Embed Size (px)
Citation preview
Racing Promotion Monthly
The Idea Newsletter For Auto Racing Promoters
Services to promoters
sponsored by
Issue 47.05
K&K Honored For Indiana Motorsports Heritage;Featured: Concessions Best Practices;Promotion, Publicity, Tech, Customer Service Tips
Racing Promotion Monthly
The Idea Newsletter For Auto Racing Promoters
P4 Feature: IRMA Erects Commemorative Marker At K&K.P8 RPM IdeaFile: Risk Management.P9 RPM IdeaFile: Publicity Tips.P10 RPM Calendar: 45th Annual Workshops Dates & Locations.P11 Feature: From The RPM Archive, Concession Tips.P11 Idea File: Race & Tech, Legalert: Entrance Warning Signs.P14 INEX Update: Ward Crozier, Rain, Rain, Go Away.P14 Promotion: Diligence & Details.P16 RPM IdeaFile: Customer Complaints.P17 RPM IdeaFile: Public Address, Whose Product Does He Sell?P18 Workshops Sponsors: Your First Choice For Products, Services.P21 Workshops Directory: Workshops Exhibitors.
This MonthIn RPM
EDITOR: Stewart Doty FOUNDER: Stew ReamerPHONE 715-536-1067 FAX 715-536-3616 MAIL: PO Box 406, Merrill, WI 54452E-MAIL ADDRESS: [email protected]
Copyright 2017, Racing Promotion Monthly.
EDITORIAL DISCLAIMER: The RPM E-Letter, Racing Promotion Monthly, InsideGroove, and Websites are digests of ideas provided to the operators of auto racing facilities. Published material is informational in nature and is adapted from many sources. The editor, publisher, parent corporation, the publication's sponsors and all their heirs and assigns, assume no responsibility for the practicality of the ideas and information appearing herein. Persons using or adapting ideas or procedures from the E-Letter and RPM do so of their own freewill, and assume all risk for incidents which may occur because of, or despite, the adaptation or use of such ideas and procedures. Editorial content and views
expressed are those of the editors, and do not necessarily reflect opinions of the newsletter's sponsors.
PRIVACY POLICY: RPM does not sell subscriber information. When promoters and other readers provide RPM with their mailing address, telephone numbers, cell phone numbers, or e-mail addresses, for any reason, they are used only by RPM for communicating with subscribers. Data are not sold or distributed to third parties. RPM does, however, provide exhibitors with a list of mailing addresses and phone numbers for tracks registered for the Workshops, a service offered as part of commercial registration for more than 20 years.
Contact:[email protected]: 715.536.1067F: 715-536-3616
On The Cover: The staff of K&K Motorsports, the largest, most experienced, in-house, staff in the industry, gathers with the 1970 championship winning Bobby Isaac, Harry Hyde, Number 71.
(K&K Photo)
800-348-1839
As a trusted provider of motorsports insurance, K&K is committed to helping your business succeed by offering high-quality coverage and services designed for your needs. K&K’s expertise is respected throughout the industry; we are your solution for affordable insurance overage. It’s easy to work with K&K--visit our website now for more information.
Short track oval racing Kart racing Snowmobile competitions Boat racing Tractor/truck pulls Motorsports Country ClubsDrag racing Demolition derbies Motorsports driving schoolsRoad courses Racing associations Specialty motorsports eventsIndoor karting Motorcycle racing Independent car club activities Super speedways
www.kandkinsurance.com
800-348-1839
Racing TeamsOwners & SponsorsFacilities & EventsProducts LiabilityRacing Service & Repair Shops
IRMA Honors K&K Insurance Group, Inc.; Best Practices For Profitable Concessions.
More Ideas Mean More Cars, More Fans, More Sponsors.
4
Sponsor of Racing Promotion Monthly and the RPM Promoters Workshops, K&K Insurance Group, Inc., a subsidiary of Aon PLC (NYSE: AON), was honored May 10 by the Indiana Racing Memorial Association (IRMA) during a dedication ceremony in front of K&K national headquarters. IRMA recognized K&K Insurance as a
significant player in Indiana’s motorsports industry history by placing a marker in front of Fort Wayne headquarters. The Indiana General Assembly and Mayor Tom Henry, in conjunction with the ceremony, issued official proclamations making May 10 (More P6)
Racing Promotion Monthly
The Unveiling: Todd Bixler, president and CEO, K&K Insurance Group, Inc.
ceremoniously removed the canopy from the newly erected marker.
