Raleigh: NC State Fairgrounds

April 24-26, 2015

We just wanted to say "Thank

you”, for letting us be a part of the

Southern Women's Show. We had

so much fun and were very

impressed with the overall show.

The staff kept in constant contact

with us throughout the whole

process. I wish other shows would

take notes from you guys. Your

show is one of the few that takes

care of their vendors just as much

as their customers. So again, thank

you so much.

Joseph Helman, Salt Soothers

OVERVIEW

We have continued to see

sales go up as a result of

the show in the Raleigh

market. People attending

the show are actually

interested in learning about

the product, so I cannot

think of a better way to tell

the PDQ story!

Hillary Hahmann, PDQ

DEMOGRAPHICS

FEATURES AND PROMOTIONS

Exciting and educational

activities on the stages,

special features, celebrity

guests and interactive

promotions were designed

to captivate and attract the

target audience.

This show was an amazing

opportunity to reach our

target market and

demographic. We were

overwhelmed with the

response and leads.

Karen Hermann, CruiseOne

A comprehensive marketing and

advertising campaign promoted the

show for three weeks through

television, radio and print as well as

digital, grassroots and social media.

Show sponsors and partners increased

awareness through in-store

announcements, register signage,

posters and promotions. The show

was highlighted in 91 Walgreens

stores, 25 Chevrolet dealerships, and

hundreds of retail locations, including

all three major shopping malls.

ADVERTISING EXPOSURE

TELEVISION ADVERTISING

The Southern Women’s Show

received outstanding television

coverage and exposure. In

addition to a two week paid

schedule on three prime stations,

the show extended reach through

promotions, contests and live

shots from the show.

• Number of Stations: 3

• Number of TV Spots: 410

• Total TV Campaign: $48,242 WNCN Interview

DIGITAL ADVERTISING

• Impressions: 2,299,696

• Value: $41,850

A digital media campaign was

integrated into the marketing

plan to reach on the go women

and included advertising

through Pandora radio,

Facebook, WRAL.com,

newsobserver.com, Time

Warner Cable and Crabtree

Valley Mall.

RADIO ADVERTISING

Six radio stations promoted the show

to listeners of many formats,

including adult contemporary, urban,

country and pop.

Numerous spots were produced to

highlight the show and ran in paid and

promotional schedules across the

region. Additional live spots and

endorsements were run on key

stations featuring sponsors and

promotions.

• Number of Stations: 6

• Number of Radio Spots: 1,095

• Total Campaign: $70,165 Radio Spot

NEWSPAPER AND MAGAZINES

The Southern Women’s

Show was advertised

through an extensive print

ad campaign with the News

and Observer as well as

weekly and monthly

regional publications in

order to saturate the

market.

• Show Program

Distribution: 150,985

• Number of Print Ads: 33

• Total Print Schedule:

$34,260

PR IMPRESSIONS

A dedicated PR firm

generated buzz with

women in the market,

scheduled live

interviews, hosted a

pre-show media event

onsite and delivered

extensive media

coverage through print,

television, radio and

online.

• Impact: 98,126,608

Impressions

SOCIAL MEDIA AND E-NEWS

•E-Newsletter Subscribers: 9,172

•Facebook Fans: 6,013

•Unique Pageviews: 93,296

•Living Social Redemptions:

2,000 (Sold Out)

•Instagram Followers: 798

• $1,046,262 Value

A social media campaign was

integrated into the marketing

plan to reach busy women

through Facebook updates,

promotions on Living Social,

Twitter, Instagram and through

the Official Show Website.

SPONSORS

Outstanding sponsors extended the reach of the Southern Women’s Show

and created exciting and interesting features and activities within the show.

OUTSTANDING EXHIBITORS A Kitchen Must

A Special Event

A+ Introductions/ Susan Arnold Coaching

ADT Security Services

Aerosoles

AFC Upholstery

Alford Retirement Solutions

Alimtox LLC

Almondina

Alzheimer's Association Eastern NC Chapter

American Heart Association

Ann Paige Designs

Anne's Old Fashioned Food Products

Apex Weightloss MD

Arbonne International

Arthur Murray Dance Studio

ASG Security

Associated Urologists of North Carolina

Augusta's Pimento Cheese

Aurora Lamps

AWB Promotions

Backyard Etc...

