45
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL DIPLOMA IN MECHANICAL ENGINEERING SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH COURSE CODE: 401 PROGRAMMES: R01 PAPER CODE : :6254 NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES RATIONALE This course is intended to introduce basic principles of fluid mechanics. It is further extended to cover the application of fluid mechanics by the inclusion of fluid machinery especially water turbine and water pumps. Now a days the principles of fluid mechanics find wide applications in many situations directly or indirectly. The use of fluid machinery, turbines pumps in general and in power stations in getting as accelerated fill up. Thus there is a great relevance for this course for mechanical technicians. The Mechanical technicians have to deal with large variety of fluids like water, air, steam, ammonia and even plastics. The major emphasis is given for the study of water. However the principle dealt with in this course will be applicable to all incompressible fluids. SCHEME OF STUDIES LECTURES: 05 HRS. PER WEEK PRACTICAL: 03 HRS. PER WEEK S.No. Topics Theory Hrs Practical Hrs Total Hrs 1 Fundamentals of fluid flow 06 - 06 2 Pressure and its measurement 08 07 15 3 Basic equation of fluid flow 06 08 14 4 Flow through orifice and mouth pieces and 06 07 13 the flow measurement. 5 Flow through notches and weirs 06 06 12 6 Flow through pipes. 07 03 10 7 Impact of jets 08 02 10 8 Water turbines. 08 04 12 9 Water pumps. 08 08 16 10 Model analysis 06 - 06 11 Hydel Power stations. 06 - 06 Total 75 45 120

RAJIV GANDHI PROUDYOGIKI … sem/syllabus...5 Flow through notches and weirs 06 06 12 6 Flow through pipes. ... Cv and Cd. Head loss due to ... flow over rectangular weir with and

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RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 401 PROGRAMMES: R01

PAPER CODE : :6254

NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES

RATIONALE

This course is intended to introduce basic principles of fluid mechanics. It is further

extended to cover the application of fluid mechanics by the inclusion of fluid machinery

especially water turbine and water pumps. Now a days the principles of fluid mechanics find

wide applications in many situations directly or indirectly.

The use of fluid machinery, turbines pumps in general and in power stations in getting as

accelerated fill up. Thus there is a great relevance for this course for mechanical technicians.

The Mechanical technicians have to deal with large variety of fluids like water, air, steam,

ammonia and even plastics. The major emphasis is given for the study of water. However the

principle dealt with in this course will be applicable to all incompressible fluids.

SCHEME OF STUDIES

LECTURES: 05 HRS. PER WEEK

PRACTICAL: 03 HRS. PER WEEK

S.No. Topics Theory

Hrs

Practical

Hrs

Total

Hrs

1 Fundamentals of fluid flow 06 - 06

2 Pressure and its measurement 08 07 15

3 Basic equation of fluid flow 06 08 14

4 Flow through orifice and mouth pieces and 06 07 13

the flow measurement.

5 Flow through notches and weirs 06 06 12

6 Flow through pipes. 07 03 10

7 Impact of jets 08 02 10

8 Water turbines. 08 04 12

9 Water pumps. 08 08 16

10 Model analysis 06 - 06

11 Hydel Power stations. 06 - 06

Total 75 45 120

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 401 PROGRAMMES: R01

PAPER CODE : :6254

NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES

LECTURES: 05 HRS. PER WEEK

S.NO CONTENT STUD

Y

Hrs. 1 Fundamentals of Fluid Flow : Definition of fluid, ideal and practical,

compressible and incompressible fluids, fluid properties- density, specific

weight, specific gravity, dynamic and kinetic viscosity, types of flow-

laminar and turbulent, steady and unsteady, uniform and non-uniform.

Continuity equation, Simple numerical problems on continuity equation.

06

2 Pressure and Its Measurement: Concept of pressure, intensity of pressure,

Pascal’s law, pressure head, gauge pressure, vacuum pressure, absolute

pressure, manometers- Piezometer, U-tube manometer inclined manometer,

differential manometer ,inverted U- tube manometer Pressure gauges,

Bourdon tube pressure gauge. Simple numerical problems on differential

manometers.

08

3 Basic Equation of Fluid Flow: Various form of energies applicable to fluid

flow, potential energy, kinetic energy, pressure energy, total energy of fluid

flow, Concept of datum pressure, velocity and total head of a fluid particle

in motion. General steady flow energy equation, Bernaulli's theorem,

assumptions made in deriving Bernaulli's theorem and derivation of

Bernaulli's theorem, practical applications of Bernaulli's equation:

venturimeter, orifice- meter, pitot tube, flow nozzle- Their construction,

working and limitation. Simple problems on venturimeter, orifice meter, pitot

tube.

06

4 Flow Through Orifices and Mouth Pieces and flow measurement:

Definition and types of orifices, Vena contracta, coefficient of contraction.,

velocity, discharge and resistance . Torricell's theorem experimental

determination of Cc, Cv and Cd. Head loss due to sudden enlargement,

contraction and obstruction in pipe. Mouth pieces, Time of emptying vessel

by orifice ( cylindrical, conical) Flow from one vessel to another large

orifices. Flow measurement by Rota meter, Volume flow meter

06

5 Flow Through Notches and Weirs : Weirs and notches definition,

Classification, flow over rectangular weir with and without velocity of

approach, calibration of rectangular weir, different formula for large

rectangular weir. Time required to empty a reservoir with rectangular weir,

V-notch. Advantages of triangular notch over rectangular notch. Trapezoidal

notch. Broad crested and submerged weirs. Practical application of weirs.

Spillway and Siphon spillway, guage weir.

06

6 Flow Through Pipes : Laminar and turbulent flow, Raynold’s number,

differentiation of laminar and turbulent flow on the basis of Reynold’s number, loss of head due to friction in pipes, Darcy's formula and

Chezy's equation. Hydraulic gradient and total energy line. Flow through

long pipes, pipes in series and parallel simple problems based on above

formulae water hammer and its effect surge tank.

07

7 Impact of Jets : Impact of Jet on flat and curved plates stationary and

moving, work done by Pelton wheel, velocity triangle, simple numerical

problems on axial, radial flow.

08

8 Water Turbines : Meaning Classification Impulse and reaction turbine,

Comparison description and working of Pelton, Francis and Kaplan turbines,

Fanlaws specific speed & Selection of turbines.

08

9 Water Pumps : Centrifugal and reciprocating- principle construction,

working classification and layout. Comparison of centrifugal and

reciprocating pumps. Specific speed, selection of pumps. Use of air vessels in

reciprocating pump, indicator diagram, horse power calculation in case of

reciprocating pump. Horse power calculation in case of centrifugal pump.

Operating characteristics.

08

10 Model Analysis : Geometric, Kinetic and dynamic similarity. Simple

Problems.

06

11 Hydel Power Station : Schematic diagram, function of various

elements, advantage over other power stations.

