Upload
rachelskell
View
138
Download
1
Embed Size (px)
Citation preview
July 21, 2010
Category Management Experience• Comprehensive management
of business segment.• Responsible for the Cabinet
Hardware and Household Hardware product categories at retail for Amerock Corp.
• Increased margins and sell through for both employer and retailers
• Developed tactical plans to build category sales using sales data, market dynamics, and competitor data
• Directed development of new marketing programs
• Creative ways to increase brand awareness
July 21, 2010
Strategic Planning Experience• Key Player in the development of marketing
strategy:• Product – Increase SKU count in upward trending
styles and finishes and maintain competitiveness in OPP, continuous product innovation
• Price – Place enough of the right products in retailer's “sweet spot” price zone
• Promotion – Attack competition using POP, advertising, cross merchandising, sales promotions and branding
• Place – Focus on growth channels/customers, maintain in flat areas, and get out of down trending businesses
July 21, 2010
Analytical Experience
• Extensive experience crunching POS and IRI numbers to identify customer and product category trends
• Evaluated category, market and sales trends to choose the right mix of products for retailers
• Analyzed margins and sell-through data for existing programs to recommend up-dates to keep programs current
July 21, 2010
Project Management Experience
• Developed and implemented new packaging design for entire line
• Developed and implemented new display system
• Converted almost all major accounts in a timely and effective roll-out process
• Created display component system to streamline development process and reduce display inventory
July 21, 2010
Merchandising, POP & Packaging Experience
• Display Cases – POP, in-line & special order
• Cross merchandising vehicles• Co-op Advertising• Collateral material• Packaging
– Poly Bag– Clam Shell– Cut carton– Blister Card
July 21, 2010
Merchandising, POP & Packaging Experience
• Display cases– In-Stock– Special Order– Pallet programs
July 21, 2010
Merchandising, POP & Packaging Experience
• Cross Merchandising
• Add-on Sales• Take home pieces
July 21, 2010
Fun Facts about Rachel Kell
• Community Involvement/Volunteerism– YMCA Volunteer – Chamber of Commerce– On The Waterfront – Junior Achievement – Neighborhood board
member
• Commitment to living– 4x marathoner
(Baltimore(1), Chicago(2), Philadelphia (1), NYC here I come!
– Amusement parks– Love to travel and explore