(K&K Photo)
Welcome to Racing Promotion Monthly where you benefit from a 46-season compendium of short track ideas. This newsletter and the RPM Promoters Workshops are your place for networking and ideas. In more than 100 Workshops and 500 issues, RPM has gathered an immense knowledge base. RPM is here seven days a week as a resource. Join us at an RPM Workshops next winter. It’s time well-spent that will boost your attendance car counts and sponsorship. Enjoy this newsletter. Download and archive RPM every month.
K&K Insurance Day in the state of Indiana and Fort Wayne.Indianapolis Motor Speedway Radio Announcer Howdy Bell MC’d the ceremony which included remarks by Merle Bettenhausen, Senator David Long, and K&K President and CEO Todd Bixler. The K&K #71 short track car, on loan from the International Motorsports Hall of Fame at Talladega
Motor Speedway, was on display at the ceremony. Since its origin as a strictly motorsports insurance provider in 1952, K&K has delivered coverage to tracks, sanctions, and other motorsports groups across the U.S. and Canada. Diversifying throughout its 65 years in business, the company now offers over 70 specialty sports and recreation insurance programs for amateur and professional sports teams (More, P8)
WelcomeNEW READERS
AttentionNEW PROMOTERSRacing Promotion Monthly can be your touchstone as a promotional newcomer. Track operation is a complex business. It has been said that it is at least four businesses for many promoters-- race management, marketing communications, show business, and food and beverage. You will soon be confronted by challenges you did not anticipate, from entrants, employees, sponsors and the community. You’ll be looking for perspective. You’ll look for a sounding board for ideas. When these days arrive, remember RPM can be your resource.
“TIRES DESIGNED FOR CHAMPIONS” ®
65465 SR 931, Lakeville, IN 46536 (574) 784-3152 www.hoosiertire.com
56-H Loomis StreetManchester, CT 06042Phone: (860) 646-9646Email: [email protected]
Baltimore2931 Industrial Park Drive Finksburg, MD 21048Phone: (410) 833-2061Email: [email protected]
Pittsburgh110 South Pike Road, #207Sarver, PA 16055Phone: (724) 360-8000Email: [email protected]
1933 Staunton TurnpikeParkersburg, WV 26104Phone: (304) 428-5000Email: [email protected]
Springfield3886 E. State Route 54Springfield, IL 62707Phone: (217) 522-1955Email: [email protected]
Indianapolis4155 N. 1000 E., Ste A, Wally Parks Dr.Brownsburg, IN 46112Phone: (317) 858-1234Email: [email protected]
Plymouth1801 Jim Neu Drive Plymouth, IN 46563Phone: (574) 936-8344Email: [email protected]
21601 John Deere LaneRogers, MN 55374Phone: (763) 428-8780Email: [email protected] www.hoosiertirenorth.com
AsphaltP.O. Box 537Welcome, NC 27374Phone: (336) 731-6100Email: [email protected]
Dirt OvalP.O. Box 1437Clinton, TN 37717Phone: (865) 457-9888Email: [email protected]
Road & DragP.O. Box 6080Maryville, TN 37802Phone: (865) 984-3232Email: road&[email protected]
3801 W. Pawnee, Suite 200 Wichita, KS 67213Phone: (316) 945-4000Email: [email protected]
Nebraska12252 N 153rd CircleBennington, NE 68007Phone: (402) 281-9700 [email protected]
103 Gross Road, Bldg. AMesquite, TX 75149Phone: (972) 289-RACE (7223)Email: [email protected]
2608 E. CaliforniaFresno, CA 93721Phone: (559) 485-4512Email: [email protected]
117-119 Cushman RoadSt. Catherines, Ontario, Canada L2M 6S9Phone: (905) 685-3184Email: [email protected]
1733 Maryland AvenueNiagara Falls, NY 14305Phone: (716) 285-7502Email: usasales@bicknellracingproducts.comwww.bicknellracingproducts.com
5601-45 ST Leduc, Alberta, Canada T9E 7B1Phone: (780) 986-7223Email: [email protected]
and events; sports and entertainment facilities; camps, campgrounds and resorts; fairs, festivals, events, and attractions; motorsports participants; dance, martial arts and gymnastics schools; health and fitness facilities and instructors and more. K&K was founded by Nord and Teddi Krauskopf in Fort Wayne to provide insurance products for motorsports participants. Krauskopf’s involvement as a team owner and sponsor gave
him a unique perspective on the coverage needs of the motorsports industry. His dedication to motorsports also resulted in winning the Grand National Championship in 1970; the team was led by legendary driver Bobby Isaac and Crew Chief Harry Hyde.K&K Insurance became involved in the Workshops even before they were branded “RPM Promoters Workshops,” when (More, P9)
Stop Debris: Make sure fencing minimizes the passage of dirt clods and rocks. Consider finer mesh screen along with other netting already in place. Enforce black-flag rules so loose parts do not become airborne. Watch for deflating tires that throw up clods of clay or mud, and pull cars out of races quickly. Consider the health of your fence generally, especially the posts that can corrode from trapped rain water. Check cabling. Are you satisfied with its strength and its ability to contain flying objects--even cars?
