Embed Size (px)
Citation preview
Rallying For A CauseF
OS
TE
R A
CH
ILD
FO
R A
DA
YF
OS
TE
R A
CH
ILD
FO
R A
DA
Y
Our rally in its 12th edition will partner with various child care homes to bring a positive change amongst orphans and the under privileged children.
This unique social initiative aims to make a difference amongst participants and more significantly to the orphans and under privileged children.
The event would help widen the horizons of these children, some of whom would have never traveled in a car.
Children would get to experience different things and interact with people from different walks of life The endeavor of this concept ‘Foster a Child for a Day’ car rally is to bring hope, joy in the lives of these children and to make them feel special for this one day and giving an ever lasting memory.
This rally would also give our partnering corporate brands a chance to fulfill their responsibility towards the society.
Each car’s crew would consist of a driver, a navigator and minimum of one orphan or under privileged Child.
Rallying For A CauseF
OS
TE
R A
CH
ILD
FO
R A
DA
YF
OS
TE
R A
CH
ILD
FO
R A
DA
Y
An opportunity to generate Positive Brand Image. A chance to be a part of a unique Corporate Social
Responsibility (CSR) initiative. CSR is a part continuing process of building long
term value for your brand.
FFCR will associate with this noble cause subject to the confirmation by Title Sponsor & acceptance of the idea by orphanages in various cities.
BRINGING 1000 SMILES ON THE FACES OF UNDERPRIVILEGED CHILDREN …
UNLEASHING THE ‘WINDS OF CHANGE’ …
Benefits to our Sponsors & Partners
USP of Rallying by Night …
We want to create a Fun & Adventurous family outing on a relaxing weekend, less traffic in the evening followed by a Lavish Entertainment Setup and Dinner, will be liked and become a complete weekend outing for families and will also break the monotony of having an afternoon rally we have been doing for years.
A Twist is always appreciated !
The Story
The Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the time, distance and speed.
- The thought behind the conceptualization of FFCR was to provide a complete package to the audiences & participating brands alike. A platform which provides families with a day out in sun & is a perfect branding and marketing tool for corporate.
- To make this dynamic rally more family oriented the elements of luck, direction sense, general knowledge and special tasks were introduced in 2003 as key factors to decide the rally winners.
- The quantum of the rally became bigger when FFCR expanded its wings in 2006 to the cities of Jaipur, Chandigarh, Ludhiana, Lucknow and Kolkata .
- The strength of the rally can be gauged by the fact that corporate giants such as Toyota, Chevrolet, Maruti Suzuki, Hyundai, Ford and Indian Oil have opted for the Title Sponsorship over the last 9 years.
- The Rally has amassed tremendous response over the years with strong advertising and PR activities on all prominent electronic and print media.
- In the Year 2010 the rally hit a all time high by associating with the XIX Commonwealth Games while celebrating ‘30 days to go for Commonwealth Games’
The Story
What started as an Endeavour to carve a niche for Rashi ; has now become a brand in itself…Since its inception our rally has partnered with many a corporate giants. It is family oriented and has the capacity to reach masses.
ProposedDates & Venues for 2012
S. No. Place Date Flag Off Venue / Culmination Venue
1 Jaipur 26th Aug. 12 To be Decided
2 Chandigarh 9th Sept. 12 To be Decided
3 Delhi 16th Sept. 12 To be Decided
4 Ludhiana 23rd Sept. 12 To be Decided
• Finalization of venue shall be done by end of July.
• The Venues will be prime properties in the respective cities as per our previous record.
• Dates and day of rally is variable we may plan according to our lead sponsors
FAMILY FUN CAR RALLY
What makes the Family Fun Car Rally
Concept
Unique Concept ? A
Event Concept
Concept Note - Common for all cities :– Delhi, Chandigarh, Jaipur & Ludhiana
• The Family Fun Car Rally is a platform to bring in families from different households together.
• This Rally unlike other rallies is basically a leisure activity for the families and does not go for speed
but instead, people win it with Attention, Integration, General Knowledge, Right Aptitude and great
Sense of Reasoning.
