Upload
bijoyendas
View
246
Download
0
Embed Size (px)
Citation preview
7/31/2019 Ramdev Food Products Pvt Ltd
1/32
Bijoyen DasChitra Iyengar
Paras Desai
Dipesh Sharma
Faculty:
Dr.Pratik Kanchan
7/31/2019 Ramdev Food Products Pvt Ltd
2/32
Company History
Ramdev, have preserved the same values in all ourproducts ever since we started as a small unit in 1965,in Ahmedabad, India. A small step became a giant leapin no time. But there was a binding force, a
commitment that helped us keep our promise of purityand freshness in our products for all these years.
Our immense belief in the philosophy of 'reaching acustomer's heart through quality' has enabled us to
spread the rich Indian heritage to millions of homes allover the globe. And that's our pride,Indian food, TheIndian way.
7/31/2019 Ramdev Food Products Pvt Ltd
3/32
Infrastructures
Ramdev Food Products Pvt. Ltd. has world class infrastructure tomeet high standard requirements of global market.
State-of-the-art technology shines through the finest machineryhaving cleaning and processing capacity of more than 60,000 kg.
per day.Spread over a sprawling 56400 sq. yard area, the plant sets thestandards in best manufacturing process, factory premises housesone of the most sophisticated plants under ultra hygienicconditions.
In-House Research &. Development Micro Laboratory. Using thebest of technology accepted worldwide. Ramdev has been awardedan ISO 22000 certification.
7/31/2019 Ramdev Food Products Pvt Ltd
4/32
Indian Red Hot Chilli
Ramdev Fights for Purity
7/31/2019 Ramdev Food Products Pvt Ltd
5/32
BASIC PRODUCT MIX
( Core Products)
7/31/2019 Ramdev Food Products Pvt Ltd
6/32
Product Mixes
Products Mix/Product Lines Target Segments
Indian Spices
Chilli, Haldi, Hing, Jeera etc
Geographic , Families , Rural & Urban
Segments & Recently Started targeting
Corporate Sector.
Ready Mix Spices
Chay , Pavbhaji, chhole, chat, garam
Masala etc
Geographic, Families, Rural & Urban, life
style
Ready to EatInstant Mix
Khaman, Dosa, Gota, Gulab Jamun
Do
Ready to serve
Rasogolla, Gulab Jamun Tin Packed, Achar
& Chatnis.
Do & Festivals & Celebration events
7/31/2019 Ramdev Food Products Pvt Ltd
7/32
Indian Species
7/31/2019 Ramdev Food Products Pvt Ltd
8/32
Ready Mix Species
7/31/2019 Ramdev Food Products Pvt Ltd
9/32
Instant Mix
7/31/2019 Ramdev Food Products Pvt Ltd
10/32
Ready to Consume/Eat
7/31/2019 Ramdev Food Products Pvt Ltd
11/32
Media Strategies
7/31/2019 Ramdev Food Products Pvt Ltd
12/32
Media Strategies
Print Media
Electronics / Digital Media
Support Media
7/31/2019 Ramdev Food Products Pvt Ltd
13/32
Print Media
News Papers
Magazines
Industrial Association and CorporateMagazines
7/31/2019 Ramdev Food Products Pvt Ltd
14/32
News Papers
All language includes English,Hindi, Gujarati,Marathi, Telugu, Bengali, Punjabi etc etc.
All prime News papers covered in differentgeographic regions
Message: Tradition,Taste & Quality
Message conveyed though The coloredadvertisement to targeted segment for their basicproduct range and other spices. Ramdevspositioning as Product Purity, Test of Indianspices & season all round the year ( 365 dayschilli ka season) to stimulate Purchase.
7/31/2019 Ramdev Food Products Pvt Ltd
15/32
Print Adv: News paper
N P
7/31/2019 Ramdev Food Products Pvt Ltd
16/32
News Paper
7/31/2019 Ramdev Food Products Pvt Ltd
17/32
News paper: Hindi Adv
7/31/2019 Ramdev Food Products Pvt Ltd
18/32
Gujarati Adv
7/31/2019 Ramdev Food Products Pvt Ltd
19/32
Corporate/Indl Association Magazine
Source: Laghu Udyog-Ahmedabad- Monthly, Issue 98, Aug, 2012
7/31/2019 Ramdev Food Products Pvt Ltd
20/32
Electronics / Digital Media
T V Net Works
Chanels
U tubes Different web sites like India Mart, Trade India,
Food exports etc.
7/31/2019 Ramdev Food Products Pvt Ltd
21/32
7/31/2019 Ramdev Food Products Pvt Ltd
22/32
Hoarding
Hoardings are placed in Every IndianLanguage in respective states in location likeRailway, station, Bus stops, cross road and
market shopping areas where families use toshop.
Hoardings are placed during state festivals allover the India i.e Navratri, Ganesh Pooja,Onam, Bihu, Durga Pooja, Konark Festivals,Tarnetar etc.
7/31/2019 Ramdev Food Products Pvt Ltd
23/32
oar ngs
7/31/2019 Ramdev Food Products Pvt Ltd
24/32
Posters
7/31/2019 Ramdev Food Products Pvt Ltd
25/32
TV Net work & channels
Ramdev covered different TV net works andchanels for advertising their 3 main core productsi.e.
-chilli
-Turmeric
-Hing
Generaly the TV coverage are once in a week in one
channel but coverage in Gujarat in chilli seasonincreases to daily because there is Trend to stockchilli & Turmeric and other spices for 1 year.
7/31/2019 Ramdev Food Products Pvt Ltd
26/32
Vedio-Chilli
source: U Tube
7/31/2019 Ramdev Food Products Pvt Ltd
27/32
Vedio Chilli
7/31/2019 Ramdev Food Products Pvt Ltd
28/32
Vedio Hing
7/31/2019 Ramdev Food Products Pvt Ltd
29/32
Internet
Ramdevs own web site
www,ramdevfoodproducts.com highlighting the
the taste of India, Qaulity, Purity and different
range of spices, ready to use products etc. Ramdev also promote the product thru the
different electonic media like Trade India, India
Mart etc. Ramdevs Reciepi Book and News are available
digitaly for Registered users.
7/31/2019 Ramdev Food Products Pvt Ltd
30/32
Sales Promotioms
Sales Promotions advertisement over Print
Media and support media on regular basis and
on retails shops.
My recent visit to Big Bazar on 30th
Septmeber, Ramdev has put a Trolley
containing its entire Product ranges and its
keep on traveling in Food section to getmaximum exposure to all consumers. (B.Das)
Ad A l i & CB A t
7/31/2019 Ramdev Food Products Pvt Ltd
31/32
Ad Analysis & CB Aspects Print Media
1.2.
3.
Electronics / Digital Media
1.
2.
3.
Support Media
7/31/2019 Ramdev Food Products Pvt Ltd
32/32
Suggestions to Improve