Curriculum Vitae

R. RAJARAJAN, Sree Sabari Bhavan,No.8/20 I1, Indira Nagar, Vellalore, Coimbatore 641 111.Mobile : 9600 906 930Email : rajarajanvellalore@yahoo.in

Total Years of Experience: 19.50 years. Date of Birth: 02.06.1973

Marital Status: Married Wife occupation: House wife

Number of Children: Two sons----------------------------------------------------------------------------------------------

Summary

I have totally 19.5 years of experience in handling both Direct Marketing and Channel Marketing in Capital goods Sales like Wind Turbines, Boilers, Dust collectors, ESP’s, Piston Valves, Steam engineering products, Water treatment chemicals and Ion exchange resins.

Companies worked: Thermax Limited, Premier Evolvics, Ltd, Forbes Marshall Limited and Wind World India Limited (Formerly Enercon (India) Limited Mumbai)

Qualification

B.E - Mechanical Engineering (Sandwich 5 Year program)

1991 - 1996 - PSG College of Technology (Bharathiar University ) Coimbatore

Class: First class with Distinction

Master of Marketing Management

2002 – 2004 – Alagappa university – Karaikudi (Distance education)

Class : Second Class

Master of Foreign Trade

2002 – 2004 - Pondicherry university – Pondicherry (Distance education ). Class : First class

Master Diploma in Business Administration

1999 – 2002 - Symbiosis Institute of Management , Pune (Distance education ).

Grade: B

Professional Experience (From August 2010 to till now)

Wind World India Limited (Formerly Enercon (India) Ltd ) – Coimbatore

Designation:

Assistant General Manager – Business Development and Marketing

Wind World India Ltd has been in the field of Wind Turbine Manufacturing and they have installed more than 3500 MW across India.

I am responsible for Rs.75 Crores Business from Tamilnadu and Kerala Regions.

Targeted Industry: Textile Industries like Spinning Mills and dyeing industries, paper industries, cement Industries, steel mills, Oil and Petroleum Refineries, Edible oil refineries, etc.

Achievements: Executed More than 75 MW of Wind Power projects in Tamilnadu, Karnataka and Gujarath.

Training Program: Attended Basics of Wind Energy course at DUWET in Denmark in the year 2011.

Web site : WWW.WindWorldIndia.Com

Forbes Marshall Pvt Ltd - Pune and Spirax Marshall ( Group of Forbes Marshall)

Tenure: 15/02/2006 to 30th July 2010.

FM has been in the field of Maximizing process efficiency and Energy conservation in the last five decades. FM caters into Textiles, Pharmaceuticals, Food, Cement and Refineries for its products like Steam Boilers, steam accessories like Steam Traps, Condensate Recovery Pumps, Steam Flow Meters etc. Last year turnover of the company was Rs.510 Crores. Forbes Marshall has 12 Regional offices in India and 8 overseas offices across the globe.

Web site : WWW.Forbesmarshall.com

Designation: Product Manger (Marketing) - Coimbatore ( April 2007 to July 2010 )

I was heading the Coimbatore and Kerala branch for Steam Engineering Products sales like Boilers, Steam Traps, Condensate Recovery System and Piston Valves. Responsible for Rs.12 Crores business.

Major Achievements: Bagged many Boiler orders from corporate like Elgi Rubber, Premier Mills, Narasus Exports, Emperor Textiles for the total value of Rs.2.2 crores in the last one year. It was a major break thru for Forbes Marshall Boilers. All these customers were using competitor boilers in the last fifteen years.

Targeted industries: Textiles/paper/Hotels/Oil and Gas refineries /Edible oil industries/Tyre industries

Tenure: Feb 2006 to March 2007

National Channel Manager – Spirax Marshall Ltd – Pune (Forbes Marshall Group)

I was responsible for handling 25 dealers of Spirax Marshall across India.

Major achievements: I have appointed new dealers wherever spirax Marshall Products reach was less and with new dealer’s appointment, the market share of spirax marshall had gone up from 13 % to 25 % within a year.

Manger (Sales) From 4/08/05 to 31/01/06

Premier Evolvics Pvt Ltd – Coimbatore has been manufacturing Machine Vision system for Automobile and Engineering Industries. It is a part of Premier mills group in coimbatore.

I was heading National sales for Machine Vision system for Automobile and Engineering industries.

Web site : www.premier-1.com and www.evolvics.com .

