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Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

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Page 1: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,
Page 2: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

Radio’s Unique Qualities

• Reach • Frequency • Targeting • Mobility

• Cost Effectiveness

Our Philosophy:

We believe in radio’s power to reinforce

and enhance the impact of any well

thought-out marketing effort…

In a society characterized by time-

starved and hectic consumer lifestyles,

radio stays closer to the consumer for

longer periods of time during prime

buying hours than any other advertising

medium.

Allow us to provide your business with

insight into how you can use radio most

effectively as an alternative to or in combination with other media.

Page 3: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

104.7 WAYZ Station Profile

Frequency: 104.7

Format: Your Hometown Country Connection and All Time Favorites

Features: The HOTTEST Country Music, News, Sports, Weather, & Traffic in the Morning

Audience: WAYZ is programmed for Adults 25-54

Listeners: 71,100 Weekly (TSA 12+ Spring 14/Fall 13)

Power: 75,000 ERP FM signal offers 24-Hour coverage of the 4 state area

from Washington, DC to Baltimore, MD to Harrisburg, PA to Winchester, VA

Sample Artists

Kenny Chesney Martina McBride Toby Keith Taylor Swift Keith Urban Tim McGraw Lady Antebellum

Zac Brown Band Carrie Underwood Rascal Flatts Jason Aldean Miranda Lambert The Band Perry Dierks Bentley

Station Lineup

The Tiny and Krystle Show – Weekdays 5am-10am

• The Tiny & Krystle “Know Your Role”

• Daily Games for Prizes

• News/Weather all Morning

Mid Days w/ Nicole Weekdays 10am-3pm

• Tunes at Noon 12noon-1pm

• Country Kickback at 2pm

Afternoons with AJ Silver Weekdays 3pm-7pm

• Useless Knowledge

• 3 of a Kind Friday after 5pm

• The 6 O'clock Shoot Out

• Tech N w/AJ

• Evenings with J.D. Weekdays 7pm - Midnight

• Odd News Reel

• Top 5 at 9p

• Country Kickback Replay at 10p

Special Features: • County Kickback Saturday 7am-8am • American Country Countdown with Kix Brooks- Sundays, 8am-12noon

Community Service Program: Valley Forum Sunday Morning

Page 4: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

101.5 WBHB Station Profile

Frequency: 101.5

Format: The Best Current & Modern Rock Fused with a 90’s Core and More

Features: All the Best Rock Dished out by Jocks with a Cutting Edge, Relevant Sense of

Humor who Relate to Today’s Rock Listener… LIVE. LOCAL. FUN.

Audience: WBHB is programmed for Men 18-49

Listeners: 39,800 Weekly (TSA 12+ Spring 14/Fall 13)

Power: 50,000 Watt FM signal with 24-Hours of music covering the 4 state area

Sample Artists Godsmack Disturbed Staind Three Days Grace Seether

Alice in Chains Stone Temple Pilots Shinedown Ozzy Osbourne Metallica Tool Pearl Jam Soundgarden

Station Lineup

Most Rock in the Morning with BIG BOB

• Weekdays ON-AIR 6am-11am

• Listener Emails Mondays between 6am-11am

• Sloppy Seconds Weekdays just after 7am

• Dumbass of the Day Weekdays just after 8am

• Rock Out with Your Clock Out 8:50-10:40am

Mid Days with BREEZY BOB

• ON-AIR Weekdays 11am-3pm

• The Shuffle Weekdays at Noon

• Breezy Bob’s FML Weekdays at 2pm

Afternoons with CRAZY BOB

• ON-AIR Weekdays 3pm-7pm

• Hit It or Quit It Weekdays at 4:20pm

• The Rage Weekdays at 4:45pm

Special Features:

•The Hard Drive XL with Lou Brutus Weekdays 7pm – Midnight •Just Dirty Saturday Nights 7pm-Midnight

