Rajjat A. BarjatyaManaging Director

Rajshri Media (P) LimitedNovember 11, 2008

Is Bollywood Going Digital?

• The use of Digital technology in the production process is growing rapidly

• Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities

• Mobile is a big revenue stream• VCD > DVD : Music Cassette > CD• The Web began as a marketing platform but is

now a sales & distribution platform• Vivah was the first feature film to release on the

Internet, day and date with theatrical

Vivah - A Catalyst

• Medium budget film• Released simultaneously on Rajshri.com• Over 6,500 downloads @ USD 9.99 each• 99% downloads overseas (> 60 countries)• Growth in overall revenue pie. No

cannibalization of traditional revenue• Online strategy mirrored offline strategy• Now available for free streaming on

Rajshri.com

Bollywood Drives Digital • Rajshri.com has close to 1,000 full length

feature films• Free streaming and paid downloads• Hindi films is the most popular channel• 200+ TB of video served every month (>

50% for Bollywood films)• Films streamed in > 150 countries• Huge consumption of the long tail • So how much do people really watch?

Bollywood Is Engaging

• 72% film viewers on Rajshri.com watch films for > 30 minutes in one go

• 32% watch films for > 60 minutes in one go• 17% watch films for > 120 mts. in one go• And we thought the web was for short form

content only!• Highly engaged eyeball• Lean forward medium• Rich media advertising performs really well

In The FutureA Huge Opportunity

Lies in Creating‘Bollywood Inspired’

Content for Digital Media Platforms

And The Future is NOW!

Now Showing On A PC, Mobile & iPod Near You

Akbar Birbal Remixed

• Traditional Akbar & Birbal anecdotes, set in a modern, Mumbai underworld milieu

• Endearing stories of wit and wisdom• Hindi language with a local Mumbai flavour• 90 video episodes of 2-3 minutes each• 90 audio episodes of 3-4 minutes each• SMS quotes, images and tones• Spot-the-mistake Contest• Released on Idea, YouTube and Rajshri

Bollywood Is Going DigitalWith a Vengeance

Join The Fun!

Rajjat A. BarjatyaManaging Director

Rajshri Media (P) Limitedrajjat@rajshri.com