Railway News Client Report

Railway News Andrew Lush, director

11-15 Dix’s Field Exeter, Devon EX1 1QA Tel: 01392 580002 www.railway-news.com

M A R K E T I N G A N A L Y I S

Prepared by:

Signe Lulena

Mark Mcgee

Abigail Lipczynska

Klaudia Kovacs

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C L I E N T R E P O R T – C O R K S C R E W S T A R T U P S C H O O L

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Contents

1 Client and Service Introduction/Overview .................................................................................... 2 1.1 Describing the Client – who are they and what they do ......................................................... 2

1.2 Company Founders & History of the Company ....................................................................... 2

1.2.1 Professional background: ................................................................................................ 2 1.2.2 The idea of launching Railway News.com ....................................................................... 3 1.2.3 Employees ....................................................................................................................... 3 1.2.4 Major developments ....................................................................................................... 3

1.3 Product & Service Overview .................................................................................................... 4

1.3.1 Target Market .................................................................................................................. 4 1.3.2 Making contact with the customer (how is their service structure built up): ................. 4

1.4 Features of Major Services and its Price ................................................................................. 4

1.5 Benefits for the Customers...................................................................................................... 5

1.6 Goals and Challenges ............................................................................................................... 5

2 CUSTOMER ANALYSIS ..................................................................................................................... 6 Social Media Username: @socomec_UK ................................................................................................ 7

2.1 Profile of a Typical Customer .................................................................................................. 8

2.2 The Customer Canvas .............................................................................................................. 8

2.3 Customers ................................................................................................................................ 9

3 Website Analysis ............................................................................................................................. 9 3.1 View on a small device .......................................................................................................... 13

3.2 SEO analysis ........................................................................................................................... 14

3.2.1 Three reasons for SEO: .................................................................................................. 14 3.2.2 Among the elements to be analysed are: ..................................................................... 15 3.2.3 Mobile............................................................................................................................ 15 3.2.4 Desktop .......................................................................................................................... 16 3.2.5 Code analysis website ................................................................................................... 16

3.3 IMPROVEMENT ADVICE ......................................................................................................... 20

4 Social Media Platform Profiles ..................................................................................................... 20 4.1 Twitter ................................................................................................................................... 20

4.2 LinkedIn ................................................................................................................................. 21

4.3 Google +................................................................................................................................. 21

4.4 Bonus: Social Media Goals: ................................................................................................... 21

4.5 Bonus: Social Media Effectiveness ........................................................................................ 21

4.6 Social Media Recommendations ........................................................................................... 22

5 Summary and Recommendation .................................................................................................. 24

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1 Client and Service Introduction/Overview

1.1 Describing the Client – who are they and what they do

Railway-news.com is a modern B2B news and information portal. It provides the latest news

to manufacturers, train companies and train operating companies. Our contact in the

company is Andrew Lush, the director and founder of Railway News company.

“Railway News was designed to put suppliers in contact with buyers. We hold as much

information as we can on behalf of suppliers who want to sell to the rail network. The idea of

our site is to bring these together” says Andrew to introduce his company.

1.2 Company Founders & History of the Company

1.2.1 Professional background:

Andrew has 20-year experience in the publishing field. Before becoming a director of a

company, he played other important roles at different companies such as Head of Sales

(Copybook, Exeter, United Kingdom; September 2008 – September 2011; 3 years 1 month) and

Sales Manager (Progressive Media Ltd/formerly Sterling Publications; January 1993 – March

2008 ; 15 years 3 months). He was responsible for improving websites, recruiting and

increasing Sales Revenue.

Top skills: project, sales and change management; marketing and business strategy;

transportation; online marketing and advertising; event management; public relations.

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1.2.2 The idea of launching Railway News.com

Before he established his

own company, he used to work in

London where he noticed a massive

gap in the Transport Sector

especially in the Rail market. Railway News proved to be the second most succesful service.

