ICFAI INC TELECOM

2009

COMPARITIVE ANALYSIS OF SERVICES PROVIDED BY

AIRTEL AND BSNL

MANAGEMENT THESIS

RADHIKA ADHIKARI (8NBDH034)

TITTLE

COMPARITIVE ANALYSIS OF SERVICES BETWEEN AIRTEL AND BSNL

Certificate Of ApprovalRecommended that the Management thesis entitle Comparitive analysis of servises provided by Airtel and BSNL and guidance is accepted as fulfilling , this part of the requirement for sip is prepared by Radhika Adhikari enrollment no. 8NBDH034 ,under our supervision and guidance is accepted as fulfilling this part of the requirement for the Management thesis is part of the M.B.A.program.To best of our knowledge, the content of this report did not form a basis of any previous report by anyone else. This is a complete bon e fide work.

The person is fit and proper for the award of successful completion of Management Thesis Program.

Faculty Guide-

Mr. Guru Dev Singh

CONTENTS ACKNOWLEDGEMENT OBJECTIVE OF STUDY INTRODUCTION TO TELECOM INTRODUCTION TO AIRTEL INTRODUCTION TO BSNL SERVICES PROVIDED BY AIRTEL AND BSNL RESEARCH DESIGN LITERATURE REVIEW DATA ANALYSIS FINDINGS CONCLUSION QUESTIONERS REFERENCE

Acknowledgement

A formal statement of acknowledgement will hardly meet the ends of justice in the

matter of expressing my deep sense of gratitude and obligation to all those who

helped me in the completion of this dissertation project.

I am indebted to my project guide MR.GURU DEV SINGH whose versatility of creativeness, interest and enthusiasm gave a new dimension to my work with a motto- “to seek, to strive, and not to yield”. I would also like to thanks respected I wish to acknowledge my indebtness and gratitude to the contributions of people who helped me at every stage of the report.

I would very much like to express my gratitude and propounds thanks to faculty members for their continues guidance, invaluable suggestions and constant motivation without which it would not have been possible for me to complete the report successfully.

I want to extend my humblest thanks to all the employees of Airtel and BSNL. Respondents and my friends who participated in process and supported me with their sweet co-operation and constant motivation that helped me to complete my project successfully

Last but not the least, I would like to thank them who helped me and gave me constructive suggestions.

INTRODUCTION TO TELECOM

INDUSTRY

Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry, in a way, creates employment for people. So, this project's primary objective is to know about the marketing strategy of companies on the consumers.

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.

Bharti Airtel  Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication business. In its six years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management.

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers.

Bharti Enterprises (Airtel)

Type : Public

Listed : BSE, NSE

Founded : 1985

Headquarters : New Delhi, India

Key   people : Sunil Bharti Mittal

Products : Telecom Products Mobile and Fixed-Line

Telecommunication operator

Revenue : USD 3.66 billion

BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN INDIA

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

To provide global telecom services and delight customers.

MISSION

We will meet the mobile communication needs of our customers through:

Error- free service delivery  

Innovative products and services  

Cost efficiency  

Unified Messaging Solutions

TECHNOLOGY

The company is the only GSM operator to provide mobile services in all the 23 circles in India.

The company also provides telephone services and Internet access over DSL in 14 circles.

The company complements its mobile, broadband & telephone services with national and international long distance services.

BSNL

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 48.11 Million GSM Capacity, more than 37382 fixed exchanges, 44966 BTS, 3140 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer.

BSNL cellular service, CellOne, has more than 49.09 million cellular customers, garnering 16.98 percent of all mobile users in its area of operation as its subscribers. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute.

Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).

ABOUT THE BSNL

Type : Telecommunication service provider

Availability : India wide except Delhi and Mumbai

Founded: 19th century, incorporated 2000

Slogan : Connecting India

Revenue : US$ 9.67 billion (2007)

Owner : The Government of India

Websitewww.bsnl.in

www.bsnl.co.in

Vision, Mission & Objectives of BSNL

VISION  

  To become the largest telecom Service Provider in  Asia.  

MISSION    

 

i. To provide world class State-of-art technology telecom services to its customers on demand at competitive prices.

 

ii. To Provide world class telecom infrastructure in its area of operation and to contribute to the growth of the country's economy.

OBJECTIVES    

  To be the Lead Telecom Services Provider. 

To provide quality and reliable fixed telecom service to our customer and there by increase customer's confidence. 

To provide mobile telephone service of high quality and become no. 1 GSM operator in its area of operation.

To provide point of interconnection to other service provider as per their requirement promptly.

To facilitate R & D activity in the country.

Contribute towards: i. National Plan Target of 500 million subscriber base

for India by 2010.

ii. Broadband customers base of 20 million in India by 2010 as per Broadband Policy 2004.

SERVICES PROVIDED BY BSNL AND AIRTEL

AIRTEL SERVICES

Mail, Messaging & More

Text Messaging Corporate Group Messaging

SMS Directory Voice SMS

Language SMS Airtel Messenger

Multimedia Messaging Service ( MMS )  

Text Messaging

Let your phone do the talking, if it's too noisy to converse or you don't have much time. Make arrangements, share moments or to just say hello, through Text messaging, in a fast and convenient way. You simply create short written

messages on your mobile phone and send them directly to other mobiles.

