RACKSPACE HOSTING Executive Briefing

AGENDAJULY 11

Daytime Arrivals&OptionalDowntownSegwayTourorSpaService (3:00p.m.)

5:30 p.m. MeetintheHotelContessaLobby

6:00 p.m. LeadershipDinner,BigaontheBanks–DowntownRiverwalk

JULY 12

8:00 a.m. MeetintheHotelContessaLobby–ShuttleDeparture

8:30 a.m. NetworkingBreakfast:Arrival&Welcome

9:00 a.m. RackspaceOverview MarkRoenigk,ChiefOperatingOfficer,Rackspace

9:45 a.m. BeforetheSpike BrianJawalka,EnterpriseSolutionsArchitect-CloudStrategyand RobThroop,Sr.Manager,CriticalApplicationSupport,Rackspace

10:45 a.m. Break

11:00 a.m. DuringtheSpike–Monitoring/RoundtableDiscussion BrianJawalkaandRobThroop,Rackspace

11:45 a.m. AftertheSpike–AnalysisSession BrianJawalkaandRobThroop,Rackspace

12:30 p.m. TexasBBQLunch FeaturingCustomCowboyHatsbyParisHatters

1:30 p.m. CastleTour

2:00 p.m. PartnerTestimonial VasanSundar,GroupTechnologyDirector,razorfish

2:30 p.m. Re-ChargeBreakwithSnacks

3:00 p.m. AccountTeamTime

4:30 p.m. Wrap-Up/ClosingDiscussion RoundTableDiscussionandClosingRemarks

5:00 p.m. DepartfromRackspace

6:15 p.m. MeetintheHotelContessaLobby-ShuttleDeparture

6:30 p.m. NetworkingDinner-Acenar(DowntownRiverwalk)

Event Attire: Business casual, but remember we’re in Texas so jeans and boots are always welcome!

Rob Throop – Sr. Manager, Critical Application Support, Rackspace

RobThroopisresponsibleforleadingtheWebScaleEngineeringteamthatprovidesourCriticalApplicationSupportforRackspacecustomers.Withover18yearsofITexperiencehehasbeeninvolvedwithmanyofourmorecomplexcustomerimplementationsandprovidesauniqueperspectiveregardingbestpracticesandcurrenttechnologies.Heispassionateaboutengagingandresolvingcustomerchallengestoinsuretheirbrand,

reputationandonlinerevenuestreamsremainintact.

Vasan Sundar, – Vice President of Technology, razorfish

AsaVicePresidentofTechnologyVasanSundar,manageslargetechnologyinitiativeacrossmultipleclients.VasanalsoleadtheAustintechnologycommunityaswellasheadupsomeoftheRazorfishCommerceCOE(CenterofExcellence)focusedoncreatinginnovativesolutionsinareasofPersonalization,SocialCommerce,PromotionsandMobileCommerce.

VasanhasdeeptechnicalskillsandarchitecturalknowledgetoenablesolutionsusingJavaand.Netbasedframeworks(likeSpring,ATG,Alfresco,AdobeCQ5,SiteCoreetc.)aswellasusingscriptinglanguagesbasedframeworkslikeDjango,PHP,Drupal.HehasworkedwithsomeofthebiggestbrandsintheworldincludingJCPenny,Belk,RoyalCaribbeanCruiseLines,StateFarmandPapaJohn’s.PriortojoiningRazorfishin1997,Vasanworkedasa

technicalleadforCambridgeTechnologyPartners.

SPEAKER BIOS

Brian Jawalka – Enterprise Solutions Architect – Cloud Strategy, Rackspace Advisory Services

BrianJawalkaisatechnologyindustryexpertwith10yearsofexperienceindevelopingworld-classproductandtransformationalarchitecturesforFortune1000companieswhilealigningtechnologytobusinessgoals.Hiscoreexpertiseisinthedevelopmentofcross-industryenterprisearchitecturesandroadmaps.BrianhasdevelopedsecureITarchitectures,solutionsandbestpracticesforawiderangeofglobalcustomersandindustries.Presently,BrianishelpingtopioneertheRackspaceAdvisoryGroupfocusedonenterprisearchitecture,ITgovernance,informationsecurity,andholisticITsystemsdesignforFortune1000companies.TechnologypartnersincludeCisco,F5,Dell,HP,NetApp,EMC,Microsoft,Oracle,CA,Magento,Akamai,andAccenture.

Mark Roenigk – Chief Operating Officer, Rackspace

AsChiefOperatingOfficer,MarkisresponsibleforthecomputingplatformsonwhichRackspacedeliversproducts,servicesandsupport.MarkreportsdirectlytoLanhamNapier,CEO.