Therefore, he decided to start his own business through a website where he could improve

the quality and increase the number of up-to-date news. As a result, Railway News.com was

launched in 2012.

1.2.3 Employees

Railway News has an enthusiastic

and dedicated team of :

Their aim is to gather as much

information as possible.

Moreover, they also have to

ensure the highest-possible

quality of information.

1.2.4 Major developments

“We’ve made profit every year and it keeps going up. This year would be 40-50% up on last

year.”

Railway News has gone through a massive progress since it was established. It had

already made profit in its first year and it has continued up to the recent days only with small

drop-off rates (losing 10-20 clients in three years). Although the prices were doubled

customers still pay for it. Founding the company in England, it has spread all around the world.

1. Figure

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It takes part in organising events, exhibitions and seminars in different points of the world

such as Austria, Belgium, USA, Germany, United Arab Emirates, China etc. These are important

to make the company more famous and to have new customers.

1.3 Product & Service Overview

1.3.1 Target Market

As we found out from the interview, the target market are quite broad. Clients are from all

around the world. However, there are no clients in Exeter. The main target marget are train

manufacturers and train operating companies (TOPs).

1.3.2 Making contact with the customer (how is their service structure built up):

Railway News has an own database that contains the addresses of 2-3000 clients. They

don’t use brochures since everything is web-based. Because of that the fastest way to make

contact with a client is to e-mail them. As Andrew said, he usually talks with his client on

phone. As far as he’s concerned engagement with the client is essential. He tries to achieve it

in a way that he lets the clients speak about their own products. At the end of the conversation

he gives a short presentation about the service and the opportunities that Railway News offer.

1.4 Features of Major Services and its Price

Railway News is a modern B2B website that provides the latest news, events, suppliers

and information to Rail Operators and Manufacturers. It provides a service through which

customers get access to railway-news.com and can advertise and upload information. In order

to be able to promote on the website they have to sign a base contact of £2000 for 12 months.

Own database with the addresses of the

clientsE-mail, phone

Engaging to the customer by asking

about their products

"Short presentation" about the service the railway-news offers to

grab the clients attention

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1.5 Benefits for the Customers

communication

pushing their name, brand etc.

advertising

information sharing – to get their

message out to the market

1.6 Goals and Challenges

“Growing, Big Ideas, Opportunity.”

“Spending the whole day with selling it would make a lot more money”, says Andrew.

However, his role is not only to sell but to run the company as well.

Railway News aims in the near future to:

1.) make the company grow

2.) focus on and increase sales

3.) have new employees

4.) make the company more popular through social media

2. Figure

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2 CUSTOMER ANALYSIS

Name: Siemens Rail System Division

Social Media Username: @SiemensMobility

Profile Biography: Integrated transportation and logistics solutions for safe, cost-effective and

environment-friendly passenger and freight transport.

Customer Description: Siemens is one of the world’s largest suppliers to the rail network and

they are known as a single-source supplier and system integrator, they have all the necessary

experience and capabilities to provide sustainable solutions to all areas of the rail

network. Siemens prides its self on Reliability, Safety, Attractiveness and Efficiency – a benefit

to the operators and the environment.

Name: Blumenbecker

Social Media Username: @BLUMENBECKER

Profile Biography: The Blumenbecker Group is an international firm with 1,300 employees in

ten companies.

Customer Description: The Blumenbecker provides rolling stock equipment. It is as individual

as the plant or workshop in which it is installed. As a result, the technology used must be

adapted to match the local operating conditions. This applies especially when setting up new

systems in existing buildings.

They have many years’ experience in the planning, rolling stock maintenance solutions and

construction of workshop equipment for rail companies both at home and abroad. They have

128 followers on twitter. They have their own website www.blumenbecker.com. On their

Facebook page they have 1,028 likes.

http://www.blumenbecker.com/

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Name: Drivetrain USA, Inc.