IdeaFileRISK MANAGEMENT
MUSINGSLeft Wondering: The thinking behind the story “Tales of Disqualification, Why Sue?” Speedway Illustrated, April 2017 escapes us. It is no more than a self-authored print infomercial by attorney Ken McGuire, Jr., known for his clientele of aggrieved drivers. Good PR Or Cultural Appropriation? When we discovered NBCSN’s “NASCAR America” publicizing WISSOTA/USRA-sanctioned Deer Creek Speedway in their “My Home Track: Fifty Tracks In Fifty Shows” series, we called the Queenslands. Just three business days prior to the air date, we discovered DCS knew nothing of their upcoming notoriety until we shared what we read. The following day, by email, NBCSN contacted them seeking a “few pictures” for the show. NBCSN, on behalf of NASCAR, had been promoing DCS in advance of the airing without Queensland’s prior agreement. Hmm!
Krauskopf joined with RPM founder Stew Reamer, NASCAR Driver and promoter Ned Jarrett, and Hugh Deery, to bring together promoters at the first national promoters’ Workshop in Daytona Beach, FL, in 1972, which soon after morphed into the RPM Promoters Workshops. During this period, Reamer founded Racing Promotion Monthly, and K&K has supported the Workshops and promoters’ newsletter since. K&K, now a unit of
international insurer Aon, became a primary sponsor of the newsletter and Workshops in late ‘80s beginning a remarkable soon-to-be, 30-year, history as underwriter of the publication and Workshops.
Memo From The Prevent Confusion Department.Sharp-eyed readers point out that we have several times published incorrect dates for the 45th RPM Promoters Workshops, (More, P11)
Celebratory Gathering: K&K’s more than 100 employees from all divisions, plus
dignitaries and others, enjoyed the dedication ceremony and remarks by
Merle Bettenhausen, Senator Long, and the mayor before enjoying lunch together.
(K&K Photo)
IdeaFilePUBLICITY TIPSGuest Authored Stories: Papers, magazines, and websites are hungry for content. City and regional news magazines and websites, business and entertainment sites and pubs, all might consider “stories” pre-packaged. Ask about submitting a guest article. It could showcase your track, a sponsor, a driver, a racing official, support of a good cause. Tailor your pitch to appeal to the editor. Tell them what it will cover and why it will interest their audience. Follow their editorial guidelines. Media despise sales-oriented and long-winded pieces. Strive first for human interest.
Contact Your Regional Representative 800-348-1839www.kandkinsurance.com816-295-1855
260-459-5551816-295-1855260-459-5738
260-459-5714260-459-5168260-459-5714260-459-5126
260-459-5679260-459-5773260-459-5679260-459-5739
David LaberDonna DiniusDavid LaberBianca Bird
Steve SinclairKathy RhoadesSteve SinclairToni Fries
Kevin Cismowski
Kevin CismowskiKerri Hamilton
Lori Tschantz
RPMPromoters Workshops
RPM@RenoNovember 29, 30 & December 1, 2017Eldorado Hotel Casino, Reno, NV
RPM@IndyDecember 6, 2017Media Center, Indianapolis Motor Speedway
RPM@DaytonaFebruary 11-13, 2018Hilton Daytona Beach Ocean Walk VillageLodging blocks will be announced when established.
DATES & LOCATIONS
RPM@Daytona Workshop. The gathering begins Sunday, February 11, 2018, with an evening hospitality event, followed by sessions Monday, Feb. 12, and Tuesday, Feb. 13. The Workshop concludes Tuesday, Feb. 13, not the 14th as published in several recent newsletters. We apologize for any confusion we might have created.
From The RPM Archives: At the 40th RPM Promoters Workshops, Eldora
Speedway’s concession manager, Todd Stucky, offered his insight into best practices for effective and profitable concession management. Here, summarized are his guidelines--as basic and actionable now as five years when presented at the Workshops podium. Choosing Menu: Keep it basic, not too many choices as this can slow down service times. Choose items that are quick and easy to (More, P12)
Q: Workshops’ attorneys advise placement of warning signs at gates. Do the signs protect me from lawsuits?