How does it work?

Text Messaging is automatically available to all prepaid & postpaid customers with a compatible phone. Some of its attractive features are:

It is ideal for times when you don't want to disturb someone.

You can send messages quickly and easily.

You can even add a picture if your phone allows. .

You can send text messages from India to other countries, even while you're abroad.

Predictive text, if your phone has it, is a great way to save time when you're writing longer messages.

Start Using SMS

The floor is yours, to say what you want, up to 160 characters, using your phone. Send and receive messages to and from any 10-digit wireless phone number. You also receive info alerts including horoscopes, sports scores, jokes, and more.

ChargesRs 1.50 for local SMS as per bill plan, Rs. 2 for National SMS & Rs. 5 for International SMS.

Please NoteA single SMS constitutes 160 characters. If your message exceeds 160 characters, it will be charged as an additional SMS. The successful delivery of each message also depends upon the network of the operator, it is sent on.

SMS Directory

Airtel has introduced the smart way to communicate with colleagues and close business associates. Now there's no need to remember the mobile numbers/landline numbers of colleagues while on the move. Simply type and send their names to a short code and get their contact numbers, instantly.

Text Messaging Corporate Group Messaging

SMS Directory Voice SMS

Language SMS Airtel Messenger

Multimedia Messaging Service ( MMS )  

Text MessagingLet your phone do the talking, if it's too noisy to converse or you don't have much time. Make arrangements, share moments or to just say hello, through Text messaging, in a fast and convenient way. You simply create short written messages on your mobile phone and send them directly to other mobiles.

How does it work?Text Messaging is automatically available to all prepaid & postpaid customers with a compatible phone. Some of its attractive features are:

It is ideal for times when you don't want to disturb someone.

You can send messages quickly and easily.

You can even add a picture if your phone allows. .

You can send text messages from India to other countries, even while you're abroad.

Predictive text, if your phone has it, is a great way to save time when you're writing longer messages.

Start Using SMSThe floor is yours, to say what you want, up to 160 characters, using your phone. Send and receive messages to and from any 10-digit wireless phone number. You also receive info alerts including horoscopes, sports scores, jokes, and more.

ChargesRs 1.50 for local SMS as per bill plan, Rs. 2 for National SMS & Rs. 5 for International SMS.

Please NoteA single SMS constitutes 160 characters. If your message exceeds 160 characters, it will be charged as an additional SMS. The successful delivery of each message also depends upon the network of the operator, it is sent on.

SMS Directory

Airtel has introduced the smart way to communicate with colleagues and close business associates. Now there's no need to remember the mobile numbers/landline numbers of colleagues while on the move. Simply type and send their names to a short code and get their contact numbers, instantly.

Corporate Group Messaging

Send one SMS to multiple contacts, anywhere in the world. Users can create their own groups, communities in order to SMS all of them at the same time with reduced rates per SMS.

Language SMS Send SMS messages to your near and dear ones in the language of your choice. Choose from Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Gujarati, Bangla, Marathi and of course - English. All phones that support picture messages would support this Language SMS.

Voice SMSNow add emotions to your sms by sending a Voice SMS. To send a Voice SMS to any mobile number in India Just prefix * to the 10-digit mobile number and call. Record your message after the beep. You can record your message maximum upto 30 sec. After recording your message just press # or disconnect the call. The system records your voice and sends it to the person for whom you have left a Voice SMS.

Getting StartedYou can send a Voice SMS message to any mobile number in India by dialing * and suffixing it with the recipient's mobile number (*9xxxxxxxxx), If your friend is a Local Airtel customer he will receive an out bound call with your number as the CLI else your friend will receive a SMS notification immediately, he can then pick up the message immediately or retrieve and reply later at his convenience.

Charges

As an Airtel Subscriber

Sending a New Voice Message – Rs. 0.75 per VSMS

Retrieving VSMS 1st time (*0*) – Toll Free.

Retrieving VSMS 2nd time onwards (*1*) – Rs. 0.75 per minute.

Sending a Reply VSMS – Rs. 0.75 per VSMS.

Forwarding a VSMS – Rs. 0.75 per VSMS

Non-Airtel Subscriber

New Voice SMS – Non Airtel subscribers cannot originate a new VSMS.

Retrieval – All retrievals are chargeable at normal call rates payable to the subscriber's service provider as per subscriber's tariff plan.

Replies – While replying to a Voice SMS, the Non-Airtel subscriber is paying normal call charges applicable per minute as per subscriber's tariff plan.

Multimedia Messaging Service ( MMS )

Interesting things happen when you least expect them. Now whether you're travelling or sitting on the beach, capture and share these unexpected moments with friends across the country. With Airtel's picture messaging, you can take a photo, add text or sound and send it to others right there from your mobile phone, just as you would a simple text message (SMS). Of course you can receive and reply to MMS messages from your friends. 

How does it work?Picture messaging, or Multimedia Messaging Service (MMS), is just like texting, only more fun.