Social Media Username: https://www.linkedin.com/company/drivetrain-power-and-

propulsion

Profile Biography: Mechanical or Industrial Engineering 201-500 employees.

Customer Description: Drivetrain Power and Propulsion is the manufacturer of the world’s

most efficient large frame turbochargers supporting diesel engine power ranges from 1,000

to 3,400kW:

The NGT family of HS Turbochargers are the most efficient turbochargers in their application

range with overall machine efficiencies of 75%. Engines running HS Turbochargers use less

fuel for the same power output and operate with lower thermal stress. This in turn equates

to longer engine life, lower maintenance costs and reduced emissions.

Name: Socomec

Social Media Username: @socomec_UK

Profile Biography: Family-owned Industrial Group specialising in the availability, control and

safety of low voltage electrical networks for the industrial and services sector.

Customer Description: Socomec is an international industrial business, founded in 1922, that

specialises in the availability, control and safety of low voltage electrical energy.

Socomec provide solutions to a wide range of businesses concerned with Business Continuity,

Power and Energy Performance, with sectors of expertise including Data Centres,

Telecommunications, Rail and Transport Operators, Facilities Managers, Electrical Engineers,

Public Sector, and Construction. They have 50 followers on Twitter.

https://www.linkedin.com/company/drivetrain-power-and-propulsion

https://www.linkedin.com/company/drivetrain-power-and-propulsion

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2.1 Profile of a Typical Customer

A typical customer for railway-news would be, John a train engine manufacturer. He has been

in this industry for many years and he is trying to expand his business. John has no experience

of social media so he is trying to advertise his engines through railway-news and he is trying

to connect with other businesses through railway-news. He is a family man with two children

and a loving wife.

John has a busy lifestyle and sometimes struggles to balance between his work and family life.

John has a lot of responsibility running this business as he needs to make sure the engines are

made with care and are good quality. He needs to deal with customers. He doesn’t have much

time for his personal life and he is mostly working.

John has a reasonable amount of disposal income, as his company does make a lot of money.

He supports his wife and his two children. He tries to make as much as free time he can and

take his family on holidays or trips.

2.2 The Customer Canvas Name: John Bush

Age: 46

Occupation: John runs a train engine manufacturing business.

Passions & Interests: John loves his family, food and adventure. He loves trains.

Biggest goals: John is trying to improve his marketing so he has less time trying to get more

customers in and focus on engine manufacturing to provide good quality engines.

Hopes: He hopes that his business will expand and he will have more customers.

Worries: He worries that he will lose customers or his engines wont be high quality.

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2.3 Customers

Railway-news offers advertisement and promotion for the companies. They provide

customers with latest news in the train industry around the world but whom exactly will they

want to attract:

Train operators

Manufacturers

Suppliers

3 Website Analysis

When you visit a page for the first time a potential customer should find some key

information. One of the first and most important lest logo and password Positioning.

On Railway-News.com logo is clearly visible. Accompanied by visiting each individual

pages. Big plus is inserting a go at the top and at the bottom of the web page. Added to the

professionalism and good corporate image. The colors used in the logo are subdued and

pleasing to the eyes. Associate well and professionally. Orange color arouses emotions,

energies while gray it perfectly balances creating a professional whole.

Another element is the keyword Positioning. The company's Internet address is included

pause at very adversely affect the positioning of the page. After entering the password

"railway" for five consecutive pages in search Google page you are not displayed. After typing

in the search engine bing.com "Railway News" page appeared on August 5 position (1-

www.railnews.co.uk; 2-www.railwaynews.net; 3-www.rail.co.uk, 4-www.newsnow .co.uk).

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After entering the password "railway suppliers" in the search engine bing.com the website

appeared to the position 4 (1-www.riagb.org.uk; 2-www.unipartrail.com; 3-

www.railwaydirectory.net). The search engine Google.com website took lower positions

because 5 (1-www.raiway-technology.com; 2-www.riagb.org.uk; 3-

www.railwaydirectory.net; 4-www.unipartrail.com).