A: In a word, NO! But it might help. That’s the point. Even though attorneys advise that such signs are a good idea, don’t assume you are protected by them. Some promoters use them, attorneys suggest them, and we illustrate the signs in these pages, in the spirit of the old saying, “An ounce of prevention is worth a pound of cure.” In other words, such signs do not excuse a track operator from operating a safe place of public accommodation that conforms to all codes and regulations. The law,
IdeaFileLEGALERT
IdeaFileRACE & TECHPenalties: Few infractions require a season, multi-season or lifetime ban. Entrants are your entertainers, and you need them for a show. The best resolution for a repeat violator usually is a temporary suspension. It puts weekly racers in their place, depriving them of what they love to do. Most will return contritely. But suspensions carry the risk that entrants might leave, or that they could sue, so have your procedures and plans buttoned up. Docking entrants’ money doesn’t always solve the problem. Add teeth by taking points as well.
All-Important Refreshment Revenue: At many weekly tracks, it’s the concessions that provide the bottom line. Buying smart, minimizing waste, and offering hot & cold and tasty food and beverage, makes for the best fan experience. (RPM File Photo)
prepare. Less labor-intensive items will help save on labor costs. Choose high-quality items such as whole muscle chicken, and 100% beef. You can charge more for these items and have happier customers.Choosing Suppliers: Look into several suppliers. Full- line suppliers, paper goods suppliers, bread suppliers, chemical suppliers, drink suppliers. Do some research on the suppliers you are interested in. Check on their reliability, service,
product quality, order fill ratio (this is very important in our business as we need our product when we are racing). Once you have chosen a few suppliers to look at, get samples of menu items and pricing. Play the suppliers against each other to keep your cost down. Commodity items like protein items, vegetables, and dairy are low-margin items for these companies. All their pricing will be close. The cost on (More, P14)
DISCLAIMER: While these legal questions have been researched, we do not represent this as legal advice. Laws vary. Readers should consult with local counsel in all matters. RPM assumes no responsibility for actions taken because of, or despite, answers appearing herein.
YOU CAN HELP! If you’re are involved in a legal challenge of any kind, or if you know of, or hear of any challenges or challenges to other sports or attractions that could threaten motorsports, call or write RPM editorial offices.
LEGALERT, CONTINUEDlocal regulations and municipal ordinances, require that businesses that invite the public, and sell them admission, do their utmost to keep them safe while on the premises. That’s why insurers emphasize the importance of proper barriers, debris fences, well-maintained seating, and slip-trip-and-fall-free walkways. Risks are inherent to motorsports, but they must be minimized for everyone involved, especially spectators.
www.kandkinsurance.com
Supporting Sponsors
We appreciated the support of these firms as we produced the 44th Annual RPM Promoters Workshops.INEX US LegendcarsChevrolet PerformanceMoffett ProductionsSimes Graphic DesignsFirethorn MarketingRaceceiverRace CommunicationsAdvertising EdgeSunoco Race FuelsLucas Oil ProductsSpeed Sport MagazineFuelTixIMCAMyRacePass.ComIndianapolis Motor Speedway
these items will fluctuate through the year. Keep a close eye on your invoices for price changes. Paper goods, chemicals, and cleaning supplies are high- margin items for these companies. This is where you really want to play them against each other. Make sure you are not being taken advantage of in these categories. Once you have chosen your suppliers, it is time to put them to work for you.
Getting Most from Suppliers: A good sales rep will keep an eye on your pricing after it is set and let you know when increases are coming. No one likes to be surprised by increases just showing up on your invoices. Take advantage of manufacturer rebates, sales on items you use. Your sales rep should keep you informed on all these things. Find ways for your suppliers to use your facility to entertain their (More, P16)
UPDATESWard Crozier, Sr: The well-known and respected former promoter of Mahoning Valley (PA) Speedway passed away May 5th. RPM extends belated condolences to the Crozier family and colleagues.Rain, Rain, Go Away: If the rain plaguing tracks from the Great Plains to New England would end, we could see whether promoters’ optimism about the 2017 season is justified. However, it would offer little more than reassurance since so many important spring races have already been lost.