Barbizon of Raleigh

Bath Fitter

Beads Afar

Beau Ties

BeautiControl

Beautycounter

Become International

Belk

Bertie County Peanuts

Better In Colour

Beyond Jewelry

Big Skinny Wallets

Blackwell Distributors, Inc. (Rainbow Vacs)

Bliss USA

Blue Creations

Blue Moon Under

Blue Ridge & Great Smoky Mountains

Bobbees Bottling

Body Tune Plus

Boho City

Boop-De-Doop

Bow Clippeez 2 Envy

Busch Gardens & Water Country USA

C & B Trendy

Camp Gladiator

Campaign Connections

CapTel NC

Carolina Hoofbeats and NC Horse Council

Carolina Packers, Inc.

Carolina Premium Outlets

Carolina Vein Institute

Cary Pottery

Catie Fashion USA Inc.

Cellular Sales of North Carolina

Champion Windows of Raleigh

Chevrolet

Christian Tours

Cindy McMorris Photography

Clear Choice Water Solutions, Inc.

Clear Choice Windows

Click It Hot

Costco

Country Cottons

CPI Security

Craft Ideas Magazine

Creative Connections

Creative Embroidery

Creative Motivation

CruiseOne

Crystal Springs - DS Services of America

Cutco Cutlery

Damsel in Defense

Daraja Imports

Daytona Beach Area CVB

Dennis Vineyards Winery

Diamond Resorts International

Dimensional Greetings

doTerra Essential Oils

Duplin County Tourism

Duplin Wine Cellars

Durham Women's Clinic, Women's Health Alliance Durham

Easy Living Products - Power Steam Pro

Eccentric Cat

Edible Art Sample

Elegance eT Cetera

Elegant Accents, Inc.

En Masse Marketing Corporation-Flameless Candle

En Masse Marketing Corporation- Garlic Grater

European Wax Center

Everything Chocolate and More

Fairytale Dreamer Princess Parties

Fancy Blossoms Boutique

Firefighters' Burned Children Fund of Wake County

Floor Coverings International

Floury Apron LLC

Food Lion Chef Challenge Stage

Food Notations "Represent Your Recipes"

Foot Shox

Foss Gourmet Food, LLC

Gems N' More

Glitz Galore-N-More

Glitz N Glam

Go Ape

Got to be NC

Granite Transformations

Grapes & Olives On Tap

OUTSTANDING EXHIBITORS Great Eastern Resort

Gutter Glove of North Carolina, LLC

Handmade Quilts and Breads

Happy Feet

Harlequin Enterprises, Ltd.

Headbands of Hope

Heide's Gourmet Butter Mints

Henna Design

Hi-Dow Professional Series

Hip Klips

Home Paramount Pest Control, Inc .

Ideal Image

Ideal Product USA, Inc.

InfinityBelt, LLC

Initial Decor

InnovationX/ Stick It

InnovationX/ Stretch Lids

Isagenix

It Works! That Crazy Wrap Thing!

IV Pure Inc.

Jalaja Treasures

JAM Sales - Stove Top Grill

Jamberry Nails, Independent Consultant

Jame's Clothing Boutique

Jellybeans Salon & Wig Boutique

Jenni K. Jewelry

Jeunesse

Juice Plus

Kanki Japanese House of Steaks & Sushi

Kate Laine Jewelry

Kerr Lake Candles

Kitchen Craft

Komfort Zone LLC

KPKandies

Kristina's Kreations & Accessories

L' Echarpe

L'Paige Lipstick

Lady Lynn's Boutique

Lady Sensei New York

Lashes by Mercia, LLC

LC Foods

LeafFilter Gutter Protection

Lebo’s Inc.

Lemonhead Apparel

Lifestyle Marketplace

Lifestyle Marketplace-BraVage

Lifetime Stainless Steel Cookware

LipSense by SeneGence

Little Black Dress Wines

Longaberger

LuLaRoe

Luxury 4 Less

Luxury Baths & Kitchens

M & E Sales - VibaBody Slimmer

Maid Right of Durham/Maid Right of Raleigh

Mainstream Boutique

MakeUp Eraser

Margaret Taylor, Ltd.-"The Ring Lady!!"

Mary Kay

Master Chang's Martial Arts

Maximized Living

MC's Sweet Roasted Nuts

McKeeman Communications Group, Inc.