• The contestants have to start from a point, reach and cross various hurdles and landmarks & Analyze
their movements.
• There are clue cards, Q & A sheets which also needs to be filled in correctly and carried till the
finishing point.
• The top 3 contestants who score maximum points are declared winners, no matter who ever reaches
first at the finishing point.
• The Rally also has a few special category based prizes and a lot of free bees for contestants.
Event Concept
Route
• The route would vary from 50-70 km depending on the city and Flag Off location.
• Route chart would be given to all the participants at the time of Flag Off.
• Route chart is given to test the participant’s direction sense and their knowledge
of the city roads.
• It is not less than a treasure hunt ! Route chart will give direction till 5th Marshal
and post that participant’s will have to reach the next marshal by solving the route
clues that would be given en route.
• Marshal Booths are kind of check posts located en route
which every participating car has to touch to score
maximum points.
• Total no. of Marshal Booths can vary between 5 to 8 nos.
• The participants check in at all the marshal booths and pick
up the envelope containing Lucky Score and Questionnaire
Sheet.
Marshall Booths
Event Concept
• Participant's pick up a sealed envelope at each marshal booth
which contains lucky scores from 0 to 9.
• Lucky Score Envelopes picked from all the marshal booths have
to retain by the participants. These envelope have to submitted
at the final scoring counter at the culmination venue.
Score Envelop
Special Task Card
• Participants get special task cards at the flag off venue.
• This card lists 5 to 10 tasks which have to be completed en route.
• These tasks are assigned to make the rally more interesting and
challenging.
Event Concept
• Participant’s will get puzzle, a 10 pointer cross word and Rubik Cube from
Marshal Booth no. 1, 2 and 3 respectively.
• All three have to be solved before reaching the next marshal booth en route.
The puzzle, cross word, and Rubik Cube will be sealed and handed over to
the participant’s at the next marshal booth to carry forward.
• Unsealed Puzzle, Cross Word, Rubik Cube would not be accepted at the time of scoring.
• Solved Puzzles, Crosswords and Rubik Cube has to be submitted at the time of scoring.
Puzzle, Cross Word, Rubik Cube
Route Clue
• Route clues will be given to guide the participant’s from 5th marshal booth onwards.
• Route clues will be in the form of encrypted / jumbled letters.
• Clues will be given at marshal booth no. 4.
Event Concept
Total Scoring
• The total score is the cumulative score of :
Lucky score, Score from the puzzle, Score from the crossword, Score from the
Rubik Cube Score from the questionnaire, Score from the route clues solved,
Bonus Points from the special tasks completed.
• Participant’s getting the highest score will be declared as the WINNER.
Questionnaire Envelope
• Participant’s get a questionnaire envelope containing questions based on
general knowledge from the 5th & 6th Marshal Booth.
• The questionnaires picked up from the marshal booth have to filled before
reaching the next marshal booth en route.
• The envelopes will be sealed and handed over to the participant’s to carry
forward. The unsealed envelopes would not be accepted at the time of
scoring.
Event Concept
Prize Distribution
* Best Decorated Car
* Best Dressed Family
Event Concept
* General Categories 1’st, 2’nd & 3’rd
* Lowest Score
The winners walk away with many exciting prices.
At Flag Off
At Culmination
The Advertising & Publicity Plan
What makes Family Fun Car Rally the most talked about event ?
The Advertising & Publicity Plan
The detailed publication plan for Delhi, Chandigarh, Jaipur and Ludhiana will be intimated by end of July.
HT City / Dainik Jagran / Dainik Bhaskar / Punjab Kesari
HT City / Dainik Jagran / Dainik Bhaskar Punjab Kesari
Ludhiana
Chandigarh
Delhi
S. No. City Name of the Publication Minimum Ad. Space
300 CC
HT City / Rajasthan Patrika /Dainik Bhaskar
HT has consented to be the Media Partner
Jaipur
2 half page & 3 Quarter Page Ads.