06

REFERENCE BOOKS

1 A text Book of Hydraulics, Fluid Mechanics and Hydraulic Machines. by

Khurmi ( S. Chand & Co. )

2 Fluid Machines by M. Manohar

3 Hydraulics & Hydraulic Machines by Dr. Jagdish lal (Metropolitan)

4 Hydraulics & Hydraulic Machines by Priyani.

5 Fluid Machines With Engineering Applications by R.L. Draught lery & A.C.

Jugersoll. ( McGraw Hills)

6 Journal of experiments in Hydraulic Laboratory by V. N. Rao & Husan New

Heights.

7 Fluid Mechanics by Dr. M.L. Mathur (Std. Publications).

8 Taral Yantriki Avum Machinery ( Hindi) by G.B. Bamanker. ( Deepak

Prakashan, Gwalior).

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 401 PROGRAMMES: R01

PAPER CODE : :6254

NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES

LIST OF EXPERIMENTS

PRACTICAL: 03 HRS. PER WEEK

S.

No.

EXPERIMENT PRACT.

Hrs.

1 To measure the pressure of water in pipe by (a) Piezometer (b)

different types of monometers 07

2 To verify Bernaulli's equation. 02

3 To determine discharge through a given venturimeter. 02

4 To determine discharge through a given orifice meter. 02

5 To determine discharge through a Pitot tube. 02

6 To determine Cc, Cv and Cd for different types of orifices and mouth

pieces. 07

7 To determine loss of head due to : (a) Sudden enlargement.

(b) Friction in pipes. 03

8 To determine discharge through different types of notches. 06

9 Study of Pelton wheel, Francis turbine, and Kaplan turbines. 04

10 To determine performance characteristics. 02

11 Study of reciprocating pump. 02

12 To determine h.p. of reciprocating pump. 02

13 Study of centrifugal pump. 02

14 To determine operating characteristics of centrifugal pump. 02

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 402 PROGRAMMES: R01

PAPER CODE : 6255

NAME OF THE COURSE: THERMAL ENGINEERING

RATIONALE

Mechanical engineers have to work with various power producing & power absorbing devices like

boilers, turbines, compressors, pumps etc. In order to understand the principles, construction &

working of these devices, it is essential to understand the concept of energy, work, heat &

conversion between them .Hence it is important to study the subject of Thermal Engineering which

is a core subject. It includes the study of various sources of energy, basic laws & concept of

thermodynamics, gas laws, properties of steam & generation. Heat transfer forms the basis for

different power engineering application. Boilers find application in different process industries.

Steam turbines and condensers are the major component of any steam power plant. Mechanical

engineer should understand working and application of these devices.

Objectives: The Students should be able to:

1. Know various sources of energy & their applications.

2. Apply fundamental concepts of thermodynamics to thermodynamic systems.

3. Understand various laws of thermodynamics.

4. Apply various gas laws & ideal gas processes to various thermodynamic systems.

5. Calculate properties of two phase system by using steam tables/ Mollier charts.

6. Explain construction & working of boilers, mountings & accessories.

7. Understand the working of I. C. Engines and its components.

8. Understand the working of steam turbine and use of nozzles and condensers

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 402 PROGRAMMES: R01

PAPER CODE : 6255

NAME OF THE COURSE: THERMAL ENGINEERING

SCHEME OF STUDIES

LECTURES: 05 HRS. PER WEEK

PRACTICAL: 03 HRS. PER WEEK

S.No Topic Theory

Hrs

Practical

Hrs

Total

Hrs.

1 Dimensions and systems of units. 02 - 02

2 Sources of Energy 08 06 14

3 Basic concept of thermodynamics 08 - 08

4 First law of thermodynamics 06 - 06

5 Second law of thermodynamics. 06 03 09

6 Ideal gases and gas processes 06 03 09

7 Thermodynamics cycles. 06 03 09

8 Two phase system 08 03 11

9 Steam generators 05 09 14

10 Steam Nozzle, Condensers and Turbines 06 03 09

11 I.C. engines. 08 09 17

12 Heat transfer 06 06 12

Total 75 45 120

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH

COURSE CODE: 402 PROGRAMMES: R01

PAPER CODE : 6255

NAME OF THE COURSE: THERMAL ENGINEERING

S.

No.

CONTENT STUDY

Hrs.

1 Dimensions and systems of units: Basic and Derived units for common

engineering variables and properties like mass, length, time, temperature, area,

volume, velocity, acceleration, force, pressure, work, heat, energy, power etc.

02

2 Sources of energy: Brief description of energy sources Classification of energy

sources, Renewable, Non-Renewable, Fossil fuels, including CNG, LPG; Solar

Energy- Its nature, merits and demerits, potential; Flat plate and

concentrating collectors & their application. Solar Water Heater, Solar Air

Heater, Photovoltaic Cell, Solar Distillation; Wind, Tidal, Geothermal, Biogas,

Biomass, Bio-diesel, Hydraulic, Nuclear, Fuel cell – list of fuel cells

08

3 Basic Concepts of thermodynamics: Definition and importance of

thermodynamics, thermodynamic system open, closed and Isolated system,

boundary and surrounding forms of energy. Point and path functions,

properties of system intensive and extensive properties thermodynamic state,

thermodynamic process, cycles thermodynamic definition of work, heat and

thermodynamic equilibrium, Zeroth law of thermodynamics, Quasi-static process,

work done during Quasi Static process.

08

4 First Law of Thermodynamics: Concept of heat reservoir, heat source and

heat sink, Statement of first law, Mathematical representation, applications of

first law to open and closed system. Concept of internal energy and its

calculation, relationship between heat transfer, work transfer and change in

internal energy.

Differentiation between shaft work, flow work and displacement work;

Steady flow energy equation and its application to various units such as

boiler, nozzle, turbine compressor enthalpy.

06

5 Second Law of Thermodynamics: Limitation of first law. Statements of

second law Kelvin, Planck and Clausius statements, Concept of heat pump,

refrigerator and heat engine thermal efficiency. Parameters affecting thermal

efficiency, means of increasing efficiency, COP. Equivalence and irreversible

processes. Factors which make a process irreversible. Reversible cycle. Carnot

cycle its efficiency and limitation ; Carnot theorem Clausius Inequality, concept

of entropy, Principle of increase of entropy, determination of increase of

entropy, principle of increase of entropy, determination of increase of entropy,

Statement of third law of thermodynamics.

06

6 Ideal Gases and Gas Processes: Definition of an ideal gas, gas law,

characteristics gas equation, specific and universal gas constants specific heat

constant pressure and specific heat, constant volume. Ideal gas processes-

isobaric isothermal, isentropic, polytropic and throttling process as applied to

open and closed systems. Representation of these processes on P-V, T-S and H-

S diagrams. Computation of change in enthalpy, entropy and internal energy.

Net heat transfer and work done.

