Upload
vonhi
View
225
Download
0
Embed Size (px)
Citation preview
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 401 PROGRAMMES: R01
PAPER CODE : :6254
NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES
RATIONALE
This course is intended to introduce basic principles of fluid mechanics. It is further
extended to cover the application of fluid mechanics by the inclusion of fluid machinery
especially water turbine and water pumps. Now a days the principles of fluid mechanics find
wide applications in many situations directly or indirectly.
The use of fluid machinery, turbines pumps in general and in power stations in getting as
accelerated fill up. Thus there is a great relevance for this course for mechanical technicians.
The Mechanical technicians have to deal with large variety of fluids like water, air, steam,
ammonia and even plastics. The major emphasis is given for the study of water. However the
principle dealt with in this course will be applicable to all incompressible fluids.
SCHEME OF STUDIES
LECTURES: 05 HRS. PER WEEK
PRACTICAL: 03 HRS. PER WEEK
S.No. Topics Theory
Hrs
Practical
Hrs
Total
Hrs
1 Fundamentals of fluid flow 06 - 06
2 Pressure and its measurement 08 07 15
3 Basic equation of fluid flow 06 08 14
4 Flow through orifice and mouth pieces and 06 07 13
the flow measurement.
5 Flow through notches and weirs 06 06 12
6 Flow through pipes. 07 03 10
7 Impact of jets 08 02 10
8 Water turbines. 08 04 12
9 Water pumps. 08 08 16
10 Model analysis 06 - 06
11 Hydel Power stations. 06 - 06
Total 75 45 120
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 401 PROGRAMMES: R01
PAPER CODE : :6254
NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES
LECTURES: 05 HRS. PER WEEK
S.NO CONTENT STUD
Y
Hrs. 1 Fundamentals of Fluid Flow : Definition of fluid, ideal and practical,
compressible and incompressible fluids, fluid properties- density, specific
weight, specific gravity, dynamic and kinetic viscosity, types of flow-
laminar and turbulent, steady and unsteady, uniform and non-uniform.
Continuity equation, Simple numerical problems on continuity equation.
06
2 Pressure and Its Measurement: Concept of pressure, intensity of pressure,
Pascal’s law, pressure head, gauge pressure, vacuum pressure, absolute
pressure, manometers- Piezometer, U-tube manometer inclined manometer,
differential manometer ,inverted U- tube manometer Pressure gauges,
Bourdon tube pressure gauge. Simple numerical problems on differential
manometers.
08
3 Basic Equation of Fluid Flow: Various form of energies applicable to fluid
flow, potential energy, kinetic energy, pressure energy, total energy of fluid
flow, Concept of datum pressure, velocity and total head of a fluid particle
in motion. General steady flow energy equation, Bernaulli's theorem,
assumptions made in deriving Bernaulli's theorem and derivation of
Bernaulli's theorem, practical applications of Bernaulli's equation:
venturimeter, orifice- meter, pitot tube, flow nozzle- Their construction,
working and limitation. Simple problems on venturimeter, orifice meter, pitot
tube.
06
4 Flow Through Orifices and Mouth Pieces and flow measurement:
Definition and types of orifices, Vena contracta, coefficient of contraction.,
velocity, discharge and resistance . Torricell's theorem experimental
determination of Cc, Cv and Cd. Head loss due to sudden enlargement,
contraction and obstruction in pipe. Mouth pieces, Time of emptying vessel
by orifice ( cylindrical, conical) Flow from one vessel to another large
orifices. Flow measurement by Rota meter, Volume flow meter
06
5 Flow Through Notches and Weirs : Weirs and notches definition,
Classification, flow over rectangular weir with and without velocity of
approach, calibration of rectangular weir, different formula for large
rectangular weir. Time required to empty a reservoir with rectangular weir,
V-notch. Advantages of triangular notch over rectangular notch. Trapezoidal
notch. Broad crested and submerged weirs. Practical application of weirs.
Spillway and Siphon spillway, guage weir.
06
6 Flow Through Pipes : Laminar and turbulent flow, Raynold’s number,
differentiation of laminar and turbulent flow on the basis of Reynold’s number, loss of head due to friction in pipes, Darcy's formula and
Chezy's equation. Hydraulic gradient and total energy line. Flow through
long pipes, pipes in series and parallel simple problems based on above
formulae water hammer and its effect surge tank.
07
7 Impact of Jets : Impact of Jet on flat and curved plates stationary and
moving, work done by Pelton wheel, velocity triangle, simple numerical
problems on axial, radial flow.
08
8 Water Turbines : Meaning Classification Impulse and reaction turbine,
Comparison description and working of Pelton, Francis and Kaplan turbines,
Fanlaws specific speed & Selection of turbines.
08
9 Water Pumps : Centrifugal and reciprocating- principle construction,
working classification and layout. Comparison of centrifugal and
reciprocating pumps. Specific speed, selection of pumps. Use of air vessels in
reciprocating pump, indicator diagram, horse power calculation in case of
reciprocating pump. Horse power calculation in case of centrifugal pump.
Operating characteristics.
08
10 Model Analysis : Geometric, Kinetic and dynamic similarity. Simple
Problems.
06
11 Hydel Power Station : Schematic diagram, function of various
elements, advantage over other power stations.
06
REFERENCE BOOKS
1 A text Book of Hydraulics, Fluid Mechanics and Hydraulic Machines. by
Khurmi ( S. Chand & Co. )
2 Fluid Machines by M. Manohar
3 Hydraulics & Hydraulic Machines by Dr. Jagdish lal (Metropolitan)
4 Hydraulics & Hydraulic Machines by Priyani.
5 Fluid Machines With Engineering Applications by R.L. Draught lery & A.C.
Jugersoll. ( McGraw Hills)
6 Journal of experiments in Hydraulic Laboratory by V. N. Rao & Husan New
Heights.
7 Fluid Mechanics by Dr. M.L. Mathur (Std. Publications).
8 Taral Yantriki Avum Machinery ( Hindi) by G.B. Bamanker. ( Deepak
Prakashan, Gwalior).
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 401 PROGRAMMES: R01
PAPER CODE : :6254
NAME OF THE COURSE: FLUID MECHANICS AND HYDRAULIC MACHINES
LIST OF EXPERIMENTS
PRACTICAL: 03 HRS. PER WEEK
S.
No.
EXPERIMENT PRACT.
Hrs.
