Radica Games Limited manufactures and markets a diverse line of electronic entertainment products, including brand names Radica, Play TV®, Gamester®, Girl Tech® and Barbie™. Radica is the second largest player in electronic handheld and tabletop games in the USA and sells its products in over 30 countries.

Radica started in 1983 in Hong Kong providing souvenir casino games for the Las Vegas market. The Company expanded into the electronic games business, setting up a factory in China in 1991 and a distribution operation in the United States in 1992. Now Radica is a leading player with over 5,000 employees worldwide. In addition to its own brands, Radica also provides sourcing services for other companies in the electronic game industry, including Hasbro and Lexibook.

Radica Games

Radica is now fully owned by Mattel. Due to the Mattel acquisition of Radica – and the associated duplication of applications when the two companies merged – all of Radica's applications have been phasing out, as the Mattel parent organization decided to deploy its systems and infrastructure into the Radica organization.