RPM Archives
PROMOTIONNo More Machismo: Race promotion’s tradition of,"Build it (or book it) and they will come," no longer applies. The business nowadays is no less about promotion, but many newcomers, promote as though fans, like the swallows of Capistrano, will flock back to the stands each spring, Just boast of the big names and they will come. Promotion historically revolved around promoter machismo--having the you-know-whats to risk a big payout, creating the spectacle based on the Dolly Parton purse (More, P16)
45th Annual RPM Promoters WorkshopsReturn To The Eldorado Hotel Casino
November 29 & 30, December 1, 2017
www.eldoradoreno.com
customers (a suite package, a ticket, and catering package, etc.) If you are buying private label items, find out who packs those items, and see whether sponsorship dollars are available from them. Before buying equipment, find out what kind of programs your suppliers offer. Some will offer coolers, freezers, coffee makers, pop machines, cheese machines, display cases, etc. These programs can save you money. Usually,
they work on the equipment when it breaks down.Pricing The Menu: A basic way to start is to figure out what food cost percentage you want to maintain. Restaurants try to maintain a food cost percentage between 30% and 35% to be profitable. Once you have decided on a food cost percentage, use this formula to figure out your minimum menu price. Total cost of item, divided by food cost percentage = (More, P17)
IdeaFileMARKETINGHandling Complaints: When customers complain, it’s not personal. Let them vent, and explain the problem. Listen! You can’t fix what you don't understand. Ask questions. When you listen, they realize that you care about their complaint. Once you understand the complaint, apologize, even if you don't agree. Fix their problem, not yours. Don’t defend, as many often do, by talking about your problems. If it’s clear what satisfies them, do it if you can. Dealing with complaints should be an opportunity for change and improvement.
PROMOTION, CONT.That self-image still appeals to drivers turned promoters, but the magic of the purse has waned. Now, short tracks build or sustain their crowds with slow painstaking work. They forsake machismo for attention to promotional detail. They learned that, "If you keep doing what you've always done, you get the results you've always had." Today's time-pressed fans need more compelling reasons to attend. Talk with fans. Find out what they’d like to see, what amenities they seek. Pay close attention to what’s going on in your drawing area, what’s competing and what’s working. Think out of the box. Pay more attention to the fans than the drivers.
minimum menu price. Next, figure out how high of pricing your market can handle. Decide if you want higher pricing, or lower pricing, and make your money on volume. At Eldora, we like to keep our prices lower and be more family friendly.Waste & Shrinkage: Keep clean organized storage areas. Train employees to check in all deliveries. Train employees to rotate all items when putting them away. Train employees on
proper portioning. Train employees not to overcook. Slow down cooking when business trend is slowing down. Watch for theft. The back door can cost you a lot.
IdeaFilePUBLIC ADDRESSWho’s Product Is He Selling? Your announcer should sell your heroes, your races, not others’. Don't let him talk about last night’s TV race. Don't let him talk about his big-league fantasy team. Don't let him wear others’ souvenir apparel. He MUST sell your entertainment above all. If your track is sanctioned by UMP, WISSOTA, DIRTcar, IMCA or others, it’s OK, because such talk adds value to your events. Make him repeatedly use your track slogan. "Welcome ladies and gentlemen to tonight's races at (More, At Right)
MORE PA TIPS, CONT.Eagle Valley Speedway, where the Valley heats up." Talk up the place. Nothing beats repetition.Train your announcer to talk more when no cars are on track than when they are. People can hear him then. So-called “quiet times” are frequently wasted at tracks with music, but it’s also the best time just to chat with the fans. It’s a time to welcome newcomers, to acknowledge frequent visitors, to announce the birth, graduations, honors, accomplishments, or the 80th birthdays of fans or drivers parents or grandparents. It’s a great time build a feeling of “community,” a feeling of belonging to something special among fans and entrants.
MYRACEPASS.COMThe ultimate racing resource. Web development, race management systems, online ticket management system, online driver registration, Speednet.
317 South 12th Street, Ste 100, Lincoln, NE 68508, 615-212-9052
www.myracepass.com
Indianapolis Motor Speedway,Host Of The RPM@Indy Workshop
Get Your Tickets TodayBrickyard.Com
December 6, 2017DON’T MISS IT
Honoring Excellence in Promotion For 41 YearsTHE ONLY AWARD OF ITS KIND
SELECTED BY PEERS
Spec racing with INEX. Legends Cars, Bandoleros, Thunder Roadsters and the new U.S. Legends Modified. Entry classes that attract new participants. Strict rules enforcement alleviates rules problems. Complete car manufacturing, promotion and rules enforcement.
U.S. LEGEND CARS INTERNATIONAL
IMCA-INTERNATIONAL MOTORCONTEST ASSOCIATION
The nation’s oldest, largest, and leading sanctioning body. We focus on affordable divisions to assist the profitability of our sanctioned facilities and events.
