E X P E R I E N C E Senior designer at Beardwood&Co.New York. 2012–present.

Design packaging and branding, and source packaging structures for

the household goods, technology, and beverage industries.

Graphic and web design consultant for HighStreet.

Cincinnati, Ohio. 2006–2014.

Designed, created content for, and managed the website (behighstreet.com), blog

(highstreetculture.com), and email newsletter for the design firm and lifestyle store.

Art director at Pompei AD.

New York. 2009–2012.

Promoted from project manager, to senior project manager, to art director.

Designed the new logo, developed packaging and extensive brand standards

for British retailer Monsoon. Redesigned logo for British retailer Accessorize.

Rebranded of furniture retailer Lovesac, including logo design, packaging design,

and retail design. Developed store collateral for shoe retailer Lo¯cale. Developed

unique store installations and concepts for several Urban Outfitters store locations.

Redesigned and developed the firm’s website. Art managed all firm documents.

Retail design intern at Pompei AD.

New York. Paid internship. 3 months, 2008.

Worked with a team to reconceptualize Coles Supermarkets’ customer

experience. Worked with a team to redesign the Disney Store in North America.

Architectural intern at Kohn Pedersen Fox Associates.

New York. Paid internship. 3 months, 2008.

Architectural intern at WDG Architecture.

Washington, DC. Paid internship. 7 months, 2007.

University of Cincinnati.

Bachelor of Science in Architecture, June 2009.

Graduated cum laude from the University Honors Scholars program and with

professional practice certificate. Awarded UC|21 and Cincinnatus University

scholarships, which provided full tuition and housing funding. Designed

exhibit for Department of Energy nuclear waste rehabilitation site.

Danish Institute for Study Abroad.

Scandinavian Architecture and Design program. 3 months, 2008.

Designed community basketball facility for a Copenhagen neighborhood.

Traveled on study tours around Denmark and to Sweden and Finland.

Rahul DeoO B J E C T I V E

I am seeking a Full-time job

in the �eld of Product

Design.

P O R T F O L I O

www.rahuldeo.com

C O N T A C T

rahuldeo@umich.edu

734 . 846 . 4081

S K I L L S : U X R E S E A R C H

Contextual Inquiry

Interviews

A�nity Maps

Persona - User Stories

Jobs to be Done

User Journey Maps

S T A T I S T I C S

Customer Satisfaction

SPSS

I L L U S T R A T I O N

Photoshop

Illustrator

Sketch + Invision

Design System Manager

P R O T O T Y P I N G

HTML, CSS, JavaScript

Principle

Framer

Flinto

Github

U S A B I L I T Y

A/B Testing

Eye Tracking

Heuristic Evaluation

Remote User Testing

Experience with Morae, Tobii

products, Userzoom,

Optimizely etc.

E D U C A T I O N

E X P E R I E N C E

P R O J E C T S

PNC Bank | User Experience Design Pittsburgh, PA • May 2018 - Now • Full-time

Created prototypes & design system for lending products - Mortgage, Auto, HELOC

Worked in Agile-Scrum; Planned user testing; implemented Accessibilty WCAG AA.

Michigan Health | User Experience Design Ann Arbor, MI • 2017 Summer • Paid Internship

Performed contextual inquiry, in-depth interviews with over 20 health researchers.

Several rounds of user testing, front-end of web app in HTML, CSS.

AON Affinity | User Experience Design New Delhi • 2014 - 2015 • Freelance

Evaluated user interface after Heuristic evaluation, Performed Competitor Analysis.

Designed new insurance STP forms with enhanced usability and completion rate.

FISERV | Interaction Designer

New Delhi • 2011 - 2013 • Full-time

Crafted new mobile and tablet-pc solutions in the UX Innovation group.

Educated peers as well as management about data visualization principles in �ntech.

Avacorp | User Interface Developer

Chennai • 2010 - 2011 • Full-time

Developed UI (HTML,CSS) for enterprise software products on SharePoint platform.

Kelloggs | UX Research

Ann Arbor, MI • Sep 2017 - • Multidisciplinary Design Program at UMich • Team of 8

Studied brand, Iterated design and tested UI prototype of 3D food printing app.

G2 Crowd | Usability Consultant

Ann Arbor, MI - Chicago, IL • Jan - May 2017 • Academic • Team of 5 from School

Conducted usability tests, analysed survey, benchmarking & heuristic evaluation.

G2Crowd expanded its UI engineering team to implement �ndings from our report.

University of Nottingham | Flash Developer

UK • 2009 Summer • Paid Internship

Built interactive Adobe Flash applications to allow teachers to draw & audio blog.

University of Michigan | School of Information Ann Arbor, MI • Sep 2016 - Dec 2017

M.S. in Human Computer Interaction • CGPA: 3.8

Teaching: Student Instructor, Graphic Design • Instructional Aide for Usability Class

Indian Institute of Technology | Guwahati Guwahati, India • 2006 - 2010

Bachelor of Design • Major: Interaction Design • CGPA: 7.9/10