Recommendations: Optimizing the HTML code all over the site, creating a mega tags- invisible

to the eye an Internet section of the site that are important for search engines. These sections

this title, meta and meta keywords description after whom we recognize that our offer should

be searched. It is recommended that the accuracy and the use of other relevant titles, tags to

specific pages in line with the content presented to them.

With better positioning the company Railway-News.com can benefit such as:

a. Growth viewing site

b. Create positive image

c. Getting advantage over the competition

d. Increase amount of potential customers

Another important element is tab. On the main page you will find them six. By visiting each

page, we can easily return to the "Home" which is a big advantage Railwaynews.com page. Big

plus is the bookmark "News", as far as possible the user to track the messages on a constant

basis.

Recommendations: Putting the latest news on the main page of the "Newsletter Subscribe".

This gives you aware that the page is refreshed at a time. This may also encourage subscribe

to the newsletter.

Tab "Contact us" form contains the necessary data and allowing users to e-mail.

Recommendations: Adding navigation headquarters as a google map could even easier to

communicate with the company for a potential client.

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The point of the company that adds the reliability and confidence in the eyes of customers are

testimonials. Potential customers want to find out with which companies are conducting a

cooper and those with whom they work before. Facility would put all this information in the

tab "References".

Tab "Contact us", "Submit News" "Advertise" contain the same contents. Noteworthy is to

enrich the content of each of the tabs creating a difference by adding details. It can give a

more professional look of the website.

Another very important issue for the creation of the image of the company is the organization

and participation in seminars and events.

On the website there is a tab "Railway Events", which contains a list of upcoming events and

exhibitions in the world. Events are added with a big advance and contain the relevant

information necessary to obtain additional information.

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railway-news.com/newsletter

railway-news digital magazine

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3.1 View on a small device

For railway company-news most important is website, which is the base of the company.

Therefore, it is important that the website was properly displayed on a laptop or desktop

computer.

Visibility page on mobile device is very good and clear. Page load time below a second. All

information and images are displayed correctly and independently from the web site of visited

pages.

Pages work together. This gives internet users and especially the potential customer to quickly

find information as to business people and not only is it one of the most important aspects on

which pay attention.

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3.2 SEO analysis

Competitive Analysis is an essential element of marketing (SEO Audit covers the analysis of

competition). Operating companies in the market carry it in order to get a number of very

important information. Understanding the strengths and weaknesses allows you to adopt a

strategy of action that will be most effective in gaining attention and wallets of consumers.

The high position of site in the search engine provides a large audience, and hence the

opportunity to offer a greater number of people. Due to this fact well-versed not only in how

it looks offer, but also for activities related to positioning.

3.2.1 Three reasons for SEO:

• It allows you to estimate the cost of positioning our part. Preliminary calculations can be

made inter alia by the knowledge about the level of optimization of sites of competitors and

the number of links that lead to them.

• It provides information about, what keywords they use our rivals. They can then compare

with your list and make any modifications or supplement. Competition analysis will show us

whether positioning on certain phrases or words actually makes sense. If they are very

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competitive, and we do not have a big budget and a staff of people is worth considering

whether such action would bring any results.

3.2.2 Among the elements to be analysed are:

• Name domain most valuable are those names that incorporate the keywords used in the

positioning;

• Age domain- the domain of the older, the better for its owner;

• Degree competition- site optimization for keywords and key phrases, the way internal

linking, the construction site, which will enable easy navigation within the site users and

search engine robots;

• The number of external links and the amount and quality of the domains that contain them;

• The position in the search engine which is a competitor when you type the keyword of

interest to us;

• Page elements competitor, which have an impact on its assessment of the users- quality of

the content, quantity and quality of graphics and multimedia, the availability of free materials,

e.g. In the form of e-books;

• Presence social service- worth analysing the way in which our competitors communicate

with their current and prospective customers what they offer and how they are evaluated;

• Presence in paid campaigns links- knowing what products or services are particularly

promoted by our opponents will know what they think is particularly important.