06

7 Thermodynamic Cycles: Air Standard cycles- definition and purpose standard

efficiency, Carnot, Otto Diesel dual and Brayton cycles, their representation on

P.V. & T.S. Diagrams. Derivation of air Standard efficiency and their

comparison and limitation of each cycle. Vapour power cycle - Carnot cycle its

limitation, Rankine cycle modified Rankine cycle- their representation on

P.V.T.S. and H.S. Planes, derivation of expression for thermal efficiency.

06

8 Two Phase System: Pure substance phase, phase changes steam as a two phase

system steam formation and its representation on temp- enthalpy plane.

Properties changes, representation of wet dry and saturated and superheated

steam on P.V., T.S. and H.S. planes.

Dryness fraction of steam, methods of determination of dryness fraction

separation and throttling calorimeter. Use of steam tables and Mollier's diagram

Determination of change in properties such as entropy enthalpy internal energy

and work and heat transfer in the following processes- isobaric, isochoric,

isothermal, isentropic, polytropic, throttling, and representation of various

processes on P.V. and H.S. planes.

08

9 Steam Generators: Definition, classification, working of Babcock and Wilcox

Boiler and Lancashire, Boiler Mountings and accessories.

05

10 Steam Nozzle, Condensers and Turbines: Steam nozzle and its use, Condenser-

Classification, construction and working of surface condenser, Classification,

working principle of steam turbines, difference between impulse and reaction

turbine, compounding of steam turbine, velocity diagram (introductory and its

use) Governing of steam turbine.

06

11 Internal Combustion Engines: Introduction, classification I.C. Engine

Components and their function, working of two stroke and four- stroke cycle

engines and their comparison. Indicator diagram, Calculation of IHP, BHP

thermal efficiency, Mechanical efficiency and relative efficiency, Governing,

Cooling and lubrication of I.C. Engines.

08

12 Heat Transfer: Modes of heat transfer; Conduction convection and Radiation.

Fourier's law of heat conduction, temperature gradient, expression for

determination of heat transfer across a flat plate, thermal conductivity and

thermal resistance. Newton's law for heat transfer by convection, free and

forced convection. Heat transfer by radiation Stefan-Boltzmann Law of thermal

radiation.

Define the terms- absorptivity, reflectivity and transmissivity; black body,

emissive power, grey body.Heat exchanger; Shell and tube, Plate type and their

applications.

06

REFERENCE BOOK 1 Engineering Thermodynamics by P. K. Nag, Tata McGraw Hill Ltd.

2 Engineering Thermodynamics, C. P. Gupta, Rajendra Prakash

3 Thermal Engineering by P.L. Ballani. ( Khanna Publisher's N. Delhi)

4 A Course in thermodynamics & Heat Engines by Kothanandran, Khajuria&Arora ( Dhanpat

Rai & Sons Delhi)

5 Treatise On Heat Engineering by Vasandani & Kumar ( Metropocitan Book Co. Ltd, New

Delhi)

6 Thermodynamics by G.T. Van Wylen ( john Wiley & Sons)

7 Thermodynamic And Heat Engines Vol . I & II by R. Yadav(Central Book Depot, Allahabad)

8 Heat Power by Kashitish Chandra Pal ( Orient Longman Hyderabad)

9 I.S. 2986- 1966.

10 Tapiya Abhiyantriki (Hindi) by G.B. Bamankar (Deepak Prakashan, Morar Gwalior) .

LIST OF EXPERIMENTS

PRACTICAL: 03 HRS. PER WEEK

S.

No.

EXPERIMENT PRACT.

Hrs.

1 Study and trial on solar water heating system 03

2 Report on visit to wind power generation plant / biogas plant / hydraulic

power plant. 03

3 Trace the flue gas path and water-steam circuit with the help of boiler

model and write a report. 03

4 Study or Report on visit to sugar factory / Dairy / steam power plant with

specifications of boiler and list of mountings and accessories.. 03

5 Study of separating and throttling calorimeter. 03

6 Study of steam turbine. 03

7 Study of different types of I.C. engines (four stroke and two stroke C.I. and S.I.)

03

8

Study of various systems of I.C. engines. (a) Fuel supply system

(b) Cooling system

(c) Ignition system

(d) Government system.

(e) Lubrication system

06

9

Study of (a) Fuel pump

(b) Fuel injector

(c) Carburetor.

03

10 Study and compare various heat exchangers such as radiators,

evaporators, condensers, plate heat exchangers etc. 03

11 Numerical on vapour processes and ideal gas processes (minimum two

problems on each) 06

12 Two phase systems equilibrium diagram on p-v , T-s, h-s plane 03

13 Study of flow of heat in natural environment at least 10 cases and relation to

second law of thermodynamics 03

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

RATIONALE

The work of mechanical and production engineer is not only to

supervise, run and plan production processes, but also include fault diagnosis and

prevention of breakdowns. This can only be done, if he is familiar with the working of

basic mechanism used on shop floors and in machines, how they fail and what are the

loads coming on different members and different joints of the machines.

The aim of the course is to provide acquaintance of the basic

mechanism and machines to the students. This will enhance their capability of fault

diagnosis and of taking corrective measure, which in turn will reduce the down time.

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

SCHEME: JUL. 2008

COMMON WITH

R01

MACHINES PAPER CODE:6256

Lectures: 05 Hrs. per Week

Practical: 03 Hrs. per Week

SCHEME OF STUDIES

S.

No. Topics

Theory

Hrs

Practical

Hrs

Total

Hrs

1 Simple mechanism 08 06 14

2 Velocity and acceleration of points and links. 12 04 16

3 Dynamic force analysis, crank effort diagram and 10 04 14

flywheel

4 Brakes and Dynamometers 10 04 14

5 Power Transmission 10 08 18

6 Governors 06 04 10

7 Cams and followers 06 04 10

8 Balancing of machine parts 04 04 08

9 Vibrations 04 02 06

10 Gear and gear trains 05 05 10

Total 75 45 120

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

Lectures: 05 Hrs. per Week

S.NO CONTENT STUDY

Hrs.

1 Simple Mechanism: Introduction of theory of machines,

definitions- statics, dynamics, kinematics, kinetics, kinematic pair,

kinematic chain, mechanism, machine inversions, relation between

number of links, number of joints and number of pairs, Four bar

chain and its inversion, Slider crank chain and its inversions.

08

2 Velocity and Acceleration of Points and Links : Angular and

linear velocity, relative and absolute velocity, velocity in links.

Instantaneous centre, locating instantaneous centre of rotation,

velocity determination of four bar mechanism by relative velocity

method, Acceleration of link centripetal and tangential, total relative

and absolute acceleration. Velocity and acceleration diagrams for

four bar and other mechanisms. Klein's construction for single slider

crank mechanism. Analytical method of calculating the velocity and

acceleration of piston in a reciprocating engine mechanism.

12

3 Dynamic force analysis, Crank Effort Diagrams and Flywheel : Dynamics of reciprocating engine mechanism. Inertia force due to

reciprocating mass, piston effort crank effort, turning moment on

crank shaft, Analytical and graphical methods of construction of

turning moment diagrams for steam and I.C. engines. Fluctuation of

energy and speed. Coefficient of fluctuation of energy and speed.

