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history to the present. how it evolved as a mutlinational

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  • Samsung Company Timeline and Structure 15/11/2013

    Submitted by: Priyanka Pandya (A-30)


    From its inception as a small export business in Taegu, korea,

    Samsung has grown to become one of the world`s leadingelectronics

    companies, specialising in digital appliances and media, semiconductor, memory, and system integration. Today Samsung`s

    innovative and top quality products and processes are world

    recognised. This timeline captures the major milestones in

    Samsung`s history, showing how company expanded its product lines and reach, grew its revenue and market share, and has

    followed its mission of making life better for consumers around the


    Present 2000 1997 1994 1990 1980 1970 1938

    1938-1969-Samsung`s Beginning

    On March 1, 1938, founding chairman Byung-Chull Lee started a business

    in Taegu, Korea, with 30,000 won. At the start, his business focused

    primarily on trade export, selling dried Korean fish, vegetables, and fruit

    to Manchuria and Beijing. In little more than a decade, Samsungwhich

    means "three stars" in Koreanwould have its own flour mills and

    confectionery machines, its own manufacturing and sales operations, and

    ultimately evolve to become the modern global corporation that still bears

    the same name today.


    1970 Black-and-white TV (model: P-3202) production started by


    1969 Samsung-Sanyo Electronics established (renamed Samsung

    Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)

    1966 Joong-Ang Development established (known today as

    Samsung Everland)

    1963 DongBang Life Insurance acquired (renamed Samsung Life

    Insurance in July 1989)

    1958 Ankuk Fire & Marine Insurance acquired (renamed Samsung Fire & Marine Insurance in October 1993)

    1954 Cheil Industries Inc. founded

    1951 Samsung Moolsan established (now Samsung Corporation)

    1938 Samsung founded in Taegu, Korea

  • Simple structure:

    Simple Structure:

    As seen from organizational chart, company possess simple structure

    initially. Simple structure is not elaborated. It is low in complexity, has

    little formalization and has authority centralized in single person. The

    simple structure is depicted best as a flat organization, with an operating

    core and almost everyone reporting to one person strategic apex where

    the decision-making power is centralized.Often employees work in all

    parts of the business and dont just focus on one job creating little if any

    departmentalization. In this type of design there are usually no

    standardized policies and procedures.

  • 1970-1979-Diversifying in Industries and


    In the 1970s, Samsung laid the strategic foundations for its future growth

    by investing in the heavy, chemical, and petrochemical industries.During

    this time, the company also took steps to enhance its competitive position

    in the world's textile industry, integrating its manufacturing processes from raw materials to end products. As a result, many new companies

    were created, including Samsung Heavy Industries Company in 1974 and

    Samsung Shipbuilding and Samsung Precision Company (now Samsung

    Techwin) in 1977.Another burst of growth for Samsung came from the burgeoning home electronics business. Samsung Electronics, already a

    major manufacturer in the Korean market, began to export its products

    for the first time during this period. Samsung also acquired a 50 percent

    stake in Korea Semiconductor, further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.



    Began mass production of microwave ovens


    4 millionth black-and-white TV (most in the world) produced


    Samsung Precision Co. established (now Samsung Techwin) Started export of colour televisions

    Samsung Fine Chemicals established

    Samsung Construction established


    1 millionth black-and-white TV produced


    Samsung Heavy Industries incorporated

    Samsung Petrochemical established

    Began washing machine and refrigerator production


    Began production of black-and-white televisions for domestic sale


    Structure will be simple here also. Only difference is complexity will

    slightly increase, has little formalization and has authority centralized in

    single person. Span of control will increase as more departments are

    added to the company.

  • 1980-1989 Entering the Global Marketplace

    Samsung's core technology businesses diversified and expanded globally

    during the late 1970s and early 1980s.In 1978, Samsung Semiconductor and Samsung Electronics became separate entities. Samsung Aerospace

    Industries (now Samsung Techwin) was launched in February 1987, and

    Samsung has been developing its aerospace capabilities with

    unprecedented speed ever since. Samsung also entered the systems development business, establishing Samsung Data Systems in 1985 (now

    Samsung SDS) as a leader in information technology services, including

    systems integration, systems management, consulting, and networking

    services. Samsung's increasing focus on technology led to the creation of the company's two research and development (R&D) institutes that

    helped expand its reach even further into electronics, semiconductors,

    high polymer chemicals, genetic engineering, optical telecommunications,

    aerospace, and new fields of technology innovation from nanotechnology

    to advanced network architectures. In 1987, Samsung's founding Chairman Byung-Chull Lee passed away after almost 50 years at the helm

    of the company. His son, Kun-Hee Lee, succeeded him as the new

    Chairman. During this period, Samsung challenged itself to restructure old

    businesses and enter new ones with the aim of becoming one of the world's top five electronics companies.



    Samsung BP Chemicals founded.

    1988 Samsung Semiconductor & Telecommunications Co merged

    with Samsung Electronics. Home appliances,

    telecommunications, and semiconductors selected as core business lines

    1987 Samsung Advanced Institute of Technology opened for R&D


    1986 Developed the world's smallest, lightest 4mm video tape


    1984 First VCRs exported to the US


    Began production of personal computers (PCs)

    1982 Name changed from Korea Telecommunications Corp. to

    Samsung Semiconductor & Telecommunications Co.

    1981 First microwave ovens (model: RE-705D) exported (to


    1980 Began producing air conditioners

  • Professional Bureaucracy:

    Professional Bureaucracy:

    Above chart illustrates the configuration for professional bureaucracy. The

    power rests with operating core because they have the critical skills that

    the organization needs, and they have the autonomy-provided through

    decentralization-to apply their expertise. The structure is high in

    complexity and there is lots of rules and regulations; however the

    formalization is internalized rather than imposed by organization.

  • 1990-1993-Competing in a Changing Tech World

    The early 1990s presented tremendous challenges for high-tech businesses.Mergers, coalitions, and buy-outs were common while

    competition and consolidation flourished. Companies were pressed to

    rethink their technology and services offerings. Business began to flow

    across borders between countries and companies. Samsung made the most of these opportunities by refocusing its business strategy to better

    respond to market demands.


    1993 Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk

    recorder (DVD-R)Samsung Electronics acquired U.S. firm HMS

    1992 Developed mobile phone system

    Development of 250MB hard disc drive completed

    Development of world's first 64M DRAM completed

    Acquired Kukje Securities Co., today known as Samsung Securities Co., Ltd.

    10 millionth industrial robot produced

    Began manufacturing in China

    World's first 64M DRAM completed

    1991 Samsung supported installation of Korean Pavilion at the Royal Museum of England

    Development of mobile phone handset completed

    Divisional Structure:

  • Divisional Structure:

    The power in divisional structure lies with middle management. The

    reason is that the divisional structure is actually a set of autonomous; it

    allows middle management the division management-a great deal of

    control. A closer look at divisional structure reveals typically that the

    divisions represent a set of little companies. The divisions tend to be

    organized into functional groups, with high division of labour, high

    formalization, and centralized authority in division managers.

    1994-1996-Becoming a Global Force

    In the mid-1990s, Samsung revolutionised its business through a

    dedication to making world-class products, providing total customer satisfaction, and being a good corporate citizen all under the vision of "quality first."During this period, 17 different productsfrom semiconductors to computer monitors, TFT-LCD screens to colour picture

    tubesclimbed into the ranks of the top-five products

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