Anengineerbytrade,MarkmanagesRackspace’sglobalinfrastructureandassociatedservicessuchasdatacenterengineering&operations,hardwaredesign&configuration,networking,infrastructureservices(storage,backup,anddataprotection),supplychainandprocurement.Heisalsoisresponsibleforglobalsecurity,internalenterpriseITandthecustomerservicetoolsthatenableRackerstodeliverFanaticalSupport.

MarkstartedhiscareerasanengineeratCompaqbeforemovingintomanagement,andlaterheldseniorleadershiprolesatMicrosoft,Intuit,SiriusXMandeBay.Markisregularlyrequestedtoparticipateonexpertpanelstodiscusstechnologytrends,supplychaininnovation,netpromoterprogramsandleadership.Hehaspublishedarticlesinthefieldsofleadership,supplychainanddigital&physicalanti-counterfeitingtechnologies.

Markhasbeenastrongsupporterofcharitiesdedicatedtoenrichingthelivesofchildrenwithdisabilities.HeisontheBoardofDirectorsofTaelor’sHouseFoundationandsupportsthePrader-WilliSyndromeAssociation,SpecialOlympicsandtheBoys&GirlsClubsofAmerica.

WhatdoesMarklikebestaboutworkingatRackspace?Theculture.“If you give Rackers a vision and a strategy it will absolutely get done,” hesays.“There’s nothing we think we can’t do.”

MarkholdsaBBAdegreeinmanagementfromTexasA&MUniversity.

SPEAKER BIOS

INDUSTRY INSIGHTSWeb Pages Are Bigger & More Complex Than Ever.

• 1995-Averagepagesizewas14.1kandcontained2.3objects. • 2010-Averagepagesizewas498kandcontained75objects.

Followingcurrenttrend: • 2012-Expectingaveragepagesizeat~684kandcontained 83 objects. Source:Strangeloop

The Impact of Seconds on Customer Experience

• 57%ofOnlineConsumerswillabandonasiteafterwaiting 3secondsforapagetoload. • 80%ofthosepeoplewillnotreturn. • Ofthese,almosthalfwillgoontotellothersabouttheir negativeexperience. Source:PhoCusWrite

The Cost of Delay in Real DollarsA1-SecondDelayinpageloadtime= • 7%LossinConversions • 11%FewerPageViews • 16%DecreaseinCustomerSatisfaction

In dollar terms, if your site typically earns ~$100,000 a day, a one second delay in page load time could result in a loss of 2.5 Million in sales.Source:AberdeenGroup

Rackspace®

is a trusted enterprise-class hosting partner, with flexible hosting services to help supplement overextended IT teams and business units.

Rackspace offers:

• Abroad,integratedportfolioofcloud,dedicated, andhybridhostingoptionsbuilttosupportthe needsofenterprisebusinesses

• Hostingsolutionsbuiltuponopenstandards technology,leveragingbest-in-classpartners (EMC,Dell,VMware™,Microsoft®,RedHat®

Adobe®,CATechnologies®)

• Enterprise-classAdvisoryServicesTeam,powered bydedicatedEnterpriseSolutionsArchitects,to helpyoucraftanactionablecloudstrategyand designacustomizedhostingsolution

• ExperiencedWebScaleEngineeringteamsthat proactivelymonitorapplicationperformance andstabilityallowingcustomerstofocuson theirgrowth.

• Hostingsolutionsthatarebackedbyworld renownedFanatical Support®—providing exceptionalservicetoyourITorganization

areRackspacecustomers.

Rackspaceisn’tjustanotheroneofourvendors;theyarepartnersandanextensionofourteam.Theytreatourclients’needsasatoppriority,andmoveatanagency’space.Thecountlesshourstheyspendhelpingusarchitecttherightsolutions,andtheirdesiretohelpusworkmoreefficientlyisjustasmallpartoftheirfirst-classFanatical Support.

Ray Velez, Global Chief Technology Officerrazorfish

Alloftheday-to-daylivingandbreathingofthemachinesusedtotakeupamajorityofourtime.Rackspacetookonthemaintenanceburdens,whichunloadsalargeresponsibilityfromourshoulders.Nowwecanworkmoreefficientlyandproducebetteroutcomesthataffecttheentirebusiness.

David Rosenberg, Vice Presidentof Internet Services, Edelman

DEDICATED HOSTING

HYBRID WITH RACKCONNECT™

PRIVATE CLOUD

Before the Spike

What“Spike”event(s)areyoucurrentlyanticipating?

EventName:_______________________________________

TimePeriod:_______________________________________

TrafficVolume:_____________________________________

RevenueGoal:______________________________________

CostofDowntime:__________________________________

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During the SpikeWhatintelligenceorinsightdoyouexpectfromyourserviceproviderduringhighvolume,spikeperiods?

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After the SpikeWhatintelligenceorinsightdoyouexpectfromyourserviceproviderafteryourevent?

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NOTES

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