From 01/08/1996 to 1/08/2005 – Thermax Ltd – Chennai THERMAX LIMITED has been in the field of manufacture of Boilers, Heaters, Hot water generators, water treatment plants, Co- gen plants, water treatment chemicals, ion exchange chemicals, pollution control equipments and Effluent treatment plants for the last three decades.

The total turn over of Thermax shall be over 3500 cr. and they have offices all over India and in abroad.

Web site : www.Thermaxindia.com

Channel Manager - Tamilnadu Region to look after sales operation of Process Heat Division (Boilers & Heaters ),Chemical division ( Water treatment chemicals & Ion exchange resins ), Enviro Division ( Air pollution equipments ) and Water and waste solutions ( Sewage treatment plants, RO plants and DM plants ).

Type of Customers : Heavy industries /Pharma industries/Textiles/Food and Beverages, Auto component and Engg industries.

Roles and Responsibilities: Number of Dealers Handled : 5

Dealers.

Identifying and Recruiting Dealers wherever required based on the business potential.

Conducting training program to Dealer and its engineer like Technical training program, soft skill training program, Finance training program etc.

Conducting Monthly review with Dealers and its engineers based on the Dealer Review template.

Responsible for Order Booking and invoicing of 11 crores business for the assigned territory.

Responsible for leading, motivating and supporting of Dealers.

Responsible for solving customer complaints.

Conducting monthly review with dealers.

Identifying new applications for all division products.

Business Increased in tamilnadu from 7.6 crores to 11 crores business.

Water treatment plant market share has gone up from 13 % to 49 % in Madurai territory due to better focus on positioning of the product.

Customer Reach level has gone up from 40 % to 80 % for generating new enquiries by way of dealer restructuring which has resulted improvement in business for the above figure.

From April 99 to March 2002

Territory Manager (Coimbatore) - Process Heat Division & Chemical Division

Products: Boiler, Thermic fluid heater, water treatment chemicals.

Responsible for order booking and Invoicing of Rs.5 Crores.

Responsible for leading, motivating and supporting of Dealers

Reviewing and achieving profitable growth targets year after year in the regional operations.

Identifying, appointing dealers wherever the reach was not there.

Conducting Training program to Dealer and its engineers on Technical training program and soft skill training program.

Monitoring customer satisfaction through regular customer audits.

Achievements: Thermax product market share has gone up from 21 % to 43 % in coimbatore territory which has resulted business growth from 3.4 to 5 crores by way of Dealer restructuring.

Sept 97 to 31st March 99.

Sr. Executive - Sales for Boilers, Thermic fluid heaters and Hot water generators.

Responsible for order booking and invoicing of Rs.3 Crores.

Regions: Tamil Nadu, Andhra Pradesh and Karnataka

August 96 to August 97 – Graduate Engineer Trainee

Good exposures on manufacture of boilers, heaters, ion exchange manufacturing technology, boiler water chemicals manufacturing, cooling water chemicals manufacturing and poly electrolytes for effluent treatment plants.

Exposures in Corporate Initiatives: I was an active member in Thermax for restructuring the company channel re carpeting project ( Project green ) with Mc Kinsey and Boston consultancy group.

We had studied the SWOT analysis for each dealer and restructured the dealer based on the same.

It yielded better results to the company for top line as well as bottom line.

Awards during Education :

I had been selected for Dr.Cav.G.K.Deverajulu award for the best meritorious student in the university level ( Bharathiar university,coimbatore ) for the year 1996.

Achievements in Professional Career

“ Best Territory manager “ among 22 Territory manager across India during the year 2001-2002.

“ Best Channel manager Award “ among 21 channel manager across india along with this, I received a cash award from the Managing Director of Thermax limited, pune during the financial year ( 2003 - 04 ) .

“Master of Achievement Award:

I have been conferred “Master of Achievement Award “from National Integrity cultural academy for the promotion of Energy Conservation in Coimbatore District.

This award was nominated by leading dailies like The Economic Times, The Hindu and Dinamalar in Coimbatore. This award was presented by Mr.Vallinayagam – Honourable Judge of High court Chennai during a function held in Chennai in the Month of May 2008.

Computer Knowledge:

Proficient in Windows 2000 ( Word, Excel, power point ) , Lotus Notes

Personal profile

Languages:

English, Tamil and Hindi.

Interests:

Visiting Temples, Doing Meditation and Reading devotional magazines.