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8/2/2019 R24 - Managerial Perceptions of Factors
1/17
Technovation 23 (2003) 719735
www.elsevier.com/locate/technovation
Managerial perceptions of factors influencing technologymanagement in South Africa
Ian Hipkin a, David Bennett b,
a School of Business and Economics, University of Exeter, Exeter EX4 4PU, UKb Aston Business School, Aston University, Birmingham B4 7ET, UK
Abstract
A challenge for developing countries is to become part of the global economy. Their economic well being is dependent on theirability to attain the levels of technological development which could make them globally competitive. Infrastructural and educationalproblems pose immediate barriers which should be addressed as these countries embark on projects to enhance their technologicalbase. The technology selected should be appropriate for the countrys level of development and expertise. The implementation ofthat technology will place a new set of demands on managers and workers. This paper describes an investigation of perceptionsof technology management in South Africa, a country which is developed in certain areas, but which remains desperately poor inother respects. South Africas politics and history have always confronted managers with unique demands. The paper examines theperceptions of 132 South African managers regarding technology management by studying the relationship between the importanceof different factors in managing new technology, and the extent to which a manager can control them. An importance-control gridframework is used to isolate individual parameters and to assess these in relation to the complexity of a managers environment.The research highlights imbalances between importance and control, and suggests reasons therefor. Some broader implications formanagers are also discussed. 2002 Elsevier Science Ltd. All rights reserved.
Keywords: Technology; Technology transfer; Developing countries; South Africa; Management
1. Introduction
The role of technology in the advancement ofdeveloping countries (DCs) is complex and contro-versial. There is wide acceptance that technologicalknowledge and competence are essential for global com-petitiveness (Barbosa and Vaidya, 1997; Husain andSushil, 1997), but forces promoting global integrationmay conflict with creating and sustaining local auto-nomy. This struggle is not against globalisation; rather,efforts must be made to establish the terms under whichparticipation in globalisation can take place (Marcus,1992). A more sanguine view of the dominant and irre-versible role of technology in DC development is takenby Kahn (1995: 139) who maintains, it is an articleof faith that the application of science and of industrial
Corresponding author. Tel.: +44-121-359-3611; fax: +44-121-
359-5271.
E-mail address: [email protected] (D. Bennett).
0166-4972/02/$ - see front matter 2002 Elsevier Science Ltd. All rights reserved.
doi:10.1016/S0166-4972(02)00031-7
organisation would bring untold material benefits to themodern world. Kuper (1999: 210) provides further sup-port as civilisation advances, it will impose sacrifices.There is no guarantee that it will promote individual hap-piness or advance the common good ... but the capitalof humanity increases.
The technological world is characterised by rapidchanges in resource utilisation, increasing levels ofdecision complexity and intense competition (Sharif,1997). Reduced development cycles and the pace oftechnological change place greater urgency on the needto adopt new technology if DCs are to begin to competeglobally (Jegathesan et al., 1997), although DCs will notfind it easy to beat the hard-won technological advantageof the developed world. The extent to which DCs partici-pate in the global economy will therefore depend on theirability to invest in and utilise technology. The manage-ment of knowledge and technical information, equipmentand software comprising the physical technology itself(Wang, 1997) are areas of interest in technology transfer(TT) in general. In DCs other issues assume even greater
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720 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
importance, typically including human resources, skills
and training, unique organisational issues, and lore(Adjibolosoo, 1994).
This paper describes part of a broader study into the
management of technology in DCs. The approach usesan importance-control grid to reflect the perceptions of
a sample of South African managers regarding the man-agement of technology. The following section reviews
some of the literature relating to technology in DCs. The
sample and the importance-control grid are then
described, and the results are analysed and their impli-
cations are discussed.
2. Literature review on factors influencing
technology management
Technology transforms operations, facilitates the
emergence of new industries, and creates new sets of
economic activities. Low cost, low level technologies,
which produce low value items only for their home mar-
kets no longer meet the broadening needs of DCs (Moor,
1994). Although innovation and technology develop-
ment are concentrated in relatively few countries and
organisations, corporate and political technology policiesare now based on global considerations (Lall, 1993:
104). It may be argued that efforts in DCs should be
directed at the provision of basic services to impover-
ished populations, but it is unlikely that adequate econ-
omic growth can be generated solely by internal demand.
