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SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
1
Bringing Out the Best in British Columbia's Regional Economies
December 15, 2004
Ramp Up !
Sustainable Economic Roadmap
Prepared By ViTAL Economy, Inc.
410-321-1484 [email protected]
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
2
It is with great pleasure that ViTAL Economy presents the results of over 10 months of regional engagement through RAMP UP! These results have been combined with international, national and regional economic and market segment research in the form of a Sustainable Economic Roadmap (Roadmap) for British Columbia’s Regional Economies. RAMP UP! recommendations described in the Roadmap offer opportunities for British Columbia regions, outside of the Lower Mainland, to achieve significant economic growth between 2005-2010 by
• Adding 113,000 new additional jobs paying in excess of $42,500 per year • Increasing by $7 billion annual wages across all of the regions addressed by the Roadmap • Doubling the percentage of GDP contributed by Knowledge Based Enterprises within regions • Lowering unemployment rates on average across Roadmap regions from 9.1% to 7% • Improving the labor force participation rate by 2 full percentage points • Raising average wage of the Roadmap regions by 20% through workforce development strategies • Increasing economic diversity of the Roadmap regions • Building a multi-million dollar equity and debt financing resource to serve Roadmap regions • Providing a long-term sustainable regional and provincial framework that is multi-sector funded
This Roadmap provides a realistic and hopeful perspective on how the remotest of BC’s regional economies can collaborate to become dynamic and diverse economic engines of the 21st century economy. ViTAL Economy has worked with some of the most remote, beautiful and distressed economic regions of North America. We deeply believe that British Columbia is uniquely poised to take advantage of significant global and quality of life trends that are uniquely indigenous to British Columbia, some of which are already underway.
We want to thank TELUS Communications for sponsoring RAMP UP! and the Roadmap as a serious and important private sector contribution to Bringing Out The Best in British Columbia. We also want to thank the Ministry of Small Business and Economic Development, which has actively facilitated our access to regional and provincial economic, business, government and community leaders. Most importantly we want to thank all of the hundreds of regional participants in RAMP UP! We would not have been able to compile the depth of regional knowledge and understanding contained in the Roadmap without your input and cooperation. We also thank each of you for your overwhelmingly positive response to RAMP UP!
We look forward to reviewing the Roadmap research, findings and recommendations with you as well as discussing implications and interest by any of the regional economies in implementing Phase 2 of RAMP UP! in 2005.
Frank Knott, President Vital Economy, Inc.
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
3
Terms of Use
Limited License. Subject to these Terms of Use, we grant to the local sponsor and its funding partners for this ViTAL Economy RAMP UP! Report a non-exclusive, non-transferable, limited license to access and use the information, text, graphics, data, and other content in this report for their personal, noncommercial use. You may also incorporate portions of the content of this report in documents and other works of authorship that are mainly the product of your own intellectual effort, and may distribute and disseminate those documents and other works, but only if neither you nor anyone else receives any payment or other value that is primarily attributable to the content used.
Proprietary Rights. You acknowledge that the content of this report is the property of ViTAL Economy, Inc. and is protected by copyright, trademark and other intellectual property laws. You agree not to use this content for any unlawful or unauthorized purpose, or in any manner that would harm the reputation of ViTAL Economy, Inc. or its partners. You agree not to use any name, emblem, logo, or trademark of ViTAL Economy, Inc. in any manner, except in the form of attribution and copyright notice required by these Terms of Use.
Copyright Notice. On any print-out, download, or copy of this content you make that does not already include a copyright notice, you agree to include a copyright notice as follows: "Copyright © 2004, ViTAL Economy, Inc. All rights reserved.”
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
4
This Roadmap contains the results of an economic competitiveness assessment conducted for the Province of British Columbia. This work is being completed as part of the British Columbia Ramp Up!
Project which is an effort sponsored by TELUS to promote sustainable economic development in the non-metro regional
economies of British Columbia.
Although this Roadmap can stand alone, it was designed to provide maximum impact through presentation in a seminar format. This
allows a broad cross section of regional stakeholders to fully absorb the purpose of this type of analysis and understand the implications
of its recommendations for both the province and the regions.
Due to the size of this 8 MB report, it is important to open it on a computer which has both adequate available memory and a recent
version of Microsoft PowerPoint. You will know that you are having a problem if Red X’s appear on slides in lieu of slide content. Refer to
the Microsoft website for more detailed information on how to overcome the known “Red X” problem in PowerPoint.
