Embed Size (px)
DESCRIPTION
Great Presentations Taking time, pain, and guesswork out of the process!. www.RAB.com. Question: How long should a good proposal be? Answer: As long as it needs to be. Good Written Proposals. Focus on the client. Good Written Proposals. Focus on the client - PowerPoint PPT Presentation
Citation preview
RAB Radio Training AcademyRAB Radio Training Academy
www.RAB.com
Great PresentationsTaking time, pain, and guesswork
out of the process!
RAB Radio Training Academy
www.RAB.com
Question: How long should a good proposal be?Answer: As long as it needs to be.
RAB Radio Training AcademyRAB Radio Training Academy
Good Written Proposals...
• Focus on the client
RAB Radio Training AcademyRAB Radio Training Academy
Good Written Proposals...
• Focus on the client• Identify and focus on the client
objectives
RAB Radio Training AcademyRAB Radio Training Academy
Good Written Proposals...
• Focus on the client• Identify and focus on the client
objectives• Position Radio and your station
as the safest and surest choice
RAB Radio Training AcademyRAB Radio Training Academy
Good Written Proposals...
• Focus on the client• Identify and focus on the client
objectives• Position Radio and your station
as the safest and surest choice• Establish credibility and logic
through the use of consumer and industry research
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
1. Advertising Objectives
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
2. Competitive Situation
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
3. Consumer and Industrial Research
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
4. Media Analysis
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
5. Why Radio
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
6. Why Your Station
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
7. Creative Strategy
RAB Radio Training AcademyRAB Radio Training Academy
8 Proposal Components
8. The Schedule & Investment Details
RAB Radio Training AcademyRAB Radio Training Academy
PROposal Assistant
RAB Radio Training Academy
RAB Radio Training AcademyRAB Radio Training Academy
www.RAB.com
Great PresentationsTaking time, pain, and guesswork
out of the process!