1 To measure the pressure of water in pipe by (a) Piezometer (b)
different types of monometers 07
2 To verify Bernaulli's equation. 02
3 To determine discharge through a given venturimeter. 02
4 To determine discharge through a given orifice meter. 02
5 To determine discharge through a Pitot tube. 02
6 To determine Cc, Cv and Cd for different types of orifices and mouth
pieces. 07
7 To determine loss of head due to : (a) Sudden enlargement.
(b) Friction in pipes. 03
8 To determine discharge through different types of notches. 06
9 Study of Pelton wheel, Francis turbine, and Kaplan turbines. 04
10 To determine performance characteristics. 02
11 Study of reciprocating pump. 02
12 To determine h.p. of reciprocating pump. 02
13 Study of centrifugal pump. 02
14 To determine operating characteristics of centrifugal pump. 02
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 402 PROGRAMMES: R01
PAPER CODE : 6255
NAME OF THE COURSE: THERMAL ENGINEERING
RATIONALE
Mechanical engineers have to work with various power producing & power absorbing devices like
boilers, turbines, compressors, pumps etc. In order to understand the principles, construction &
working of these devices, it is essential to understand the concept of energy, work, heat &
conversion between them .Hence it is important to study the subject of Thermal Engineering which
is a core subject. It includes the study of various sources of energy, basic laws & concept of
thermodynamics, gas laws, properties of steam & generation. Heat transfer forms the basis for
different power engineering application. Boilers find application in different process industries.
Steam turbines and condensers are the major component of any steam power plant. Mechanical
engineer should understand working and application of these devices.
Objectives: The Students should be able to:
1. Know various sources of energy & their applications.
2. Apply fundamental concepts of thermodynamics to thermodynamic systems.
3. Understand various laws of thermodynamics.
4. Apply various gas laws & ideal gas processes to various thermodynamic systems.
5. Calculate properties of two phase system by using steam tables/ Mollier charts.
6. Explain construction & working of boilers, mountings & accessories.
7. Understand the working of I. C. Engines and its components.
8. Understand the working of steam turbine and use of nozzles and condensers
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 402 PROGRAMMES: R01
PAPER CODE : 6255
NAME OF THE COURSE: THERMAL ENGINEERING
SCHEME OF STUDIES
LECTURES: 05 HRS. PER WEEK
PRACTICAL: 03 HRS. PER WEEK
S.No Topic Theory
Hrs
Practical
Hrs
Total
Hrs.
1 Dimensions and systems of units. 02 - 02
2 Sources of Energy 08 06 14
3 Basic concept of thermodynamics 08 - 08
4 First law of thermodynamics 06 - 06
5 Second law of thermodynamics. 06 03 09
6 Ideal gases and gas processes 06 03 09
7 Thermodynamics cycles. 06 03 09
8 Two phase system 08 03 11
9 Steam generators 05 09 14
10 Steam Nozzle, Condensers and Turbines 06 03 09
11 I.C. engines. 08 09 17
12 Heat transfer 06 06 12
Total 75 45 120
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008 COMMON WITH
COURSE CODE: 402 PROGRAMMES: R01
PAPER CODE : 6255
NAME OF THE COURSE: THERMAL ENGINEERING
S.
No.
CONTENT STUDY
Hrs.
1 Dimensions and systems of units: Basic and Derived units for common
engineering variables and properties like mass, length, time, temperature, area,
volume, velocity, acceleration, force, pressure, work, heat, energy, power etc.
02
2 Sources of energy: Brief description of energy sources Classification of energy
sources, Renewable, Non-Renewable, Fossil fuels, including CNG, LPG; Solar
Energy- Its nature, merits and demerits, potential; Flat plate and
concentrating collectors & their application. Solar Water Heater, Solar Air
Heater, Photovoltaic Cell, Solar Distillation; Wind, Tidal, Geothermal, Biogas,
Biomass, Bio-diesel, Hydraulic, Nuclear, Fuel cell – list of fuel cells
08
3 Basic Concepts of thermodynamics: Definition and importance of
thermodynamics, thermodynamic system open, closed and Isolated system,
boundary and surrounding forms of energy. Point and path functions,
properties of system intensive and extensive properties thermodynamic state,
thermodynamic process, cycles thermodynamic definition of work, heat and
thermodynamic equilibrium, Zeroth law of thermodynamics, Quasi-static process,
work done during Quasi Static process.
08
4 First Law of Thermodynamics: Concept of heat reservoir, heat source and
heat sink, Statement of first law, Mathematical representation, applications of
first law to open and closed system. Concept of internal energy and its
calculation, relationship between heat transfer, work transfer and change in
internal energy.
Differentiation between shaft work, flow work and displacement work;
Steady flow energy equation and its application to various units such as
boiler, nozzle, turbine compressor enthalpy.
06
5 Second Law of Thermodynamics: Limitation of first law. Statements of
second law Kelvin, Planck and Clausius statements, Concept of heat pump,
refrigerator and heat engine thermal efficiency. Parameters affecting thermal
efficiency, means of increasing efficiency, COP. Equivalence and irreversible
processes. Factors which make a process irreversible. Reversible cycle. Carnot
cycle its efficiency and limitation ; Carnot theorem Clausius Inequality, concept
of entropy, Principle of increase of entropy, determination of increase of
entropy, principle of increase of entropy, determination of increase of entropy,
Statement of third law of thermodynamics.
06
6 Ideal Gases and Gas Processes: Definition of an ideal gas, gas law,
characteristics gas equation, specific and universal gas constants specific heat
constant pressure and specific heat, constant volume. Ideal gas processes-
isobaric isothermal, isentropic, polytropic and throttling process as applied to
open and closed systems. Representation of these processes on P-V, T-S and H-
S diagrams. Computation of change in enthalpy, entropy and internal energy.
Net heat transfer and work done.
06
7 Thermodynamic Cycles: Air Standard cycles- definition and purpose standard
efficiency, Carnot, Otto Diesel dual and Brayton cycles, their representation on
P.V. & T.S. Diagrams. Derivation of air Standard efficiency and their
comparison and limitation of each cycle. Vapour power cycle - Carnot cycle its
limitation, Rankine cycle modified Rankine cycle- their representation on
P.V.T.S. and H.S. Planes, derivation of expression for thermal efficiency.
06
8 Two Phase System: Pure substance phase, phase changes steam as a two phase
system steam formation and its representation on temp- enthalpy plane.
Properties changes, representation of wet dry and saturated and superheated
steam on P.V., T.S. and H.S. planes.
Dryness fraction of steam, methods of determination of dryness fraction
separation and throttling calorimeter. Use of steam tables and Mollier's diagram
Determination of change in properties such as entropy enthalpy internal energy
and work and heat transfer in the following processes- isobaric, isochoric,
isothermal, isentropic, polytropic, throttling, and representation of various
processes on P.V. and H.S. planes.
08
9 Steam Generators: Definition, classification, working of Babcock and Wilcox
Boiler and Lancashire, Boiler Mountings and accessories.
05
10 Steam Nozzle, Condensers and Turbines: Steam nozzle and its use, Condenser-
Classification, construction and working of surface condenser, Classification,
working principle of steam turbines, difference between impulse and reaction
turbine, compounding of steam turbine, velocity diagram (introductory and its
use) Governing of steam turbine.