For example, more than 30% of South Africas exports
are from manufactured goods competing in the globalmarketplace (South African Reserve Bank QuarterlyReview, March (2001). Even if countries gave priority
to issues, such as Aids, they would still need technology
and expertise from the developed world. In order to gain
significant entry to world markets, the technology stra-tegies of private enterprises in DCs will have to reflectthe trends, and meet the priorities found in the developed
world: shorter product life-cycles, greater product diver-
sity, more rigorous quality standards and demanding cus-
tomers, fragmented markets and environmental con-sciousness (Sharif, 1997). New technology, whether
imported or developed at home, is a key requirement for
expanding the export base of a developing country.
The TT literature discusses a range of factors, such as
culture, economic and political issues, knowledge, and
strategic, operational and supply chain arrangements(Eldred and McGrath, 1997; Gupta et al., 1997; Tyre,
1991). The literature deals extensively with the socio-
cultural dimension, and cultural proximity between sup-
plier and adopter (Hemais, 1997). Kuper (1999: 210)
suggests that cultural differences persist in a changingworld: distinct ways of life once destined to merge intothe modern world reassert their difference, in novelways. Gergen and Whitney (1996: 333) see technology
as a mechanism for transformation, creating new forms
of social construction arising from the adoption of alienbeliefs, values and practices...undermining of traditions,
colonisation of perceptions, attitudes and actions by thedominant party in a business relationship. BowmakerFalconer et al (1998: 225) believe that a failure to
understand cultural and other differences can lead tomisguided assumptions, poor working relations, under-
performance and discrimination. Mbigi and Maree(1995: 106) agree that cultural dimensions seem to havea significant impact on the management of transform-ation.
In considering the transformation brought about by
technology in DCs, Lessem (1996: 86) refers to cross-ing the north-side divide, where the three interrelated
facets of society, namely authority, economy and com-munity, form an interrelated whole...the authority pole
stands for the rationality of the north, and the community
pole for the humanism of the south, the economy rep-
resents a force of pragmatic integration. Pragmatismwould accommodate competing cultural identities in
their quest for dominance (Oliver, 1998), and supportive
distinctiveness, where, for example, African modernitycomplements the European and the new world mod-
ernity, yet it cannot be identified with it (Matustik,1998: 112). There is a balance between ignoring culture
and allowing the study of technology management to be
subsumed by it (Kuper, 1999: 212). Peppard (1996)
ascribes the divergent findings of researchers to the dif-ferent contexts in which research is conducted, and
claims that wide differences in opinion do not permit
simple and definitive conclusions to be drawn.Differences in cultures, industries and individuals are
compounded by diverse political and economic systems,
requiring the transfer of core techniques as well as busi-
ness and management philosophies. Several authors(Adjibolosoo, 1994; Kahen, 1997; Kim, 1998; Lado and
Vozikis, 1996) emphasise the influence in technologyplanning of social and political factors, government poli-
cies, the acquiring countrys level of economic develop-ment, the absorptive capacity of local firms, the lack ofresearch and test centres, IT infrastructure, and otherindustry linkages. Lall (1993) includes further barriers
such as a lack of acquirer skills and education, inad-
equate technical and managerial know-how, poor infra-
structure, inadequate intellectual property rights, govern-
ment requirements and commercial habits (Grant andGregory, 1997: 2).
TT is an interorganisational process with multiple out-
comes (Spann et al., 1995), requiring an assessment of
costs, benefits, and tangible improvements, (Hackmanand Wageman, 1995; Wilkinson and Wilmott, 1995;
Wilson, 1991). Assessments of success vary becauseobjectives are ambiguous and inconsistent measurement
standards render evaluation difficult (Armistead et al.,1995; Dixon et al., 1994). Less directly measurable are
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721I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
the non-quantifiable merits of TT, such as compatibilityfeatures of the technology, and the technical and com-
mercial effectiveness of the TT (Bennett et al., 1999:
511).
