing the

Stakeholder Meeting• Using Miradi for Pride• Serena Island Case Study

Topics and SkillsHIGHLIGHTS

Phases and Steps in Pride ProcessThe two year Rare Pride process follows 7 phases that complement the phases in CMP’s Open Standards for Conservation. These 7 phases are:1.Outline the Problems (Situational Analysis)2.Assess Marketplace and Target Audiences3.Campaign Plan and Strategies4.Message Development5.Material Development and Pre-Testing6.Campaign Implementation7.Evaluate your Program

Focusing on First 2 Phases

• Campaign Managers reviewed the steps for campaign preparation, and learned intensively about the first two steps:– Site Assessment– Stakeholder

Identification– Stakeholder Meeting

Campaign Site SummaryCampaign Managers worked to further develop their site summaries. They used the below Excel Scorecard to:• Analyze their summaries based on 4 categories:

1. Thoroughness2. Based on formative research3. Logically presented4. Clearly written

• Identify information gaps to be filled with secondary research (literature reviews) and qualitative research (interviews)

Role of Stakeholders in Pride• Emphasizing importance of stakeholders in determining Pride

strategy and for mitigating risks in campaign• Ensuring proper

representation of all keystakeholders in meetings– The tool at right helps

segment stakeholdersby sector and level ofinvolvement at site

• Planning the stakeholdermeeting, including timingand logistics

Mini Pride Campaign: Georgetown• Rare uses a “mini campaign” in training to directly apply Pride

theories learned in the classroom to a real world example. • The cohort selects the site and threat to focus their campaign

on and will actively work on this campaign during each university phase.

• This year’s campaign will targetEnergy Consumption or WasteManagement at GeorgetownUniversity(concept model and threatranking coming soon!)

Taking a Trip to Serena Island

Serena Island is a fictitiousPride case study usedthroughout Pridetraining to exemplifyconcepts taught in the classroom.

Each campaign managerwas given the Serena Islandproject plan to read and reference.

The Training Process: After new concepts are introduced in the classroom, campaign managers will first review the example in Serena Island and then apply them directly to their mini-campaign.

This Week’s Guests

9 Stars Welcome Rare’s Partnership Managers from Around the GlobeWeek 3 coincided with Rare’s Partnership Manager training at the Arlington office. This provided an opportunity for Partnership Managers to meet the cohort and join our session on theRole of Stakeholders.

Kate Mannle, Global Partnerships, USA Ximin Wang, China Khanh Nguyen, PEP &Paloma Chavez, Latin America

Week 3 Photos

Campaign managers looked at sectors from Anthropology to Economics and more, and created links to components of their Theory of Change that may be impacted by those sectors. Objective was to show the breadth of factors and resources to consider when running a Pride campaign.

Exploring how other sectors influence and impact their Theory of Change

Campaign Managers and Program Managers Unite!

Sharing Local Cuisine

Egg soup from China Beef pockets from Mongolia

Moo Young Pork from Thailand Quesadillas from Mexico

Developing a Site Assessment for the Mini-campaign

Learning Miradi

Rare uses Miradi for all aspects of the Pride process from the original site assessment to concept modeling & threat ranking to revising conservation strategies.

Miradi is a swahili word for Project, and this adaptive management software was developed by Foundations of Success (FOS) to assist with the conservation process outlined in CMP’s Open Standards.

More Snow!