1
2
3
4
300 CC
300 CC
• Our previous rallies were covered extensively by all the leading newspapers of India like Times Of India, Hindustan Times, Dainik Bhaskar, ANI, Nav Bharat Times, Indian Express and all the major television channels like :- Star-TV, Zee TV, Sahara TV, Aaj Tak, IBN 7, NDTV etc..
• A reputed PR agency will be engaged for managing the print and electronic media effectively.
S.No City Particular Quantity
1 Ludhiana Sms / Teasers 1,00,000 each 2 Chandigarh Sms / Teasers 1,00,000 each
3 Delhi Sms / Teasers 1,00,000 each
4 Jaipur Sms / Teasers 1,00,000 each
The Advertising & Publicity Plan
Tentative Digital Advertising Plan
Press Coverage
The Flag Off & Culmination Plan
What makes the Flag Off &
Culmination Venue event full ?
The Flag Off Plan
• The Flag Off Ceremony is indeed the brightest moment of Family Fun Car Rally. The fabulously decorated cars along with their smartly dressed owners is a sight not to be missed.
• The rally garners huge response from the Print & Electronic Media. The flag off ceremony is extensively covered by the Media.
• Our chief guests along with the Sponsor’s senior officials flag off the participating cars at an interval of 30 to 60 seconds.
• Not to forget, the Sponsor Partners ensure their BRAND Visibility for one and all.
Itinerary- The online registration of the participants begins 10 days prior to the rally.
- All pre confirmed participants register at the venue by 2:30 P.M.
- A mandatory briefing session on the rules & regulations of Family Fun Car Rally is given to the final participants from 3:30 P.M.
- Participating cars with their allotted car number stickers no. are lined up to be Flagged Off.
- Various enthralling contests will take place after the cars are lined up. -Best Decorated Car -Best Dressed Family
- The Chief Guest, an eminent political personality or a famous socialite, flags off the rally after judging the contestants along with the sponsor’s representative.
- The 12th Family Fun Car Rally 2012 will be flagged off on the prescribed dates in each city by 4 P.M.
- Refreshments are provided at the time of briefing for all participants.
- A vibrant DJ, Dance Troupes & a Vivacious MC will be there to keep the participants entertained.
The Culmination Plan
After the grueling rally, searching marshals and picking lucky
scores, confusion of filling questionnaires and completing the
special tasks, the participants finally reach the venue awaiting the
final results… What awaits them is relaxing fun filled activities &
entertainment.
While the rally organizing team works on the technicalities of
calculation of scores, the participants would be provided with
Buffet dinner and a healthy dose of Entertainment.
The culmination ceremony is a perfect platform to give your brand
an extra mileage in the presence of potential customers.
- The 12th Family fun Car Rally 2012 will culminate on the prescribed date at about 8:00 P.M.
- Our technical team conducts the detailed scoring for the participants.
- Our Master of Ceremony will keep the contestants engaged in various interesting and entertaining games and till the time the results are announced.
- Both print and electronic media will be present to cover FFCR 2012.
- Various product displays stalls of our partners at the venue.
- Entertainment will keep the mood and tempo of the participants high while they are awaiting the rally results.
- The results for various categories would be announced and our chief guest along with our sponsor's senior officials will distribute the prizes.
- The Culmination Ceremony can be used as a perfect platform for product launches, celebrating your company's family day or as an outdoor activity for your employees.
Itinerary
What makes Family Fun Car Rally a value
creating proposition for your brand ?
Sponsorship
Benefits to Title Sponsors
S.NO City Solo Presenter (Option 1)
Joint With Media Partner(Option 2)
1 Ludhiana Rs. 12,00,000/- Rs. 10,00,000/-
2 Chandigarh Rs. 12,00,000/- Rs. 10,00,000/-
3 Delhi ______ Rs. 25,00,000/-
4 Jaipur Rs. 12,00,000/- Rs.10,00,000/-
Title Sponsor (One In Each City)
* Hindustan Times has consented to be the media partner for Delhi
OR
*
OR
Benefits to ‘Title Presenter’
Option 1 - Designated as Solo Sponsor.
As solo sponsor, the presenting rights of FFCR 2012 will be entirely with the participating brand in all communication & branding with no media partner.