3.2.3 Mobile

Mobile page quality score: 98/100

Result speed mobile version 43/100

To improve: The result of the speed of the mobile page is low. Work on speed of loading pages

in a mobile version.

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3.2.4 Desktop

The result of the speed of the standard version of the page: 31/100

Statistics page size and resources:

Retrieval of files: 73, with 9 different hosts

Home gets a 3.57Mb data including:

• 0.04Mb data html

• 0.18MB data CSS (9 files)

• 2.68Mb images

• 0.66Mb JavaScript data (12 files)

• 0.14Mb other, other resources

To improve: The result of the speed of the desktop version of the page is low. Work on the

speed page load.

Your site gets a lot of data to load (about 3.57 MB). Try to slim down your page.

3.2.5 Code analysis website

The visible part of the page

The title and description website

Title (number of characters: 45)

Railway News | Railway Suppliers and Products

Description (number of characters: 143)

The railway sector's leading news resource and supplier, covering the latest rail suppliers,

technology, products and services internationally.

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Keywords:

Lack

So your site looks in Google:

Railway News | Railway Suppliers and Products

http://railway-news.com

The railway sector's leading news resource and supplier, covering the latest rail suppliers,

technology, products and services internationally.

Rel canonical

Lack

Tag verification GSC

Lack

To improve: The site does not have a tag verification GSC. The presence of pages in Google

Webmaster Tools is very important. This is the only way to receive news about our website

from Google. Ignore this message if you've used a different method of activation GSC.

Metadata Facebook

Not set

To improve: No metadata Facebook. Without these data your page "pasted" on Facebook

looks very attractive. By this you lose the potential of social networking.

The number of links on a page

125 all including

121 internal

81 text links

44 links for other elements, e.g. the pictures

Outbound links

4 outgoing

0 no follow outbound links

http://railway-news.com/

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To improve: No no follow to outbound links. Consider whether all the links from your website

should have a rel = attribute follow.

The number of images on the page

45 pictures img

18 of them have empty alt = ""

To improve: All relevant images on the website should have alternate text attribute "alt". You

can skip the alt only for decorative elements, irrelevant.

Text2code ratio

29%

Analysis of textual content on the web

h1 tags

Number of h1 tags on page 27

The first paragraph h1 text (38 characters):

UK: Pteg Becomes Urban Transport Group

To improve: On the side there are too many headers H1. Reduce the number to one.

h2 tags

Number h2 tags on page 15

The first paragraph h2 text (53 characters):

Germany: Alstom Supplies Metrans Rail GmbH 2 Prima ...

Paragraphs text p

The number of tags p at 21

The first paragraph text p (0 characters):

The longest section p text (133 characters):

S-Bahn Berlin Orders up to 1,380 Vehicles S-Bahn Berlin GmbH has were entered into a

framework agreement with a consortium comprising of...

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Other

robots.txt

Lack

To improve: There is no robots.txt file, which should contain relevant information, e.g. address

file with the map page. Consider implementing robots.txt on your site.

