Rapid Facebook Maybe a little more if you are creating ...€¦ · Content Calendars Creating Your Content •To make this process easier for you, until you get into a routine/rhythm

Rapid Facebook Content Creation

Rapid Facebook Content Creation

• 3 steps once per month to create a whole months worth of content is one sitting

• When you have done this a few times, you can get the whole process done in about an hour

• Maybe a little more if you are creating images from scratch

• The aim isn’t to be super fast, but to great high quality content in one sitting so that you have freed up your time, energy and head space to focus on other areas of your business and life

• Instead of starting each day with “what am I going to post on Facebook today”, it’s done

Rapid Facebook Content Creation• Instead of starting each day with “What am I going to post on Facebook today”

• Go now to your calendar - Select one day each month for “content creation”

• Block out a few hours - until you get really good and it can only take you an hour or so

• I like to do this in the final week of the month ready for the next month i.e. in the last month of March for April content.

• In this scheduled time you are going to do the following;

• Review your Facebook Insights

• Creating your content

• Schedule your content

Review Facebook Insights

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M5.V2.RapidFacebookContentCreation - Copyright 2016 - Your FB Marketing Made Easy - 28 March 2016

Content Timing

• Using Facebook Insights you will determine;

• 2 times per day when most of your audience is online i.e. 7am and 10pm

• 5 days of the week when more of your audience is online i.e. Mon - Fri or Wed, Thur, Fri, Sun, Mon

• The type of content your audience prefers - i.e. text only, images, videos

• What content worked well last month - to model for this month





Creating Your Content

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• You must know what product/service is your focus for this time period and what is the specific sales process you are using to move people from Facebook.

• Without this information your content is scatter gun approach and your results will show this.

• Using the worksheet provided write down your product/service focus for the month and the steps of the sales process

• Working backwards from your PayMe content you will create your content for the month


• Based on your sales process do a quick brainstorm for each type of content you want to share.

• Ie Spring Colour Range (for hair)

• SeeMe - Inspirational quotes

• BelieveMe - Swimmers Hair

• EngageMe - Questions ie what’s the best thing about your hair

• PayMe - Free event on the latest colour for the season


Creating Your Content• The aim is to post 2 x per day, 5 days per week

• From Facebook Insights we found out the best times to post along with the best days

• Your content break down;

• 40% SeeMe Content (16 posts per month)

• 20% BelieveMe Content (8 posts per month)

• 20% EngageMe Content (8 posts per month)

• 20% PayMe Content (8 posts per month)


• 90% of your content should be content that you have created or sourced

• This is when the post comes from your Page compared to “sharing” a post from another Page

• 10% of your content can come from shared posts

• However this content can’t be preschedule

• I generally schedule all my standard content and then if something catches my eye, I’ll share it as an additional post


Content Calendars

Creating Your Content• To make this process easier for you, until you get into a routine/rhythm I’ve created three content calendars.

• Showing you exactly when to post which type of content.

• You don’t have to follow them exactly, however use them as a guide.

• Each calendar shows 20 days and you can select which days of the week to post.

• The three calendars are;

• Non Promotional Content Calendar

• Free Promotional Content Calendar

• Facebook Ads Promotional Content Calendar

Monday Tuesday Wednesday Thursday Friday

Week OneAM - BelieveMe

PM - SeeMe

AM - PayMe

PM - SeeMe

AM - EngageMe

PM - BelieveMe

AM - SeeMe

PM - PayMe

AM - EngageMe

PM - SeeMe

Week TwoAM - EngageMe

PM - PayMe

AM - BelieveMe

PM - SeeMe

AM - PayMe

PM - SeeMe

AM - SeeMe

PM - EngageMe

AM - SeeMe

PM - BelieveMe

Week ThreeAM - SeeMe

PM - SeeMe

AM - PayMe

PM - EngageMe

AM - SeeMe

PM - BelieveMe

AM - BelieveMe

PM - SeeMe

AM - PayMe

PM - EngageMe

Week FourAM - BelieveMe

PM - PayMe

AM - EngageMe

PM - SeeMe

AM - PayMe

PM - SeeMe

AM - SeeMe

PM - EngageMe

AM - BelieveME

PM - SeeMe

Non Promotional Content Calendar• No specific offer • Posting 5 days per week, 2 posts per day (specific days are you choice based on Facebook Insights) • 20 days per month (Depending on the month you might have to add additional days) • AM & PM are interchangeable • SeeMe content can also be EngageMe content if required