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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TABLE OF CONTENTS
Background … 6
Analytical Approach … 19
Indigenous Resources Mapping … 24
Cluster Identification and Description … 30
Industry Cluster Assessments … 35
Enabling Environment Assessment … 340
British Columbia’s Competitiveness … 348
Regional Perspectives … 364
2010 Games-Leveraging Regional Benefits … 421
Economic Roadmap & Recommendations … 442
Bibliography … 484
Agriculture - High Value Agriculture … 36 Agriculture - Wine … 52 Technology - Wireless … 65 Technology - Specialty Computer Chips … 81 Technology - Biotechnology … 95 Technology - Forest Technology … 113 Forest Products - Raw Logs … 149 Forest Products - Panels … 164 Forest Products - Furniture … 183 Forest Products - Alder … 204 Energy - Fuel Cells / Hydrogen … 222 Marine - Salmon Aquaculture … 238 Marine - Shellfish Aquaculture … 253 Marine - Yacht Building … 273 Tourism - Adventure & Upscale Tourism … 300 Mining - Mining … 328
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Background
Analytical Approach
Indigenous Resources Mapping
Cluster Identification and Description
Industry Cluster Assessments
Enabling Environment Assessment
British Columbia’s Competitiveness
Regional Perspectives
2010 Games--Leveraging Regional Benefits
Economic Roadmap and Recommendations
Bibliography
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
7
The objective of the RAMP UP! project is to build on the current government’s economic revitalization initiatives to boost British Columbia’s regional economic development initiatives and develop an Economic Roadmap for the Province
BACKGROUND…
• Builds on local and regional economic development activities
• Is supported by local stakeholders in the regions, the BC Ministry of Small Business and Economic Development and the British Columbia Economic Development Association
• Boosts BC’s regional economic development initiatives and in so doing helps shape a healthy and robust economy throughout BC
• Maximizes and builds on current government efforts to build BC’s economy
SUSTAINABLE -- AND ACTIONABLE -- ECONOMIC DEVELOPMENT STRATEGIES FOR BRITISH COLUMBIA’S REGIONS AND AN ECONOMIC
ROADMAP FOR THE PROVINCE
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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TELUS asked ViTAL Economy to answer a series of questions about the future direction of economic development in British Columbia’s future--with a particular focus on British Columbia's regions outside of the Lower Mainland and Victoria
How well positioned is British Columbia to compete in the future world economy?
How well positioned are British Columbia’s industry sectors to compete internationally?
What strategic initiatives should British Columbia’s regions pursue to compete in the future world economy?
Given the above, what economic roadmap must British Columbia follow to generate the highest standard of prosperity for its citizens?
BACKGROUND...
The Economic Roadmap developed for this work is strategic in nature and should not take the place of detailed economic development studies at the provincial or regional levels
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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RAMP UP! builds on previous economic development work and adds industry cluster and enabling environment assessments to identify a focus and set of priorities for economic development in British Columbia’s regions
BACKGROUND…
Source: Vital Economy and Signal Hill Advisors
Future Economic Development Focus and Goals
• Diversify economy • Create sustainable economic
growth • Create jobs which exceed
average national wage • Create jobs with associated
benefits • Increase workforce
capabilities • Attract outside capital • Deepen and strengthen
capabilities of existing industry clusters
Assessing BC’s Industry Clusters
INDIGENOUS COMPETITIVE ADVANTAGE
• People • Location
• Indigenous Assets • Infrastructure • Technology MARKET ATTRACTIVENESS
Low High
Low
High High
Potential Clusters
Assessing BC’s Enabling Environment
ENABLING ENVIRONMENT
ANALYSIS Legal/Regulatory Environment
Geographic & Public/ Private Sector Collaboration
Financial Resources
Previous Work and Interviews • Provincial-level government, think-tank and consultants’
reports • Regional-level economic development assessments • Interviews at the regional, provincial national and
international level with private and public sector leaders
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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RAMP UP! is focused on British Columbia’s natural resource based, technology, and emerging service sectors because these sectors are the most significant drivers of British Columbia’s regional economies and British Columbia’s economy as a whole
BACKGROUND…
11.4%
6.9%
5.0%4.80%
51.3%
7.5%
3.0%4.2%
5.9%
2003
Primary Resources
Resource DependentManufacturingResourceSupportingGoods and ServicesTourism
Technology
Utilities/PublicAdministrationOther Services
Construction
Other Goods
NATURAL RESOURCE INDUSTRIES, TOURISM AND TECHNOLOGY CONTRIBUTE ~40% OF GDP
…BUT CONTRIBUTE OVER 100% OF GOODS EXPORTS EQUIVALENT VALUE…
~40% OF GDP
