RESUME
Rajesh Ramalingam
Page 2 of 3AddressNo 135/1 sanjeevirayan koil street,Old
Washermen petChennai 600 021Tamil Nadu,
[email protected]
Mobile: +91 9535152655
Objective
To excel and grow in the sphere of online advertising operations
by working in a growing organisation, which gives me better
opportunity to prove my skills and enable to fulfil my dreams as
well as of organisation.
Work Experience Summary: Having around 5+ years of experience in
online advertising with activities like Site tagging, Ad
trafficking, Forecasting, Campaign management and Optimization.
Good technical knowledge in ad servers like DART, AdTech, DE,DFP
Small business, OAS,APT,YAM Plus,YAM.
Worked efficiently under pressure and completed tasks before SLA
and hence exceeding customer expectation.
Maintained a low error rate of less than 1% for myself and also
the team I am part of.
Generating reports for various campaigns at regular intervals in
order to update clients relating the performance of each
campaign.
Actively handled training of new resources and made sure they
are scaling up to the expected level within the one month training
period
Played the role of lead for my team. Defined QA process for new
resources, complex ads and premium campaigns. This ensure any
errors are caught before a campaign goes live
Experience Organization: CSS CORP Ltd. Chennai.Duration: Apr2010
July 2014Designation: Subject Matter Expert
Organization: Yahoo India., BangaloreDuration: Aug 2014 Till
DateDesignation: Ad Operations Specialist
Job Roles and Responsibilities at CSS:Playing the role of team
lead, managing tickets in the queue and escalating issues requiring
the attention of the Ad Technologies Manager, Trafficker and QA
person.
Worked closely with esteemed DFP clients Sony pictures
international, Washington Times, Pandora, KBB.
Creating site tags for various portals in US mainly using
DFP
Prepared check list documents, to check creative materials and
the data given in the IO before setting a campaign live
Uploaded creative in to various third party ad servers and
generated third party tags when required, say Eye blaster tags,
Atlas tags, Point roll etc
Systematic reporting to clients by daily / monthly reports (Ad
status report, under delivery reports, no delivery reports),
inventory reports & Pre-QA reports
Monitoring booked campaigns at regular intervals to study the
delivery of creative is up to the desired level or not.
Creative chasing in cases when creative need to be sent or
revised by agency or advertisers.
Troubleshooting and fixing issues related to few ad servers and
also for creative.
Ensuring impressions and clicks being tracked in ad server as
well as in the third party servers by implementing proper tracking
macros.
Instructing advertisers or clients to have optimum delivery of
their campaigns as desired.
Set up the campaign before the deadline and ensuring good
relation with clients.
Trained new joiners with the basic concepts of online
advertising and instructing them in trafficking ad within various
ad servers.
Knowledge transfer at regular intervals with internal teammates
and preparing documents when needed.
Job Roles and Responsibilities at YAHOO :
Working for New Zealand client and handled end to end campaign
management.
Managing all day to day campaign progress data and communication
directly with AMs/CMs.
Working along with NZ teammates to accomplish tasks.
Creating Order and uploading creative in APT,RMX and YAMPLUS
Grabbing the Screenshots of the creative, when the campaign is
live and generating reports of over delivery and under delivery
campaigns.
On completing of tasks reverting to the client over emails with
screenshots.
Generating the Campaign performance report on weekly and daily
basics to check the status of the order using the tools AIY and
UAD.
Based on the report will give recommendation to client to make
sure the campaign are 100% delivered
Achievements:
Have got appreciation from Client for my best support especially
in DFP(CSS CORP Ltd) Have got Star of the year (2012) award for my
best performance.(CSS CORP Ltd) Have got appreciation from my CMs
for Accuracy and speed of completing the task before the deadline
(Yahoo India)
Creative worked frequently:
FLASH, GIF, Text Ads, TPS tags like Eye blaster, Point roll, Eye
wonder, Atlas, Double-click, Mediaplex, Eye return, and various
other rich media tags etc
Education Qualification:Master of Computer Applications
2005-2008.Graduated from Sriram Engineering College affiliated
under Anna University, Chennai. Aggregate Score 77.00%Bachelor of
Computer Applications 2002-2005.Graduated from Jaya College of Arts
& Science affiliated under Madras University, Chennai.
Aggregate Score 60.00%Higher Secondary Certificate 1999
2001.Kamaraj matric higher secondary school, Chennai.Aggregate
Score 56.00%
Avowal: I hereby endorse that particulars furnished above are
true to the best of my knowledge.(Rajesh R)