06
11 Internal Combustion Engines: Introduction, classification I.C. Engine
Components and their function, working of two stroke and four- stroke cycle
engines and their comparison. Indicator diagram, Calculation of IHP, BHP
thermal efficiency, Mechanical efficiency and relative efficiency, Governing,
Cooling and lubrication of I.C. Engines.
08
12 Heat Transfer: Modes of heat transfer; Conduction convection and Radiation.
Fourier's law of heat conduction, temperature gradient, expression for
determination of heat transfer across a flat plate, thermal conductivity and
thermal resistance. Newton's law for heat transfer by convection, free and
forced convection. Heat transfer by radiation Stefan-Boltzmann Law of thermal
radiation.
Define the terms- absorptivity, reflectivity and transmissivity; black body,
emissive power, grey body.Heat exchanger; Shell and tube, Plate type and their
applications.
06
REFERENCE BOOK 1 Engineering Thermodynamics by P. K. Nag, Tata McGraw Hill Ltd.
2 Engineering Thermodynamics, C. P. Gupta, Rajendra Prakash
3 Thermal Engineering by P.L. Ballani. ( Khanna Publisher's N. Delhi)
4 A Course in thermodynamics & Heat Engines by Kothanandran, Khajuria&Arora ( Dhanpat
Rai & Sons Delhi)
5 Treatise On Heat Engineering by Vasandani & Kumar ( Metropocitan Book Co. Ltd, New
Delhi)
6 Thermodynamics by G.T. Van Wylen ( john Wiley & Sons)
7 Thermodynamic And Heat Engines Vol . I & II by R. Yadav(Central Book Depot, Allahabad)
8 Heat Power by Kashitish Chandra Pal ( Orient Longman Hyderabad)
9 I.S. 2986- 1966.
10 Tapiya Abhiyantriki (Hindi) by G.B. Bamankar (Deepak Prakashan, Morar Gwalior) .
LIST OF EXPERIMENTS
PRACTICAL: 03 HRS. PER WEEK
S.
No.
EXPERIMENT PRACT.
Hrs.
1 Study and trial on solar water heating system 03
2 Report on visit to wind power generation plant / biogas plant / hydraulic
power plant. 03
3 Trace the flue gas path and water-steam circuit with the help of boiler
model and write a report. 03
4 Study or Report on visit to sugar factory / Dairy / steam power plant with
specifications of boiler and list of mountings and accessories.. 03
5 Study of separating and throttling calorimeter. 03
6 Study of steam turbine. 03
7 Study of different types of I.C. engines (four stroke and two stroke C.I. and S.I.)
03
8
Study of various systems of I.C. engines. (a) Fuel supply system
(b) Cooling system
(c) Ignition system
(d) Government system.
(e) Lubrication system
06
9
Study of (a) Fuel pump
(b) Fuel injector
(c) Carburetor.
03
10 Study and compare various heat exchangers such as radiators,
evaporators, condensers, plate heat exchangers etc. 03
11 Numerical on vapour processes and ideal gas processes (minimum two
problems on each) 06
12 Two phase systems equilibrium diagram on p-v , T-s, h-s plane 03
13 Study of flow of heat in natural environment at least 10 cases and relation to
second law of thermodynamics 03
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
RATIONALE
The work of mechanical and production engineer is not only to
supervise, run and plan production processes, but also include fault diagnosis and
prevention of breakdowns. This can only be done, if he is familiar with the working of
basic mechanism used on shop floors and in machines, how they fail and what are the
loads coming on different members and different joints of the machines.
The aim of the course is to provide acquaintance of the basic
mechanism and machines to the students. This will enhance their capability of fault
diagnosis and of taking corrective measure, which in turn will reduce the down time.
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
SCHEME: JUL. 2008
COMMON WITH
R01
MACHINES PAPER CODE:6256
Lectures: 05 Hrs. per Week
Practical: 03 Hrs. per Week
SCHEME OF STUDIES
S.
No. Topics
Theory
Hrs
Practical
Hrs
Total
Hrs
1 Simple mechanism 08 06 14
2 Velocity and acceleration of points and links. 12 04 16
3 Dynamic force analysis, crank effort diagram and 10 04 14
flywheel
4 Brakes and Dynamometers 10 04 14
5 Power Transmission 10 08 18
6 Governors 06 04 10
7 Cams and followers 06 04 10
8 Balancing of machine parts 04 04 08
9 Vibrations 04 02 06
10 Gear and gear trains 05 05 10
Total 75 45 120
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
Lectures: 05 Hrs. per Week
S.NO CONTENT STUDY
Hrs.
1 Simple Mechanism: Introduction of theory of machines,
definitions- statics, dynamics, kinematics, kinetics, kinematic pair,
kinematic chain, mechanism, machine inversions, relation between
number of links, number of joints and number of pairs, Four bar
chain and its inversion, Slider crank chain and its inversions.
08
2 Velocity and Acceleration of Points and Links : Angular and
linear velocity, relative and absolute velocity, velocity in links.
Instantaneous centre, locating instantaneous centre of rotation,
velocity determination of four bar mechanism by relative velocity
method, Acceleration of link centripetal and tangential, total relative
and absolute acceleration. Velocity and acceleration diagrams for
four bar and other mechanisms. Klein's construction for single slider
crank mechanism. Analytical method of calculating the velocity and
acceleration of piston in a reciprocating engine mechanism.
12
3 Dynamic force analysis, Crank Effort Diagrams and Flywheel : Dynamics of reciprocating engine mechanism. Inertia force due to
reciprocating mass, piston effort crank effort, turning moment on
crank shaft, Analytical and graphical methods of construction of
turning moment diagrams for steam and I.C. engines. Fluctuation of
energy and speed. Coefficient of fluctuation of energy and speed.
Flywheel and its function . Calculation of moment of inertia. weight
of flywheel for steam and I.C. engines.
10
4 Brakes and Dynamometers: Brakes - need, types, braking force,
braking torque. band brakes, block brakes, internally expanded
brakes, dynamometer- meaning, need and types . Simple numerical
calculation on above items
10
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
Lectures: 05 Hrs. per Week
S.NO CONTENT STUDY
Hrs.
5 Power Transmission : Drives : meaning, Classification, belt, chain,
rope and gear drives. Flat and ' V ' belt, ratio of tensions . Slip length
of belt calculation for open and cross belt drive. H.P. transmitted.
Effect of centrifugal force, centrifugal tension, total tension
maximum stress in belt. Maximum Power transmitted. Velocity for
maximum H.P. condition. V-Belt drives, advantages and
disadvantages of V-Belt drives. Rope Drives : Types, ratio of
tensions, Designation of ropes as per B.I.S.