…AND ARE MAJOR PRIVATE SECTOR DRIVERS IN BC’S REGIONAL ECONOMIES
• Forestry, wood processing • Public Sector • Mining, mineral processing • Film Production • Fishing/trapping • Transfer Payments • Tourism • Other Income • High Tech industries • Construction
Top Economic Drivers in Regional BC
Natural Resource Based Exports 72%
Inbound Tourism (as % of Exports)* 32%
Technology Based Exports 2.3% (% of Exports)
Source: BC Stats, BC Progress Board, Vital Economy and Signal Hill Advisors Note: *Revenue from inbound tourists calculated as a percentage of BC’s exports
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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• Provides the opportunity to harmonize the multiple but separate Federal, Provincial, Regional, Municipal & First Nation Councils of Government to facilitate regional growth
• Optimizes the wealth-generation capacity of the regional resource base
• Enables all economic areas of the region to share in the wealth generation benefits of an expanding economy and value added workforce
• Addresses the need for regulatory consistency across multiple levels of government -- not just provincial -- to enable a more competitive time to market environment
• Conforms to government initiatives and programs such as “On the Ground”, promotion of regional economic frameworks, Heartlands Economic Strategy and Fast Track Programs
RAMP UP!’s regional focus insures inputs and benefits are generated from the ground up, not from Vancouver or Victoria into the regions and is consistent with the Government’s efforts to promote economic development at the regional level
BACKGROUND…
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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RAMP UP!’s regional focus is also driven by the opportunity to further diversify regional economies away from a dependence on public sector employment, transfer payments* and natural resource industries
EXECUTIVE SUMMARY…BACKGROUND…
ECONOMIC DIVERSIFICATION PRIMARY ECONOMIC DEPENDENCIES
Source: BC Stats *Transfer Payments includes UIC, Welfare and other income assistance payments”
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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“A cluster is a geographically proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities.”
Michael Porter, “On Competition”
Harvard Business Review (1998)
“Clusters are networks of production of strongly inter-dependent firms (including specialized suppliers) linked to each other in a value adding production chain. In some cases, clusters also encompass strategic alliances with universities, research institutes,
knowledge intensive business services, bridging institutions(brokers,consultants) and customers.”
Theo J.A. Roelandt & Pim den Hertog, Boosting Innovation, the Cluster Approach, Cluster Analysis and
Cluster Based Policy Making in OECD Countries, OECD 1999
RAMP UP!’s economic diversification assessment is based on an industry cluster approach using (1) regional collaboration to achieve critical mass of resources and (2) connectivity resources to overcome geographic remoteness
BACKGROUND…
What is an industry cluster?
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©2004 ViTAL Economy, Inc.
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• Develops a robust, concentrated knowledge base in a particular industry and supporting industries--competitive advantage results from access to knowledge
• Increases the productivity of companies based in the area
• Drives the direction and pace of innovation
• Stimulates the formation of new businesses which expands and strengthens the cluster
Firms in an industry cluster produce better business results Non-Metropolitan workers in industry clusters earn 13% higher wages
Source: Conference Board of Canada, Clusters of Opportunity, Clusters of Risk, August 2004 & US Department of Commerce 1997
Industry clusters can make a significant contribution to regional economic growth
BACKGROUND…
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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ViTAL Economy conducted over 400 interviews with provincial, regional, private sector and industry officials and experts and examined prior economic development reports and tapped a wide variety of economic and business data sources
Provincial Government & Crown 44 Corporation Officials
Regional Leaders and Citizens 281
Think-Tanks/Consulting Firms 12
Private Industry Leaders 29
Industry Associations 12
Industry Experts 32
Venture Capital Partners 11
Total 421
Prior provincial and regional economic development report -- over 350
BC Stats, Canadian Federation of Independent Business,
Market research — Dunn & Bradstreet — IDC — GaleNet — Hoovers
Investment Analyst Reports — Merrill Lynch — Goldman Sachs
Industry Associations Publications
General Research
Interviews Other Data Sources*
BACKGROUND…
Source: Vital Economy and Signal Hill Advisors
* Please see bibliography for a detailed list of data sources
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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• Hosted a series of regional meetings with economic development officials and MSBED staff to review our intentions and elicit their participation and input for Ramp Up!