Create your message by taking a photo or downloading a picture.

Record or download sounds and add to your message.

Download images from Airtel Live! MMS Cards.

Send it as message to your friends across the country.

ChargesRs.5 / message

Airtel Messenger

Welcome to Airtel Messenger the ultimate chatting tool on your mobile! Now get up, close and personal with your PC or Mobile friends anytime, anywhere. Search and make new friends with your kind of people from across the world. No more emailing just start chatting instantly with all your Yahoo, MSN, ICQ friends! That's not all, u can also invite people to join any of the 15 chatrooms and chat to your hearts content. Well now you can do all this on your mobile phone - with Airtel Messenger.

Getting Started

Choose the way you want to access Airtel Messenger.

Access via SMS: Access Airtel Msgr via SMS on your mobile phone.

Access via Phone Menu: Access Airtel Msgr on your 32K SIM.

Access via PC: Access Airtel Msgr via your PC or Laptop.

Text Messaging Corporate Group Messaging

SMS Directory Voice SMS

Language SMS Airtel Messenger

Multimedia Messaging Service ( MMS )  

Text MessagingLet your phone do the talking, if it's too noisy to converse or you don't have much time. Make arrangements, share moments or to just say hello, through Text messaging, in a fast and convenient way. You simply create short written messages on your mobile phone and send them directly to other mobiles.

How does it work?Text Messaging is automatically available to all prepaid & postpaid customers with a compatible phone. Some of its attractive features are:

It is ideal for times when you don't want to disturb someone.

You can send messages quickly and easily.

You can even add a picture if your phone allows. .

You can send text messages from India to other countries, even while you're abroad.

Predictive text, if your phone has it, is a great way to save time when you're writing longer messages.

Top

Start Using SMSThe floor is yours, to say what you want, up to 160 characters, using your phone. Send and receive messages to and from any 10-digit wireless phone number. You also receive info alerts including horoscopes, sports scores, jokes, and more.

ChargesRs 1.50 for local SMS as per bill plan, Rs. 2 for National SMS & Rs. 5 for International SMS.

Please NoteA single SMS constitutes 160 characters. If your message exceeds 160 characters, it will be charged as an additional SMS. The successful delivery of each message also depends upon the network of the operator, it is sent on.

SMS DirectoryAirtel has introduced the smart way to communicate with colleagues and close business associates. Now there's no need to remember the mobile numbers/landline numbers of colleagues while on the move. Simply type and send their names to a short code and get their contact numbers, instantly.

Corporate Group Messaging Send one SMS to multiple contacts, anywhere in the world. Users can create their own groups, communities in order to SMS all of them at the same time with reduced rates per SMS.

Language SMS Send SMS messages to your near and dear ones in the language of your choice. Choose from Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Gujarati, Bangla, Marathi and of course - English. All phones that support picture messages would support this Language SMS.

Voice SMSNow add emotions to your sms by sending a Voice SMS. To send a Voice SMS to any mobile number in India Just prefix * to the 10-digit mobile number and call. Record your message after the beep. You can record your message maximum upto 30 sec. After recording your message just press # or disconnect the call. The system records your voice and sends it to the person for whom you have left a Voice SMS.

Getting StartedYou can send a Voice SMS message to any mobile number in India by dialing * and suffixing it with the recipient's mobile number (*9xxxxxxxxx), If your friend is a Local Airtel customer he will receive an out bound call with your number as the CLI else your friend will receive a SMS notification immediately, he can then pick up the message immediately or retrieve and reply later at his convenience.

Charges

As an Airtel Subscriber

Sending a New Voice Message – Rs. 75 per VSMS

Retrieving VSMS 1st time (*0*) – Toll Free.

Retrieving VSMS 2nd time onwards (*1*) – Rs. 0.75 per minute.

Sending a Reply VSMS – Rs. 0.75 per VSMS.

Forwarding a VSMS – Rs. 0.75 per VSMS

Non-Airtel Subscriber

New Voice SMS – Non Airtel subscribers cannot originate a new VSMS.

Retrieval – All retrievals are chargeable at normal call rates payable to the subscriber's service provider as per subscriber's tariff plan.

Replies – While replying to a Voice SMS, the Non-Airtel subscriber is paying normal call charges applicable per minute as per subscriber's tariff plan.

Top

Multimedia Messaging Service ( MMS ) Interesting things happen when you least expect them. Now whether you're travelling or sitting on the beach, capture and share these unexpected moments with friends across the country. With Airtel's picture messaging, you can take a photo, add text or sound and send it to others right there from your mobile phone, just as you would a simple text message (SMS). Of course you can receive and reply to MMS messages from your friends. 

How does it work?Picture messaging, or Multimedia Messaging Service (MMS), is just like texting, only more fun.

Create your message by taking a photo or downloading a picture.

Record or download sounds and add to your message.

Download images from Airtel Live! MMS Cards.

Send it as message to your friends across the country.

Getting StartedYou'll need a compatible mobile phone to send and receive picture messages. To Activate MMS, send "MMS ACTIVE" to 121. Requires MMS enabled handsets. If your friends don't have a picture messaging phone, you can still send them a

picture message. They'll receive a text message asking them to go to a web address where they'll be able to enjoy your message online. All they need is a PC or a PDA with internet access.