Chain Drive : Classification, designation of chain drives as per
B.I.S.
10
6 Governors : Functional difference with flywheel. Classification : Watt, porter, proell and hartnell- their contruction
and working. Sensitivity, stability, power and effort, hunting
phenomenon and isochorisom of governor.
06
7 Cams and Followers : Need, Classification. motion of follower
Displacement, velocity and acceleration diagrams uniform velocity,
uniform acceleration and retardation. Simple harmonic motion. Cam
profile for radial. offset knife edged follower.
06
8 Balancing of Machine Parts: Concept Static and dynamic
balancing of rotating parts. Simple numerical problems on static
balancing of several masses in single plane graphical and analytical
method.
04
9 Vibrations: Introduction elements of vibration. System classification
and explanation of the types of vibration according to the actuating
force on the body like undamped vibration. Free damped vibration
and forced damped vibration. Classification and explanation of the
types of vibration according to the number of degrees of critical
speed of shaft.
04
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
Lectures: 05 Hrs. per Week
S.NO CONTENT STUDY
Hrs.
10 Gear and Gear Train: Introduction , classification of gears , gear
terminology , law of gearing ,velocity of sliding , forms of teeth – cycloid profile teeth , involutes profile teeth, path of contact, arc of
contact. Interference in involutes gear , minimum no of teeth in gear
and pinion classification of gear train . Function of idler. Calculation
of velocity ratio, train value of gear train- simple, compound
epicyclic and reverted gear train, motor car gear box.
05
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
LIST OF EXPERIMENTS
Practical: 03 Hrs. per Week
S.No. EXPERIMENT PRACT.
Hrs.
1 Study of inversions of four bar chain mechanism 02
2 Study of inversions of single slider crank chain mechanism (a) crank
slotted lever mechanism (b) Whitworth quick return motion
mechanism
04
3 Dynamic force analysis of single cylinder four stroke engine. 06
4 Study of flywheel 02
5 Study of governor 04
6 Study of different cam and follower 04
7 Study of different gear trains 05
8 Study of power transmission methods 08
9 Study of different types of break and dynamometer 04
10 Study of types of vibration and their measurement methods 02
11 Study of dynamic balancing procedure of rotating parts 04
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 403
PROGRAMMES:
NAME OF THE COURSE: THEORY OF
MACHINES
SCHEME: JUL. 2008
COMMON WITH
R01
PAPER CODE:
REFERENCE BOOKS
1 Theory of Machines by J.M. Shah & H.M. Jadhwani.
2 Theory of Machines by Abdulla Shariff
3 Theory of Machines by M.R. Malhotra & H.C. Gupta. ( Technical India Pub.)
4 Theory of machines by P.L. Ballani .
5 Theory of Machines by Thomas Bevan .
6 Theory of Machines by S. S. Ratan.
7 Theory of Machines By R.S.Khurmi
8 Theory of Mechanism and Machine By Jagdish Lal
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
MANAGEMENT
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
PAPER CODE:
RATIONALE
Diploma pass-outs are generally engaged in middle level management. It is
found necessary to impart the diploma pass-outs at final year level certain concepts,
principles, procedures and understanding of management techniques so that he is
brought out to a fairly high level of competency in "supervisor-ship."
The course has two aspects - behavioral science and mathematical approach
towards management.
Behavioral science includes communication skills, grievance handling, motivation,
morale and leadership.
Mathematical approach includes PPC, CPM, PERT and Inventory management. It has
been felt necessary to provide the students knowledge about newer trends in
management like TQM, JIT, ISO and role of Computers.
It is hoped that the course will help the students to be successful in middle
management role.
******
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
MANAGEMENT PAPER CODE:6129
Lectures: 04 Hrs. per Week
SCHEME OF STUDIES
SR.
NO.
TOPIC SCHEME OF STUDIES
Hrs. of Study
Theory Practical Total
1 INTRODUCTION 02 - 02
2 SYSTEM THINKING 02 - 02
3 MATERIALS
MANAGEMENT
10 - 10
4 PRODUCTION PLANNING
AND CONTROL
08 - 08
5 VALUE ANALYSIS 02 - 02
6 PROJECT PLANNING BY
NETWORK
10 - 10
7 INDUSTRIAL RELATIONS 06 - 06
8 SUPERVISION AND
LEADERSHIP
06 - 06
9 ORGANISATIONAL
DYNAMICS
06 - 06
10 OPERATIONS RESEARCH 04 - 04
11 NEW TRENDS IN
MANAGEMENT
04 - 04
TOTAL 60 - 60
*************
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
MANAGEMENT
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
PAPER CODE:
COURSE CONTENT
Lectures: 04 Hrs. per Week
SR.
NO. DETAILED COURSE CONTENT
1 INTRODUCTION : Definition and functions of management. Management theories -
Decision, Quantitative, Mathematical and Behavioral Science.
2 SYSTEM THINKING : System definition and parameters. Different production and non-
production systems, system design, different types of models under
system thinking.
3 MATERIALS MANAGEMENT : Introduction, function, purchase systems, stock turn-over, ordered
quantity. Inventory, need of inventory control, EOQ and simple numerical
problems on EOQ. Safety stock, different techniques of inventory control,
ABC analysis (simple treatment only).
Stores management - storing procedure and store records.
4 PRODUCTION PLANNING AND CONTROL : Production systems, characterstics of each type, production and
consumption rate. PPC functions, Gantt chart, advantages and preparation
of Gantt chart (simple cases only), Critical ratio scheduling.
5 VALUE ANALYSIS : Concept of cost and value, types of value, objectives and procedure of
value analysis, VA test, DARSIRI method of VA.
6 PROJECT PLANNING BY NETWORK : Network definition, objectives. CPM and PERT, activity, event, network
formation, Fulkerson's rule, dependency of activities, dummy activity,
duration, EST, EFT, LST, LFT, EPO, LPO, Total float and Free float.
Network analysis in tabular form.
7 INDUSTRIAL RELATIONS : Need, objectives and functions of personnel management, job analysis and
job description, recruitment procedure, selection, difference between
recruitment and selection, training and its advantages.
Communication in industry - its need and importance, techniques and
barriers of communication. Grievances - its meaning and factors
responsible for grievances, procedure for handling grievances. Strikes and
Lock-out. Motivation - meaning and its benefits, techniques of motivation.
Morale - definition and importance, factors responsible for high morale.
Job satisfaction - factors influencing job satisfaction.
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
MANAGEMENT
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
PAPER CODE:
Lectures: 04 Hrs. per Week
8 SUPERVISION AND LEADERSHIP : Meaning and role of Supervisor in an industry. Older workers and their
supervision. Concept of Leadership, qualities of good leader, leadership
styles.