Melissa's Fancy Feet

Miche

Military Missions In Action

Milo's Tea Company

Miracle Whisk

MIX 101.5 WRAL-FM

Mix It Up

Modern Enhancement Salon Day Spa

Monat

Moonlight Diva Emporium

Morgan Stanley Wealth Management

Move Loot Ladies' Lounge

MoYou Nails

Music For Life/ Eirinn Abu

My Pillow

mystuff

Nancy Jo's Homemade

Nashona

National Inclusion Project

Naturally Me Boutique

Naturally Yours

NC Dept. of State Treasurer, Unclaimed Property Program

NC Fudge

Nerium International

New Homes & Ideas Magazine

News & Observer

Nina's Natural Leather Boutique

North Carolina Theatre

Norwex

Nothing Bundt Cakes

NY Finest

Oak City Collective

Ocean Threads

Omnitrition

Origami Owl

Ovarian Cancer Awareness

PainFreePillow.com

Pampered Prince

Paparazzi

Pass It On

Passanante's Home Food Services

Passion Parties by Patty

PDQ

Perfect Accents

Perfectly Posh

OUTSTANDING EXHIBITORS

Personal Hair Therapy

Personal Power

Physicians Weight Loss Centers

Pink Lady Designs, PLD Candles

Pinot's Palette - Brier Creek

PlayTime Edventures LLC.

Plexus

Pocket Pets

Pony-O

Porch Conversion

Power FX

Premier Designs

Pretty in Pink Foundation

Prevent Blindness NC

Profashion Inc.

Pure Barre

Pure Romance

Quick and Easy Mixes

Quick'n Brite

Radio One Raleigh

Raleigh Personal Training Center

Raleigh Specific Chiropractic

Ramblin' Rose Triathlon by Endurance Magazine

Randall V Designs - Designer Jewelry

Real Time Pain Relief

Rebecca's of Clinton

Redneck Brands LLC

River Expeditions

Rock of Ages Winery & Vineyard, Inc.

Rock Your Hair

Rodan + Fields Dermatologists

Sabo - Savor the Flavor

Saladmaster

Salena's Accessory Showcase

Salon 3Sixty Inc. D/B/A S 3S Jewelry

Salt Soothers

Sandez Family Chiropractic & Wellness Center

Sarkis

Sassy Gems by Geri

Saving Grace Animals for Adoption

Scentsy Wickless Candles

Shelf Genie

Sierra Socks

Silpada Designs

Simply Touch

Sit Means Sit-Dog Training

Sky Zone Raleigh

Softub

Solemagic

South Hill Designs

Southern Destinations

Soy Logic, LLC

Still Being Molly

Stony Mountain Vineyards

Studio 59

Style Dots

Success Rice

Sugarboxer's Farms Gift Boxes

Suite Paws Pet Resort & Spa

Sun Tan City

Superior Pools of Raleigh

Surprise Parties

Sweet Nectar Spa

Sweet Petal Boutique

Sweetbriar Designs

T-Mobile

Tanger Outlets Mebane

Tastefully Simple

Tekle Mihret Ethnic Jewelry

That's Perfect

The Bath Place

The Connection Place, Inc.

The Cookie People

The Faithy Zone

The Golden Touch

The GripStic

The Happy Tooth

The Katz Meow/ Wild Out Inc.

The LASIK Vision Institute

The Law Offices of John T Orcutt

The Pampered Chef

The Shea Butter Lady

The Silver Link

The Trendy Girl

Theanys Flags 2

ThinkTank Products

Thirty-One Gifts

Tim Johnson Productions

To Be Linked

Tomboy Tools/Project Home

Tonya's Cookie Company

Top Notch Pet Spa LLC

Trezana Jewelry

Triangle Vein Clinic

Tumbler Bay

Tupperware

Tutti Boutique

Two Lumps of Sugar

Ultra Balm Skincare Products

Vacation Reservation Center

Virginia Tourism

Vision Discount Plan

Visit Williamsburg

Vitamist

Wacoal / b.tempt'd by Wacoal

Water Marbles and Lucky Bamboo

Watkins Products

Webster Enterprises/ Microfiber Mop

OUTSTANDING EXHIBITORS

Webster Enterprises/ Power Jam

Webster Enterprises/ Steam Mop

Webster Enterprises/ Xhose

Webster Enterprises/Bamboo Pillow

Webster Enterprises/Eurosteam Iron

West Cary Wellness

Wet 'n Wild Emerald Pointe Water Park

Whimsical Florist & Gifts

Wickles Pickles

Wingate by Wyndham

World Vision

WOW! Instant Pain Relief

WRAL TV

Xtreme Teeth Whitening LLC

Yammy's Sauces And Spices

Yelp

Yoga Matty

Young Living Essential Oils

Younique - Lashes Like Kristin

Zerorez

Zoes Kitchen

UNTIL WE MEET AGAIN

Thank you for helping us bring the very best in health, beauty, lifestyle, home, fashion and more to

the Raleigh region and making the Southern Women’s Show a huge success. Plans are underway for

next year’s event and response is already strong. Reserve your space today!

Katie Cronin

Show Manager

Ashton Dreyer

Assistant Show Manager