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Marketing,AdvertisingandSalesLaw&Regulations:DiscussionbyStevenCavalloInterviewwithDrPatriciaHarnedCEOofEthicsandComplianceInitiative

Ethics,ComplianceinOrganisationsandtheBenefitstoWorkplaceCulture&Profit

Episode110

ReleasedtoiTunes:31October2017

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BUSINESSPLANNINGWewritesophisticatedbusinessplansfororganisationsthatprovideablueprinttoachieveitsobjectives.Documentationiscomprehensiveandeasytofollow,likeanoperationsmanual–stepbystep.Allourbusinessplanningisbasedonfactandrealmarketconditionssotheyarerelevantandachievable.

RESEARCHWeconductmarketresearchtodeterminetheviabilityofamarketorproduct.Wedocustomersatisfactionresearchtofindoutwhatanorganisation’scustomerthinkofitsproductsandservices.Wealsoconductbrandresearchtodeterminetheattitudesheldbythemarkettowardsanorganisation.

MARKETINGSTRATEGYANDBRANDWepreparestrategicmarketingplansforourclientsthatprovideforgrowthofsales,increaseinmarginsandgrowthofthebrand.Ourfocusisnotonlytocreatewealth,buttocreateabrandthatishighlyvaluable,soitisworththemostmoneypossibleintheeventabusinessissold–ortheownerisnolongerinvolved.

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eLEARNING,TRAINING&EDUCATIONPRODUCTSWedevelopcustomised,highlyinteractive,game-basedonlinelearningcoursesfororganisations.ThesehighqualityeLearningsolutionsallowanorganisationtoachievefullcompliancewithallindustryandstateregulationsatsignificantcostadvantageandinreal-time.Solves:compliance,inductions,registrations,assessments,workplacetrainingandotherknowledge-basedrequirements.Inperson/classtrainingtoo.

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CONSULTINGANDTURN-KEYPLANNINGWewillcreateforyouaworld-class,modernbusinesssystemthatwillscaleseamlessly,allowingyoutogrowalargebusinessthatiseasytorun,issuperefficientandsignificantlymoreprofitable.Wesupportorganisationsfrombeginningtoend:fromresearchtostrategicplanning,itsimplementation,thetrainingofstaffonsystemsuponrollout,systemsoperationsanditsongoingrefinementandimprovement.

DIGITALONLINEANDWEBSITEWecreate:websites,eCommercesolutions,Facebook,YouTube,Twitter&LinkedInsocialstrategies,YellowPagesdigitaladvice,searchengineoptimisation,iTunesworldwidesales,Appleapps(iPhone,iPad,iBooks),Google,Bing,Yahoolistingsandaffiliaterevenueforyou.

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PUBLICRELATIONSANDLOBBYINGWeplanandexecuteproductlaunches,opendays,facilitytours,tradeshows,pressreleases,publicity,mediarelations,pressconferences,lobbying,informationevents,competitions&giveaways.Wealsododirectmailcampaigns.

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ONLINEEVENTBROADCASTING,WEBCASTS&WEBINARSWecreateengaging,highconversiononlinebroadcastsfororganisationsworldwide.Wedevelopprofessionalqualitycontentthatconveysyourmessagewithpower.Whetheryouwanttoselltobusinessesorindividuals;educateandinform;influencepublicopinion;generateleadsglobally;streamyourliveeventonlinetotheworld;recordandpostforopenreplay;orrunanonlinesummit;wehavetheproductioncapabilityandonlinevideocapacitytobeaglobalstar.

NEWSLETTERS,MAGAZINES&PROSPECTUSWecreatenewslettersfororganisations,magazinesforindustrygroups,catalogues,syllabuses,investorprospectuses.Wepreparetenders,bids,proposalsandsalesdocuments.Wewillmanagetheentireprocessfromtexttodesktopdesigntoprintingthefinalproduct.

PRESENTATIONSANDMULTIMEDIADISPLAYSWecreatestunningsalespresentationsthathavehighimpactandgetresults.Publicdisplaykiosks(touchscreeninformationdirectories).Educationalinteractivelearningaids.Shopwindowdisplaystosellitems.POSdisplays.Shoppingmalldisplays(foradvertisingandinformation).

About the Podcast WeproduceaweeklyradioshowthatisdistributedgloballythroughiTunesandonStitcherRadioasapodcast.Theshowisdesignedspecificallyfordecisionmakers:entrepreneurs,businessowners,high-levelmanagersandBoardDirectorswhotypicallycontrolsignificantplantandhumancapital.

