Radio Network Partnership

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For the past 12 seasons, the Blue Jackets Radio Network has consistently been a true partnership between the Blue Jackets and our affiliate radio stations. We provide each of our affiliates with the resources and support that enable each station to:

•  Develop new sources of revenue through spot inventory within the game broadcasts along with revenue opportunities through Blue Jackets ancillary inventory

•  Create promotional opportunities which help build listenership on the station and provide revenue through local sponsorships of Blue Jackets promotions

•  Provide listeners with unique programming. Hockey is an exciting, fast-paced sport that translates into an exciting broadcast each night

•  Have the flexibility to carry Blue Jackets games around local sports commitments •  Receive one of the best affiliate benefits packages among Ohio sports teams

The battle Moves East

After being a member of the Western Conference since 2000, the “Battle Moves East” as the Blue Jackets join the Eastern Conference!

More games against opponents with regional interest: Pittsburgh Penguins, Washington Capitals, Buffalo Sabers, Philadelphia Flyers

More games against tradition rich NHL “Original Six” franchises:

Reduced number of late night starts

What They Are Saying

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“With one blockbuster move….the Columbus Blue Jackets put themselves on the map as a team to watch both now and into the future.”

- Dan Rosen, NHL.com Senior Writer

“Excitement has been building since the team’s 19-5-5 run to end last season. It gained momentum with the re-signing of goaltender Sergei Bobrovsky, the drafting of the class of 2013 and, of course, the signing of Horton. With all of these developments coming apace, one of the primary reasons to get fired up has been lost in the background — that is, the pending move to the Eastern Conference.”

-Michael Arace, Columbus Dispatch

“The Horton signing was one of the biggest free-agent moves ever by the franchise, which made a surprising leap into playoff contention …The Blue Jackets are considered by many to be a franchise that has turned the corner.”

- USA Today

What They Are Saying

B L E J A C K E T S P A R T N E R SI

“Things are looking up for the Columbus Blue Jackets, and it’s not just the recent signings of star goalie Sergei Bobrovsky and hotshot free agent Nathan Horton. The National Hockey League club is also doing well on the ticket front as seen in several key off-season metrics”

- Jeff Bell, Columbus Business First

“It’s a great hockey market, they’re on the upswing and it’s a wonderful day for the Columbus Blue Jackets.”

-Craig Button, former NHL GM & TSN/NHL Network analyst

“There’s a real momentum in Columbus, isn’t there? They had that terrific 25 or 30-game stretch towards the end of the year when Bobrovsky came in and did such a terrific job…now they add a key piece in Nathan Horton. It’s some great news for the fans in Columbus.”

- Ray Ferraro, former NHL player & TSN hockey analyst

2013-14 Schedule

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Sergei Bobrovsky

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•  One of Six players selected to the 2013 NHL first All-Star Team

•  Winner of the 2013 Vezina Trophy, awarded to NHL’s top goaltender

•  .932 save percentage in 2013, second highest in NHL

•  Second most shutouts in NHL (4) •  Top 5 in average goals allowed

(2.00)

Goaltender Sergei Bobrovsky enters the 2013-14 season as the top goaltender in the NHL

Partnership For Success

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“WFIN will once again participate as a broadcast affiliate of the Columbus Blue Jackets. We appreciate the partnership with the Blue Jackets Radio Network. Russ Mollohan and his staff are very easy to work with from both the personal side and from the production and technical side of the hockey broadcast. The network has been a simple plug-n-play from an automation standpoint which has always been important to WFIN in how we run the broadcast on game nights. Here’s to a successful 2013-2014 season to everyone involved with the team and the Blue Jackets Radio Network.” Mike Holman General Manager WFIN 1330-AM – Findlay, Ohio

“As a first year affiliate, WWOW carried all the games in what turned out to be a sensational season. The team had an exceptional second half and with Vezina Trophy winner, Sergei Brobrovsky, in goal. For this upcoming season we look forward to another exciting year especially considering the Blue Jackets move to the NHL’s Eastern Conference. The games were professionally done and we were able to completely automate the broadcasts allowing us to skip the expense of a board operator at the station. We also found that the giveaway items they gave us were very well received at many station promotions and remotes. As a long time hockey player, coach, executive and most of all a fan, I can tell you that the Blue Jackets have a great future and we are proud to be a part of it.” Bill Shannon Owner and General Manager WWOW 1360-AM – Conneaut, Ohio