HTTP headers

0 HTTP / 1.1 301 Moved Permanently

Location http://www.railway-news.com/

1 HTTP / 1.1 200 OK

X-Powered-By PHP / 5.5.30

Cache-Control public

X-UA-Compatible IE = edge

Set-Cookie fuelcid=eOlpfq0_ar1R8ruC3yF64jaEgW8o7wPuRS-

hljMtXryhE8zM9sqVIjQrlTjehzrgZDLp4LiKCLDDk2CRjwlaUoRCgJHuHlCgcYXIyaHsIqU0hYe0I1g

xADwcSYJ3wdtMiwQaR61NxPAURwGj5T_zt6VuWsQ5Rf1PVaN4hFbBp2CRR0UgMJTzF48nxKT

K8IILkD6hPC15aKJtioXSqLCHEINIrhEf5rCM4B-QGkbh74s7UJ7nIT9aMR_FYdyBYYgs-

cme6kGaA95fwIP8Hlojdu-

Do8QXfEYVQuwXoc_GvNAi5MJVBOkk6ynPokmQJWc47IcH5cn5heY26WoRYR6QtXU2RTBoR2

t5emllRVhMMjFXOTY1RlFRVnQyQklUVW5KZ1prSnk2d05CZDA; expires = Thu, 12-Feb-2016

12:51:42 GMT; Max-age = 7200; path = /

Last-Modified Thu, 11 Feb 2016 4:02:37 p.m. GMT

http://www.railway-news.com/

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3.3 IMPROVEMENT ADVICE

1) Position of the window with the addition of information procurement is dimly visible in the

first few seconds after opening the page. It is worth to change the size or location, which

allowed the user to be easier to perceive the item.

2) Information about the company, references. Mention more about the company, bringing

history, experience of cooperation with current and previous companies we induce

confidence and give a firm basis for a potential customer and site visitor to perceive the

company as a stable and growing.

3) Map. In the tab "Contact Us" was worth it to add Google Maps to the headquarters. Would

add to the attractiveness website.

4) Tab "Contact us", "Submit News" "Advertise" contain the same contents. Noteworthy is to

enrich the content of each of the tabs creating a difference by adding details. This will give a

more professional look of the website.

4 Social Media Platform Profiles

4.1 Twitter Profile established since December 2012

857 followers/Following 349

Tweets 1,225

Likes 333

Photos/Videos 297

¼ of every tweet includes a photo/video

Retweet a lot of tweets including links to relevant rail news from other users

Under 10 retweets/likes for each tweet e.g 6 retweets, 2 likes

Sometimes no likes/retweets at all

No engagement from from followers (comments/reactions)

Average of 8 posts a day > including tweets/retweets

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4.2 LinkedIn

176 followers

Relevant bio including good information on the company

Employees 11-50

4.3 Google +

very inactive, last post was 23 weeks ago

Contact information is helpful here

Doesn't give a description on who railway-news are and what they do

Links are included

4.4 Bonus: Social Media Goals:

Main goal for using social media seems to be attracting new customers

Getting clients to subscribe to the newsletter for updates seems to be important and

it's a feature that could stand out more in the website.

Getting new customers is a big goal, the website provides the relevant information for

new clients to see what they provide

Twitter seems to be the most used and updates are easy to find here

4.5 Bonus: Social Media Effectiveness

While our client seems to attract a decent amount of followers the engagement is very

poor between their followers

Twitter is used very well for providing updates but perhaps engaging with followers

could be improved

E.g asking a question in a tweet > what are your thoughts about the recent railway

crash?

E.g running a couple of competitions a year to promote the website and social media

pages by giving away train tickets > London return

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4.6 Social Media Recommendations

Twitter is very effective in engaging but LinkedIn and Google+ is more about

connecting clients which is less relevant

Starting a Facebook page may be easier to use and share compared to Twitter

Instagram is another option which is a fast way to get people to your website, to read

your posts

Posting inspiring pictures from around the world to make people interested in trains

incorporating different cultures could be a great way to build up a global network

Using relevant hashtags and following users who are interested in trains could be a

start

E.g #train #trains #rail #railway etc.

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Tips for LinkedIn:

1. Complete Your Profile

When others do a search for your name to learn about your product, service, company, or previous

work experience, then you’d better have a rock solid profile or that first impression could

drastically tarnish your value. Make sure you fill out your profile 100% for starters.

2. Connect With Everyone

Think about it, you already know all of the opportunities that your closest connections can share

since you talk to them more frequently. It’s time to use LinkedIn like a live networking event and

introduce yourself to others, make new friends, and start helping more people connect. Also, start

accepting invitations to others who add you, as the more connections you have, the larger your

expanded network grows which helps create more opportunities in the long run.