9 ORGANISATIONAL DYNAMICS : Characteristics and principles of Organisation, Modern organisational
approach, types of organisation, meaning and significance of various
types of organisation, resistance to change, factors for reducing the
resistance to change.
10 OPERATIONS RESEARCH : Definition and concept of OR, methods of OR, simple Linear
Programming problem formulation and solution by Graphical method.
11.0 NEW TRENDS IN MANAGEMENT : 11.1 Role of computers in management, Introduction to Management
Information System (MIS).
11.2 Total Quality Management (TQM) - Introduction, stages of development -
Inspection, Quality Control, Quality Assurance, Total Quality Control,
TQM.
11.3 Introduction to ISO-9000.
11.4 Deming's PDCA Cycle (Plan, Do, Check and Action).
11.5 Japanese Quality Management, culture, Kaizen Strategy (continuous
improvement), Quality Circle, Just In Time (JIT) - concept and
application.
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
MANAGEMENT
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
PAPER CODE:
REFERENCE BOOKS
1. Learning Package on Industrial Management
Publisher : TTTI, Bhopal.
2. CPM and PERT - Principles and Applications
By L.S.Shrinath
3. Indutrial Engg. and Management
By O.P.Khanna.
Khanna Publisher.
4. Industrial Organisation and Management
By K.K.Ahuja
5. Modern Production Operation Management
By Buffa
Willey Eastern Ltd. (latest edition)
6. Production Operation Management
By Goel B.S.
Pragati Prakashan.
********
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 404
PROGRAMMES:
NAME OF THE COURSE: INDUSTRIAL
MANAGEMENT
SCHEME: JUL. 2008 COMMON WITH
R01, E01, E03, I02, M02
PAPER CODE:
MEMBERS OF CURRICULUM DEVELOPMENT
1. Shri V.M.Shah, Principal, Ujjain Poly. College, UJJAIN.
2. Shri C.G.Dhabu, Principal, Women's Poly. College, INDORE.
3. Shri R.K.Moondra, I/C HMED, Ujjain Poly. College, UJJAIN.
4. Shri Arun Nagrani, W/S Supdt., Shri Vishnav Poly. College, INDORE.
5. Shri P.K.Uppal, Astt. W/S Supdt., Women's Poly. College, INDORE.
6. Shri A.K.Jain, Sr. Lect., Shri Vishnav Poly. College, INDORE.
7. Shri Rajeev Namdeo, Lecturer, Shri Vishnav Poly. College, INDORE.
*********
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 411
SCHEME: JUL. 2008
COMMON WITH PROGRAMMES:
C/M/E/
RAC/CTM/AUTO/
ETE/ /OPTO/PRINT/TEXT/
PLASTIC/MOM
NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046
RATIONALE
Since long entrepreneurship has been recognized as an essential ingredient of
economic development . Concept of entrepreneurship has varied from time to time to
suit the changing ethos of socio-economic reality. It was applied to business for the
first time in 18th
century, to designate a dealer who buys and sells goods at uncertain
prices. Later on an entrepreneur was considered a dynamic agent of change, or the
catalyst who transformed increasingly physical, natural and human resources, into
corresponding production possibilities. In recent years, managerial aspects of
entrepreneurship are being emphasized. It employs innovativeness, an urge to take
risk in the face of uncertainties, and intuition, i.e. a capacity of seeing things in a way
which afterwards proves to be true. The course is kept in soft core under DCS, DME and DEE/ Videography/
Arch/CDDM/ Garment/ MOM/ Prod/ RAC/ MOM/CTM/ Auto/ Comp/ ETE/ IT/
Opto/ Print/ Texttile technology to bring to surface certain common characteristics
such as perception of economic opportunity, technical and organizational skills,
managerial competence, and motivation to achieve result.
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008
COURSE CODE: 411 COMMON WITH PROGRAMMES:
C/M/E/ /
RAC/CTM/AUTO/
ETE/IT/OPTO/PRINT/TEXT/
PLASTIC/MOM
NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046
Lectures: 06 Hrs. per Week
SCHEME OF STUDIES
S.NO. TOPICS THEORY
HRS.)
PRACT.(H
RS.)
TOTAL
1. INTRODUCTION TO
ENTERPRENEURSHIP
10 - 10
2. INDUSTRIES AND
BUSINESS
ORGANIZATIONA
12 - 12
3. INSTITUTIONAL
ASSISTANCE
12 - 12
4. INCENTIVS/
CONCESSION/
FACILITIES AVAILABLE
TO SSI ENTERPRENEUR
12 - 12
5. PLANNING OF
INDUSTRIAL UNIT
20 - 20
6. ACHIVEMENT
MOTIVATION
12 - 12
7. FINANCIAL
MANAGEMENT OF AN
INDUSTRIAL UNIT (SSI)
12 - 12
TOTAL 90 - 90
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 411
SCHEME: JUL. 2008
COMMON WITH PROGRAMMES:
C/M/E/RAC/CTM/AUTO/ETE/OPTO/
PRINT/TEXT/PLASTIC
NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046
COURSE CONTENT
Lectures: 06 Hrs. per Week
S.
NO.
DETAILED COURSE CONTENT
1. INTRODUCTION TO ENTERPRENEURSHIP
Definition of Entrepreneur / Entrepreneur
Difference between Entrepreneurship / Entrepreneurship
Need for Entrepreneurship
qualities of successful entrepreneur
Myths about Entrepreneurship
Classification of entrepreneurs on the basis of different criteria
Reasons for the failure of entrepreneurs
2. INDUSTRIES AND BUSINESS ORGANIZATIONS
Concept of Industry or Enterprise
Classification of Industries
(a) On the basis of capital investment - Tiny (Micro) Industry
- Small Scale
- Medium Scale
- Large Scale
(b) Others
- Rural Industry
- Cottage Industry
(c) Forms of Business Organization
- Proprietorship
- Board & Co-operative
- Partnership
- Public Ltd.
- Private Ltd.
- IT Sector
- Government Co-operative / Undertakings
(d) Tiny small scale Industry
- Definition
- Its significance in National Development.
- Govt. policies for SSI promotions
- Sector / Product for SSI.
3. INSTITUTIONAL ASSISTANCE
(a) Types of Institutional assistance
- Infra - structural assistance
http://www.rgpvonline.com
- Technical Assistance
- FInancial assistance
- Marketing Assistance
(b) Information / guidance & Training
- SISI - ASK
- MPCON - CSIR
- CED- MA - NRDC
(c) Infrastructure
- D/C - AVN/AKVN
(e) Finance
- SIDBI - KVIB MPFC
- NABARD - MPWDC NSIC
M.P.A.V.V.N.
(d) Marketing - MP- AGRO
- NSIC
- PM.LUN
- EXPORT COPPORATION
- KVIP
- MPHSVN
MPLDC
(e) Quality Control
- BIS - FPO - MPLUN F.D.A.