You can even store your images on your own private photo album webpage, provided by Airtel. Airtel My Album provides customers a convenient way to store and display their MMS files. You can store your images and photos in private MMS Albums for your eyes only, or share them with friends and family. 

ChargesRs.5 / message

Airtel Messenger Welcome to Airtel Messenger the ultimate chatting tool on your mobile! Now get up, close and personal with your PC or Mobile friends anytime, anywhere. Search and make new friends with your kind of people from across the world. No more emailing just start chatting instantly with all your Yahoo, MSN, ICQ friends! That's not all, u can also invite people to join any of the 15 chatrooms and chat to your hearts content. Well now you can do all this on your mobile phone - with Airtel Messenger.

Getting StartedChoose the way you want to access Airtel Messenger.

Access via SMS: Access Airtel Msgr via SMS on your mobile phone.

Access via Phone Menu: Access Airtel Msgr on your 32K SIM.

Access via PC: Access Airtel Msgr via your PC or Laptop.

Access via SMS

Get up, close and personal with your friends no matter where you are.

Chat anytime, anywhere with friends on mobile or PC. Search and make new friends with your kind of people from across the world in real time via your mobile phone. Chat instantly to your hearts content with your Yahoo, MSN, ICQ friends or choose from over 15 chatrooms and be whoever you want to be.

Airtel will be offering full talktime on all recharges for one year, when you buy a Full Talktime Advantage card of Rs. 999/-. You can avail of this by either buying a Full Talktime Advantage voucher or by recharging for Rs. 999 through EasyCharge.

When you buy the voucher or recharge through EasyCharge you will not get any talktime but for one year all recharges that you do will give you full talktime

Here is some Unlimited calling scheme for Airtel Users

FNF Scheme

Scheme Name: Friend n Family Scheme Scheme For: Selected 2 numbers Free Calling on local LL or mobile Numbers.Charge: Rs. 50.00

A2A Free Calling on Airtel landline

Scheme Name: A2A Free CallingScheme For: Free Call on all Airtel Numbers either LL or Mobile.Charge: Rs. 150

Airtel introduces Voice SMS for customers

Airtel, India’s leading mobile service today announced the introduction of Voice SMS for customers, a yet another innovative value added service for customers in Karnataka. Simple and easy to use, the service opens up an exciting new way to connect with near and dear ones. The service works on all handsets, creating a new mode of communication for all Airtel users, in addition to the conventional text message service. For the first time ever, Airtel customers in Karnataka can send Voice SMS in KANNADA.

All set to revolutionize the mobile messaging industry, Voice SMS is a personalized voice message service that enables users to send message in their own voice and in the language of their choice. The service is based on the ‘talk and listen’ messaging format, vis-a-vis the ‘type and read’ text message service provided by SMS.

Announcing the launch of this innovative service, Mr. Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, “The launch of Voice SMS in Karnataka is yet another innovative service from Airtel. We firmly believe that the service will enjoy an appeal that cuts across demographies.

BSNL SERVICES

BSNL SLASHES CHARGES FOR INTRA CIRCLE STD CALLS

SPECIAL PACKAGE OF INTERNET FOR STUDENT

EXCEL RECHARGE COUPON SCHEME EXTENDED UP TO 31-03-2004

TARIFF FOR BUREAU FAX (INLAND) SERVICE REVISED

BSNL ABOLISHES LOCAL AND ALL INDIA FIXED TELEPHONE ( BFONE) SHIFTING CHARGES

BSNL EXTENDS PROMOTIONAL SCHEME OF REDUCTION IN ILD CALL CHARGES TO UK,USA

AND EUROPEAN COUNTRIES

REDUCTION IN ILD CHARGES TO SINGAPORE, HONGKONG, INDONESIA,MALAYSIA AND THAILAND ON ACCOUNT OF CHRISTMAS AND NEW YEAR

INSTRUMENT BUNDLING WITH CELL ONE

2ND BFONE CONNECTION AT CONCESSIONAL RATE FOR INTERNET USE

CLARIFICATION INRESEPT OF PSTN CONNECTION INTO SULABH PLAN

APPLICATION FORM FOR NEW TELEPHONE FORM

TARIFFS FOR CELLULAR MOBILE SERVICES

Services to be provided under the Scheme

• Intra & Inter Office Voice Connectivity• Data Connectivity & Internet Access through dialup & xDSL• Value Added Services (VAS) – Voice mail and optional services such as Predictive Dialers, Automatic Call Distribution, Information Pop-Up Screens, VoIP, Voice Mail, Inter Office Video-Conferencing etc

System specifications shall be optimized to provide Services desired by the customer.

