Ranks Tooth

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    RANKSMARKETING TEAM

    RAJVI

    AMI

    NIMESH

    KAPIL

    SIDDHESH

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    WHAT ALL PEOPLE SUFFER?

    Cavities

    Foul smell from mouth

    Yellow teeth

    Plaque

    Gingivitis

    Bleeding and swallow gums

    Loosening up of gums and toothTooth ache

    Oral infection

    Strains on teeth

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    RANKS TOOTH

    PASTE- it shines, it protects

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    PRODUCT

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    MAJOR INGREDIENTS

    Paste Base Quantity Herbs Quantity

    OILS used Quantity

    CalciumCarbonateSorbitolSodium

    SilicateSodiumCarboxy

    Methyl CelluseSodium

    Saccharin

    Pigment WhiteNo.7

    (9CI74293)Myrrh Tincture

    Chamomile

    10%10%10%10%

    25%10%

    1.25%5%

    1%

    2%

    ChotiilaychiLavangSaunf

    NeemBabool

    MajuphalAshokBakul

    Tejowati

    YastimadhuKhadir

    Kulanjan

    1%1%1%2%

    3%2%2%2%2%2%

    2%2%

    CorianderGinger

    EucalyptusLemon

    SpearmintKapur

    SatajwayanJyotismatiSatpodinaBabbula

    Lavangblack-saltBakula

    (Maulasiri)Tumburu

    0.01%0.03%0.02%0.01%

    0.03%0.02%0.01%0.01%0.01%0.01%

    0.01%0.01%0.01%0.01%

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    RANKS complete Herbal and Ayurvedic Toothpaste

    Prevent Tooth CavitiesPrevent Exposed Root Cavities

    Prevent Gum InflammationPrevents TartumPrevents Plaque Build upKeeps fighting GermsRemove PlaqueRemove Stains

    Reduce Gum BleedingCleans between teethStrengths the Enamel

    RANKS

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    RANKS

    Therapeutic Uses:

    Helps in Strengthens the gums, as a result of which

    discharge of pus mixed with blood gets stopped;

    Takes away food-particles from teeth;

    Helps in removing foul smell of the mouth,

    Makes salivary gland fit for doing its work properly;

    Makes teeth healthy & shining.

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    PLACE

    MALLS

    MULTI BRAND

    RETAIL OULETS

    SMALL RETAIL

    STORES

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    COST SHEET OF SMALL 100G RANKSHA

    PARTICULARS AMOUNT Rs.

    Direct material {as listed above} 5.85

    Direct labour {Mixing, Testing and Packaging} 1.99

    Direct expenses {Research & Development} 2.36

    Prime Cost 10.2

    Work Overheads {Factory Expenses} 2.01

    Work Cost 12.21

    Administration overheads {Office Expenses} 1.56

    Cost of Production 13.77

    Selling / Distribution overheads(including Advertising Expenses) 3.73

    Cost of Sales 17.5

    Profit To Company (12.5%) 2.5

    Sales 20

    Profit Margin 25%{Given to Wholesalers,Retailers, Mall} 5

    Sales (Fixed MRP Maximum Retail Price ) 25

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    Particulars 20g 40g 100g 150g 200g Mega Pack

    Product

    Free TRON

    Bike

    200+200g+

    Brush

    Rs. Rs. Rs. Rs. Rs. Rs.

    RANKS HA. 5 10 25 35 45 85

    RANKS ORANGE 8 15 35 50 65 100

    RANKS STRAWBERRY 8 15 35 50 65 100

    RANKS FOAM 50/- per Spray Bottle

    RANKS AUTO BRUSH 50/- per Brush

    PRICES OF RANKS PRODUCTS

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    COMPARISON BETWEEN RANKS PRICE &OTHER GIANTS

    CompanyRANKS HA

    (LOWEST) Colgate Pepsodent Close-up Meswak

    Product Rs. Rs. Rs. Rs. Rs.

    20g 5 5 5 5 NA40g 10 14* 10 11 15

    100g 25 30 27 28 30

    150g 35 45 NA 47 NA

    200g 45 56 55 62 55Mega Pack 85 88 NA NA NA

    200+200+

    Brush

    200+100+

    Brush

    * for 50g

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    PROMOTIONBRAND AMBASSADOR:Mrs. MADHURI

    DENTAL CAMPAIGAN

    AD IN LOCAL NEWSPAPERS

    HOARDINGS ON RAILWAY

    STATION, BUS STAND, AIRPORTS.

    AD ON RAILWAY, BUS, AIR

    TICKETS.

    HOARDINGS ON BEST BUSES,

    LOCAL TRAINS.

    BANNERS TO RETAIL OUTLETS,

    SMALL RETAIL STORES AND

    MALLS.

    PROMOTION IN RURAL AREAS.

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    SEGMENTINGCHILDREN:RANKS ORANGE

    RANKS STRAWBERRY

    GENERAL: RANKS HA.

    AGED: RANKS POWDER (HERBAL AND AYURVEDIC)

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    TARGETING

    KIDS:RANKS ORANGE

    RANKS STRAWBERRY

    AGED:RANKS TOOTH POWDER

    (Range of Tooth Powder havingSpecial Herbal & Ayurvedic Benefits)

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    POSITIONINGBRUSH KYA KIYA????

    SMART WAY TO BRUSH.

    HA.

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    DIFFERENTIATION

    FOAM

    FLAVOURS

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    SWOT ANALYSIS

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    FUTURE PRODUCTS

    RANKS Eye Touch (Toothpaste which will

    also care your Eyes)

    RANKS Tooth Powder (Range of ToothPowder having Special Herbal & Ayurvedic

    Benefits)

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