Option 2 - Designated Joint Sponsor along with the Media Partner.
As a joint sponsor the presenting rights of FFCR 2012 will be shared with media partner in all communication and branding.
Common Benefits
• Designated as Title Sponsor in all printing plans, publicity plans, venue branding and media coverages. (Elaborated plan will be discussed).
• The MD / Senior Dignitaries of your company along with the Chief Guest will Flag Off the rally.
• Sponsor’s Logo will be featured in the most visible spot in all the collaterals, brandings and Flag off Flag.
• Sponsor’s products and commercials can be displayed at the briefing and culmination venue.
• 20 confirmed participation places in FFCR 2012 as per the consensus Title Sponsor's brand.
• A ready made platform to launch or promote your product amidst existing and potential customers. The launch plan can be on a large scale by increasing the budget where in dealers and distributors can also be a part of it. This promotion can be staged before the prize distribution during the culmination ceremony.
IMPORTANT* Kindly find the tentative designs on the Slide ‘Ads & Collaterals’.
S.NO City Cost
1 Ludhiana Rs. 5,00,000/-
2 Chandigarh Rs. 5,00,000/-
3 Delhi Rs. 8,00,000/-
4 Jaipur Rs. 5,00,000/-
Associate Sponsor
Benefits to ‘Associate Sponsor’
• Designated as Associate Sponsor of Family Fun Car Rally 2012.
• Designated as Associate Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed)
• Space to display your product at the Flag Off / Culmination Venue and at the Marshal Booths.
• 10 confirmed participation in FFCR 2012 as per the consensus of the Sponsor's brand.
• Sponsor’s products and commercials can be displayed at the briefing and culmination venue.
• Entertainment followed by lunch for participants after the rally.
IMPORTANT * Kindly find tentative referral ad designs and other collaterals on the slide ‘Ads & Collaterals’.
S.NO City Cost
1 Ludhiana Rs. 2,00,000/-
2 Chandigarh Rs. 2,00,000/-
3 Delhi Rs. 3,00,000/-
4 Jaipur Rs. 2,00,000/-
Co Sponsors
Benefits to ‘Co-Sponsor’
• Designated as Co- Sponsor of Family Fun Car Rally 2012.
• Mentioned as Co-Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed)
• Space to display your product at the Flag off / Culmination Venue and at all the Marshal Booths enroute.
• 5 confirmed participation in FFCR 12’ in consensus to the sponsor's brand.
• Entertainment followed by lunch for all participants after the rally
IMPORTANT* Kindly find tentative referral ad designs on the slide ‘Ads & Collaterals’.
What makes the Family Fun Car Rally a unique branding opportunity ?
BRANDING
Branding Opportunities
Printing / Branding Plan Per City
FFCR Printing
Particulars Approx. Qty.
• Car Rally Posters 500
• Rules & Regulations Booklet 200
• Entry Forms 1000
• Number Stickers (Small) 150
• Number Stickers (Big) 150
• Car Sticker Posters (2 for each car) 500
• Marshal Booth Banners 25
• Score Envelopes 1500
• Questionnaire Envelopes 1000
• Task Card 150
• Guiding Route Plan 150
• Badges 500
FFCR Branding
• Registration Backdrop
• Briefing Backdrop with sponsor's panel
• Flag off Backdrop with sponsor's panel
• Car Rally Gate (Box shape both side)
• Marshal Booths en route (5-10 nos.)
• Culmination Backdrop with sponsor's panel
• Hoarding as applicable
* All the other necessary printing jobs related to the Car Rally.
Ads & Collaterals
Referral Design of Flag Off & Culmination Gate
Ads & Collaterals
Ads & Collaterals
To View Details Click On Year wise icons…
XX
Press Coverage
Details of Previous Car Rallies
Family Fun Car Rally Screening
Photographs
Event Property
Log on to:- www.rashientertainment.com/ffcr.htm
For Association & Sponsorship for 12th Family Fun Car Rally
Contact us on :98100233349818686001
Email us on :[email protected]