3. Be Compelling

Add an interesting story in your summary, have a video recommendation pop up in the first few

seconds, or at the least tell people who you are, who you help, and how you help them so there is

some direction for people when they land on your profile.

4. Recommend Others

The more you give, the more you will receive. Recommending others without them asking you to

is a great way to help increase the social proof on their profile, which could be the difference

between an OK year, and a great year for them.

5. Join Targeted Groups

It doesn’t matter what industry or business you are in, this is the part of LinkedIn you should be

focusing the most. There are benefits to both joining and being a part of niche-related groups, and

also being the owner of them.

Think of them as independent social networks where you can spread your message, connect with

key partners, and take your business to another level.

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6. Connect With Twitter

Make sure to connect your Twitter account to LinkedIn. Others talk about why this is bad because

a lot of your messaging won’t be targeted for your LinkedIn audience (especially when you use

“@” symbols and hashtags).

7. Add Your Company Profile

LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until

recently, was the company page section. Now, it allows you to add a video, share more

information about your products and services, and give more insights about your company and

the people working there.

8. Optimize Your Search Ranking

People are constantly searching for others on LinkedIn. They are looking for employee candidates,

freelancers, industry experts, and so on. Why not optimize your profile to help you be found and

contacted by more people looking for what you specialize in. Wouldn’t it be nice to get a flood of

people emailing or calling you to sign up for your services or products?

9. Add Advanced Applications

LinkedIn has rolled out a number of applications to help you promote your business or your

personal work better. It doesn’t matter what industry you are in, there is an application for

everyone that can help you get your message across better, and improve the overall experience of

your LinkedIn profile. Go to the applications section on your profile to see which ones you could

start using today, and make the most out of the new ones that come out in the future.

5 Summary and Recommendation

Railway News, established in 2012, proves to be one of the biggest railway news and

information platform in the world. It aims to connect suppliers and buyers through gathering

a lot of information of high quailty. Railway News has shown positive changes through the

years and made bigger and bigger profit every year. Working with a great and conscientious

team, Railway News spreads all over the world gaining more and more reputation and

11-15 Dix’s Field

Exeter

EX1 1QA


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costumer as well. In the center of their attention are train manufacturers and train operating

companies. They communicate with their clients mainly through e-mails and phone calls. This

process is helped by the company’s own database that contains the addresses of at least 2-

3000 clients. Their service offers opportunities to communicate, advertise and share

information quickly all over the world.

Railway-new typical customer usually is a train or rail industry business owners who

want to expand or promote their business, train part manufacturers and operators. This

website also allows them to communicate with each other and be involved.

Railway-news also provides information and stories on their customers, products and services.

On their website they have a section were they focus on each company. You can see all their

customers in alphabetical order. They make sure that their customers are provided with full

service and their goal is reached. They make sure they update information regularly by doing

this they reassure new customers that they are capable to satisfy their needs and fulfil their

wishes.

'Railway-News' website results came home very well. Design is a professional and the

site is easy to use. On Railway-News.com logo is clearly visible. Speed opening is 0.17 seconds.

The site contains clear navigation and displays properly on a desktop computer, laptop and

mobile phone. The minus is the domain address, because it does not works good website

positioning. The page is refreshed every day by adding current information. The colours used

to create pages are subdued, yet easy on the eye of the user. A whole looks consistently.

Railway-News' social media handles such a Twitter is used very well and they are

constantly keeping their followers up to date on rail news. Improvement can be made in

relation to interaction with their followers, more contact and tweets that would lead to a

response would be helpful. Facebook and Instagram could be helpful to promote Railway

News further. These two platforms are as easy to use like Twitter but interaction is key. Twitter

should be prioritised over LinkedIn and Google+ as it connects much better to everyday

people.

Documents

Railway News Client Report