- AG. MKT. Board
4. INCENTIVES / CONCESSION / FACITLITIES AVAILABLE
Seed money
Incentive / subsidies
Others ( Phones, Lands etc)
5. PLANNING OF AN INDUSTRIAL UNIT (SSI)
Pre- Planning Stage
- Scanning the environment - Market survey
- Seeking information
- product / project selection
Implementation Stage
- PPR Preparation - DIC registration
- Arrangement of Land
- Arrangement of Power
- Obtaining NOC / Licenses from various departments
- DPR Preparation
- Seeking financial assistance
- Commercial Production
Post Implementation stage
- Permanent registration from D.I.C.
- Availing Subsidies
- Diversification / Modification
- Setting up of marketing channel / Distribution.
http://www.rgpvonline.com
6. ACHIVEMENT MOTIVATION
Historical perspective
Concept of achievement motivation
Significance of achievement motivation
Development of achievement motivation
7. FINANCIAL MANAGEMENT OF AN INDUSTRIAL UNIT (SSI)
Tools of financial analysis
Ratio analysis
Fund Flow / Cash flow analysis
Working capital and concepts
Financial accounting
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 411
SCHEME: JUL. 2008
COMMON WITH PROGRAMMES:
http://www.rgpvonline.com
C/M/E/RAC/CTM/AUTO/ETE/OPTO/
PRINT/TEXT/PLASTIC
NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046
PROJECT WORK/ASSIGNMENT
1. To prepare chart to showing various factors affecting entrepreneurship.
2. To collect details related to various schemes run by the Govt. for Self-
Employment and Entrepreneurship.
3. To identify and select a project and conduct Market-Survey thereof.
4. To collect various formats used in industries & departments/institutions
working in the field of entrepreneurship.
5. Visit few small scale industries situated in city, nearby industrial area.
6. Discuss the problems related to SSI (Small Scale Industries) with an
entrepreneur.
7. Collect information about market rates quality and quantity of goods for their
choice.
8. Develop logical and analytical approach to purchase the raw material /
finished goods
9. To prepare case study of successful entrepreneurs.
10. Preparation of Project report for the industry/ Business they are willing to
start.
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 411
SCHEME: JUL. 2008
COMMON WITH PROGRAMMES:
http://www.rgpvonline.com
C/M/E/RAC/CTM/AUTO/ETE/OPTO/
PRINT/TEXT/PLASTIC
NAME OF THE COURSE: ENTREPRENEURSHIP PAPER CODE:6046
REFERENCES
1.Entreprenerial Development Vol. I,II,III
By Vasant desai Himalaya Publicaton
2.CEDMAP (Center of Entrepreneurial development Madhya Pradesh)
3.Udyamita Vikas By Anand Prakashan
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 412
SCHEME: JUL. 2008 COMMON WITH PROGRAMMES:
CME /CTM/TEX TECH/MOM/R01 NAME OF THE COURSE: MARKETING MANAGEMENT
PAPER CODE:5181
RATIONALE
In the Era of Globalization and Liberalization, this course of Marketing Management
is of utmost important to the entrepreneur, industrialist and people working in the
field of Marketing and related work.
This course specially designed to help the students in widening their
knowledge and understanding of the current market trends and also helpful to start
their career in their respective fields along with the knowledge of marketing.
To produce something is not very difficult but to make people come
forward to buy it is very difficult task. This statement shows the importance and need
of this course in the present scenario.
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 412
SCHEME: JUL. 2008
COMMON WITH PROGRAMMES:
CME /CTM/TEX TECH/MOM/R01
NAME OF THE COURSE: MARKETING MANAGEMENT
PAPER CODE:5181
Lectures: 06 Hrs. per Week
SCHEME OF STUDIES
Sr
.no
DETAILED COURCE CONTENTS HRS
1
MARKETING AND CONCEPT 08
2 MARKETING ENVIRONMENT 06
3 MARKETIN PLANNING AND ORGANISATION 08
4 MARKET SEGMENTATION 06
5 MARKETING MIX 06
A PRODUCT MANAGEMENT 08
B PLACE MANAGEMENT 08
C PRICE MANAGEMENT 08
D PROMOTION MANAGEMENT 08
6 UNDERSTANDING CONSUMERS 06
7 MARKETING RESEARCH AND SALES FORECASTING 10
8 SALES MANAGEMENT 08
TOTAL 90
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER
COURSE CODE: 412
SCHEME: JUL. 2008 COMMON WITH PROGRAMMES:
CME /CTM/TEX TECH/MOM/R01 NAME OF THE COURSE: MARKETING MANAGEMENT
PAPER CODE:5181
Lectures: 06 Hrs. per Week
S NO. DETAILED COURSE CONTENT
1
MARKETING & CONCEPT
1.1
Evolution of marketing-a historical background
1.1.1 The stage of barter
1.1.2 The stage of money economy
1.1.3 The stage of industrial revolution
1.1.4 The stage of competition
1.1.5 The emergence of marketing
1.2
Selected definitions of marketing
1.3 Different concept of marketing
1.3.1 The exchange concept
1.3.2 The production concept
1.3.3 The product concept
1.3.4 The sales concept
1.3.5 The marketing concept
1.4
Difference between selling & marketing
1.5 Benefits & significance of marketing
1.5.1 Helps to remove causes for under development
1.5.2 Improve productivity & efficiency
1.5.3 Canalize country’s economic resources properly
1.5.4 Insure better deal for consumer
1.5.5 Make economic planning meaningful & relevant etc.
2
Marketing environment
2.1
Internal & external factors
2.1.1 Demographic environment
2.1.2 Economic environment
2.1.3 Political environment
2.1.4 Physical environment
2.1.5 Technological environment
2.1.6 Competitive environment
http://www.rgpvonline.com
2.1.7 Social & cultural environment
2.2
Micro & macro environment
3
Marketing planning & organization
3.1
Scope & importance of planning
3.2 Steps in marketing planning process
3.3
Purpose & principle of organization
3.4 Models of marketing organization
3.4.1 Line & staff type
3.4.2 Product based organization
3.4.3 Territory oriented organization
3.4.4 Complex organization
3.5
Task of chief marketing executive
3.6 Decentralization
4
Market segmentation
4.1
Types of market
4.2 Definitions & benefits of segmentation
4.3 Method s of segmentation
4.3.1 Geographic segmentation
4.3.2 Demographic segmentation
4.3.3 Psychographic segmentation
4.3.4 Buyer behavior Segmentation
4.3.5 Volume segmentation
4.4
Steps in market segmentation
4.5 Market targeting
5
Market mix
5.1
Definition of market mix
5.2 Elements of marketing mix (4 P’S)-Product,Place,Price,Promotion
5.3 Environmental variable (uncontrollable variables)
5.3.1 Customer variable
5.3.2 Competition variable
5.3.3 Trade variable
5.3.4 Environmental variable
5.4
Product management
http://www.rgpvonline.com
5.4.1 Components of product
The core or basic constituent
The associated features
The brand names, package,label
5.4.2 Types of product
The generic product
The branded product
The differentiated product
The customized product
The augmented & potential product
5.4.3 The product line & product mix
5.5 New product development (NPD)
5.5.1 Significance & classification of new product
5.5.2 Stages in NPD
5.5.3 Estimating the demand for new product
5.5.4 Test marketing
5.6 Product life cycle (PLC)
5.6.1 Concepts & benefits of PLC
5.6.2 Different stages in PLC
5.6.3 Strategies used in different stages
5.7
Place management
5.7.1 Physical distribution
Definitions & importance of physical distribution
Designing the physical distribution system
5.7.2 The distribution channel
The role & importance of distribution channel
Planning & designing of distribution channel
Types of distribution intermediaries
5.8
Price management
5.8.1 The meaning & importance of pricing
5.8.2 Objectives of pricing
5.8.3 Factors affecting pricing –Internal & external
5.8.4 Pricing methods
Cost based pricing
Break even pricing
Demand based pricing
Competition based pricing
Product line pricing
Tender pricing
Affordability pricing
Differentiated pricing
5.8.5 Pricing policies & setting the price
http://www.rgpvonline.com
5.9
Promotion management
5.9.1 Sales promotion
Importance & objectives of sales promotion
Tools &techniques of sales promotion
5.9.2 Advertising
Role & importance of advertising
Types of advertising
Deciding on the advertising budget
Evaluating advertising effectiveness
5.9.3 Difference between sales promotion & advertising
6
Understanding consumer
6.1
Factor influencing buyer behavior
Information from variety of sources
Socio-cultural environment of buyer
Group influence
Religion & language
Concern about status
6.2
Buying motives –Product & patronage motive
6.3 Buying habits – Convenience, shopping and spatiality goods
7
Marketing research & sales forecasting
7.1
Definition & importance of marketing research
7.2
Steps in marketing research
Defining problem
Problem analysis
Developing research design
Developing research procedure
Data collection –Primary & secondary
Analyzing & interpretation
Summarizing & preparing the research report
7.3
Method of market research
7.4 Necessity & purpose of sales forecasting
7.5 Methods of sales forecasting
8
Sales management
8.1
Designing the sales force
http://www.rgpvonline.com
8.2
Managing the sales force
Recruitment & selection
Training, compensation, control
Supervision & direction
Motivation of salesman
8.3
Fixing sales quota
8.4 Duties & responsibilities of sales manager
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008
http://www.rgpvonline.com
COURSE CODE: 412 COMMON WITH PROGRAMMES:
CME /CTM/TEX TECH/MOM/R01
NAME OF THE COURSE: MARKETING MANAGEMENT
PAPER CODE:5181
LIST OF REFERENCE BOOKS
1. Marketing management - Analysis, Planning & Control - Philip Kotler
2. Principles & practice of Marketing in India - C.B.Memoria & R.L.Joshi
3. Contemporary Marketing – Louis & Bone & David L. Kurtz
4. Essential of Management –Koontz
5. Marketing management- S.A. Sherlekar
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
http://www.rgpvonline.com
RATIONALE:
In today’s competitive world, the nature of organizations is changing at very
rapid speed. In this situation the responsibility of diploma holder is not unique. He
will be a part of a team in the organization. As such the individual skills are not
sufficient to work at his best.
This subject will develop the student as an effective member of the team. It will
develop the
abilities and skills to perform at highest degree of quality as an individual as well as a
member of core group or team. Such skills will enhance his capabilities in the field of
searching, assimilating information, managing the given task, handling people
effectively, solving challenging problems.
This subject is classified under humanity science
OBJECTIVES:
THE STUDENTS WILL BE ABLE TO:
1. Developing working in teams
2. Apply problem solving skills for a given situation 3. Use effective presentation techniques
4. Apply techniques of effective time management
5. Apply task management techniques for given projects
6. Enhance leadership traits
7. Resolve conflict by appropriate method
8. Survive self in today’s competitive world
9. Face interview without fear
10. Follow moral and ethics
11. Convince people to avoid frustration
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
Lectures: 02 Hrs. per Week
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
S.NO CONTENT STUDY
Hrs.
1 SOCIAL SKILLS SOCIETY, SOCIAL STRUCTURE, DEVELOP SYMPATHY
AND EMPATHY
01
2 Swot Analysis – Concept , How to make use of SWOT 01
3 Inter personal Relation Sources of conflict, Resolution of conflict ,
Ways to enhance interpersonal relations.
02
4 Problem Solving
I)STEPS IN PROBLEM SOLVING,
1) IDENTIFY AND CLARIFY THE PROBLEM, 2) INFORMATION GATHERING RELATED TO PROBLEM,
3) EVALUATE THE EVIDENCE,
4) CONSIDER ALTERNATIVE SOLUTIONS AND THEIR
IMPLICATIONS,
5) CHOOSE AND IMPLEMENT THE BEST ALTERNATIVE,
6)REVIEW
II)Problem solving technique.(any one technique may be
considered)
1) Trial and error, 2) Brain storming, 3) Lateral thinking
02
5 Presentation Skills Body language --
Dress like the audience
Posture, Gestures, Eye contact and facial expression.
PRESENTATION SKILL –
STAGE FRIGHT,
Voice and language – Volume, Pitch, Inflection, Speed, Pause
Pronunciation, Articulation, Language,
Practice of speech.
Use of aids –OHP,LCD projector, white board
03
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
Lectures: 02 Hrs. per Week
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
S.NO CONTENT STUDY
Hrs.
6 Industrial Visits Structured industrial visits be arranged and report of the same
should be
submitted by the individual student, to form a part of the term
work.
TWO industrial visits may be arranged in the following areas /
industries :
i) Manufacturing organizations for observing various
manufacturing
processes including heat treatment
ii) Material testing laboratories in industries or reputed
organizations
iii) Auto workshop / Garage
iv) Plastic material processing unit
v) ST workshop / City transport workshop
07
7 Lectures by Professional / Industrial Expert be organized from ANY
THREE of the following areas :
i) Use of a plastics in automobiles.
ii) Nonferrous Metals and alloys for engineering applications
iii) Surface Treatment Processes like electroplating, powder
coating etc.
iv) Selection of electric motors.
v) Computer aided drafting.
vi) Industrial hygiene.
vii) Composite Materials.
viii) Heat treatment processes.
ix) Ceramics
x) Safety Engineering and Waste elimination
07
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
Lectures: 02 Hrs. per Week
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
S.NO CONTENT STUDY
Hrs.