• Home Grown Stash Sundays at 9p • Full Metal Jackie Sundays 10p – Midnight

Community Service Program: Valley Forum Sunday Morning

Page 5: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

92.1 WNUZ Station Profile

Frequency: 92.1

Format: Adult Contemporary Hits

Features: Elvis Duran, Your Favorite Hit Music and Brandy

Audience: WNUZ is programmed for Women 18-49

Listeners: 38,300 Weekly (TSA 12+ Spring14/Fall 13)

Power: Four State Coverage

Sample Artists

• Kelly Clarkson

• Rihanna

• Lady Ga Ga

• Calvin Harris • Pitbull • Iggy Azalea • Bruno Mars • Katy Perry • Maroon 5

• Sam Smith • Justin Bieber

Station Lineup

Mornings with Elvis Duran

• Weekdays 6am-11am

• PhoneTap

• Celebrity Interviews

• The Elvis Shuffle – 10a-11a

Your favorite Hit Music with Sliver

• Weekdays 11a-2p

• Total Request Now – 11:30a-1p

Afternoons with Ryan Seacrest

• Weekdays 2p-7p

Nights with Bree

• Weeknights from 7p-12mid

Pregame

• Saturday from 8pm-9pm

Special Features: Community Service Program: Valley Forum Sunday 6am

Page 6: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

1380AM WCBG Station Profile

Frequency: 1380 AM

Format: ESPN Sports

Features: Mike & Mike in the Morning, Colin Cowherd Show, The Tirico & Van Pelt Show…

Audience: WCBG is programmed for Men 25-44

Listeners: 3,300 Weekly (TSA 12+ Spring14/Fall 13)

Power: Tri State Coverage

Featured Programming As a proud affiliate of ESPN Radio, WCBG 1380 AM has gained a loyal and significant listener base right here in the Hagerstown, Chambersburg-Waynesboro Metro Area.

Mike & Mike In The Morning 6am-10am Sports fans rise and shine with Mike & Mike In The Morning on ESPN Radio, featuring Sports Center anchor man Mike Greenberg and former NFL defensive tackle Mike Golic. Both get the morning started off right with the latest sports news and scores, analysis and listener call-ins, plus big name interviews. It’s a fun, fast-paced morning drive for sports fans

The Herd: With Colin Cowherd 10am-12noon Energy, enthusiasm and a style that is so infectious, you can’t help but listen. The “Herd” with Colin Cowherd delivers this each and every day on ESPN radio. His humorous style blended with his strong opinions offer the listener a fun fast-paced look into the topical issues of the sports world and beyond. Colin focuses on the entertainment aspect of sports, realizing that without strong entertainment value, why would anybody listen?

Gordy’s Sports Connection Thursday 1pm-3pm The program will explore local stories from area high schools and colleges on up to the professional ranks. The input, thoughts, and opinions of the listeners will be highly valued and regarded by Gordy.

The Scott Van Pelt Show Join Scott every weekday from 3-4 p.m. ET and don't forget to listen to Tirico & Van Pelt from 1-3 ET. "Clearly some execs made a decision that will ultimately cost them their jobs," Van Pelt says of his more prominent role with ESPN Radio. "Before that inevitable end, I look forward to all the opportunities this presents to work with people I respect and enjoy. The solo hour will likely advance the level of discourse to a place never before heard in human history."

Page 7: Radio’s Unique Qualities - VerStandig Mediaverstandig.com/wp-content/uploads/2014/08/Media_Kit_SP14FA13.pdf · • Iggy Azalea • Bruno Mars • ... analysis and listener call-ins,

VerStandig Broadcasting • 10960 John Wayne Drive • Greencastle, PA 17225 • Tel: 717-597-9200 Fax: 717-597-9210

Thank You!

Personnel:

General Manager: Blake Truman

National Sales: Beth Whetstine

Program Director: Edward Chapa

Business Manager: Sally Straley

Traffic Manager: Brian Seylar

Creative Services Director: Denny Mattern

Owner: VerStandig Broadcasting

Contact Us!

VerStandig Broadcasting

10960 John Wayne Drive

Greencastle, PA 17225

Tel: 717-597-9200

Fax: 717-597-9210