1800 West D Street, Vinton, IA 52349, 319-472-2201www.imca.com
FIRETHORN MARKETINGCustom website design, and developer of custom e-mail marketing campaigns. E-commerce specialists.
11550 Indian Hill Way., Zionsville, IN 46077, 304-481-9807
www.firethornmarketing.com
CHEVROLET PERFORMANCECircle track crate engines. Engine, chassis and other racing/high performance accessories available at your local GM dealer. For more information, contact Bill Martens:
[email protected] Grand Pointe Drive, Grand Blanc, MI 48349
800-GM USE US (468-7387)
www.chevroletperformance.com/circletrack/
5245 NC 49 South, Harrisburg, NC 28075 704-455-3906
www.uslegendcars.com
One-Way RadiosRace Management System
Raceceiver is the world’s smallest radio receiver, used for one-way communications to drivers. Raceceiver Race
Management System by Westhold, transponder scoring for short tracks.
www.raceceiver.com872 Main Street SW Ste D2., Gainesville, GA 30501
866-301-7223
SIMES GRAPHIC DESIGNSSimes Graphic is full service art studio that services short track racing. They design and print all types of brochures, posters, promotional materials.
www.simesgraphicdesigns.com414 Main St., Mandan, ND 58554, 888-457-4637
In-house manufacturer of embroidery, screen printing, direct-to-garment printing, full-color sublimation, promo products. Maker of pit crew uniform shirts & jackets, plus all types of screenprinting and embroidered shirts, hats and fanwear.
9840 Prospect Avenue, Santee, CA 92071800-258-9774
www.advertisingedge.com
FuelTix is the hottest ticketing system in the racing world. Join the FuelTix family and get a partner that truly cares about growing your business. Most ticketing companies want to help you sell tickets. We want to help you BUILD REVENUE. Let us show you how!
www.fueltix.com845 E. 4800 S., Ste 100, Murray, UT 84107
866-323-5411 Ext 107
The largest refiner of racing gasoline. National distribution of quality brands. SUNOCO, Turbo Blue, and Trick.
PO Box 1226, Linwood, PA 19061 800-722-3427
www.racegas.com
MOFFETT PRODUCTIONSProfessional audio production, radio spots, TV ads, Tracks Trax race track audio CDs,great creative, fast service reasonable prices.
www.moffett.com800-HOTT ADS
16140 Kuykendahl Street, Ste 126,Houston, TX 77068
SPEED SPORT America's Motorsports Authority since 1934 covering all forms of racing through its monthly magazine, digital platforms and television productions.
www.nationalspeedsportnews.com142 F South Cardigan Way, Mooresville, NC 28117
704-790-0136
LUCAS OIL PRODUCTSNationally-known manufacturer and marketer of lubricants and
additives for fleets and automobiles. Owner of Lucas Oil I-10 and Lucas Oil (MO) Speedways, and the Lucas Oil Late Model Dirt Series.
302 North Sheridan Street Corona, CA 92880 800-342-2512
www.lucasoil.com
ADMISSION CONTROL, TICKETSWELDON, WILLIAMS & LICKwww.wwlinc.com711 North A St., Fort Smith, AR 72901, 800-242-4995WW&L, Inc. specializes in roll tickets and fast turnaround event tickets. We also sell the automated KIS Ticket System.
FUELTIXwww.fueltix.com845 East 4800 South, Murray, UT 84107, 866-323-5411FuelTix is the hottest ticketing system in the racing world. Join the FuelTix family and get a partner that truly cares about growing your business. Most ticketing companies want to help you sell tickets. We want to help you BUILD REVENUE. Let us show you how!
APPAREL, SOUVENIRS, NOVELTIESADVERTISING EDGEwww.advertisingedge.com9840 Prospect Ave., Santee, CA 92071, 800-258-9774In-house manufacturer of and for embroidery, screen printing, direct to garment printing, full-color sublimation, promo products.
RACE TRACK WHOLESALEwww.racetrackwholesale.com817 Delaware, Independence, MO 64050, 816-718-2231 FAX 866-365-2231Wholesale distributor of racing souvenirs, imprinted promotional items, apparel, and track supplies. Serving short track racing since 2008.
ADVERTISING DESIGNSIMES GRAPHIC DESIGNSwww.simesgraphicdesigns.com414 Main St., Mandan, ND 58554, 888-457-4637 Simes is full service art studio that services short track racing by designing and printing all types of brochures, posters, promotional materials.
