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8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 1/6
Research phase - Corporate Expression
ConclusionResearch phase - System
Research phase - Customer Impression
Analysis
Mission statement + breakdown
Photos/sketches/samples of placeManifestation of themes
Style continua
4Ps + 5Ws
Map of Identity Type [include?]
Strategies + Reasons
Proposed OutcomeCompetitors/peers/heroes
Competetive map
Nested Systems
Network of Systems
System map
Interviews
Observations
Reviews
Demographics
Psychographics
Day in the Life
Brand Dimensions
Overall Impressions
Persona
Brand PrismSwot Analysis
VC03 // Handbook Checklist
8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 2/6
Table of Contents
Front Cover
Introduction [explains what the booklet is]
Infographic(?) mapping out all thestrategies on a single page[or 2-page spread]
VC03 // Handbook Outline
vvv [sectioned by phases?]
Research phase - Corporate Expression
Research phase - System
Mission statementPhotos/sketches/samples of place
Manifestation of themes
Style continua
4Ps + 5Ws
Map of Identity Type [include?]
Competitors/peers/heroes
Competetive map
Nested SystemsNetwork of Systems
System map
Conclusion
Back Cover Analysis
Strategies + Reasons
Proposed Outcome
PersonaBrand Prism
Swot Analysis
Research phase - Customer Impression
Interviews
Observations
Reviews
Demographics
Psychographics
Day in the Life
Brand Dimensions
Overall Impressions
8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 3/6
VC03 // Color Palette
Primary typeface colors Secondary neutral colors
Primary accent colors
8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 4/6
SAMPLE TEXTSample Textsample text
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Body text example.
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sample text
HEADERSUBHEADER
VC03 // Typefaces
Body text example. Body text example.
HEADERSUBHEADER
HEADERSUBHEADER
SAMPLE TEXTSample Textsample text
SAMPLE TEXTSample Textsample text
SAMPLE TEXT Sample Text sample text
SAMPLE TEXT Sample Text sample text
SAMPLE TEXT Sample Textsample text
SAMPLE TEXTSample Textsample text
8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 5/6
VC03 // Image Options
Simple but detailed/stylized vector graphics (possibly photos as well?)
8/3/2019 Rachel - Hanbook Plans
http://slidepdf.com/reader/full/rachel-hanbook-plans 6/6
VC03 // Printing Specs
Trim Size: 8in. x 9.5in.
Project Description: Plato’s Closet Solutions Handbook
Flat Size: 8in. x 19in.
Binding: perfect binding
Colors: CMYK digital print
Number of Pages: approx. 30 pages + cover
Paperstock: to be determined
Digital File Preparation:Layout Program: InDesignFull Bleeds on [insert page #s here]All images provided at 300dpi, linked