• Hosted an MLA dinner in fall of 2003 to review our RAMP UP! intentions and to elicit feedback
• Conducted series of pre-consultations with each region’s participants prior to the workshops
• Conducted seven regional workshops in the first half of 2004
• Conducted 24 post-workshop consultations with the regions
• Completed surveys of over 200 regional workshop participants
• Conducted a workshop in Terrace for the Northwest Tribal Treaty Council
• Interviewed dozens of provincial and regional industry and government leaders as part of Roadmap research
• Ongoing meetings and briefings with Ministers/MLAs/Key Stakeholders
RAMP UP!’s recommendations are based on extensive discussions in the regions and with MLAs
BACKGROUND…
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Ramp Up! directly responds to the PIC Report recommendations for promoting Innovation and commercialization in rural British Columbia
1. Strengthen the ability of communities and regions in planning, developing and implementing strategies and actions to improve innovation performance
2. Enhance the research infrastructure serving the regions
3. Develop and retain a highly skilled workforce to support innovation
4. Increase access to financing particularly at the early stages of business development
5. Assist in the development of access to markets for regional innovation companies
6. Foster an innovation culture through awareness programs and recruitment strategies
7. Improve the business environment for innovation through sharing best practices related to management, high tech business start-up support and entrepreneurial training
8. Promote the development of new rural clusters where promise is shown and act as a catalyst to the enhancement of existing clusters in all regions
BACKGROUND…
The PIC report identified eight strategic recommendations as priorities to Improve innovation and science & technology commercialization in rural BC
Source: Promoting Commercialization and Innovation Final Report, April 2003
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Ramp Up! Is also consistent with the BC Progress Board ‘s recommendations for increasing the strength of British Columbia’s economy by 2010
Key Progress Board Recommendations
• Target Economic Growth by increasing Real GDP per Capita
• Target Standard of Living by raising Real Personal Disposable Income
• Target Employment by increasing Jobs and the Labor Participation Rate
• Increase the Real Average Hourly Wage beyond the Cost of Living
• Increase Productivity by increasing Real GDP per Hour Worked
• Increase Exports by Expanding Markets
• Retain Highly Skilled Workers and Innovators by lowering the Tax Rate
• Increase Business Investment to insure Long-Term Economic Growth
• Increase Research & Development to build Innovation and create Wealth
Source: BC Progress Board
BACKGROUND…
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Background
Analytical Approach
Indigenous Resources Mapping
Cluster Identification and Description
Industry Cluster Assessments
Enabling Environment Assessment
British Columbia’s Competitiveness
Regional Perspectives
2010 Games--Leveraging Regional Benefits
Economic Roadmap and Recommendations
Bibliography
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Our approach uses industry cluster and enabling environment analyses to identify attractive economic development opportunities, suggested legal and regulatory reform initiatives and an overall economic roadmap for British Columbia
ANALYTICAL APPROACH…
Source: Vital Economy and Signal Hill Advisors
DELIVERABLES
• Assessment of BC’s regional-based industry clusters
• Identification of assets that BC can use to leverage economic diversification and growth
• Strategic analysis of current and potential markets for BC’s goods and services
• Identification and sizing of new economic opportunities for BC’s regions
• Assessment of changes that must be made in BC enabling environment to promote economic growth
• An economic roadmap for BC
INDUSTRY CLUSTER ANALYSIS
INDIGENOUS COMPETITIVE ADVANTAGE
• People • Location
• Indigenous Assets • Infrastructure • Technology MARKET ATTRACTIVENESS
Low High
Low
High High
Potential Clusters
ENABLING ENVIRONMENT ANALYSIS
ENABLING ENVIRONMENT
ANALYSIS Legal/Regulatory Environment
Geographic & Public/ Private Sector Collaboration