Salient Features of the Scheme• Service for all customers including Housing Societies etc. requiring Voice & Data EPABX facility for minimum 50 extensions in the area of operations of BSNL. • DID enabled EPABX; (with Unlimited Free Calls within EPABX extensions). • Rentals to be charged on a per extension basis and no rentals of whatsoever nature on the junction connectivity by BSNL.• Security Deposit for 3 (three) months rental. • Charges for outgoing calls outside EPABX, as per applicable PSTN tariff package. • Charges for data connectivity, as per applicable tariff package.• Consolidated bill comprising rental and call charges. • Special Accessories like CLI Phones, digital phones, etc. provided on Outright Purchase or on Rent & Guarantee basis

BSNL’s Scope of Supply under the Scheme

• Fully functional full featured Voice & Data EPABX System• FCBC & Batteries for adequate Power Backup• Fully protected Main Distribution Frame including krones etc.• Customer Premises Equipment (CPE) i.e. in case of xDSL Connectivity• All related software such as fault management software, extension wise billing software, subscriber management software etc.• Required Voice & Data Connectivity through PRI/EI/DID/CO Junctions• Billing as per the applicable tariff structure

Customer’s Scope under the Scheme

• Free Space, Power, Earthing & Environment for trouble free operation and maintenance of the system• Internal Wiring within the customer premises from MDF to the subscriber point, Telephone Instruments and Computers. The customer can also procure the Wiring and Telephone instruments on R&G Basis through BSNL.• Undertaking to avail the first described Telecommunication Services from BSNL under the scheme for a period of 5 years.• Payment of applicable rent and connectivity charges to BSNL

BSNL’s primary objective in setting up the scheme was to provide the following advantages to the customer:• Convergent Solution for Voice & Data (through xDSL)• No Capital Investments in EPABX

• No Maintenance Costs• No Recurring Costs apart from Call Charges & Rentals• No Technological Obsolescence• Feature transparency across Organisation through Q-Sig or VoIP• Video Conferencing Facility through xDSL or PRI• High Speed Internet Access through xDSL.• Direct Inwards Dialing Facility to make each extension behave as a trunk line• Unlimited Inter Office (Within EPABX extensions) Free Calls.• Value Added Service through inter working of LAN & PBX to provide Personalised Telephony Applications• Voice mail and CTI Applications.• Department wise PBX & Subscriber wise billing, if required.• Provide a scalable service and flexible to facilitate large-scale deployment.• Provide a reliable, amenable and fully managed service, offering SLA to customers• Capable of meeting a wide range of customer requirements, including security, quality of Service (QOS) and any-to-any connectivity.• Allow BSNL to introduce additional services such as bandwidth on demand etc over the same network.

Whom to contact

Customers are advised to contact nearest Commercial Officer/Head of SSA or GM (BD) of the concerned circle to avail free of cost EPABX scheme BSNL 5paise/Minute Local Calls

It has introduced night packs where the user would be charged 20 paise per minute for local calls and 50 paise per minute for STD calls between 11 pm and 7 am, BSNL said in a statement.

Under its GPRS plan, BSNL will provide unlimited data usage for Rs 230, it added.     

It has also launched two SMS packs for Rs 30 (all local and national messages would be charged at 10 paise) and Rs 50 (300 local and national SMS free).     

Airtel and BSNL broadband: A comparisonAirtel broadband advantages

Airtel broadband service is considered to have a more organized, better customer support as compared to that provided by BSNL.

Airtel comes equipped with extra features, luring customers with varied interests. Airtel has recently come up with an on-demand usage scheme wherein the customer pays for as much as he/she uses. This plan will help Airtel stand strongly against less expensive service providers like BSNL.

BSNL broadband advantages

Thanks to the dedicated and wide network, BSNL’s broadband service has a wider reach compared to any service provider operating in India. The service reaches even the rural areas, unlike other major service providers.

BSNL’s broadband service is considered to be more cost-effective that other broadband service providers, making it a popular choice in an economical perspective.

Airtel broadband drawbacks

Compared to BSNL’s broadband service, the Airtel broadband service requires its subscribers to shell out more money.

BSNL broadband drawbacks

BSNL broad band’s popularity has made people queue up for its service. However, the long delay in getting a broadband connection may actually deflect the pursuers to another broadband service provider.

BSNL has not been known for its customer service. Its poor customer support is credited to its state-owned status. Both the services are popular in their own right.

z

 BSNL

Archive

Archive for the ‘BSNL’ Category

BSNL LAUNCHES EASY BILL PAYMENT SERVICE

The landline, mobile and broadband customers of BSNL can now pay their

monthly bills at a place close to their house or shop. The State telecom Operator

has launched “BSNL Bill Payment” service (BBP) based on franchisee model

which works round-the-clock. Also, customers will not have to stand in queues at

customer service centers (CSC) as they can pay their bills through these

franchisees.

Pune is the first city in the country to float the service which will be introduced in

other cities soon.The unique service is based on electronic payment method.

Categories: BSNL

BSNL LAUNCHES VENNELA PLUS PREPAID PACK

BSNL Mobile users in Andhra Pradesh have even more reasons to cheer. BSNL

has launched a new of prepaid plans targeting GSM customers who feel the need

to make Local calls and SMS to any other phone at lowest charges with some Free

SMS too.

The new prepaid recharge dubbed as ‘VENNELA PLUS’ comes at Rs.150 with

3Year validity and Rs.50 as Talk Time. With this recharge all local call will be

chargeable at 60paisa to any network,250 Free SMS provided and beyond this all

sms will cost just 20 paisa.