Flywheel and its function . Calculation of moment of inertia. weight

of flywheel for steam and I.C. engines.

10

4 Brakes and Dynamometers: Brakes - need, types, braking force,

braking torque. band brakes, block brakes, internally expanded

brakes, dynamometer- meaning, need and types . Simple numerical

calculation on above items

10

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

Lectures: 05 Hrs. per Week

S.NO CONTENT STUDY

Hrs.

5 Power Transmission : Drives : meaning, Classification, belt, chain,

rope and gear drives. Flat and ' V ' belt, ratio of tensions . Slip length

of belt calculation for open and cross belt drive. H.P. transmitted.

Effect of centrifugal force, centrifugal tension, total tension

maximum stress in belt. Maximum Power transmitted. Velocity for

maximum H.P. condition. V-Belt drives, advantages and

disadvantages of V-Belt drives. Rope Drives : Types, ratio of

tensions, Designation of ropes as per B.I.S.

Chain Drive : Classification, designation of chain drives as per

B.I.S.

10

6 Governors : Functional difference with flywheel. Classification : Watt, porter, proell and hartnell- their contruction

and working. Sensitivity, stability, power and effort, hunting

phenomenon and isochorisom of governor.

06

7 Cams and Followers : Need, Classification. motion of follower

Displacement, velocity and acceleration diagrams uniform velocity,

uniform acceleration and retardation. Simple harmonic motion. Cam

profile for radial. offset knife edged follower.

06

8 Balancing of Machine Parts: Concept Static and dynamic

balancing of rotating parts. Simple numerical problems on static

balancing of several masses in single plane graphical and analytical

method.

04

9 Vibrations: Introduction elements of vibration. System classification

and explanation of the types of vibration according to the actuating

force on the body like undamped vibration. Free damped vibration

and forced damped vibration. Classification and explanation of the

types of vibration according to the number of degrees of critical

speed of shaft.

04

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

Lectures: 05 Hrs. per Week

S.NO CONTENT STUDY

Hrs.

10 Gear and Gear Train: Introduction , classification of gears , gear

terminology , law of gearing ,velocity of sliding , forms of teeth – cycloid profile teeth , involutes profile teeth, path of contact, arc of

contact. Interference in involutes gear , minimum no of teeth in gear

and pinion classification of gear train . Function of idler. Calculation

of velocity ratio, train value of gear train- simple, compound

epicyclic and reverted gear train, motor car gear box.

05

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

LIST OF EXPERIMENTS

Practical: 03 Hrs. per Week

S.No. EXPERIMENT PRACT.

Hrs.

1 Study of inversions of four bar chain mechanism 02

2 Study of inversions of single slider crank chain mechanism (a) crank

slotted lever mechanism (b) Whitworth quick return motion

mechanism

04

3 Dynamic force analysis of single cylinder four stroke engine. 06

4 Study of flywheel 02

5 Study of governor 04

6 Study of different cam and follower 04

7 Study of different gear trains 05

8 Study of power transmission methods 08

9 Study of different types of break and dynamometer 04

10 Study of types of vibration and their measurement methods 02

11 Study of dynamic balancing procedure of rotating parts 04

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 403

PROGRAMMES:

NAME OF THE COURSE: THEORY OF

MACHINES

SCHEME: JUL. 2008

COMMON WITH

R01

PAPER CODE:

REFERENCE BOOKS

1 Theory of Machines by J.M. Shah & H.M. Jadhwani.

2 Theory of Machines by Abdulla Shariff

3 Theory of Machines by M.R. Malhotra & H.C. Gupta. ( Technical India Pub.)

4 Theory of machines by P.L. Ballani .

5 Theory of Machines by Thomas Bevan .

6 Theory of Machines by S. S. Ratan.

7 Theory of Machines By R.S.Khurmi

8 Theory of Mechanism and Machine By Jagdish Lal

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

MANAGEMENT

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

PAPER CODE:

RATIONALE

Diploma pass-outs are generally engaged in middle level management. It is

found necessary to impart the diploma pass-outs at final year level certain concepts,

principles, procedures and understanding of management techniques so that he is

brought out to a fairly high level of competency in "supervisor-ship."

The course has two aspects - behavioral science and mathematical approach

towards management.

Behavioral science includes communication skills, grievance handling, motivation,

morale and leadership.

Mathematical approach includes PPC, CPM, PERT and Inventory management. It has

been felt necessary to provide the students knowledge about newer trends in

management like TQM, JIT, ISO and role of Computers.

It is hoped that the course will help the students to be successful in middle

management role.

******

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

MANAGEMENT PAPER CODE:6129

Lectures: 04 Hrs. per Week

SCHEME OF STUDIES

SR.

NO.

TOPIC SCHEME OF STUDIES

Hrs. of Study

Theory Practical Total

1 INTRODUCTION 02 - 02

2 SYSTEM THINKING 02 - 02

3 MATERIALS

MANAGEMENT

10 - 10

4 PRODUCTION PLANNING

AND CONTROL

08 - 08

5 VALUE ANALYSIS 02 - 02

6 PROJECT PLANNING BY

NETWORK

10 - 10

7 INDUSTRIAL RELATIONS 06 - 06

8 SUPERVISION AND

LEADERSHIP

06 - 06

9 ORGANISATIONAL

DYNAMICS

06 - 06

10 OPERATIONS RESEARCH 04 - 04

11 NEW TRENDS IN

MANAGEMENT

04 - 04

TOTAL 60 - 60

*************

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

MANAGEMENT

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

PAPER CODE:

COURSE CONTENT

Lectures: 04 Hrs. per Week

SR.

NO. DETAILED COURSE CONTENT

1 INTRODUCTION : Definition and functions of management. Management theories -

Decision, Quantitative, Mathematical and Behavioral Science.

2 SYSTEM THINKING : System definition and parameters. Different production and non-

production systems, system design, different types of models under

system thinking.

3 MATERIALS MANAGEMENT : Introduction, function, purchase systems, stock turn-over, ordered

quantity. Inventory, need of inventory control, EOQ and simple numerical

problems on EOQ. Safety stock, different techniques of inventory control,

ABC analysis (simple treatment only).

Stores management - storing procedure and store records.

4 PRODUCTION PLANNING AND CONTROL : Production systems, characterstics of each type, production and

consumption rate. PPC functions, Gantt chart, advantages and preparation

of Gantt chart (simple cases only), Critical ratio scheduling.

5 VALUE ANALYSIS : Concept of cost and value, types of value, objectives and procedure of

value analysis, VA test, DARSIRI method of VA.

6 PROJECT PLANNING BY NETWORK : Network definition, objectives. CPM and PERT, activity, event, network

formation, Fulkerson's rule, dependency of activities, dummy activity,

duration, EST, EFT, LST, LFT, EPO, LPO, Total float and Free float.

Network analysis in tabular form.