Financial Resources
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Asset mapping uses primary and secondary research to identify what economic assets are present at the regional level throughout British Columbia that can be leveraged
ANALYTICAL APPROACH…
Source: Signal Hill Advisors
INDUSTRY CLUSTER ANALYSIS
INDIGENOUS ASSET
ADVANTAGE
• People • Location
• Indigenous Assets
• Infrastructure • Technology
MARKET ATTRACTIVENESS Low High
Low
High High Potential Clusters
ASSET MAPPING ACTIVITIES
• Primary and secondary research on indigenous assets at the regional level
• Asset mapping at the regional level • Asset quality assessments • Identification of cross-Provincial synergies
ASSET MAPPING DELIVERABLES
IDENTIFICATION OF ASSETS AT THE REGIONAL LEVEL THAT BC
CAN USE TO LEVERAGE ECONOMIC GROWTH AND
DIVERSIFICATION
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Market attractiveness assessment identifies which markets will be attractive for British Columbia’s products and services over the long-run
ANALYTICAL APPROACH…
Source: Signal Hill Advisors
INDUSTRY CLUSTER ANALYSIS
INDIGENOUS ASSET
ADVANTAGE
• People • Location
• Indigenous Assets
• Infrastructure • Technology
MARKET ATTRACTIVENESS Low High
Low
High High Potential Clusters
MARKET ATTRACTIVENESS ASSESSMENT ACTIVITIES
• Market Sizing • Demand Drivers
• Future Demand • Supply Drivers Projections
• Supply/Demand • Profitability Analysis Projects
MARKET ATTRACTIVENESS DELIVERABLES
IDENTIFICATION OF TARGET MARKETS FOR BC THAT CAN
LEVERAGE ECONOMIC GROWTH AND DIVERSIFICATION
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Market attractiveness assessment identifies which markets will be attractive for British Columbia’s products and services over the long-run
ANALYTICAL APPROACH…
Source: Signal Hill Advisors
INDUSTRY CLUSTER SEGMENT ANALYSIS
INDIGENOUS ASSET
ADVANTAGE • People
• Location • Indigenous Assets
• Infrastructure • Technology MARKET
ATTRACTIVENESS
Low High
Low
High
High Potential Segments
MARKET ATTRACTIVENESS ASSESSMENT ACTIVITIES
• Market Sizing • Demand Drivers
• Future Demand • Supply Drivers Projections
• Supply/Demand • Profitability Analysis Projects
MARKET ATTRACTIVENESS DELIVERABLES
Identification of Market Segments for Clallam that can Leverage Economic
Growth and Diversification
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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ANALYTICAL APPROACH…
Enabling environment analysis identifies required improvements in collaboration and availability of financing and changes in laws and regulations that must be completed to help drive economic growth
ENABLING ENVIRONMENT ANALYSIS
ENABLING ENVIRONMENT
ANALYSIS
Legal/Regulatory Environment
Geographic & Public /Private Sector Collaboration
Financial Resources
COLLABORATION DELIVERABLES IDENTIFICATION OF WHAT NEEDS TO BE
DONE TO IMPROVE PROVINCIAL AND REGIONAL AND PUBLIC/PRIVATE SECTOR COLLABORATION TO DRIVE ECONOMIC DEVELOPMENT AND DIVERSIFICATION
COLLABORATION
FINANCIAL RESOURCE DELIVERABLES
IDENTIFICATION OF FINANCING AVAILABILITY GAPS THAT MUST BE FILLED TO HELP DRIVE ECONOMIC
DEVELOPMENT AND DIVERSIFICATION
LEGAL/REGULATORY DELIVERABLES
IDENTIFICATION OF CHANGES IN LAWS AND REGULATIONS THAT WILL HELP DRIVE
ECONOMIC DEVELOPMENT AND DIVERSIFICATION
ACTIVITIES
Primary and secondary research on pubic/private sector collaboration, availability of financing, and
the legal regulatory environment
Source: Signal Hill Advisors
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Background
Analytical Approach
Indigenous Resources Mapping
Cluster Identification and Description
Industry Cluster Assessments
Enabling Environment Assessment
British Columbia’s Competitiveness
Regional Perspectives
2010 Games -- Leveraging Regional Benefits
Economic Roadmap and Recommendations
Bibliography
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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INDIGENOUS RESOURCE MAPPING…
The reasons that you draw a roadmap before exploring new territory are intricately connected to planning for economic revitalization.
Know where you are
See where you have been
Know where you are going
Find the best route
Find an alternate route
Determine what to avoid
Make connections
Determine who to visit with
Successful Regional Economic Strategies require the same kind of planning.