If you have an Apple device (iPhone, iPad, Mac) click this link to listen: https://itunes.apple.com/au/podcast/business-firm-show-for-decision/id1164625597

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http://www.stitcher.com/podcast/the-business-firmEachepisodecoversdifferenttopicsrelatedtorunningahigh-performingbusiness.Youwillgetempiricallyproven,strategicadvicethatwillresultinmoreprofitforyou.Areascoveredinclude:strategicmarketing,businessdevelopment,salesperformance,advertising,publicrelations,socialmediapromotions,eCommerce,large-scalefundraising,researchandhowtobuildaglobalbusinessproperly.Youwillcollecthigh-levelcontentfromhostMrStevenMarioCavallo,TheBusinessFirm'sfounder;andyouwillalsogettheopportunitytohaveabusinessproblemyouaredealingwith,solved.Youcansubmitanaudiorecordingofareal-lifebusinessissuebyemailinganmp3fileto:answers@thebusinessfirm.comauYou’llalsoenjoyasky-highviewfromtheTowerofSuccesswhereyou’llsitalongsideSteveninTheBusinessFirmPresidentialLoungeandpickthebrainsoftheverybestbusinessthoughtleadersintheworld,duringaninterview.Youareinvitedineveryepisodetolistentointerviewswithincredible,world-leadinginformationsharedbysomeofthebusinessworld'smostexpertthoughtleaders.Guestsincludetoppractitioners,entrepreneurs,ProfessorsfromthegreatestUniversitiesoftheworld,successfulbusinessowners,coachesandmentors,industryleaders,authorsandotherhigh-achieving,credibleindividuals.Ifyoufittheabovedescription,havecontentofvaluetobusinessownersandareaconfidentspeaker,pleaseapplytobecomeaninterviewedguestbyemailingusat:guest@thebusinessfirm.com.auThisistheshowthatwillhelpyouinyourduty,ofbeinganeffectivebusinessleader.TheBusinessFirmRadioShowisproducedinAdelaide,SouthAustraliaweeklyandreleasedinternationallytoourworldwideaudience:thedecisionmakersandentrepreneurswhoarebuildingourglobaleconomy.Listen to the show oniTunesandnevermissanepisodeagain,asitwillautomaticallyappearforyoutolistentoonyourdevice,atyourownconvenience.Inadditiontoenjoyingthefreeinformationonthepodcast,youarewelcometoafreeseatinthenextWebinar(onlineseminar)whereStevenwillbepresentingvitalaspectsofmarketingscienceandbusinessdevelopment.Topicscoveredinclude:howadvertisingREALLYworksandhowtoonlyspendmoneyonwhatACTUALLYgivesreturns.Learnhowtosell20%morewithoutanyextracustomers;andwerevealthetruthaboutconsumerbehaviourandHOWbuyersactuallychoosebetweenyourbrandandyourcompetitors’.Plus,you'lllearnthethreebiggestpiecesofmisinformationthatwastesmoneyandleadstonothing–thingsthatnearlyeveryonehasalreadybeensuckedintodoing!Thisinformationistotallyunknownbyyourcompetitors(andthefalse'gurus');soknowingitisalucrativeadvantageyoucaneasilygetoveryourcompetitors.Doyourselfafavourandattendthenextwebinar.Itwillendyourvulnerabilitytomisinformationandcanfinallystemtheflowofsomanyunnecessaryexpensesyouareprobablyalreadyincurring.There’snocost,noobligationandyou’llmakemoneyfromtheinformation.Checkwhenthenextoneisonat:www.thebusinessfirm.com.au/webinars.html

Discussion Inthisepisode,StevenMarioCavallodiscussestherollofconsumerprotectionlegislationinthefieldofmarketingandsales.Inparticular,theTradePracticesAct1974inAustraliaandtheequivalentstatueinothercountriesoftheworld.Thereisstringentlawthatprotectsconsumersfrommisleading,unscrupulous,unfairandanticompetitivebusinessbehaviourthathaspotentialtoharmconsumersandexertundesirableaffectsinmarkets.Thediscussioninvestigatesthecurrentlegislativerequirementsinrespecttoabusiness’promotionalactivities,theirproductorserviceclaimsandtheiradequatemonitoringofpubliccommentsindifferentmediaplatforms:television,radio,online,socialmedia,communityforums,reviewsites,FaceBookandYouTube.Compliancearoundpersonalsalesmethodssuchassalesforce,doortodoorsellingandtelemarketingarealsoinvestigatedandtheseareparticularlypertinenttomanybusinesseswhoengagesalesreps,agentsorotherthirdpartiestofulfilthesalesfunctionorforleadgeneration.Theepisodeprovidesastrongrecommendationthatallbusiness,includingsmallbusinessestodevelopanuptodateandcompliantMarketingEthicsPolicytohelpintheirgovernanceofthisimportantareaofriskmanagementandtheintegrityofbrandgrowth.Aseriesofexcellent,currenttemplatesthatcanbeadoptedforuseinorganisationsofdifferentsizeandcomplexitycanbefoundatthewebsiteoftheAustralianCompetitionandConsumerCommission(ACCC),whichistheregulatoryCommonwealthstatutoryauthoritygoverningbusinessconductandtoenforcetheCompetitionandConsumerAct2010andotherlegislationandtopromotecompetitionandfairtrading.ComplianceProgrammeTemplates(thatyourbusinesscanuseimmediately)areavailableat:https://www.accc.gov.au/business/business-rights-protections/implementing-a-compliance-program