Proactive individuals and technology champions incarefully designed and well-managed organisational
structures advance TT through innovative ideas (Irwinet al., 1998). In accommodating interactions that result
from new technology, managers need to rethink organis-
ational processes that affect or are affected by the tech-
nology (Hart and Schlesinger, 1991; Sitkin et al., 1994;
Tuckman, 1994). Lall (1993:100) sees many implicitelements in technology that need a long period of learn-
ing to master. These are a function of experience, but
are enhanced by investment in training by the technology
owner1 and acquirer, the search for new technical andknowledge solutions, and developing organisational
capacities to create, communicate and diffuse knowl-
edge internally.
Successful TT depends on the cumulative experiences
of key personnel. Explicit knowledge, in the form of
hardware, procedures, and practices may form only asmall part of the sum of knowledge to be transferred
(Nonaka and Takeuchi, 1995), since the transfer of some
technologies requires subtle skills and knowledge that
are difficult to codify (von Hippel, 1994). The overalltechnological characteristics are the easiest to transfer
(the explicit issues), with operational fine-tuningpresenting the greatest challenges (Katz et al., 1996).
Knowledge creation requires an understanding of all pro-
ducts and processes. The technology owner is frequently
reluctant to reveal all about a technology, whereas theacquirer is keen to gain as much understanding as poss-ible. The result is described by Marcus (1992) as an
uncompromising sense of paradox between resistance
and accommodation, with the sophisticated acquirer
demanding greater access to codified knowledge andinsisting that the owner makes tacit knowledge more
explicit.
Knowledge transfer depends on the ability to evaluate
and learn all aspects of a technology. One functional
discipline where this is particularly important is mainte-nance, which now demands greater attention for a num-
ber of reasons: intensified competition requires strict costcontrol, with maintenance accounting for an increasing
share of operational costs (Paz and Leigh, 1994); safety
and environmental disasters are increasingly attributable
to equipment failure; maintenance itself is changing,with substantially different ways of understanding the
nature of failure (Moubray, 2001); automated facilities
operating in a just-in-time regime require higher avail-
1 Following the terminology of Bennett et al. (1999), a technology
supplier is referred to as the owner of the technology, and the recipi-
ent is the acquirer.
ability and reliability from plant and equipment; new
technology has introduced equipment and systems where
no operating and maintenance experience exists. High
levels of production competence and an understanding
of equipment failure patterns are essential before mainte-nance requirements can be determined (Jaikumar, 1986;
Cleveland et al., 1989; Ferdows and De Meyer (1990).The importance of appropriate technology, contextual
adaptation, and developing technological capabilities
and core technologies in TT to DCs is addressed by a
number of authors (Barbosa and Vaidya, 1997; Grant,
1996; Husain and Sushil, 1997; Kim, 1998; Plenert,
1994; Virasa and Tang, 1999). Leonard-Barton (1995)
sees technology activity between countries as a flow oftechnological capabilities, or knowledge-creating activi-
ties. Along a continuum of technological capabilityLeonard-Barton (1995: 221) identifies four levels in atechnology capability ladder: (1) assembly or turnkeyoperations, (2) adaptation and localisation of compo-
nents, (3) product redesign, and (4) independent design
of products. In DCs the first two levels are more likelyto predominate. The first level is a process of con-verting or transferring scientific or technological knowl-edge directly into the satisfaction of a customer need;
the product...(is) the carrier of the technology (Twiss,1986: 4). For example, an automated system installed as
a turnkey project may obviate the need for skilled oper-
ators and ensure consistently high quality, although it
may not necessarily be suitable in a DC environment.
Since it is not always possible to capture and describe
all activities in procedures, and the appropriate degree
of proceduralisation (and hence automation) depends onthe level of knowledge of a process (Bohn, 1994), toohigh a level of technology can be extravagant and may
render the process unworkable or worthless as intricate
operational procedures cannot be followed or break-
downs become irreparable.