Partnership For Success

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“Columbus Blue Jacket Hockey is a hit on our ESPN all sports stations. The broadcasts bring an excitement to our airways unmatched by any other games or programs we carry. The CBJ staff is very supportive and provides exemplary service. Columbus Blue Jacket Hockey is a real winner for us!” Joel Losego General Manager WILE 1270-AM – Cambridge. Ohio

“We have been a broadcast partner with the Columbus Blue Jackets for the past several years. Not just a broadcast partner, but a true partner in every sense of the word. Russ Mollohan makes our radio company feel like we are his number one priority and knowing Russ, I believe he does that throughout the Blue Jackets radio network. He understands our commitment to high school sports in Lima and still appreciates us carrying the Blue Jackets on one of our sister stations. Russ also helps us with ticket giveaways and prizes for my sports talk show on Sportsradio 93.1 The Fan. We love our relationship with the Blue Jackets and look forward to a long partnership on Lima’s Newstalk 940 WCIT and Sportsradio 93.1 The Fan. Vince Koza Sports Marketing Director Childers Media Group Lima, Ohio

B L U E J A C K E T S P A R T N E R SH I P S

Blue Jackets FANS

The consumers your clients want to reach are Blue Jackets fans who follow the team on the

radio network! •  Male: 64% Female: 36%

•  Age 25-54: 83%

•  HHI $75K+: 69%

•  HHI $100K+: 34%

•  1+ Child Under 17 in HH: 57%

•  Bachelors Degree or More: 44% Source: Scarborough Research

FACT: 70% of Blue Jackets fans have listened to a game broadcast in the past 12 months

Blue Jackets Radio Listener Profile

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Every Blue Jackets broadcast, you will deliver your clients an AFFLUENT

and EDUCATED audience of consumers •  110% more likely to have a household

income of $100,000 or more

•  78% have attended college

•  67% spent $1,000 or more on home improvements last year

•  92% more likely to purchase a new vehicle in the next 12 months

Source: Scarborough Research

Bob McElligott

B L U E J A C K E T S P A R T N E R S H I P S

Veteran broadcaster Bob McElligott enters his fifth season on the Blue Jackets Radio Network and his first season as the play-by-play announcer. McElligott previously spent 10 seasons serving as the broadcaster for the Syracuse Crunch, the Blue Jackets’ former American Hockey League affiliate.

“The basic nuts and bolts of a hockey broadcast are to make sure that you know where the puck is on the ice at all times, know what the score is and how much time is left in the period. Just doing that is not enough though. There has to be information on players and the league, explaining the finer points of the game is necessary and having fun is always in the mix. I’ve always looked at my job this way: I am the fan who's just lucky enough to have the job that everybody wants. I will bring the passion, excitement and entertainment that is Columbus Blue Jackets hockey to you each and every game!”

-Bob McElligott, Radio Voice of the Blue Jackets

Affiliate Benefits

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Every Blue Jackets Radio Network affiliate receives TICKETS, MERCHANDISE and AUTOGRAPHED items to use for on-air giveaways, client entertainment and staff incentives

60+ Games Cleared •  28 game tickets •  25 t-shirts •  6 polo shirts •  3 autographed items •  4 tickets and dinner in the Time Warner

HD Lounge •  Blue Jackets Morning Skate

•  attend a Blue Jackets Saturday practice; afterwards attend a Q&A with Bob McElligott and a member of our coaching staff

40-59 games Cleared •  20 game tickets •  20 t-shirts •  6 polo shirts •  2 autographed items •  4 tickets and dinner in the Time Warner

HD Lounge

31-39 games cleared •  12 game tickets •  10 t-shirts •  4 polo shirts •  1 autographed item

Affiliate Benefits

B L U E J A C K E T S P A R T N E R S H I P S

Tickets & merchandise for on-air promotions Affiliates can conduct on-air promotions featuring Blue Jackets tickets, autographed items and merchandise. Provide your listeners with an experience they will never forget!