BSNL customers are also allowed to choose 2 local BSNL number

(landline/Mobile) as Friends n Family to call them at 30paisa per call. All STD call

at Rs.1.

Categories: BSNL

BSNL LAUNCHES NET PC IN ANDHRA PRADESH

State Operator Bharat Sanchar Nigam Limited (BSNL)  launched the BSNL-

NOVA netPC service in Hyderabad-Andhra Pradesh telecom circle to enable

internet browsing on BSNL Boradband without owning a PC.Cloud base netpc of

BSNL will cost Rs.2999 with a monitor and the monthly subscription including

BSNL broadband charges starting from Rs.274 .

This unique facility will provide maintenance free computing experience to the

customers.

Categories: BSNL

MOBILE TV FROM BSNL

Bsnl today announced the launch of Tiny TV(Mobile TV) which is said to be the

first nationwide subscription based mobile TV service which will offer live on

demand mobile TV channels which will include local and international news sports

music and movie channels on demand for a price tag of Rs 150/- per month.

One can activate Tiny TV from BSNL

Categories: BSNL

BSNL LAUNCHES INDIA’S FIRST MOBILE ADVERTISING SERVICE

State Operator Bharat Sanchar Nigam Ltd. (BSNL) today launched India’s first

integrated Mobile Advertising Service which will help BSNL mobile subscribers

to earn talktime by simply registering for a service which will send advertisement

to the registered users which in turn help users to earn talktime .The Mobile

advertisement services is currently  available  in BSNL’s West zone circles i.e.

Maharashtra, Gujarat,Madhya Pradesh and Chhatishgarh to be followed soon in

other zones of India.

BSNL subscriber can register for Mob Ad services by calling Read more…

Categories: BSNL

BSNL GEARED UP TO EXPAND GSM NETWORK

State-owned telecom operator Bharat Sanchar Nigam Ltd. (BSNL) is geared up to

expand its GSM network strength across India. It has invited bids from

independent telecom infrastructure providers to hire towers for expanding its GSM

wireless network. The operator looking for towers in some 600 to 800 small towns

and in Metro cities like Chennai, Kolkata, Ahmadabad, and Bangalore and also in

the some outer areas of Mumbai and Delhi.

With this network expansion BSNL is confident to provide seamless coverage and

to pass on this assurance to its subscribers. Company aimed that its subscriber gets

the best quality network. Bsnl India’s largest telecom company is also planning …

Categories: BSNL

BSNL READY TO LAUNCH 20 MBPS BROADBAND

India’s largest telecom and broadband  service provider Bharat Sanchar Nigam Ltd

(BSNL) is geared up to provide more speedy broadband internet service with its

PSTN network with the new expansion phase.

BSNL will deploy UTStarcom’s  B1000 multi-service access node (MSAN)

solution throughout India to add approximately 475,000 ports of capacity to its

existing broadband network, allowing additional subscribers to experience triple-

play services.

BSNL and UTStarcom have extended their existing partnership to cover BSNL’S

Categories: BSNL

SOMA & BSNL TO LAUNCH COMPACT WIMAX DEVICES IN INDIA

Soma Networks and state operator BSNL plans to launch compact WiMAX-

enabled devices in India within six months. It will co-market the product of  Soma

a US-based provider of mobile Worldwide Interoperability for Microwave Access

(WiMAX) products and services along with telecom service provider state-owned

Bharat Sanchar Nigam Ltd (BSNL).

We are trying to make broadband as accessible and affordable as the mobile phone

is to a rickshaw puller right now,” said Yatish Pathak, CEO, and Soma Networks.

He added the product would be a multi-purpose device with voice transfer

capabilities.

BSNL partnered Soma to deploy WiMAX service

Categories: BSNL

BSNL EXPANSION PLANS HIT TWIN HURDLES

Valuation and security concerns are taking a toll on state own Telecom Operator

Bharat Sanchar Nigam Ltd’s (BSNL) network expansion plans objections have

also been raised over the company’s choice of mobile equipment vendors on

security grounds.

BSNL,which has around 60 million subscribers, clocked revenues of over Rs

38,000 crore in 2007-08 however, the company has been losing market share  to

private operators such as Bharti Airtel just because of expansion of network

capacity was not done on time.

Earlier, the company had shortlisted China-based Huawei and Sweden’s Ericsson for laying out world’s

largest order of 93 million GSM lines in the country. The expansion plan

Highlights

Airtel digital TV expands bouquet to 164 channels

Airtel presents industry first – new ‘true and rich’ broadband experience

Sub Division of equity shares of Bharti Airtel Limited

Notice of Fourteenth Annual General Meeting

Hannah Montana arrives in India – on Airtel digital TV

Bharti Airtel announced its first quarter ended June 30, 2009 on July 23, 2009.

