AIESEC INDIA oGCDP

oGCDP Summit

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Research Promotions Selection Raising

Engagement plans (Raise to match period)

Matching

Engagement plans (match

to realize period)

Realization

Engagement during

internshipRe Integration

EP FLOW

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Research

University ResearchBefore approaching Universities in your local reality, conducting a Market Research is important.

Fill this spreadsheet to get a in depth idea of the university/college/institutes you want to partner with https://docs.google.com/spreadsheet/ccc?key=0Ar5p8n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0

Youth Research

Youth opinion can be involved in the following ways to understand market:

1. Surveys can be conducted through the LC’s Facebook page to know which countries the city’s youth is looking forward to go to. LC-LC Co-operations can be worked on using this data.

2. Social media can be used to conduct a survey and find out what kind of internships the youth is looking for.

Survey in the LC(Members)Name, Contact Number, Email, Department, College , Year, Course, Exam Cycle, Holiday Breaks, Experience with any other Youth organizations, details of events in college, Coaching classes and contact , if they have learned any foreign language and do they plan to go on an exchange.

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Promotions

Physical Promotions

•Posters•Global Village•Classroom to classroom•Café partnerships•Campus ambassadors•College festivals•Print media•Career Fairs•Partnership with Youth Events/Colleges Fests

Virtual

•Social Media•Television•Radio•Story Telling through videos and Case Studies.

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TYPES OF SOCIAL MEDIA PROMOTIONS

Country Based

• Promotion of top IR countries.

• Popular pictures of the country, interesting facts about the country to be promoted.

EP Based

• Sharing of Case Studies, Impact Reports and Videos of Returned EPs.

LC Based

• I am A Global Leader Campaign for LC Members.

• LC Members write their name and dream internship destination on a card and then promote it via Social Media.

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Raising

Product Packaging

Standard ways of approaching colleges

Documents involved

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Raising

GCDP

GLPGEPGlobal Entrepreneurs Programme(GEP) and Global Leadership programme(GLP/IXP) are sub products of GCDP.

•To make GCDP more externally relevant its called GEP(with a few more activities apart from GCDP) This is Product packaging , to get more details check JNC 2012 Output.

•Since members/leaders experience work on BDMs/CEEDs/TLP in the hosting country its called GLP.

•It doesn’t mean that you cannot talk about GCDP or now its only called GEP.In some cases(eg. a Law colleges) a GCDP will be more relevant so you should talk about GCDP there whereas in a Arts college you might want to talk about international exposure or the projects instead of GCDP or GEP. So customize everything depending on the Stream of students you are addressing to.

Following slides will tell you how to customize.

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Commerce

GEP

Finance/Marketing Projects

International Network

Entrepreneurship

Arts Hotel Management Architecture

GEP – As Architects want to open their own firms.

Countries - as they can go to different countries and learn about their architecture styles while

doing the project.

Science Law

GCDP

Product Packaging

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ARTS•English Honors – Teaching English•Economics – GEP + Countries•Language – Countries•Psychology – Cultural Education •History/ Geography – Countries•Journalism / Communications – Countries + Cultures•Photography – Countries + Tourism•Social Science – GCDP + Culture

SCIENCE•Medicine – Health Awareness •IT/ CS/ Electrical – GEP + IT based projects•Mechanical/ Civil/ – GEP + Industrial Research(additional issue)•Biomedical/ Biotech/ Environmental/ - Environment based projects + GEP

HOTEL MANAGEMENT•Value Proposition of AIESEC Internships – Depending on what they want from

the 25+ value propositions of a GCDP Internship provides

Commerce

--BBA/BCOM/BMS – GEP-- Finance – GEP+ Finance Based Project

Entrepreneurship /Marketing/Finance Projects will definitely suit them but GEP as such is a good product for a commerce student.

Please do not sell issue based project(tourism, environment) if you don’t have IR partnerships for the same)

VALUE PROPOSITION TO A EP

Issue - Projects1. It means you offer/suggest a student one of the following issues to align a GCDP internship experience to their career.This can be like a personal research work /project that they undertake in addition to the internship. They can devote 3-4 hours a week researching, taking interviews and making videos on the same. It will help them in their CV as they will have a thesis / research on a particular issue as well as enhance their internship experience as they will more engaged in work.

Please note that this is not part of the internship, its something a EP would do on their own. They still have to work in the GCDP project they have been selected for with full dedication.

2. We have selected 8 issues which covers most streams , you have to standardize these issues so that they don’t go and work on anything and everything.

3. a. Certificates should be given to an EP for making these. b. You can also run RNR Campaign for the same to drive better quality.

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Issues - ProjectsEducation System

Tourism

Political System

Micro Finance

Marketing

Cultural Evolution Research + Food + Language

Architecture Industry.

Industrial Research

University

Global Village

YE

Recruiting TMP

Campus Ambassadors

Dean/ Principal

Events

Placement Cells

Youth Cells/Councils/Clubs in the College

Standard ways of approaching

UniversitiesTop to Bottom Approach or Bottom to Top ApproachTry every way to get into a University. Any one of them might work in your local reality.

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Documents involved in Raising

EP Contract Selection Non Objection Letter by parents

Expectation Setting Checklist

SELECTION1. We want to make our internships exclusive because it will make more students apply for it. The idea is not to reject people but enhance the programme value from being ones who sell an internship to an organization who provides opportunities on the basis of their skills and credentials.

2. Our delivery rate was less than 40% in 2012 which means we need to improve it drastically which can only happen if we raise the right people and do proper expectation setting. Having said that selection can help you also identify the area an EP needs to improve on and you can help the EP to improve it.

3. The idea is to also make AIESEC an exclusive organization which can send students to Asia, South America and Africa which most companies/agencies can’t(they send to US/UK) and this should be our USP not a hindrance. Interviews can be a good place of mentioning this as well. “You can go to US on a trip but will you ever go a country like this”

THE SELECTION PROCEDURE

Assessment Centre

Interview

Expectation setting Passport Check

Language

Finances Intention For Going

Parents Non Objection Certificate

Reason For Going

Documents for Selection(Interview Questions , Assessment Centre) will be available on the wiki.

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EXPECTATION SETTING

EXPECTATION SETTING• Passport• Sell Issues only through National Partnerships.• Mention specific countries you can send them to before Raising.• Tell them you are not responsible for their VISA, you will just get them the required

documents.• AIESEC is a PLATFORM which provides OPPORTUNITIES to students to go for an

International EXPERIENCE. We do not guarantee internships.• Do not promise Free food and accommodation.• Tell them we will get you interviews but if you dont get through, Raising Fees will not

be returned.• Accommodation will be basic and this needs to be communicated to them.• Make sure you screen the EPs through an interview before having an Expectation

Setting with them. You only need to check their English speaking skills, Finances and the reason they are going for a GEP.

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