7 INDUSTRIAL RELATIONS : Need, objectives and functions of personnel management, job analysis and

job description, recruitment procedure, selection, difference between

recruitment and selection, training and its advantages.

Communication in industry - its need and importance, techniques and

barriers of communication. Grievances - its meaning and factors

responsible for grievances, procedure for handling grievances. Strikes and

Lock-out. Motivation - meaning and its benefits, techniques of motivation.

Morale - definition and importance, factors responsible for high morale.

Job satisfaction - factors influencing job satisfaction.

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

MANAGEMENT

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

PAPER CODE:

Lectures: 04 Hrs. per Week

8 SUPERVISION AND LEADERSHIP : Meaning and role of Supervisor in an industry. Older workers and their

supervision. Concept of Leadership, qualities of good leader, leadership

styles.

9 ORGANISATIONAL DYNAMICS : Characteristics and principles of Organisation, Modern organisational

approach, types of organisation, meaning and significance of various

types of organisation, resistance to change, factors for reducing the

resistance to change.

10 OPERATIONS RESEARCH : Definition and concept of OR, methods of OR, simple Linear

Programming problem formulation and solution by Graphical method.

11.0 NEW TRENDS IN MANAGEMENT : 11.1 Role of computers in management, Introduction to Management

Information System (MIS).

11.2 Total Quality Management (TQM) - Introduction, stages of development -

Inspection, Quality Control, Quality Assurance, Total Quality Control,

TQM.

11.3 Introduction to ISO-9000.

11.4 Deming's PDCA Cycle (Plan, Do, Check and Action).

11.5 Japanese Quality Management, culture, Kaizen Strategy (continuous

improvement), Quality Circle, Just In Time (JIT) - concept and

application.

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

MANAGEMENT

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

PAPER CODE:

REFERENCE BOOKS

1. Learning Package on Industrial Management

Publisher : TTTI, Bhopal.

2. CPM and PERT - Principles and Applications

By L.S.Shrinath

3. Indutrial Engg. and Management

By O.P.Khanna.

Khanna Publisher.

4. Industrial Organisation and Management

By K.K.Ahuja

5. Modern Production Operation Management

By Buffa

Willey Eastern Ltd. (latest edition)

6. Production Operation Management

By Goel B.S.

Pragati Prakashan.

********

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 404

PROGRAMMES:

NAME OF THE COURSE: INDUSTRIAL

MANAGEMENT

SCHEME: JUL. 2008 COMMON WITH

R01, E01, E03, I02, M02

PAPER CODE:

MEMBERS OF CURRICULUM DEVELOPMENT

1. Shri V.M.Shah, Principal, Ujjain Poly. College, UJJAIN.

2. Shri C.G.Dhabu, Principal, Women's Poly. College, INDORE.

3. Shri R.K.Moondra, I/C HMED, Ujjain Poly. College, UJJAIN.

4. Shri Arun Nagrani, W/S Supdt., Shri Vishnav Poly. College, INDORE.

5. Shri P.K.Uppal, Astt. W/S Supdt., Women's Poly. College, INDORE.

6. Shri A.K.Jain, Sr. Lect., Shri Vishnav Poly. College, INDORE.

7. Shri Rajeev Namdeo, Lecturer, Shri Vishnav Poly. College, INDORE.

*********

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 411

SCHEME: JUL. 2008

COMMON WITH PROGRAMMES:

C/M/E/

RAC/CTM/AUTO/

ETE/ /OPTO/PRINT/TEXT/

PLASTIC/MOM

NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046

RATIONALE

Since long entrepreneurship has been recognized as an essential ingredient of

economic development . Concept of entrepreneurship has varied from time to time to

suit the changing ethos of socio-economic reality. It was applied to business for the

first time in 18th

century, to designate a dealer who buys and sells goods at uncertain

prices. Later on an entrepreneur was considered a dynamic agent of change, or the

catalyst who transformed increasingly physical, natural and human resources, into

corresponding production possibilities. In recent years, managerial aspects of

entrepreneurship are being emphasized. It employs innovativeness, an urge to take

risk in the face of uncertainties, and intuition, i.e. a capacity of seeing things in a way

which afterwards proves to be true. The course is kept in soft core under DCS, DME and DEE/ Videography/

Arch/CDDM/ Garment/ MOM/ Prod/ RAC/ MOM/CTM/ Auto/ Comp/ ETE/ IT/

Opto/ Print/ Texttile technology to bring to surface certain common characteristics

such as perception of economic opportunity, technical and organizational skills,

managerial competence, and motivation to achieve result.

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008

COURSE CODE: 411 COMMON WITH PROGRAMMES:

C/M/E/ /

RAC/CTM/AUTO/

ETE/IT/OPTO/PRINT/TEXT/

PLASTIC/MOM

NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046

Lectures: 06 Hrs. per Week

SCHEME OF STUDIES

S.NO. TOPICS THEORY

HRS.)

PRACT.(H

RS.)

TOTAL

1. INTRODUCTION TO

ENTERPRENEURSHIP

10 - 10

2. INDUSTRIES AND

BUSINESS

ORGANIZATIONA

12 - 12

3. INSTITUTIONAL

ASSISTANCE

12 - 12

4. INCENTIVS/

CONCESSION/

FACILITIES AVAILABLE

TO SSI ENTERPRENEUR

12 - 12

5. PLANNING OF

INDUSTRIAL UNIT

20 - 20

6. ACHIVEMENT

MOTIVATION

12 - 12

7. FINANCIAL

MANAGEMENT OF AN

INDUSTRIAL UNIT (SSI)

12 - 12

TOTAL 90 - 90

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 411

SCHEME: JUL. 2008

COMMON WITH PROGRAMMES:

C/M/E/RAC/CTM/AUTO/ETE/OPTO/

PRINT/TEXT/PLASTIC

NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046

COURSE CONTENT

Lectures: 06 Hrs. per Week

S.

NO.

DETAILED COURSE CONTENT

1. INTRODUCTION TO ENTERPRENEURSHIP

Definition of Entrepreneur / Entrepreneur

Difference between Entrepreneurship / Entrepreneurship

Need for Entrepreneurship

qualities of successful entrepreneur

Myths about Entrepreneurship

Classification of entrepreneurs on the basis of different criteria

Reasons for the failure of entrepreneurs

2. INDUSTRIES AND BUSINESS ORGANIZATIONS

Concept of Industry or Enterprise

Classification of Industries

(a) On the basis of capital investment - Tiny (Micro) Industry

- Small Scale

- Medium Scale

- Large Scale

(b) Others

- Rural Industry

- Cottage Industry

(c) Forms of Business Organization

- Proprietorship

- Board & Co-operative

- Partnership

- Public Ltd.

- Private Ltd.

- IT Sector

- Government Co-operative / Undertakings

(d) Tiny small scale Industry

- Definition

- Its significance in National Development.

- Govt. policies for SSI promotions

- Sector / Product for SSI.

