Radius Small Business Report May 2013

7/28/2019 Radius Small Business Report May 2013

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State of Small BusinesSpecial Report: The Small Business Gun Econom

May, 201


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Data for over 26 million small & medium-sized businesses.

the data

Radius has amassed an unmatched amount of data that documents the exis-

tence and activities of over 26 million small and medium sized U.S. businessesBy collecting and organizing local information from across the Web and

through traditional data sources, Radius offers comprehensive insights de-

rived from billions of pieces of information. The result is the only living,

breathing data set representative of the small business economy in the U.S.

the report

This April, the U.S. Senate voted for and failed to pass seven new measure

addressing gun control. To determine how gun legislation may affect the econ

omy, we dove into the state of small and medium sized businesses that cater

to gun owners. We evaluated a range of businesses that comprise the small

business gun economy, including retail gun shops, gun part manufacturers,

shooting ranges, and more.


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the size of the small business gun economy

A small or medium sized business, as indexed by Radius, employs fewer than

100 employees. These companies may not rake in billions in revenue separate-

ly, but when combined, they are the backbone of the American economy. More

Americans work for small and medium sized businesses than Fortune 500companies. We discovered that the small business gun economy very closely

reflects the small business economy as a whole: the largest percent of SMBs

in the U.S. employ fewer than five people, and there is an inverse relationship

between the number of individuals a company employs and the percentage of

the economy that they represents. As the employee count grows, the number

of businesses declines.

53% / 1-4

1.2% / 250-499

Percentage of Gun-Releated Businesses

by Employee Count as indexed by Radius

We tracked 26.3 million active

small and medium sizedbusinesses in April 2013.26,393 of them organize theirbusiness around guns.

1-4 employees: 53%

5-9 employees: 19%

10-19 employees: 11.5%

20-49 employees: 8%

50-99 employees: 3.5%

100-249 employees: 3.5%

250-499 employees: 1.2%

500-999 employees: < 1.0%19% / 5-9

11.5% / 10-19

8% / 20-49

3.5% / 50-99

3.5% / 100-249


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gun violence vs. gun business

Radius indexed the number of small and medium sized businesses in the U.S.

for which chief revenue comes from the sale of guns, gun parts, and gun ammu

nition as well as those whose primary business caters specifically to gun

owners. We compared the number of gun-related businesses to the number of

total businesses in each state and ranked them by the percentages of localbusinesses that revolve around the gun community. According to our data,

Montana is home to the largest percentage of gun-related businesses per

capita. Only two of the state with the most gun violence, as recorded in the

2010 census, also ranked in the top ten on our list.

More guns dont necessarily mean more gun violence.

AK

AZNM

LA

AR

MS ALGA

SC

MO

States with the highest levels of gun violence (according to 2010 census data)Rank based on number of gun-related businesses per state

1 Montana2 Wyoming3 Idaho4 Kansas5 South Dakota6 Missouri7 Alaska8 Arkansas9 New Hampshire10 Nebraska

11 West Virginia12 Kentucky13 Oklahoma14 New Mexico15 Arizona16 North Dakota17 Iowa18 Oregon19 Wisconsin20 Indiana

21 South Carolina22 Ohio23 Pennsylvania24 Mississippi25 North Carolina26 Minnesota27 Louisiana28 Tennessee29 Virginia30 Connecticut

31 Texas32 Alabama33 Nevada34 Maine35 Colorado36 Michigan37 Utah38 Washington39 Georgia40 Florida

41 Hawaii42 Maryland43 Vermont44 Delaware45 Illinois46 California47 Massachusetts48 New York49 Rhode Island50 New Jersey


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the state of gun business in montana

When Congress voted on a number of gun control measures, Mon-

tanas Senators voted in favor of all measures supporting gun free-

dom, and against all measures banning gun freedom. They voted in

support of measures that would validate concealed-carry permits

across state lines, stop barring veterans deemed incapable of manag

ing their finances from owning guns, and make it easier to transport

guns between states. They also voted against measures that would

ban high-capacity magazines and assault weapons. When you considethe percentage of businesses per capita in Montana that support gun

owners, its no surprise that Montanas Senators voted to expand and

maintain gun freedom.

Economics may dictate the politics of gun control more than

violence or even the 2nd Amendment.

Montana

The Treasure State

5% Clubs, Shooting Ranges, Services

13% Parts & Accessories Only

82% Parts Retail

Gun Business by Radius Sub-Category

113,254 SMBs

.16% of all the small and medium sized businessesin Montana sell to, associate with, and

organize around gun owners.

82%13%5%


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Percentage of gun-related businesses with social media presence*Less than 1% of gun-related businesses are on Twitter.

social media and gun releated businesses

Gun related businesses in the U.S. are a very socially active subset of

small businesses. Less than 15% of all small businesses indexed byRadius maintain Facebook pages, while almost a quarter of gun-relat

ed businesses do. The majority of gun-related businesses are search

able online, and people are having conversations about gun-related

businesses more frequently than theyre having conversations about

other types of small businesses. Guns are a hot topic online, and the

SMBs at the center of the gun debate have joined the conversation.

52% Google Plac

*Twitter < 1

32% Reviews

24% Facebook

10% Check-ins

57% Websites

26,393 Gun Releated Businesses


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Based in San Francisco, Radius provides a comprhensive index of insights and data associated wi

more than 26 million small businesses in the URadius technology collects and monitors data frohundreds of thousands of online and social source

The easy-to-use dashboard allows marketers asalespeople to discover new prospects, prioriti

leads and synchronize dat

Documents

Radius Small Business Report May 2013