The challenge at Leonard-Bartons second level is toidentify appropriate technology and to assess the extent
to which an owners technology needs to be modified foradaptation to local situations (Platt and Wilson, 1999). A
3-bridge mechanism for co-ordination (Katz et al., 1996)creates a structure for addressing problems of appropri-
ateness for TT. The procedural bridge involves joint
planning and staffing, and transferring know-how. Thesecond bridge is the human bridge relying on estab-
lishing direct interaction between people from different
organisations. Thirdly, organisational bridges use speci-ally constituted transfer teams and processes to formalise
TT. A facilitating feature of TT is the robustness of the
technology, where transfer to any environment takes
place without adaptation to local conditions: robustness
is recipient-independent (Grant and Gregory, 1997: 4).Incorporating technological considerations in strategic
decisions requires a balanced assessment of product
complexity (for value maximisation) and process com-
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722 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
plexity (for cost minimisation) (Sharif, 1997: 314), but
resources, and financial and competency-based con-straints will restrict DCs in their selection of techno-
logies. Lennon (1997) discusses the need for continuous
updating of equipment and processes, and the relevancefor developing countries of attaining technological par-
ity, achieved in part, by skills and infrastructural devel-opment, research, and education in a knowledge context
(Davies, 1993).
A resource-based view of knowledge management
identifies distinct capabilities and knowledge as the basisof differential firm performance. Helfat and Raubitschek(2000: 961) speak of the coevolution of knowledge,capabilities and products. As supply chain managementbecomes part of technology policy, local adaptation of
technology invariably means greater involvement withnetworks and sourcing at second or third tiers in the local
supply chain, requiring a network of capabilities, rather
than networks of facilities (Leonard-Barton, 1995: 242).
The transformation of collaborative agreements into pro-
ductive and strategically effective relationships will be
the real challenge of strategic alliance management in
the 21st century (Irwin et al., 1998). The way in which
technology is transferred depends on the technology, the
strategy of the owner and the capabilities of the acquirer.South Africa exhibits some favourable attributes of a
developed economy as well as the negative character-
istics of the poorest countries. This study investigates
perceptions of technology issues in South Africa, a coun-
try in a dual world (Wang, 1993). The managementof technology in this study includes an investigation of
factors discussed in the literature as well as others thatmay be peculiar to South Africa, such as affirmativeaction, employment equity, empowerment and stake-
holder relationships (Pycraft and Bawden, 1996).
3. The study
The paper examines the perceptions of 132 South
African managers who were attending business school
management development and executive managementprogrammes at the University of Cape Town in 2000.
The breakdown of the sample by industry sector is
shown in Table 1. Although Table 1 gives racial and
gender details, analysis of results by race and gender did
not produce statistically significant differences. In laterdiscussions comments have been attributed to black orto white managers, as these can assist in explaining some
individual differences in viewpoints otherwise disguised
by averaged scores.
The 30 managers attending the first in a series of pro-grammes were first asked to list the issues that theybelieved were important in managing technology in their
organisations. The responses produced 96 items. Where
necessary, the authors clarified what the managers had
wished to convey in naming these. The authors then
eliminated overlapping items, resulting in a list of 60
items.
The managers in the first and subsequent groups werethen asked to score how important these items were inTT, and then to what extent they could control them.
Prior to the scoring, an explanation of each factor wasgiven to managers to ensure a consistent interpretation of
all items. We explained to managers that importancereferred to significant issues in the workplace, whereerrors and lack of adherence to desired performance
requirements might potentially carry serious conse-
quences. Control related to a managers power todirect, regulate and influence. The scoring was on aLikert scale of one (not important/no control) to five(most important/much control) for the following criteria:
How important this item is now, in so far as it affects
your working environment
How much control can be exercised over this item
now
How important this item will be in three years time
How much control can be exercised over this item in
three years time
Table 2 shows the items and their groupings under
factor headings (discussed later), with the average scores
from the 132 participants for each item. Factor scores
are weighted according to factor loadings derived from
a factor analysis of current importance scores, and
unweighted averages of the item averages are also
shown.The purpose of this study was to obtain the opinions
of, and insight into the perceptions of a strategically
important sample of managers. As Linz (1988) has
pointed out, in such situations sample size is lessimportant than are experience, competency and objec-
tivity of participants...the testimony of even a single
expert informant on a particular topic is still valuable if
treated with caution. Follow-up interviews of about 30minutes duration, structured around the factors, wereheld with 42 managers in order to clarify and explainemerging results. The purpose of the interviews was to
understand and interpret quantitative data through a
qualitative assessment. It is of course unrealistic to
expect verification or falsification to be absolutely cer-tain and conclusive.