3. INSTITUTIONAL ASSISTANCE

(a) Types of Institutional assistance

- Infra - structural assistance

http://www.rgpvonline.com

- Technical Assistance

- FInancial assistance

- Marketing Assistance

(b) Information / guidance & Training

- SISI - ASK

- MPCON - CSIR

- CED- MA - NRDC

(c) Infrastructure

- D/C - AVN/AKVN

(e) Finance

- SIDBI - KVIB MPFC

- NABARD - MPWDC NSIC

M.P.A.V.V.N.

(d) Marketing - MP- AGRO

- NSIC

- PM.LUN

- EXPORT COPPORATION

- KVIP

- MPHSVN

MPLDC

(e) Quality Control

- BIS - FPO - MPLUN F.D.A.

- AG. MKT. Board

4. INCENTIVES / CONCESSION / FACITLITIES AVAILABLE

Seed money

Incentive / subsidies

Others ( Phones, Lands etc)

5. PLANNING OF AN INDUSTRIAL UNIT (SSI)

Pre- Planning Stage

- Scanning the environment - Market survey

- Seeking information

- product / project selection

Implementation Stage

- PPR Preparation - DIC registration

- Arrangement of Land

- Arrangement of Power

- Obtaining NOC / Licenses from various departments

- DPR Preparation

- Seeking financial assistance

- Commercial Production

Post Implementation stage

- Permanent registration from D.I.C.

- Availing Subsidies

- Diversification / Modification

- Setting up of marketing channel / Distribution.

http://www.rgpvonline.com

6. ACHIVEMENT MOTIVATION

Historical perspective

Concept of achievement motivation

Significance of achievement motivation

Development of achievement motivation

7. FINANCIAL MANAGEMENT OF AN INDUSTRIAL UNIT (SSI)

Tools of financial analysis

Ratio analysis

Fund Flow / Cash flow analysis

Working capital and concepts

Financial accounting

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 411

SCHEME: JUL. 2008

COMMON WITH PROGRAMMES:

http://www.rgpvonline.com

C/M/E/RAC/CTM/AUTO/ETE/OPTO/

PRINT/TEXT/PLASTIC

NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046

PROJECT WORK/ASSIGNMENT

1. To prepare chart to showing various factors affecting entrepreneurship.

2. To collect details related to various schemes run by the Govt. for Self-

Employment and Entrepreneurship.

3. To identify and select a project and conduct Market-Survey thereof.

4. To collect various formats used in industries & departments/institutions

working in the field of entrepreneurship.

5. Visit few small scale industries situated in city, nearby industrial area.

6. Discuss the problems related to SSI (Small Scale Industries) with an

entrepreneur.

7. Collect information about market rates quality and quantity of goods for their

choice.

8. Develop logical and analytical approach to purchase the raw material /

finished goods

9. To prepare case study of successful entrepreneurs.

10. Preparation of Project report for the industry/ Business they are willing to

start.

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 411

SCHEME: JUL. 2008

COMMON WITH PROGRAMMES:

http://www.rgpvonline.com

C/M/E/RAC/CTM/AUTO/ETE/OPTO/

PRINT/TEXT/PLASTIC

NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046

REFERENCES

1.Entreprenerial Development Vol. I,II,III

By Vasant desai Himalaya Publicaton

2.CEDMAP (Center of Entrepreneurial development Madhya Pradesh)

3.Udyamita Vikas By Anand Prakashan

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 412

SCHEME: JUL. 2008 COMMON WITH PROGRAMMES:

CME /CTM/TEX TECH/MOM/R01 NAME OF THE COURSE: MARKETING MANAGEMENT

PAPER CODE:5181

RATIONALE

In the Era of Globalization and Liberalization, this course of Marketing Management

is of utmost important to the entrepreneur, industrialist and people working in the

field of Marketing and related work.

This course specially designed to help the students in widening their

knowledge and understanding of the current market trends and also helpful to start

their career in their respective fields along with the knowledge of marketing.

To produce something is not very difficult but to make people come

forward to buy it is very difficult task. This statement shows the importance and need

of this course in the present scenario.

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 412

SCHEME: JUL. 2008

COMMON WITH PROGRAMMES:

CME /CTM/TEX TECH/MOM/R01

NAME OF THE COURSE: MARKETING MANAGEMENT

PAPER CODE:5181

Lectures: 06 Hrs. per Week

SCHEME OF STUDIES

Sr

.no

DETAILED COURCE CONTENTS HRS

1

MARKETING AND CONCEPT 08

2 MARKETING ENVIRONMENT 06

3 MARKETIN PLANNING AND ORGANISATION 08

4 MARKET SEGMENTATION 06

5 MARKETING MIX 06

A PRODUCT MANAGEMENT 08

B PLACE MANAGEMENT 08

C PRICE MANAGEMENT 08

D PROMOTION MANAGEMENT 08

6 UNDERSTANDING CONSUMERS 06

7 MARKETING RESEARCH AND SALES FORECASTING 10

8 SALES MANAGEMENT 08

TOTAL 90

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER

COURSE CODE: 412

SCHEME: JUL. 2008 COMMON WITH PROGRAMMES:

CME /CTM/TEX TECH/MOM/R01 NAME OF THE COURSE: MARKETING MANAGEMENT

PAPER CODE:5181

Lectures: 06 Hrs. per Week

S NO. DETAILED COURSE CONTENT

1

MARKETING & CONCEPT

1.1

Evolution of marketing-a historical background

1.1.1 The stage of barter

1.1.2 The stage of money economy

1.1.3 The stage of industrial revolution

1.1.4 The stage of competition

1.1.5 The emergence of marketing

1.2

Selected definitions of marketing

1.3 Different concept of marketing

1.3.1 The exchange concept

1.3.2 The production concept

1.3.3 The product concept

1.3.4 The sales concept

1.3.5 The marketing concept

1.4

Difference between selling & marketing

1.5 Benefits & significance of marketing

1.5.1 Helps to remove causes for under development

1.5.2 Improve productivity & efficiency

1.5.3 Canalize country’s economic resources properly

1.5.4 Insure better deal for consumer

1.5.5 Make economic planning meaningful & relevant etc.

2

Marketing environment

2.1

Internal & external factors

2.1.1 Demographic environment

2.1.2 Economic environment

2.1.3 Political environment

2.1.4 Physical environment

2.1.5 Technological environment

2.1.6 Competitive environment

http://www.rgpvonline.com

2.1.7 Social & cultural environment

2.2

Micro & macro environment

3

Marketing planning & organization

3.1

Scope & importance of planning

3.2 Steps in marketing planning process

3.3

Purpose & principle of organization

3.4 Models of marketing organization

3.4.1 Line & staff type

3.4.2 Product based organization

3.4.3 Territory oriented organization

3.4.4 Complex organization

3.5

Task of chief marketing executive

3.6 Decentralization

4

Market segmentation

4.1

Types of market

4.2 Definitions & benefits of segmentation

4.3 Method s of segmentation

4.3.1 Geographic segmentation

4.3.2 Demographic segmentation

4.3.3 Psychographic segmentation

4.3.4 Buyer behavior Segmentation

4.3.5 Volume segmentation

4.4

Steps in market segmentation

4.5 Market targeting

5

Market mix

5.1

Definition of market mix

5.2 Elements of marketing mix (4 P’S)-Product,Place,Price,Promotion

5.3 Environmental variable (uncontrollable variables)

5.3.1 Customer variable

5.3.2 Competition variable

5.3.3 Trade variable

5.3.4 Environmental variable

5.4

Product management

http://www.rgpvonline.com

5.4.1 Components of product

The core or basic constituent

The associated features

The brand names, package,label

5.4.2 Types of product

The generic product

The branded product

The differentiated product

The customized product

The augmented & potential product

5.4.3 The product line & product mix

5.5 New product development (NPD)

5.5.1 Significance & classification of new product

5.5.2 Stages in NPD

5.5.3 Estimating the demand for new product

5.5.4 Test marketing

5.6 Product life cycle (PLC)

5.6.1 Concepts & benefits of PLC

5.6.2 Different stages in PLC

5.6.3 Strategies used in different stages

5.7

Place management

5.7.1 Physical distribution

Definitions & importance of physical distribution

Designing the physical distribution system

5.7.2 The distribution channel

The role & importance of distribution channel

Planning & designing of distribution channel

Types of distribution intermediaries

5.8

Price management

5.8.1 The meaning & importance of pricing

5.8.2 Objectives of pricing

5.8.3 Factors affecting pricing –Internal & external

5.8.4 Pricing methods

Cost based pricing

Break even pricing

Demand based pricing

Competition based pricing

Product line pricing

Tender pricing

Affordability pricing

Differentiated pricing

5.8.5 Pricing policies & setting the price

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5.9

Promotion management

5.9.1 Sales promotion

Importance & objectives of sales promotion

Tools &techniques of sales promotion

5.9.2 Advertising

Role & importance of advertising

Types of advertising

Deciding on the advertising budget

Evaluating advertising effectiveness

5.9.3 Difference between sales promotion & advertising

6

Understanding consumer

6.1

Factor influencing buyer behavior

Information from variety of sources

Socio-cultural environment of buyer

Group influence

Religion & language

Concern about status

6.2

Buying motives –Product & patronage motive

6.3 Buying habits – Convenience, shopping and spatiality goods

7

Marketing research & sales forecasting

7.1

Definition & importance of marketing research

7.2

Steps in marketing research

Defining problem

Problem analysis

Developing research design

Developing research procedure

Data collection –Primary & secondary

Analyzing & interpretation

Summarizing & preparing the research report

7.3

Method of market research

7.4 Necessity & purpose of sales forecasting

7.5 Methods of sales forecasting

8

Sales management

8.1

Designing the sales force

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8.2

Managing the sales force

Recruitment & selection

Training, compensation, control

Supervision & direction

Motivation of salesman

8.3

Fixing sales quota

8.4 Duties & responsibilities of sales manager

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008

http://www.rgpvonline.com

COURSE CODE: 412 COMMON WITH PROGRAMMES:

CME /CTM/TEX TECH/MOM/R01

NAME OF THE COURSE: MARKETING MANAGEMENT

PAPER CODE:5181

LIST OF REFERENCE BOOKS

1. Marketing management - Analysis, Planning & Control - Philip Kotler

2. Principles & practice of Marketing in India - C.B.Memoria & R.L.Joshi

3. Contemporary Marketing – Louis & Bone & David L. Kurtz

4. Essential of Management –Koontz

5. Marketing management- S.A. Sherlekar

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

http://www.rgpvonline.com

RATIONALE:

In today’s competitive world, the nature of organizations is changing at very

rapid speed. In this situation the responsibility of diploma holder is not unique. He

will be a part of a team in the organization. As such the individual skills are not

sufficient to work at his best.

This subject will develop the student as an effective member of the team. It will

develop the

abilities and skills to perform at highest degree of quality as an individual as well as a

member of core group or team. Such skills will enhance his capabilities in the field of

searching, assimilating information, managing the given task, handling people

effectively, solving challenging problems.

This subject is classified under humanity science

OBJECTIVES:

THE STUDENTS WILL BE ABLE TO:

1. Developing working in teams

2. Apply problem solving skills for a given situation 3. Use effective presentation techniques

4. Apply techniques of effective time management

5. Apply task management techniques for given projects

6. Enhance leadership traits

7. Resolve conflict by appropriate method

8. Survive self in today’s competitive world

9. Face interview without fear

10. Follow moral and ethics

11. Convince people to avoid frustration

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

Lectures: 02 Hrs. per Week

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

S.NO CONTENT STUDY

Hrs.

1 SOCIAL SKILLS SOCIETY, SOCIAL STRUCTURE, DEVELOP SYMPATHY

AND EMPATHY

01

2 Swot Analysis – Concept , How to make use of SWOT 01

3 Inter personal Relation Sources of conflict, Resolution of conflict ,

Ways to enhance interpersonal relations.

02

4 Problem Solving

I)STEPS IN PROBLEM SOLVING,

1) IDENTIFY AND CLARIFY THE PROBLEM, 2) INFORMATION GATHERING RELATED TO PROBLEM,

3) EVALUATE THE EVIDENCE,

4) CONSIDER ALTERNATIVE SOLUTIONS AND THEIR

IMPLICATIONS,

5) CHOOSE AND IMPLEMENT THE BEST ALTERNATIVE,

6)REVIEW

II)Problem solving technique.(any one technique may be

considered)

1) Trial and error, 2) Brain storming, 3) Lateral thinking

02

5 Presentation Skills Body language --

Dress like the audience

Posture, Gestures, Eye contact and facial expression.

PRESENTATION SKILL –

STAGE FRIGHT,

Voice and language – Volume, Pitch, Inflection, Speed, Pause

Pronunciation, Articulation, Language,

Practice of speech.

Use of aids –OHP,LCD projector, white board

03

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

Lectures: 02 Hrs. per Week

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

S.NO CONTENT STUDY

Hrs.

6 Industrial Visits Structured industrial visits be arranged and report of the same

should be

submitted by the individual student, to form a part of the term

work.

TWO industrial visits may be arranged in the following areas /

industries :

i) Manufacturing organizations for observing various

manufacturing

processes including heat treatment

ii) Material testing laboratories in industries or reputed

organizations

iii) Auto workshop / Garage

iv) Plastic material processing unit

v) ST workshop / City transport workshop

07

7 Lectures by Professional / Industrial Expert be organized from ANY

THREE of the following areas :

i) Use of a plastics in automobiles.

ii) Nonferrous Metals and alloys for engineering applications

iii) Surface Treatment Processes like electroplating, powder

coating etc.

iv) Selection of electric motors.

v) Computer aided drafting.

vi) Industrial hygiene.

vii) Composite Materials.

viii) Heat treatment processes.

ix) Ceramics

x) Safety Engineering and Waste elimination

07

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

Lectures: 02 Hrs. per Week

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

S.NO CONTENT STUDY

Hrs.