Monday Tuesday Wednesday Thursday Friday

Week OneAM - SeeMe

PM - SeeMe

AM - SeeMe

PM - EngageMe

AM - EngageMe

PM - SeeMe

AM - SeeMe

PM - SeeMe

AM - SeeMe

PM - SeeMe

Week TwoAM - PayMe

PM - BelieveMe

AM - SeeMe

PM - SeeMe

AM - EngageMe

PM - PayMe

AM - BelieveMe

PM - SeeMe

AM - PayMe

PM - EngageMe


PM - PayMe

AM - BelieveMe

PM - SeeMe

AM - PayMe

PM - EngageMe

AM - SeeMe

PM - BelieveMe

AM - EngageMe

PM - PayMe

Week FourAM - BelieveMe

PM - EngageMe

AM - PayMe

PM - BelieveMe

AM - BelieveMe

PM - SeeMe

AM - EngageMe

PM - BelieveMe

AM - SeeMe

PM - PayMe

All Free Promotional Content Calendar• Monthly long specific offer (based on one product/service) • Posting 5 days per week, 2 posts per day (specific days are you choice based on Facebook Insights) • 20 days per month (Depending on the month you might have to add additional days) • AM & PM are interchangeable • SeeMe content can also be EngageMe content if required • More PayMe & BelieveMe content closer to end of the promotional time (earn the right to promote)


Monday Wednesday Thursday Friday Sunday

Week OneAM - SeeMe

PM - BelieveMe

AM - EngageMe

PM - SeeMe

AM - SeeMe

PM - SeeMe

AM - EngageMe

PM - BelieveMe

AM - BelieveMe

PM - SeeMe

Week TwoAM - BelieveMe

PM - SeeMe

AM - SeeMe

PM - EngageMe

AM - BelieveMe

PM - SeeMe

AM - EngageMe

PM - SeeMe

AM - SeeMe

PM - SeeMe


PM - BelieveMe

AM - SeeMe

PM - SeeMe

AM - BelieveMe

PM - SeeMe

AM - SeeMe

PM - BelieveMe

AM - EngageMe

PM - SeeMe

Week FourAM - SeeMe

PM - BelieveMe

AM - BelieveMe

PM - EngageMe

AM - SeeMe

PM - BelieveMe

AM - BelieveMe

PM - EngageMe

AM - SeeMe

PM - BelieveMe

Facebook Ads Promotional Content Calendar• Running Facebook Ads as well • No PayMe Content (that is the Facebook Ad) • Some PayMe Content is replaced with BelieveMe Content other is SeeMe Content • Posting 5 days per week, 2 posts per day (specific days are you choice based on Facebook Insights) • 20 days per month (Depending on the month you might have to add additional days) • AM & PM are interchangeable • SeeMe content can also be EngageMe content if required

Where Else Is Your Audience?

• Find other places where your audience is

• These could be online or offline

• Create a list of;

• Websites/Blogs

• Facebook Pages

• Facebook Groups

• Books/Magazines/Newspapers


• These will become a source of not only content, but inspiration for you to create your own content.

• Ask yourself;

• What content are they producing that you can SHARE

• What content are they producing that you can MODEL

• What content are they producing that INSPIRES you

• Do they have any content which is preforming well? Why?



• Facebook has two tools that I use to assist me with this process;

• Interest Lists

• Grouping Facebook Pages together into one news feed for you

• Save Feature

• Allowing you to ‘save’ links, photos and post to refer back to






General Content Tips

General Content Tips

• Stick on brand (remember your brand personality)

• Write in the 1st person - it’s a one on one conversation

• Mix up your media - remember can be photos, videos, links, blogs, notes

• Proof Read - once, twice, three times

• Don’t use technical jargon - write like you speak (using the same languages and phrases your clients use)

• Just start

• Write for your customers not peers

• More you do, the easier it becomes

• Be Authentic and strategic

Schedule Your Content

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Documents

Rapid Facebook Maybe a little more if you are creating ...€¦ · Content Calendars Creating Your Content •To make this process easier for you, until you get into a routine/rhythm