4. The importance-control grid
The research follows the methodology of Naude et al.
(1990), and Naude and Hipkin (1998) in studying therelationship between the importance of different factors
in a managers operational environment, and the extentto which a manager can control them. Managers tasks
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723I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Table 1
Breakdown of sample of South African managers, N=132
Sector Number of respondents Percentage
Construction 14 11
Consumer goods manufacture 20 15
Financial institutions 19 14Heavy manufacturing 28 21
IT 8 6
Mining 21 16
Automotive 13 10
Retailing 9 7
Number of respondents Percentage
Males 74 56
Black males 51 39
White males 23 17
Females 58 44
Black females 41 31
White females 17 13
demand attention to important issues, but Naude et al.
(1990) show that, particularly in transitional environ-
ments, managers frequently find themselves without suf-ficient control of these factors. The framework enablesthe researcher to isolate individual parameters and to
study these in relation to the complexity of a managersenvironment. By plotting the scores on a grid, the fol-
lowing distinct areas may be identified:
core issues, which managers see as the most
important and over which they can exercise the most
control; these issues require the greatest management
time, effort and planning complex issues, which are perceived as being
important but over which managers can exercise lim-
ited control
simple issues, which are of lesser importance and
which are easily controlled by management
peripheral issues, which are generally of limited
importance and over which little control can be exer-
cised.
The grid provides a useful methodology for ident-ifying such problems, and can be extended to suggest
action for improving technology adoption. The terms
core, complex, simple and peripheral are labels for easy
reference to the quadrants. Such labels cannot fully
describe all possible combinations of complexity, impor-
tance, frustration, control and other challenges in mana-gerial decision-making. The form of the importance-con-
trol grid is shown in Fig. 1 on which the current and
future factor scores (see next section) have also been
plotted. Figs. 2 and 3 contain the current and future item
scores. Using factor analysis on the current importancescores, the items were grouped into ten factors: tech-
nology and operations strategy, political and economic
issues, knowledge and human resources, maintenance,
planning and infrastructure, supply chain partnerships,
financial, technology and technology transfer, tech-nology management interface, resistance to new tech-
nology.
The importance-control grid depicts the degree of
alignment between importance and control: the greaterthe distance of a factor from the diagonal, the larger the
degree of imbalance. This is likely to lead to frustration
or inappropriate managerial intervention. The frustrating
extremes for managers occur in quadrants two and four.
Spending disproportionate time on simple issues(quadrant two) represents poor utilisation of managerial
resources. The deemed importance of complex issues(quadrant four) cannot be matched by a managersability to control, since complex issues defy under-standing and manipulation, and can be expected to frus-
trate those dealing with them (Naude et al., 1990: 524).In using the framework to analyse managerial percep-
tions, these authors speak of an underlying dynamicnature to strategic issues implying a migration around
the grid (p. 524). Peripheral issues representing a bal-ance between importance and control are expected to be
relatively stable. Factors in other quadrants may respondto long-term trends or unexpected events, which result
in repositioning, particularly in the complex quadrant,
where high importance is not associated with commen-
surate control. The resulting misalignment will require
conscious management efforts to increase control over
these. Once balance has been achieved, importancerecedes, and managers need merely to maintain these
issues, rather than concentrate on their control. Move-
ment is towards the simple issue quadrant. The challenge
is then to address those issues that, over time, move from
the diagonal into the complex quadrant.The discussion below concentrates on those factors
that reflect greater degrees of imbalance, and significantdifferences between present and future scores.
