Raleigh B2B WebsiteRaleigh B2B WebsiteA Real-Time Website Accessing Movex

Barrie TimsonSystems Manager

Movex PlatformMovex Platform

• Movex 12.5 RPG• AS400 iseries 270• IBM OS 5.3

Business RequirementBusiness Requirement

• Competitors were there already• Our call centre of 12 order take staff =business cost• Wish to improve customer service• Reduce waiting times for representative

Solutions ConsideredSolutions Considered

• Movex Webshop Module• ISP-based• MRC

Reasons For Selecting MRCReasons For Selecting MRC• Lower Cost• Greater Flexibility• Implementation timescales• iSeries-Specific Solution• Experience of Movex• No iSeries upgrade required

Initial Requirements – Phase 1Initial Requirements – Phase 1

• Must have Raleigh look & feel• Real-time Movex-based pricing• Real-time Stock Availability• Real-time order entry to Movex• Add-on selling

- Mixed Qty discounts, Qty thresholds•Security

-To specific product lists-To see prices-To place orders

• Multiple ways to add to basket(Quick Order, Product Search, File Upload (Epos)• Account & order history details•Volumes: 2,000 Customers Product Range 9000 parts & 1100 bikes

Initial Requirements – Phase 2Initial Requirements – Phase 2

• New Raleigh graphics – look & feel• EPOS upload• Improved product searches• Better navigation• Promotional activity• Increased use of graphics• Favourites capability

Version 1 – 3 Years AgoVersion 1 – 3 Years Ago

• Good Functions• But Looks Tired

Version 2 – March 2010Version 2 – March 2010

• Same Underlying Functions• New Look & Feel• New Functions

Hardware Set-upHardware Set-up

FirewalliSeries

Movex V12.5OS400 V5R3

Blade Server

Windows Server 2008Apache TomcatMRC m-PowerJDK 1.6

ISP

Initial ScreenInitial Screen

• Secure Log-On• Different user levels: Payer/Branch

Home PageHome Page

• Header-Menu• Side-Menu• Main Body Adverts

Product List PagesProduct List Pages

• Dynamic Filter• “Your Price”• Stock Availability• More Details• Prices On/Off• Printer-Friendly• Images

Product Detail PagesProduct Detail Pages

• Images• Qty Discounts• Mxd Qty Disc’s• Alternate Items• Related Items

Shopping Basket - 1Shopping Basket - 1

• Qty Discounts• Mxd Qty Disc’s• Checkout • Del. Charges

Shopping Basket – Delivery Charge CalculationShopping Basket – Delivery Charge Calculation

• Complex Calculations• Uses Movex Data• Also Uses MRC Data Tables

Quick Order EntryQuick Order Entry

• Direct to Basket

Quick SearchQuick Search

• Searches Only “Your” Items

Shopping Basket Upload – BrowseShopping Basket Upload – Browse

• From EPOS Systems• Or From .XLS

Shopping Basket Upload - ResultsShopping Basket Upload - Results

• Item Checks• Qty Changes

Shopping Basket Upload - ProceedShopping Basket Upload - Proceed

• Add Valid Lines to Basket

Checkout – Screen 1Checkout – Screen 1

• Multiple Delivery Methods

Checkout – Screen 2Checkout – Screen 2

• Address info• PO #• Send to e-Collaborator• Select Payer/Branch

FavouritesFavourites

• Multiple Lists• Easily Maintained By Customers

Service PartsService Parts

• Item Groups

New ProductsNew Products

• By Category

Clearance LinesClearance Lines

• Real-Time

Promotions - XmasPromotions - Xmas

• Targets• Incentive Rewards• Real-Time Tracking

Promotions – By CategoryPromotions – By Category

• Real-Time

DownloadsDownloads

• Marketing Material

My Account – Financial SummaryMy Account – Financial Summary

• My Account

My Account – Open OrdersMy Account – Open Orders

• My Orders

My Account - StatementsMy Account - Statements

• Real-Time Statements

Contact UsContact Us

• Multiple Routes

Success of Web OrdersSuccess of Web Orders

0

200

400

600

800

1000

1200 03/01/201010/01/201017/01/201024/01/201031/01/201007/02/201014/02/201021/02/201028/02/201007/03/201014/03/201021/03/201028/03/201004/04/201011/04/201018/04/2010

Week Commencing

Ord

ers

Pla

ced

Orders Placed Via B2B Site by Week

The ResultsThe Results

• Now 60% of trade order-take is placed on-line• Customer-Service improvements - Phone & web-based methods - Call answer-times from 30 seconds to 2.5 seconds• Major account (Halfords,JJB Sports, Go Outdoors) log-ins• Customer retention loyalty• Major brands work more closely with Raleigh• Web site evolves with the business - Favourites was a customer’s suggestion• Parts turnover up 20% in last 2 years• Profits improved

Thanks !!