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Burger King McDonald's have you used in the past 30 d Total U.S. 23% 46% Gender Male 111 101 Female 90 99 Marital Status Married 93 99 Never Married (Single) 118 108 Widowed/Separated/Divorced 94 89 Age Range 18-24 123 119 25-34 115 118 35-44 107 114 45-54 96 97 55-64 90 84 65+ 75 71 White 92 95 African American/Black 133 115 Asian 88 97 Other-Non-Hispanic 93 98 Hispanic 115 110 Annual HHI Less than $25,000 107 96 $25,000 to $34,999 113 105 $35,000 to $49,999 107 102 $50,000 to $74,999 104 105 $75,000 to $99,999 96 102 $150,000 or more 81 93 How Did You Find Us? Search Engines 10 20 Received Postal Mail 10 20 Received Email 10 20 Friend or Colleague 10 20 Received Phone Call 10 20 Special Promotion 10 20 Which fast food restaurants Ethnicity

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Page 1: RAD business case

Burger King McDonald's Subwayhave you used in the past 30 days?Total U.S. 23% 46% 28%

GenderMale 111 101 105Female 90 99 96

Marital StatusMarried 93 99 98Never Married (Single) 118 108 115Widowed/Separated/Divorced 94 89 82

Age Range18-24 123 119 12825-34 115 118 11635-44 107 114 11245-54 96 97 10155-64 90 84 8665+ 75 71 63

White 92 95 98African American/Black 133 115 111Asian 88 97 105Other-Non-Hispanic 93 98 101Hispanic 115 110 101

Annual HHILess than $25,000 107 96 85$25,000 to $34,999 113 105 93$35,000 to $49,999 107 102 99$50,000 to $74,999 104 105 105$75,000 to $99,999 96 102 109$150,000 or more 81 93 106

How Did You Find Us?Search Engines 10 20 30Received Postal Mail 10 20 30Received Email 10 20 30Friend or Colleague 10 20 30Received Phone Call 10 20 30Special Promotion 10 20 30

Which fast food restaurants 

 Ethnicity

Page 2: RAD business case

Taco Bell Wendy'sProfile to be capturedName

21% 22% GenderMarital StatusAge Range

103 105 Ethinicity97 95 Annual HHI

AddressCity / Zip Code

93 97 State123 112 How Did You Find Us?

85 90

146 121126 111110 112 Email

99 99 Fast Food Restaurants you prefer?77 8752 73

98 101104 131

93 72108 91104 83

97 89105 95105 102106 109102 107

88 97

62 9762 9762 9762 9762 9762 97

Page 3: RAD business case

US States http://www.50states.com/Search EnginesReceived Postal MailReceived EmailFriend or ColleagueReceived Phone CallSpecial Promotion

Burger KingMcDonald'sSubwayTaco BellWendy's