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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REGIONAL PERSPECTIVES…ASSET MAPPING SUMMARY…
Ramp Up ! Roadmap Success Cycle
Asset Mapping starts here
ViTAL Economy
Innovation
Opportunity Realized
Measures of Success
Short / Long Term Wins
Connect the Dots
Barriers
Barrier Strategies
Local Opportunity
Local Innovation
Global Innovation
Industry / State
Best Practices
Who are we?
Knowledge
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©2004 ViTAL Economy, Inc.
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Each region's indigenous resources were mapped across multiple categories to identify the assets in each region that could be leveraged for economic development
• Natural
• Human
• Knowledge
• Cultural
• Geographic
• Excellence
• Infrastructure
• Government
MAPPING CATEGORIES
Source: ViTAL Economy and BC Stats
Note: Mainland/Southwest was not included
in the mapping
INDIGENOUS RESOURCE MAPPING…
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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ViTAL Economy's Indigenous Resources Map captures local feedback from each region across all categories of indigenous resources, which are then assigned to the Industry Clusters and Market Segments in the Strategic Roadmap
TYPE CATEGORY SUB-CATEGORY INDIGENOUS RESOURCE VC TO EK WK CB NW NE CLUSTER MARKET
Economic Development Region Market OpportunityBritish Columbia - Ramp Up! Indigenous Resource Map
Natural Farms Oilseed & Grain Oats X
Natural Farms Vegetables Asparagus X Agriculture High Value
Natural Farms Vegetables Cabbage X Agriculture High Value
Natural Farms Vegetables Garlic X Agriculture High Value
Natural Farms Vegetables Mushrooms X Agriculture High Value
Natural Farms Vegetables Organic X X X Agriculture High Value
Natural Farms Vegetables Potatoes X X X X Agriculture High Value
Natural Farms Vegetables Tomatoes (Hot House) X Agriculture High Value
Natural Fish Aquaculture Fish Farming X Marine Salmon
Natural Fish Aquaculture Salmon X X Marine Salmon
Natural Fish Aquaculture Clams Marine Shellfish
Natural Fish Aquaculture Geoduck Clams X Marine Shellfish
Natural Fish Aquaculture Oysters X Marine Shellfish
Natural Fish Aquaculture Shellfish Farming X Marine Shellfish
Natural Fish Aquaculture Tilapia X
Not every resource links to current Cluster and Market Segment Opportunities. Additional opportunities and resources may be added to the map as regional stakeholders use it as a dynamic tool to map the assets of their new economies.
Double-clicking on the resource portion of the table below will open an Excel model, that details all of the resources that were discovered in the feedback from regional stakeholders. This worksheet is also sorted by Cluster and Market Segment.
INDIGENOUS RESOURCE MAPPING…
Source: ViTAL Economy Analysis of Workshop, Interviews and Questionnaire Results
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©2004 ViTAL Economy, Inc.
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The Strategic Roadmaps worksheet in the Indigenous Resources Model then links the Indigenous Resources Map to the key recommendations that are made in the detailed Roadmap analysis of each Market Segment Opportunity
The Excel files that are opened by this slide and the previous slide can be saved to disk as Excel files that are independent of this PowerPoint presentation. The Read Me worksheet in the Excel file highlights key instructions for its use.
Double-clicking on the table below will open the entire Roadmaps worksheet in the Indigenous Resources Excel model. Please note that the model that is opened from this slide is a separate copy from the model that is opened in the previous slide.
1. Agriculture - High Value
a. Establish standards for organic products so BC producers can achieve better appearance and quality
b. Review government regulations to determine which if the government can to more to catalyze the development of BC’s organic and natural food industry
c. Develop BC “branded” products that would produce a higher return in North American markets and distinguish BC’s organic and natural products
d. Develop export strategies for large North U.S. market in attractive segments such as fruit and vegetables
e. Strengthen R&D focused on developing species and production technologies specific to British Columbia
2. Agriculture - Wine
a. Concentrate on the boutique segment of the wine market because British Columbia can not compete as a large-scale producer
b. Continue to increase quality through the VQA to compete with other producers making boutique wines
c. Increase marketing of BC wines outside of British Columbia since domestic production of boutique wines could exceed domestic consumption of these wines
d. Continue research in areas that can leverage BC growing conditions, i.e., yeasts, to improve the productivity and quality of BC wines
Ramp Up ! - Strategic Roadmaps by Cluster and Market Segment
Source: ViTAL Economy Analysis of Workshop, Interviews and Questionnaire Results
INDIGENOUS RESOURCE MAPPING…
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Background
Analytical Approach
Indigenous Resources Mapping
Cluster Identification and Description
Industry Cluster Assessments
Enabling Environment Assessment
British Columbia’s Competitiveness
Regional Perspectives
2010 Games--Leveraging Regional Benefits
Economic Roadmap and Recommendations
Bibliography
SIGNAL HILL ADVISORS
©2004 ViTAL Economy, Inc.