POSTPAID CONNECTION :

A post paid connection is when subscribers chooses to opt for

cellular services by giving onetime activation fee with security

deposits and uses the services by paying later once they receive

their monthly bills. To avail this type of connection , a coustmer is

required to submit a signed Customer Services Agreement ( CSA )

form along with certain specified documents

PRE PAID CONNECTION :

A pre paid connection is like a “ cash and carry “ service , designed

for ease of convenience and mobility , a customer pays in advance

for using the services and the credit balance on the subscription

keeps reducing in a real time against usage . A customer can

recharge his account by using recharge coupons of different

denominations .

Idea customer can recharge their prepaid accounts by using

physical scrap cards ( recharge coupons ) , which are of fixed

denomination or recharge via “ Flexi Charge “ . Flexi – Charges

enables subscribers to recharge any denomination of there choice at

an interval of Rs 1 ( from Rs 25 to Rs 10000 )

Prepaid vs. Postpaid Subscribers

PROGRESS REPORT

From the above I come to know that both BSNL and AIRTEL provide the same services but if we talk about Airtel the services provided is good but to retain those services is a tough job, for which the benefit has been taken by the Idea in retaining the customer.

Some of the problems which are usually faced by the users are..

Airtel - No Support inspite of calling them time and Again.Airtel - tracking mobileAirtel - dndAirtel - not providing the detailed bill summaryAirtel - chargeAirtel - deactivateAirtel - Broadband DelayAirtel - unsubscription to yahoo zoneAirtel - Horrible serviceAirtel - connection not working Distributors conflicts are frequent Delay in I.D collection.

But BSNL don’t have such kind of problems.

OBJECTIVE OF THE STUDY

The primary objective will be:

To analyze the services provided by Airtel and Bsnl in market situation at

Dehradun.

The secondary objective would be:

To study the historical perspective of the various Broadband service

providers.

To analyze the tariffs and the facilities of the different competitors.

Finally to conclude the findings and suggest the necessary corrective

measures.

RESEARCH METHODOLOGY

Statement of the problem

In order to accomplish management thesis, proper data base needs to be followed.

These tools will help in evaluating the detail research of the telecom sector, so that

a proper solution can be represented as the outcome of the thesis.

a. PRIMARY SOURCE

It includes data collected directly from the end respondents. Below

are the popular sources of primary data-

Questionnaire: It is the most important tool in relation to primary

source. For example, a survey can be conducted by getting number of

questionnaires filled by respondents.

Survey Interviews: The most effective and popular method of

collecting primary data is Interviews. It provides exact information

which is needed for study. Interviewer can also cross check the

answers for estimating the reliability of data collected.

b. SECONDARY SOURCES

Magazines: They include published data which proves to be helpful

while conducting for a research. Such data is published after the

approval of research organizations, so it is true to its information.

Internet: Search engine is the most popular source of data. For

example, Google, Wikipedia are the fastest search engines. These are

the major sources of information. It has a broad scope covering

virtually every topic and cost is reasonable in acquiring them.

Newspaper: Another source of secondary information is newspaper.

It carries all the latest information relating to various companies. It the

most reliable source and easy to obtain.

Summary of the progress till date

As I got this Management Thesis title “COMPARITIVE ANALYSIS OF SERVICES PROVIDED BY AIRTEL AND BSNL”.It was a good

topic because I can get more knowledge about the telecom sector and get experience regarding this company. I also have submit SYNOPSIS and INTERIM REPORT about this topic & this time I am submitting Interim report to whole thesis report where I shows introduction about the telecom Company, about the Airtel and Bsnl and comparison between the Airtel and Bsnl .Services and scheme provided by the Airtel and Bsnl.

QUESTIONNAIRE

1. General information:

a. Retailers Name: ___________________________________b. Name of the Retail Outlet ___________________________________c. Location & Phone No. ____________________________________d. Contact / Lapu No. ____________________________________

2. Brands available in your shop? Airtel [ ] Vodafone [ ] Idea [ ]

Tata Indicom [ ] Reliance [ ] BSNL [ ]

3. Number of BSNL and AIRTEL connections sold by you per month? ___________

4. Number of Avg. connection sold for a particular company in a month? Airtel [ ]

Vodafone [ ] Idea [ ] Reliance [ ]

Tata Indicom [ ] BSNL [ ]

5. What is the monthly sale of BSNL Recharge?

Vouchers _____________ b) Lapoo _________________

6. Is all the range of product is available to you ? Yes [ ] No [ ]

7. Does the D.S.E visits on their designated bits? Yes [ ] No [ ]

8. Does the D.S.E collect the Id on time? Yes [ ] No [ ]

9. Interaction level of DSE with Retailers? High [ ] Very high [ ] Low [ ] Satisfactory [ ]

10. Which value added service does the customer demand the most? Tariffs [ ] New schemes [ ] Offers [ ]

11. Does the D.S.E visits on their designated bits? Yes [ ] No [ ]

12. Rank these companies on the basis of your monthly sale (1-6)Airtel [ ]

Vodafone [ ] Idea [ ]

Reliance [ ] Tata Indicom [ ]

BSNL [ ]

13. Rate the distributor on the basis of your satisfaction level:- Very good [ ] Good [ ] Average [ ] Poor [ ]

14. Suggestion from retailer’s point of view?

REFERENCES

PRIMARY DATA

Personal interviews of the retailers where the footfalls of customer is more.

