Living The Brand OMNI & RADAR

Omni /Radar OMNI & RADAR

Omni and Radar Brand Identity Guidelines

Living The Brand

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This Omni and Radar Corporate Identity Manual contain the rules and guidelines as they relate to the correct visual portrayal of Omni and Radar as brands. There are guidelines for the official colors, fonts (typefaces), as well as other visual iconography, and how they may be merged into acceptable documents or communications. Please do not use this manual to replicate artwork. Original digital artwork is available from the Omni head office. The logo may not be used if it does not conform to these guidelines. If you have any queries please contact: identity@omni-united.com

How to use the Identity Manual

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Living The Brand OMNI & RADAR

Omni /Radar OMNI & RADAR

Omni Brand Guidelines OMNI & RADAR

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Contents

Omni Guidelines

Omni Logo Minimum Logo Size

Single Color Logo Logo with Baseline

Logo Exclusion Zone Omni Colours

Omni Reversed Logo Incorrect Logo Usage

Omni Typeface Endorser Line

Omni Logo with Co-brand Name Card

Letterhead and Envelope

Radar Guidelines

Radar Logo Minimum logo size

Reversed Logo Radar Logo Color Options

Radar Colours Radar Super graphic

Radar Font Radar Exclusion Zone Incorrect Logo Usage

Radar Brand/Dealer Advertisements Product Posters

Brand Banners and Backdrops Signage

Tire Inserts Advertisements for Yellow pages

Trucks

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Omni Logo The Omni corporate signature is our single most important identifier. It is intimately linked with our product and services and will come to embody many emotional aspects as well. The corporate signature comprises of the logo, the logotype and baseline, all which appear in specific proportional arrangements, and spacing and size relationships.

A B C

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Omni Logo with Baseline

wi With

Please use the Omni logo with the baseline as shown above.

The logo with baseline unit must not be smaller then 35mm width as shown above.

A B C

35mm

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Logo Exclusion zone

wi With

Other logos and/or unsupportive graphics must be placed at a distance from the logo on all sides.

The exclusion zone isolates the Omni logo, ensuring proper recognition and preventing unapproved misrepresentation or association of the Omni brand.

A B C

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Omni Colours wi With

The Omni brand colours are an integral part of the visual identity. The specified colours must be used at all times and applied correctly for visual continuity and branding.

A B C

PMS 485

PROCESS BLACK

100M 100Y

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Omni Reversed Logo

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Incorrect Logo Usage

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Omni Typeface

Helvetica Neue is the corporate font for Omni. Please use this font for all communication.

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Endorser Line

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Co-Branding Marks

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Name Card

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Letterhead and Envelope

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Radar Logo Guidelines OMNI & RADAR

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Radar Logo

The Radar brand signature is our single most important identifier. It is intimately linked with our product embodies our brand promise The Radar signature comprises of a scripted logotype, elements of which appear in specific proportional arrangements, and spacing and size relationships.

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Radar Logo

The Radar logo must always appear either in white or silver when used in reverse. Please ensure that the contrast of the background and white/silver logo is sufficient to be visible from a distance.

Never compromise on the visibility of the Radar Logo.

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Radar Logo color options

The Radar logo must only appear in Black or Silver (metallic or Matt)

It must never appear in a gradient or in gray to create a faux silver effect.

SILVER (Metallic or Matt)

BLACK

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Radar Colors

Colours of all Radar communication must be within the colours shown above.

1. The background or the most prominent color must be white.

2. Black must be used as the second most prominent color. This could come through the use of the product pictures

3. Silver or gray can be used on text or highlight an area.

4. Red is an accent color. When things get too Black, white and gray add a little Red through the flag, text or blurb.

Process Black 100% Black

Metallic or Matt Silver Pantone 232 Pantone 2424

Red Pantone 485C 100% magenta 100% Yellow

White

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Radar Super Graphic

The Radar SUPERGRAPHIC can appear in the following colors only. BLACK WHITE RED SILVER

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Radar Font

Helvetica Neue is the corporate font for Radar. Please use this font for all communication.

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Logo Exclusion Zone

Other logos and/or unsupportive graphics must be placed at a distance from the logo on all sides.

The exclusion zone isolates the Radar logo, ensuring proper recognition and preventing unapproved misrepresentation or association of the Radar brand.

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Incorrect Logo Usage

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Brand & Dealer Advertisements

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Product Imagery Posters

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Banners & Backdrops

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Signage

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Tire Inserts

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Yellow Pages

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Trucks