Upload
ishita-shah
View
226
Download
0
Embed Size (px)
Citation preview
8/3/2019 Ranks Tooth
1/20
RANKSMARKETING TEAM
RAJVI
AMI
NIMESH
KAPIL
SIDDHESH
8/3/2019 Ranks Tooth
2/20
8/3/2019 Ranks Tooth
3/20
WHAT ALL PEOPLE SUFFER?
Cavities
Foul smell from mouth
Yellow teeth
Plaque
Gingivitis
Bleeding and swallow gums
Loosening up of gums and toothTooth ache
Oral infection
Strains on teeth
8/3/2019 Ranks Tooth
4/20
RANKS TOOTH
PASTE- it shines, it protects
8/3/2019 Ranks Tooth
5/20
PRODUCT
8/3/2019 Ranks Tooth
6/20
MAJOR INGREDIENTS
Paste Base Quantity Herbs Quantity
OILS used Quantity
CalciumCarbonateSorbitolSodium
SilicateSodiumCarboxy
Methyl CelluseSodium
Saccharin
Pigment WhiteNo.7
(9CI74293)Myrrh Tincture
Chamomile
10%10%10%10%
25%10%
1.25%5%
1%
2%
ChotiilaychiLavangSaunf
NeemBabool
MajuphalAshokBakul
Tejowati
YastimadhuKhadir
Kulanjan
1%1%1%2%
3%2%2%2%2%2%
2%2%
CorianderGinger
EucalyptusLemon
SpearmintKapur
SatajwayanJyotismatiSatpodinaBabbula
Lavangblack-saltBakula
(Maulasiri)Tumburu
0.01%0.03%0.02%0.01%
0.03%0.02%0.01%0.01%0.01%0.01%
0.01%0.01%0.01%0.01%
8/3/2019 Ranks Tooth
7/20
RANKS complete Herbal and Ayurvedic Toothpaste
Prevent Tooth CavitiesPrevent Exposed Root Cavities
Prevent Gum InflammationPrevents TartumPrevents Plaque Build upKeeps fighting GermsRemove PlaqueRemove Stains
Reduce Gum BleedingCleans between teethStrengths the Enamel
RANKS
8/3/2019 Ranks Tooth
8/20
RANKS
Therapeutic Uses:
Helps in Strengthens the gums, as a result of which
discharge of pus mixed with blood gets stopped;
Takes away food-particles from teeth;
Helps in removing foul smell of the mouth,
Makes salivary gland fit for doing its work properly;
Makes teeth healthy & shining.
8/3/2019 Ranks Tooth
9/20
PLACE
MALLS
MULTI BRAND
RETAIL OULETS
SMALL RETAIL
STORES
8/3/2019 Ranks Tooth
10/20
COST SHEET OF SMALL 100G RANKSHA
PARTICULARS AMOUNT Rs.
Direct material {as listed above} 5.85
Direct labour {Mixing, Testing and Packaging} 1.99
Direct expenses {Research & Development} 2.36
Prime Cost 10.2
Work Overheads {Factory Expenses} 2.01
Work Cost 12.21
Administration overheads {Office Expenses} 1.56
Cost of Production 13.77
Selling / Distribution overheads(including Advertising Expenses) 3.73
Cost of Sales 17.5
Profit To Company (12.5%) 2.5
Sales 20
Profit Margin 25%{Given to Wholesalers,Retailers, Mall} 5
Sales (Fixed MRP Maximum Retail Price ) 25
8/3/2019 Ranks Tooth
11/20
Particulars 20g 40g 100g 150g 200g Mega Pack
Product
Free TRON
Bike
200+200g+
Brush
Rs. Rs. Rs. Rs. Rs. Rs.
RANKS HA. 5 10 25 35 45 85
RANKS ORANGE 8 15 35 50 65 100
RANKS STRAWBERRY 8 15 35 50 65 100
RANKS FOAM 50/- per Spray Bottle
RANKS AUTO BRUSH 50/- per Brush
PRICES OF RANKS PRODUCTS
8/3/2019 Ranks Tooth
12/20
COMPARISON BETWEEN RANKS PRICE &OTHER GIANTS
CompanyRANKS HA
(LOWEST) Colgate Pepsodent Close-up Meswak
Product Rs. Rs. Rs. Rs. Rs.
20g 5 5 5 5 NA40g 10 14* 10 11 15
100g 25 30 27 28 30
150g 35 45 NA 47 NA
200g 45 56 55 62 55Mega Pack 85 88 NA NA NA
200+200+
Brush
200+100+
Brush
* for 50g
8/3/2019 Ranks Tooth
13/20
PROMOTIONBRAND AMBASSADOR:Mrs. MADHURI
DENTAL CAMPAIGAN
AD IN LOCAL NEWSPAPERS
HOARDINGS ON RAILWAY
STATION, BUS STAND, AIRPORTS.
AD ON RAILWAY, BUS, AIR
TICKETS.
HOARDINGS ON BEST BUSES,
LOCAL TRAINS.
BANNERS TO RETAIL OUTLETS,
SMALL RETAIL STORES AND
MALLS.
PROMOTION IN RURAL AREAS.
8/3/2019 Ranks Tooth
14/20
SEGMENTINGCHILDREN:RANKS ORANGE
RANKS STRAWBERRY
GENERAL: RANKS HA.
AGED: RANKS POWDER (HERBAL AND AYURVEDIC)
8/3/2019 Ranks Tooth
15/20
TARGETING
KIDS:RANKS ORANGE
RANKS STRAWBERRY
AGED:RANKS TOOTH POWDER
(Range of Tooth Powder havingSpecial Herbal & Ayurvedic Benefits)
8/3/2019 Ranks Tooth
16/20
POSITIONINGBRUSH KYA KIYA????
SMART WAY TO BRUSH.
HA.
8/3/2019 Ranks Tooth
17/20
DIFFERENTIATION
FOAM
FLAVOURS
8/3/2019 Ranks Tooth
18/20
SWOT ANALYSIS
8/3/2019 Ranks Tooth
19/20
FUTURE PRODUCTS
RANKS Eye Touch (Toothpaste which will
also care your Eyes)
RANKS Tooth Powder (Range of ToothPowder having Special Herbal & Ayurvedic
Benefits)
8/3/2019 Ranks Tooth
20/20