8 Individual Assignments : Any two from the list suggested

a) Process sequence of any two machine components.

b) Write material specifications for any two composite jobs.

c) Collection of samples of different plastic material or cutting

tools with

properties , specifications and applications.

d) Preparing models using development of surfaces.

e) Assignments on bending moment , sheer forces , deflection of

beams

and torsion chapters of strength of material.

f) Select different materials with specifications for at least 10

different

machine components and list the important material properties

desirable.

g) Select 5 different carbon steels and alloy steels used in

mechanical

engineering applications and specify heat treatment processes

employed

for improving the properties. Also give brief description of the heat

treatment processes.

h) List the various properties and applications of following

materials – a.

Ceramics b. fiber reinforcement plastics

c. thermo plastic plastics d. thermo setting plastics

e. rubbers.

OR

Conduct ANY ONE of the following activities through active

participation of students and write report

i) Rally for energy conservation / tree plantation.

ii) Survey for local social problems such as mal nutrition,

unemployment,

cleanliness, illiteracy etc. iii) Conduct aptitude , general knowledge test , IQ test

iv) Arrange any one training in the following areas :

a) Yoga. B) Use of fire fighting equipment and First aid

Maintenance of Domestic appliances.

08

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

Lectures: 02 Hrs. per Week

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

S.NO CONTENT STUDY

Hrs.

9 Group discussion and Interview technique – Introduction to group discussion,

Ways to carry out group discussion,

Parameters— Contact, body language, analytical and logical

thinking,

decision making

The students should discuss in a group of six to eight students and

write a

brief report on the same as a part of term work. Two topics for

group

discussions may be selected by the faculty members. Some of the

suggested topics are -

i) Sports

ii) Current news items

iii) Discipline and House Keeping

iv) Current topics related to mechanical engineering field.

INTERVIEW TECHNIQUE

NECESSITY, TIPS FOR HANDLING COMMON QUESTIONS

03

10 Working in Teams UNDERSTAND AND WORK WITHIN THE DYNAMICS OF A

GROUPS.

TIPS TO WORK EFFECTIVELY IN TEAMS,

ESTABLISH GOOD RAPPORT, INTEREST WITH OTHERS

AND WORK

EFFECTIVELY WITH THEM TO MEET COMMON

OBJECTIVES,

TIPS TO PROVIDE AND ACCEPT FEEDBACK IN A

CONSTRUCTIVE AND

CONSIDERATE WAY ,

LEADERSHIP IN TEAMS, HANDLING FRUSTRATIONS IN

GROUP

. 02

11 Task Management

INTRODUCTION, TASK IDENTIFICATION,

TASK PLANNING ,ORGANIZING AND EXECUTION,

CLOSING THE TASK

02

TOTAL 38

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

Lectures: 02 Hrs. per Week

CONTENTS:

Assignment: (Any Eight Assignment)

1) SWOT analysis:- Analyse yourself with respect to your strength and weaknesses,

opportunities and threats. Following points will be useful for doing SWOT.

a) Your past experiences,

b) Achievements,

c) Failures,

d) Feedback from others etc.

2) Undergo a test on reading skill/memory skill administered by your teacher.

3) Solve the puzzles.

4) Form a group of 5-10 students and do a work for social cause e.g. tree plantation,

blood

donation, environment protection, camps on awareness like importance of cleanliness

in

slump area, social activities like giving cloths to poor etc.( One activity per group)

5) Deliver a seminar for 10-12 minutes using presentation aids on the topic given by

your

teacher.

6) Watch/listen an informative session on social activities. Make a report on topic of

your

interest using audio/visual aids. Make a report on the programme.####

7) Conduct an interview of a personality and write a report on it.

8) Discuss a topic in a group and prepare minutes of discussion. Write thorough

description of

the topic discussed

9) Arrange an exhibition, displaying flow-charts, posters, paper cutting, photographs

etc on the

topic given by your teacher.

Note: - Please note that these are the suggested assignments on given contents/topic.

These

assignments are the guide lines to the subject teachers. However the subject teachers

are free to

design any assignment relevant to the topic. The term work will consist of any eight

assignments.

MINI PROJECT ON TASK MANAGEMENT. DECIDE ANY TASK TO BE

COMPLETED IN ASTIPULATED TIME WITH THE HELP OF TEACHER.

WRITE A REPORT CONSIDERING VARIOUS STEPS IN

TASK MANAGEMENT.

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

Learning Resources: Books:

Sr.

No

Author Title of the book Publisher

1 Marshall Cooks

Adams

Time management Viva Books

2 E.H. Mc Grath , S.J. Basic Managerial Skills for All Pretice Hall of India,

Pvt Ltd

3 Allen Pease Body Language Sudha Publications Pvt.

Ltd.

4 Lowe and Phil Creativity and problem solving Kogan Page (I) P Ltd

5 by Adair, J Decision making & Problem

Solving

Orient Longman

6 Bishop , Sue Develop Your Assertiveness Kogan Page India

7 Marion E Haynes Make Every Minute Count Kogan page India

8 Steven L McShane

and

Mary Ann Glinow

Organizational Behavior Tata McGraw Hill

9 Stephen P. Robbins Organizational Behavior Pretice Hall of India,

Pvt

Ltd

10 Michael Hatton Presentation Skills ( Canada – India

Project)

ISTE New Delhi

11 Stress Management Through

Yoga and Meditation

Sterling Publisher Pvt

Ltd

12 Richard Hale ,Peter

Whilom

Target setting and Goal

Achievement

Kogan page India

13 Chakravarty, Ajanta Time management Rupa and Company

14 Harding ham Working in Teams A Orient Longman

http://www.rgpvonline.com

RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN MECHANICAL ENGINEERING

SEMESTER: FOURTH SEMESTER COURSE CODE: 406

PROGRAMMES:

NAME OF THE COURSE: PROFESSIONAL

ACTIVITIES

SCHEME: JUL. 2008

COMMON WITH

A03, R01

PAPER CODE:

INTERNET ASSISTANCE

1. http://www.mindtools.com

2. http://www.stress.org

3. http://www.ethics.com

4. http://www.coopcomm.org/workbook.htm

5. http://www.mapfornonprofits.org/

6. http://www.learningmeditition.com http://bbc.co.uk/learning/courses/

7. http://eqi.org/

8. http://www.abacon.com/commstudies/interpersonal/indisclosure.html

9. http://www.mapnp.org/library/ethics/ethxgde.htm

10. http://www.mapnp.org/library/grp_cnfl/grp_cnfl.htm

11. http://members.aol.com/nonverbal2/diction1.htm

12. http://www.thomasarmstron.com/multiple_intelligences.htm

13. http://snow.utoronto.ca/Learn2/modules.html

14. http://www.quickmba.com/strategy/swot/