InterviewIn this episode, we hear from one of the world’s foremost experts on ethics, compliance and governancestandards:DrPatriciaHarned,CEOoftheEthicsandComplianceInitiative(ECI)intheUnitedStates.Duringtheinterview,sheprovidesexcellentadvicetobusinessesandnon-profitsonwhatgoodethicspolicylookslikeandthemanybenefitsitcanprovide–aswellasthecatastrophicPRissues,fines,litigationandlossesitcanavoid.The mission of the ECI is to empower organisations to build and sustain high quality ethics & complianceprogrammes. The ECI is an alliance of three nonprofit organisations: the Ethics Research Center (ERC), theEthics&ComplianceAssociation(ECA)andtheEthics&ComplianceCertificationInstitute(ECCI).As CEO, Dr. Harned oversees all of ECI’s strategy and operations. She also directs outreach efforts topolicymakersandfederalenforcementagenciesinWashington,DCandshespeaksandwritesfrequentlyasanexpertonethicsintheworkplace,corporategovernance,andglobalintegrity.Dr.Harnedadvisesseniorleadersoneffectivewaystobuildanethicalcultureandpromoteintegrityinorganisationalactivities.Dr. Harned chaired the ECI’s Blue Ribbon Panel on High-Quality Ethics & Compliance Programmes, whichestablishedanewindustrystandardforeffectiveethicsandcomplianceeffortsinorganisations.Shehasservedasaconsultanttomanyleadingorganisations;amongthemPennStateUniversity,DaimlerAG,andtheNewYorkStock Exchange. Dr. Harned has testified before Congress and the U.S. Sentencing Commission, and she hasprovided briefings to U.S. Secretary of Defense Ash Carter, the OSHA Whistleblower Protection Advisory

Committee,andtheFederalBarCouncilonstrategiestoincreaseeffectivereportingofsuspectedorganisationalmisconduct.Dr.Harnedhasbeen featured inmediaoutlets including theWallStreet Journal,WashingtonPost,USATodayand CNN, and has been a guest on Federal News Radio and the “Diane Rehm Show.” She was selected byEthisphereMagazineasoneof the100Most InfluentialPeople inBusinessEthics in2014and2015, andwasnamedoneoftheTop100ThoughtLeadersinTrustworthyBusinessBehaviourinboth2010and2011bythenonprofitorganisationTrustAcrossAmerica.Dr. Harned holds a Bachelor of Science in Education degree from Elizabethtown College in Pennsylvania, aMastersofEducationdegreefromIndianaUniversity,andaDoctorateinthePhilosophyofEducationfromtheUniversityofPittsburgh.DrHarnedkindlysharesherimmenseknowledgeandexperiencewithouraudienceinthisarmchairinterviewwithMrStevenMarioCavalloinTheBusinessFirmPresidentialLounge.EthicsandComplianceInitiativeWebsite:www.ethics.orgListentotheinterviewwithDrPatriciaHarnedbydownloadingepisode110ofTheBusinessFirmRadioShow:IfyouhaveanAppledevice(iPhone,iPad,Mac)clickthislinktolisten:https://itunes.apple.com/au/podcast/business-firm-show-for-decision/id1164625597IfyouhaveanonAppledevice,clicktolistenusingthislink:http://www.stitcher.com/podcast/the-business-firmAdditionalResourcesEhrenbergBassInstitute:https://www.marketingscience.infoYourBusiness’AbilitytoAchieveGameChangingInnovation:www.gamechanging.comPriorityMatrix,personalproductivitysoftwarethatutilisestheEisenhowerMatrixasdescribedbyDrStephenCoveyinThe7HabitsofHighlyEffectivePeople:www.appfluence.comHowtoThinkLikeLeonardoDaVincibook.www.michaelgelb.comTheBusinessFirm:www.thebusinessfirm.com.au

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