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Our approach identified those clusters and market segments for which British Columbia has indigenous assets and whose development would help grow and diversify British Columbia’s economy
Source: Signal Hill Advisors, LLC
CLUSTER IDENTIFICATION AND DESCRIPTION…
CLUSTER IDENTIFICATION APPROACH
PEOPLE
TECHNOLOGY
INFRASTRUCTURE
LOCATION
NATURAL RESOURCES
INDIGENOUS ASSET MAPPING
FOCUSES
PRELIMINARY LIST OF BC INDUSTRY
CLUSTERS FOR ANALYSIS
INDUSTRY CLUSTERS FOR
ASSESSMENT
PRELIMINARY INDUSTRY GROUP
LIST SCREENED AGAINST
BC’S INDIGENOUS ASSETS
A SECONDARY SCREEN IS MADE
AGAINST POTENTIAL
IMPACT ON THE BC’S ECONOMY
ITERATIVE PROCESS
ALLOWS CLUSTERS THAT
MAY MAKE A FUTURE CONTRIBUTION SUCH AS
TECHNOLOGY TO BE CONSIDERED
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©2004 ViTAL Economy, Inc.
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The preliminary cluster list focused on those clusters identified as having the best economic development potential by previous regional studies as well as by a preliminary assessment of indigenous and economic, business and political analysis
NATIONAL, REGIONAL & INTERNATIONAL ECONOMIC, BUSINESS AND POLITICAL
PERSPECTIVE AND ANALYSIS
INPUT FROM REGIONAL ECONOMIC
DEVELOPMENT PROFESSIONALS
INPUT FROM PRIOR ECONOMIC
DEVELOPMENT STUDIES
PRELIMINARY LIST OF BC INDUSTRY
CLUSTERS FOR ANALYSIS
CLUSTER/MARKET SEGMENT IDENTIFICATION AND ANALYSIS APPROACH
INDIGENOUS RESOURCE MAPPING…
Source: Signal Hill Advisors, LLC
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©2004 ViTAL Economy, Inc.
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RAMP UP! research identified 7 high level industry clusters and 17 market segments for analysis of BC global competitiveness and identification of niche sustainable growth markets for which BC is uniquely positioned
ANALYTICAL APPROACH...
INDUSTRY CLUSTER MARKET SEGMENT FOCUS
• High Value Agriculture • Wine AGRICULTURE
TOURISM • Upper End Tourism • Adventure/Eco-Tourism
FOREST PRODUCTS • Raw Logs • Panels • Furniture • Alder
MARINE • Salmon Aquaculture • Shellfish Aquaculture • Yacht Building
TECHNOLOGY • Wireless • Specialty Computer Chips • Biotechnology • Forest Tech
MINING • Mining
ENERGY • Fuel Cells/Hydrogen
Source: Signal Hill Advisors, LLC
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©2004 ViTAL Economy, Inc.
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RAMP UP! also identified industry clusters and market segments that should be researched in Phase 2 of RAMP UP! They hold potential as areas of innovation and market growth based on unique regional resources and centers of excellence. A number of these market segments have potential for multiple economic regions.
ANALYTICAL APPROACH...
INDUSTRY CLUSTER MARKET SEGMENT FOCUS
• MRO • Design • Training • Space, Communications, Software • Production AEROSPACE
Bio-Products • Bio-Energy • Nutraceuticals • Alternative • Bio - Plastics • Pharmaceuticals Forest Products
OCEANS • Energy • Marine Technology • Oceans Tourism • Communications/Electronics Navigation • Logistics • Professional Services • Oceans Observatories/Research
Senior Living • Healthcare • Housing • Tourism • Financial Services
EDUCATION • Higher Education • Technical Education
Source: Vital Economy, Signal Hill Advisors, LLC, Ramp Up! Regional Workshops and Interviews
Film & Television • Service • Domestic