Affiliate Benefits

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Radio Network Affiliate Night at Nationwide Arena Each year, your station personnel will have the opportunity to attend Radio Network Affiliate Night. You will enjoy the game from a Party Tower suite and visit the broadcast booth while networking with other radio affiliates.

In-Market Visits Blue Jackets personnel are available to make an appearance at remote broadcasts, speaking appearance or another special event in your market.

Player and Broadcaster Station Promos Blue Jackets players and personnel are available to create custom promos, liners and IDs for your station.

Affiliate Benefits

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Blue Jackets Breakaway Tour Each affiliate receives the opportunity to host an appearance by the Blue Jackets Breakaway Tour. Each stop includes street hockey, bounce house, giveaways and prizes!

Pre-Sale Opportunity

As a Blue Jacket Radio Network affiliate, you can purchase tickets for the top games prior to the general public!

Primary Sales Inventory

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Inventory PRE-GAME:

1 Billboard 6 X :30 Local Avails

IN-GAME:

1 Billboard Game Open 18 X :30 Local Avails

POST-GAME:

2 Billboards 7 X :30 Local Avails

Inventory and format subject to change prior to the start of the 2013-14 season

PROGRAMMING PRE-GAME SHOW The 15-minute pre-game show sets the scene for that night’s broadcast. Listeners get to go inside the Blue Jackets locker room for in depth interviews with head coach Todd Richards, Blue Jackets players and assistant coaches, as well as comments from the opposing locker room. The show also includes coverage of breaking news from around the NHL as well as the keys to victory. GAME BROADCAST All 82 regular season games, plus pre-season contests, are aired on the Blue Jackets Radio Network. POST-GAME SHOW The interactive show features game analysis and guest appearances by members of the team and coaching staff. An abbreviated post-game show is produced for all road games.

Secondary Sales Inventory

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Blue Jackets Weekly Blue Jackets Weekly is a 2-minute news feature, including one network 30-second spot, which provides your listeners with Blue Jackets players and staff features, team news from off the ice and updates from around the NHL.

Schedule: September-April Adjacency 1 X :30

Blue Jackets Buzz Blue Jackets play-by-play voice Bob McElligott provides a daily Blue Jackets update. The daily feature is 25-seconds in length, allowing the affiliate stations to include their own custom tag.

Schedule: In-Season (Monday through Friday)

Blue Jackets Sunday Morning Skate The BLUE JACKETS SUNDAY MORNING SKATE airs live 10-11am each Sunday on the Blue Jackets Radio Network. Weekly guests include Blue Jackets players, coaches and personalities from around the National Hockey League.

Schedule: September-June, Sundays 10-11am 10 X :60 or 20 X :30 spots 2 X :15 billboard positions

Radio Network Affiliates

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WARF AM 1350 Akron WATH AM 970 Athens WBLL AM 1390 Bellefontaine WILE AM 1270 Cambridge WBEX AM 1490 Chillicothe WBNS FM 97.1 Columbus WWCD FM 102.5 Columbus WWOW AM 1360 Conneaut WING AM 1410 Dayton

WEOL AM 930 Elyria WFIN AM 1330 Findlay WMOH AM 1450 Hamilton WIRO AM 1230 Ironton WLOH AM 1320 Lancaster WCIT AM 940 Lima WLOH FM 99.3 Logan WMOA AM 1490 Marietta WMRN AM 1490 Marion

WJAW FM 100.9 McConnelsville WMPO AM 1390 Middleport WCLT AM 1430 Newark WMPO FM 97.1 Pomeroy WNXT AM 1260 Portsmouth WCHO AM 1250 Washington C H WELW AM 1330 Willoughby WHIZ AM 1240 Zanesville WTCR AM 1420 Huntington, W.Va. WMOV AM 1360 Ravenswood, W.Va.

Join the Blue Jackets

Radio Network

B L U E J A C K E T S P A R T N E R S H I P S

The Columbus Blue Jackets staff is available to meet at your station to discuss additional details of

our radio network partnerships.

To schedule a meeting, contact Director of Broadcasting Russ Mollohan

Russ Mollohan Director of Broadcasting

Direct: (614) 246-4304 rmollohan@BlueJackets.com