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724 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Table2
Factorsinfluencingthemanagementofte
chnology
FACTORSANDITEMS
Factor
Code
Import
Control
ImportanceControl3
z-score
z-score
loading
ancenownow
3years
years
importancecontrol
TECHNOLOGYANDOPERATIONSSTRATEGY
Weightedfactorscore
26.7
22.3
28.1
25.2
Unweightedfactoraverage
S
4.3
3.6
4.5
4.1
Assimilationoftechnology
0.918
S1
4.3
3.1
4.5
3.5
1.79
2.02
Technologyasstrategicresourceforcom
petitiveadvantage/businesssuccessanddefencecorecompetences
0.850
S2
4.4
4.2
4.7
4.5
2.31
2.09
Technologyimplementedbecauseofmarketdemand(demand-pull)
0.841
S3
4.3
3.9
4.6
4.2
2.02
2.06
Theinternet
0.830
S4
4.1
4.0
4.7
4.2
3.45
1.67
Greateroutputthroughtechnology
0.816
S5
4.6
3.5
4.6
4.1
0.5
3a
3.45
Leadtimetoacquiretechnology/spares
0.758
S6
3.9
2.5
4.0
3.8
1.0
4
7.09
Betterqualitythroughtechnology
0.613
S7
4.6
3.4
4.6
3.8
0.5
4
2.45
Alignmentofbusinessgoals,systemsandtechnology
0.563
S8
4.4
4.4
4.6
4.6
1.80
1.77
POLITICALANDECONOMICISSUES
Weightedfactorscore
23.7
9.1
24.6
9.6
Unweightedfactoraverage
P
4.5
1.7
4.7
1.8
CrimelevelsinSouthAfrica
0.757
P1
4.8
1.4
5.0
1.4
2.62
0.5
2
Governmentregulationsandbureaucracy
(planningpermission,workpermits,etc.)
0.517
P2
4.0
1.2
4.4
1.3
2.24
1.2
5
Loweducationallevelsoflabour
0.840
P3
4.8
1.7
4.9
1.6
1.70
1.0
9
Overalllevelofeconomicdevelopmenta
ndinfrastructure
0.705
P4
4.2
1.4
4.5
1.3
2.06
1.3
4
Pressurefromlabourunions,affirmative
actionandemploymentequitypolicies
0.799
P5
4.7
2.0
4.4
2.4
1.99
2.50
Thebraindrainskilledpeopleleavingthecountry
0.910
P6
4.6
1.3
4.9
1.4
2.15
1.3
4
Effectsofglobalisation
0.727
P7
4.2
3.0
4.5
3.3
2.01
2.02
KNOWLEDGEANDHUMANRESOURCES
Weightedfactorscore
19.7
15.1
20.8
17.0
Unweightedfactoraverage
K
4.2
3.2
4.4
3.6
Lackoflabourcommitmentandproductivity/abilitytotakeresponsibility
0.589
K1
4.6
2.0
4.8
3.0
1.81
6.42
CommunicationsandITsystemsfordata
analysis
0.583
K2
4.3
3.9
4.3
4.2
0.5
3
1.97
Understandingcomplextechnologythrou
ghdirectinteractionandobservation
0.925
K3
4.4
3.5
4.6
3.2
1.75
1.85
Empowerment
0.565
K4
3.7
3.8
3.9
4.2
1.65
2.36
Thelearningorganisation
0.816
K5
3.5
2.2
4.1
2.9
3.99
4.04
Understandinghardwareandsoftware
0.788
K6
4.2
3.8
4.4
4.0
1.73
1.1
9
Costoftraininganddevelopinglocalwo
rkforce
0.483
K7
4.5
3.0
4.5
3.9
0.0
0
5.32
(continued
on
nextpage)
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725I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Table2(continued)
FACTORSANDITEMS
Factor
Code
Import
Control
ImportanceControl3
z-score
z-score
loading
ancenownow
3years
years
importancecontrol
MAINTENANCE
Weightedfactorscore
17.6
12.5
18.4
14.2
Unweightedfactoraverage
M
4.5
3.2
4.6
3.6
Availabilityandreliabilityofequipment
0.677
M1
4.8
3.6
4.8
4.2
0.3
1
3.33
Understandingofhowtechnologyworks