AUDIO, VIDEO PRODUCTIONMOFFETT PRODUCTIONSwww.moffett.com 18901 Kuykendahl Rd., Suite A, Spring, TX 77379, 281-440-0044Professional audio production. Radio spots, TV ads, Tracks Trax race track audio CDs. Great creative, fast service, reasonable prices.
AWARDS & TROPHIESSIMES GRAPHIC DESIGNSwww.simesgraphicdesigns.com414 Main St., Mandan, ND 58554, 888-457-4637 Simes Graphic is full service art studio that services short track racing. They manufacture high-end custom cast aluminum trophies.
CLASSIC TROPHYwww.indclassictrophy.com210 Marciel Drive, Fort Wayne, IN 46895 260-483-1161Trophies, awards, apparel, promotional products.
TIMING, SCORING AND DISPLAYSMYLAPS TIMING & SCORING www.mylaps.com 2030 Powers Ferry Rd SE, Ste. 110, Atlanta, GA 30339, 678-816-4000 MyLaps offers the best in class sports timing systems to measure, publish, and analyze race and participant results for all sports and specifically auto racing.
RACECEIVER RACE MANAGEMENTwww.raceceiver.com,872 Main St. SW, Unit D2, Gainesville, GA 30501, 866-301-7223Raceceiver race management timing and scoring system.
WESTHOLD CORPORATIONwww.westhold.com742 Charcot Avenue, Avenue, San Jose, CA 95131, 408-533-0050Westhold is a leading seller and manufacturer of race timing and scoring systems, scoreboards, message centers, video displays, and software.
DirectoryOf Services
CRATE ENGINESCHEVROLET PERFORMANCEwww.chevrolet.com/performance/crate-engines.html6200 Grand Pointe Dr., Grand Blanc, MI 48349, 810-606-3655 Circle track crate engines. Engine, chassis, and other racing/high-performance accessories available at your local GM dealer. For information, contact Bill Martens.
FORD PERFORMANCE PARTSwww.performanceparts.ford.com333 Republic, Suite B, Allen Park, MI 48101, 800-367-3788Ford Performance Parts offers leading crate engines, backed by over 100 years of racing experience. Contact us at 800-367-3788.
FUEL, LUBE, ADDITIVESLUCAS OIL PRODUCTSwww.lucasoil.com302 N. Sheridan St., Corona, CA 92880, 800-342-2512Nationally known manufacturer and marketer of lubricants and additives for fleets and automobiles, owner or sponsor of Lucas Oil I-10 and Lucas Oil (MO) Speedways, drag racing, drag boat racing, pulling, motocross, off-road racing, ASCS Sprint Car Series, Lucas Oil MLRA Series, the Lucas Oil Late Model Dirt Series, and MAV TV American Real.
SUNOCO RACING FUELSwww.racegas.comPO Box 1226, Linwood, PA 19061, 800-722-3427The largest refiner of racing gasoline. National distribution of quality brands. SUNOCO, Turbo Blue, and Trick.
GRANDSTANDS & SEATINGBLEACHER BUILDERS INC.2710 South Blaine Street, Muncie, IN 47302386-871-8123 or 765-716-5767Bleacher sales. We engineer and design grandstands. Best selection of used bleachers, seats, and grandstands. Recyclers--largest selection of used materials.
INSURANCE, RISK MANAGEMENTALLIED SPECIALTY INSURANCEwww.alliedspecialty.com 10451 Gulf Blvd., Treasure Island, FL 33706, 800-237-3355Allied Specialty Insurance is a leader in the Motorsports industry since 1983. Call us for a speedy quote!
JONES BIRDSONG MOTORSPORT INSURANCE www.jonesbirdsong.com125 W. LAKE ST., STE 200, WAYZATA, MN 55391, 952-467-6111Jones Birdsong Motorsports offers the widest range of products designed to protect motorsports associations, facilities, teams, and special events.
K&K INSURANCE GROUPwww.kandkinsurance.com1712 Magnavox Way, Ft. Wayne, IN 46804, 800-348-1839www.kandkcanada.comK&K Insurance Group Canada, #101-5800 Explorer Drive, Mississauga, ON, L4W 5K9, 800-753-2632The industry’s largest provider of racing insurance. More than 40 years of underwriting and risk management experience. Motorsport’s most
experienced in-house claims staff. International service capability. Proud sponsors of RPM and the RPM Promoters Workshops.
NAUGHTON INSURANCE, INC.www.naughtoninsurance.com 1365 Wampanoag Trail, East Providence, RI 02915, 401-433-4000Motorsports insurance programs for race tracks, teams, sanctioning groups, and drivers since 1947. Programs available in all 50 states.