8 Individual Assignments : Any two from the list suggested
a) Process sequence of any two machine components.
b) Write material specifications for any two composite jobs.
c) Collection of samples of different plastic material or cutting
tools with
properties , specifications and applications.
d) Preparing models using development of surfaces.
e) Assignments on bending moment , sheer forces , deflection of
beams
and torsion chapters of strength of material.
f) Select different materials with specifications for at least 10
different
machine components and list the important material properties
desirable.
g) Select 5 different carbon steels and alloy steels used in
mechanical
engineering applications and specify heat treatment processes
employed
for improving the properties. Also give brief description of the heat
treatment processes.
h) List the various properties and applications of following
materials – a.
Ceramics b. fiber reinforcement plastics
c. thermo plastic plastics d. thermo setting plastics
e. rubbers.
OR
Conduct ANY ONE of the following activities through active
participation of students and write report
i) Rally for energy conservation / tree plantation.
ii) Survey for local social problems such as mal nutrition,
unemployment,
cleanliness, illiteracy etc. iii) Conduct aptitude , general knowledge test , IQ test
iv) Arrange any one training in the following areas :
a) Yoga. B) Use of fire fighting equipment and First aid
Maintenance of Domestic appliances.
08
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
Lectures: 02 Hrs. per Week
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
S.NO CONTENT STUDY
Hrs.
9 Group discussion and Interview technique – Introduction to group discussion,
Ways to carry out group discussion,
Parameters— Contact, body language, analytical and logical
thinking,
decision making
The students should discuss in a group of six to eight students and
write a
brief report on the same as a part of term work. Two topics for
group
discussions may be selected by the faculty members. Some of the
suggested topics are -
i) Sports
ii) Current news items
iii) Discipline and House Keeping
iv) Current topics related to mechanical engineering field.
INTERVIEW TECHNIQUE
NECESSITY, TIPS FOR HANDLING COMMON QUESTIONS
03
10 Working in Teams UNDERSTAND AND WORK WITHIN THE DYNAMICS OF A
GROUPS.
TIPS TO WORK EFFECTIVELY IN TEAMS,
ESTABLISH GOOD RAPPORT, INTEREST WITH OTHERS
AND WORK
EFFECTIVELY WITH THEM TO MEET COMMON
OBJECTIVES,
TIPS TO PROVIDE AND ACCEPT FEEDBACK IN A
CONSTRUCTIVE AND
CONSIDERATE WAY ,
LEADERSHIP IN TEAMS, HANDLING FRUSTRATIONS IN
GROUP
. 02
11 Task Management
INTRODUCTION, TASK IDENTIFICATION,
TASK PLANNING ,ORGANIZING AND EXECUTION,
CLOSING THE TASK
02
TOTAL 38
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
Lectures: 02 Hrs. per Week
CONTENTS:
Assignment: (Any Eight Assignment)
1) SWOT analysis:- Analyse yourself with respect to your strength and weaknesses,
opportunities and threats. Following points will be useful for doing SWOT.
a) Your past experiences,
b) Achievements,
c) Failures,
d) Feedback from others etc.
2) Undergo a test on reading skill/memory skill administered by your teacher.
3) Solve the puzzles.
4) Form a group of 5-10 students and do a work for social cause e.g. tree plantation,
blood
donation, environment protection, camps on awareness like importance of cleanliness
in
slump area, social activities like giving cloths to poor etc.( One activity per group)
5) Deliver a seminar for 10-12 minutes using presentation aids on the topic given by
your
teacher.
6) Watch/listen an informative session on social activities. Make a report on topic of
your
interest using audio/visual aids. Make a report on the programme.####
7) Conduct an interview of a personality and write a report on it.
8) Discuss a topic in a group and prepare minutes of discussion. Write thorough
description of
the topic discussed
9) Arrange an exhibition, displaying flow-charts, posters, paper cutting, photographs
etc on the
topic given by your teacher.
Note: - Please note that these are the suggested assignments on given contents/topic.
These
assignments are the guide lines to the subject teachers. However the subject teachers
are free to
design any assignment relevant to the topic. The term work will consist of any eight
assignments.
MINI PROJECT ON TASK MANAGEMENT. DECIDE ANY TASK TO BE
COMPLETED IN ASTIPULATED TIME WITH THE HELP OF TEACHER.
WRITE A REPORT CONSIDERING VARIOUS STEPS IN
TASK MANAGEMENT.
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
Learning Resources: Books:
Sr.
No
Author Title of the book Publisher
1 Marshall Cooks
Adams
Time management Viva Books
2 E.H. Mc Grath , S.J. Basic Managerial Skills for All Pretice Hall of India,
Pvt Ltd
3 Allen Pease Body Language Sudha Publications Pvt.
Ltd.
4 Lowe and Phil Creativity and problem solving Kogan Page (I) P Ltd
5 by Adair, J Decision making & Problem
Solving
Orient Longman
6 Bishop , Sue Develop Your Assertiveness Kogan Page India
7 Marion E Haynes Make Every Minute Count Kogan page India
8 Steven L McShane
and
Mary Ann Glinow
Organizational Behavior Tata McGraw Hill
9 Stephen P. Robbins Organizational Behavior Pretice Hall of India,
Pvt
Ltd
10 Michael Hatton Presentation Skills ( Canada – India
Project)
ISTE New Delhi
11 Stress Management Through
Yoga and Meditation
Sterling Publisher Pvt
Ltd
12 Richard Hale ,Peter
Whilom
Target setting and Goal
Achievement
Kogan page India
13 Chakravarty, Ajanta Time management Rupa and Company
14 Harding ham Working in Teams A Orient Longman
http://www.rgpvonline.com
RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL
DIPLOMA IN MECHANICAL ENGINEERING
SEMESTER: FOURTH SEMESTER COURSE CODE: 406
PROGRAMMES:
NAME OF THE COURSE: PROFESSIONAL
ACTIVITIES
SCHEME: JUL. 2008
COMMON WITH
A03, R01
PAPER CODE:
INTERNET ASSISTANCE
1. http://www.mindtools.com
2. http://www.stress.org
3. http://www.ethics.com
4. http://www.coopcomm.org/workbook.htm
5. http://www.mapfornonprofits.org/
6. http://www.learningmeditition.com http://bbc.co.uk/learning/courses/
7. http://eqi.org/
8. http://www.abacon.com/commstudies/interpersonal/indisclosure.html
9. http://www.mapnp.org/library/ethics/ethxgde.htm
10. http://www.mapnp.org/library/grp_cnfl/grp_cnfl.htm
11. http://members.aol.com/nonverbal2/diction1.htm
12. http://www.thomasarmstron.com/multiple_intelligences.htm
13. http://snow.utoronto.ca/Learn2/modules.html
14. http://www.quickmba.com/strategy/swot/