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Case SummaryCompany Information
Started in 1956 by William Rand & Andrew McNally
Started printing maps in 19161999 – Sold 46 million maps1999 – 46,000 outlets including 29 of its own stores
ProblemsDid not understand full impact of
Internet
Failed to maintain its leadership and pioneering spirit
Unwilling to take risks
New Strategy1999 – Richard Davis new CEO
Put Rand McNally maps on-line
Transform Rand McNally from
a map company into a travel planning and advisory service
Rand McNally TodayHeadquartered at Skokie, IllinoisMore than 50,000 retail outletsBusiness – All 50 States & CanadaDistribute to 98% of U.S. schoolsCEO – Robert ApatoffMajority owner – Leonard Green &
Partners, LLC
ProductsConsumer ProductsRand McNally CanadaEducational ProductsCommercial Trucking ProductsPromotional ProductsWireless SolutionsOnline Business Locator
Competition AAA MapQuest.com, Inc. Langenscheidt Publishers, Inc. Compagnie Générale des Établissements Michelin
Tomtom
Meliovation