SPORTS INSURANCE SPECIALISTSwww.sportsinsurancespecialists.com, 4115 Clubview Drive, Fort Wayne, IN 46804, 855-969-0305 Sports Insurance Specialists offers a complete motorsports portfolio of participant and spectator insurance. A proven industry leader. “Let’s kick some risk.”
LIGHTING SYSTEMSMUSCO LIGHTING, INC.www.musco.com100 First Avenue W., Oskaloosa, IA 52577, 800-825-6020Musco specializes in the design and manufacture of sports and large-area lighting.
RACING TIRESHOOSIER RACING TIREwww.hoosiertire.com65465 US 31 South, Lakeville, IN 46536, 574-784-3152Complete line of custom-manufactured spec racing tires for oval tracks, drag racing and road racing. The only company exclusively manufacturing racing tires. Proud sponsor of RPM and the RPM Promoters Workshops.
AMERICAN RACER RACE TIRESwww.americanraceronline.com1545 Washington St., Indiana, PA 15701, 800-662-2168Race tires forged in the highlands of Western Pennsylvania for racing around the world.
TOWEL CITY RETREADINGwww.towelcityracingtires.com1601 N. Ridge Ave., Kannapolis, NC 28083, 704-933-2143Dirt and asphalt racing tires, seven to eleven inch, track tire programs, since 1935.
RADIOS, COMMUNICATIONSAMERICAN ELECTRONICS, INC.www.americanelectronicsinc.comPO Box 301, Greenwood, IN 46142, 800-872-1373Two-way radios, noise-canceling headsets, and accessories designed for speedways, and dragstrips. Exclusive home of the FREEDOM radio and the BOSS II and EARS headsets.
RACECEIVER RACE COMMUNICATIONSwww.raceceiver.com872 Main St. SW, Unit D2, Gainesville, GA 30501, 866-301-7223Raceceiver one-way radios and race communications.
SANCTIONING GROUPSIMCA-INTERNATIONAL MOTOR CONTEST ASSOCIATIONwww.imca.com1800 West D Street, Vinton, IA 52349, 319-472-2201The nation’s oldest, largest, and leading sanctioning body. We focus on affordable divisions to assist the profitability of our sanctioned facilities and events.
INEX-US LEGENDCARS INTERNATIONALwww.uslegendcars.com5245 NC 49 South, Harrisburg, NC 28075, 704-455-3906Spec racing with INEX. Legends Cars, Bandoleros, Thunder Roadsters, Modifieds. Entry classes that attract new participants. Strict rules enforcement alleviates rules problems. Complete car manufacturing, promotion and rules enforcement.
NASCARwww.nascar.comOne Daytona Blvd., Daytona Beach, FL 32114, 386-310-6272The NASCAR Home Tracks Program offers sanctioning opportunities for weekly racing and touring series events across North America and Europe.
NESMITH RACINGwww.nesmithracing.comPO Box 1436, Cartersville, GA 30120 678-719-8888Sanctions divisions powered by Chevrolet crate engines. (602) Sportsman, (602) Street Stocks, (604) Touring and Weekly Racing Series, (CT525) Super Late Modelss. Builder, marketer of XYG Metric Tubular Street Stock Chassis.
WISSOTA PROMOTERS ASSOCIATIONwww.wissota.orgPO Box 297, Dassel, MN 55325, 320-275-9922A member-driven sanction featuring eight divisions: Late Models, Modifieds, Super Stocks, Midwest Modifieds, Street Stocks and Mod Fours, Pure Stocks and Hornets. As WISSOTA members tracks vote on policies, rules and guide YOUR organization.
WEB DESIGN & HOSTINGFIRETHORN MARKETINGwww.firethornmarketing.com500 N. Estrella Pky, Ste B2-501, Goodyear, AZ 85338, 304-481-9807Developer of custom e-mail marketing campaigns and custom website design. E-commerce specialists.
MYRACEPASS.COMwww.myracepass.com317 South 12th Street, Ste 100, Lincoln, NE 68508, 605-212-9052The ultimate racing resource. Web development, race management systems, online ticket management system, online driver registration, Speednet.
w w w . r a c i n g p r o m o t i o n m o n t h l y . c o m
Racing Promotion Monthly
The Idea Newsletter For Auto Racing Promoters
RPM Promoters Workshops
The Networking Place For Short Track Promoters
The Promoters’ Voice & Forum Since 1972
FosteringCommunication,
Cooperation, And The Exchange Of Expertise
Services to promoters
sponsored by
