7/27/2019 Ramones Poster Analysis

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Poster analysis

The Ramones: Rocket to Russia poster was

released on the 4thof November 1977. This

poster is extremely iconic due to the bold

colours and the very punk styles that are

shown in the poster.The text for the poster is

very bold and masculine

with capitals throughout.

The text also has no

ascenders or desenders

and there is no kerning

between letters; possibly

uggesting that they are a

close knit band. The text

s staying between the

base line and the text line.

ts very square and

compact. This is possibly

because there targeting a

masculine audience.

Additionally, the text

colour is pink this creates

a juxtapositioning

between the pink and

black. This is because the

pink would connote

omance and charm.

Whereas, the black and

white shot of the band

would connote danger

and mystery.

The central image is the bandstaring at you this is direct

address. Furthermore, they

are in black and white; there

faces are covered. This would

suggest that the band is

mysterious and possibly

powerful. This is the

hermeneutic code. This is

because its unexplained: why

are they in black and why dothey look so unhappy? They

are possibly in black due to the

genre of their music; punk.

They are wearing ripped jeans,

leather jackets, scrappy pumps

and one is wearing sun glasses

when its evidently not that

sunny. This is because they are

trying to look cool for the fans.

However, they are possibleshowing there rebellious side.

The users and gratifications

theory would suggest that this

will cause discussion between

people as they will challenge

and form opinions. This will

increase the buzz and

therefore the amount of

albums sold. This would

appeal to teenagers as theyare often trying to be

rebellious so they will idolise

there style and therefore

spread the punk style.The text Rocket to Russia would possibly show their

political meanings. This is due to the rising tension

between the Americans and the Russians at the time

(just before the cold war). Additionally, it could be a

reference to the race to the moon between Russia and

America. However, I believe that its a reference to

Russia political policies at the time of 1977. Because

their views were so controversial, this would be a

cultural code. This is because as they are sharing their

punk views and sharing their culture. This would once

again influence the youth who saw them as role models.

This poster would have been shown at venues and

record shops.

The band is shown to be leaning or standing near a

doorway. This could be a hermeneutic code; it is a

mystery as to the reason for standing in the doorway.

Additionally, they could be acting in a rebellious way

to try and attract attention and get in the news. As

bad news can often lead to good news for the band as

they will receive more publicity.