SECONDARY DATA

www.bsnl.co.in

www.cellone.com

www.airtel.com

www.airtelbharti.com

CONCLUSION

I have learned a lot about compartitive services provided by Airtel and BSNL till the date. This Management Thesis helps me to understand the telecom industry which plays vital role in the world and to understand the different kinds of customers. Specially different types of services and scheme provided by Airtel and Bsnl and how to approach a new client to convert him to a loyal customer for the company. Now I am capable enough to knowledge about the telecom industry.

With help of this Management Thesis I am able to differentiate between the Airtel and Bsnl from whom I can enhance my knowledge, experence and skill towards the concerned company. Regarding the services of company given to me.

In my conclusion Management Thesis is very important or mandatory part of MBAs student by the help of it they compete in this corporate world.

My Views about MANAGEMENT thesis

As I prepare this Management thesis I learnt a lot so I think this type of opportunity should be in every semester for the student for nurture the knowledge .experience, get more knowledge and skills of every student.

I think this is a opportunity for every student, what they can learnt to show in real way as they like

As I have prepare this Management thesis I have learn a lot, so it can help me, when I will get opportunity in Telecom sector, it will help a lot.

It will help a lot when I will face the Interview, so it’s a great opportunity to know the real situation of the company.

Limitations

Limitations are a great part of life. This is what I learned quite well during the course of the project. Some of the limitations that I faced during this time period are discussed below:

The first point went against was while collecting primary data I was not able to get correct information from Bsnl as they were very busy.

The services like, easy recharge, full talk time and message pack are already available in the market. Most of the people I contacted are already using the services of other companies like Vodafone, Reliance, and Aircel etc.

The data which I collected through questionnaire may be wrong to some extent as they may be biased in giving the answers. This was a major limitation in the completion of this project.

LITERATURE REVIEW OF FUTURE DEVELOPMENTS IN THE TELECOMMUNICATIONS SECTOR:

Fixed-line incumbent operators around Europe have been relying upon a legacy network that in the last 30 years has served them well without the need for major technological upgrades and investments. When, in the mid-nineties, the Internet world came to life, the emergence of xDSL technologies has allowed incumbent operators to offer internet access using the traditional twisted copper pair, and very scalable DSLAMs, providing most customers with the desired level of service, given

their bandwidth demand. In the so-called access network (the “last mile”), copper cables that had been laid down forty-fifty years ago discovered a second rush of life.On their side, incumbent operators have been successful, to different extents, fencing off competition (thanks to their first-mover advantage) and have managed to build a solid broadband customer base, and a windfall of profits in the process. The Unbundling of the Local Loop (LLU) has only now started bringing the benefits (in terms of competition in the retail sector) that regulators originally hoped for when they started the process at the beginning of the century. Wireless technologies and co-axial cables have been the other platforms, mainly used by alternative operators, to compete on the wholesale and retail market of broadband connection.

On the traffic side, customers have benefited from substantial real price reductions, mainly due to:

1 the re-balancing of tariffs from subsidising traffic charges, especially for international calls, to

subsidised access charges, i.e. the monthly line rental; and

2 effective regulation, which in turn has favoured the introduction of competition. The setting of efficiency-enhancing price caps for wholesale interconnection charges and pro-competition measures like Carrier (Pre-) Selection and Number

Portability have played the lion share in this respect.

However, traffic has mainly stayed (and being charged for) on the incumbent operators’ networks, with a constant stream of revenues assured. All this up until now. Today, things are changing, and they are changing thick and fast. In particular:

1. Customers seem more and more hungry for bandwidth and the traditional copper pair might soon start struggling. This might take the first-mover advantage away from the incumbents;

they, as anybody else in the business, will need to dig the roads again.

2. VoIP applications like Skype are taking revenues away from the incumbents by the buckets and the situation is only deemed to get worse (for the incumbents) by the day.

3. Packet-switching technologies are gradually substituting the traditional circuit switching ones, implying substantial cost reductions. All traffic, including voice traffic, will soon (perhaps over

the next 5-10 years) travel entirely in packets (voice traffic has so far traditionally travelled over the network on end-to-end circuits, held alive for the duration of the conversation).

4. Platforms are becoming more and more integrated and convergence seems, finally, to be a real working, prospect.

In this literature review we have examined a considerable number of news clips, documents produced by regulatory bodies and international organisations and industry papers. In a world dominated by the speed of change, we have not drawn on academy.

FINDINGS

The BSNL has launched the 3G technology which BSNL is availing at present through this they can capture the attraction of the customers.

BSNL trying to improve its Customer Care facility in the city.

BSNL has launched package for the students which provide them with better facility.

To counter the night tariffs of private companies BSNL has also launched a tariff with the call rate of 20paise in the night.

To counter the Airtel, reliance and idea new launch STD/Local call and massages in 50paise BSNL has Launched a scheme STD/Local call and massages @49 paise.

They are also using the image of government organization for there branding.

To increase the market share they are using advertisement in news papers and using the hoardings to publicize there image .

Limited numbers of retailers of BSNL Product