andhowitfails
0.781
M2
4.2
3.1
4.4
3.5
0.8
8
2.36
Failuredata
0.826
M3
4.4
3.1
4.6
3.6
1.88
3.16
Effectsoffailureonprocess
0.885
M4
4.3
2.6
4.6
3.0
2.07
2.00
Appropriatemaintenanceaction(time/conditionbased)
0.795
M5
4.6
3.5
4.8
3.8
1.88
1.84
PLANNINGANDINFRASTRUCTURE
Weightedfactorscore
15.8
14.6
16.7
15.9
Unweightedfactoraverage
PI
4.1
3.8
4.3
4.1
Promoters/championsofthetechnology
0.922
PI1
3.8
4.3
4.1
4.3
1.96
0.5
5
Beliefinneedforandcommitmenttotechnology,andestablishingclearobjectives
fortechnology
0.704
Pl2
4.7
4.0
4.8
4.3
0.7
4
2.39
Establishingsuppliernetworksandacces
singlocalinfrastructure
0.833
Pl3
3.8
3.1
4.1
3.6
1.99
2.53
Internalinfrastructuretointegrate/formalisetechnologythroughoutorg;createfeedb
ackmechanisms
0.668
Pl4
4.5
3.7
4.5
4.0
0.5
1
1.82
Processoptimisationsystemstosupporttechnology
0.743
Pl5
3.8
3.7
4.2
4.3
2.28
3.52
SUPPLYCHAINANDPARTNERSHIPS
Weightedfactorscore
15.5
13.5
16.1
14.1
Unweightedfactoraverage
Sc
4.4
3.8
4.6
4.0
Assistancefromtechnologypartners
0.866
Sc1
4.6
3.9
4.7
4.1
0.5
7
1.73
Contractualarrangements
0.875
Sc2
4.7
4.4
4.6
4.5
0.4
2
0.5
3
Compatibilitybetweensupplieranduser
0.894
Sc3
4.0
3.2
4.5
3.4
2.92
1.76
Appropriatetechnologybaseestablished
frompartnership
0.896
Sc4
4.3
3.8
4.4
4.0
1.1
5
1.65
FINANCIAL
Weightedfactorscore
12.6
6.0
12.8
8.1
Unweightedfactoraverage
F
4.4
2.1
4.5
2.9
Costoftechnologyacquisition
0.855
F1
4.6
1.9
4.7
2.1
0.5
8
1.68
Shorttermprofitabilityrequiredfromtec
hnology
0.725
F2
3.5
2.3
3.6
3.0
0.4
7
4.29
Hiddencostsoftechnology(includingTT,HRdevelopment,environmental,etc)
0.535
F3
4.6
2.4
4.8
3.6
1.70
7.30
Justificationoftechnologyonacost/benefitbasis(lowerproductioncosts)
0.775
F4
4.7
1.9
4.7
2.8
0.1
5
5.21
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726 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Table2(continued)
FACTORSANDITEMS
Factor
Code
Import
Control
ImportanceControl3
z-score
z-score
loading
ancenownow
3years
years
importancecontrol
TECHNOLOGYANDTECHNOLOGY
TRANSFER
Weightedfactorscore
11.6
6.7
11.7
6.7
Unweightedfactoraverage
T
4.0
2.4
4.0
2.4
Adaptabilityoftechnologytolocalconditions
0.558
T1
4.3
3.5
3.9
3.3
2.06
1.83
Useofexpertsystems/intelligentmachines
0.713
T2
3.5
3.1
4.1
3.4
3.48
1.77
Robustnessoftechnology:installationwithoutadaptation
0.798
T3
3.9
1.6
3.8
1.3
0.6
6
1.83
Sensitivityoftechnologyintermsofdesign,fabrication,operationandmaintenance
0.849
T4
4.2
1.5
4.2
1.7
0.0
0
-1.72
TECHNOLOGYMANAGEMENTINTE
RFACE
Weightedfactorscore
7.0
4.0
7.2
4.2
Unweightedfactoraverage
TI
4.6
2.6
4.7
2.7
Capacityofrecipientcompanytomanagechangeandnewtechnologywithtechnologypartners
0.538
TI1
4.2
3.8
4.4
4.1
1.66
1.77
Complexityoftechnology
0.450
TI2
4.6
2.4
4.8
2.0
0.9
5
2.49
Shortageofskilledpersonnel
0.538
TI3
5.0
1.7
5.0
2.0
0.0
0
2.01
RESISTANCETONEW
TECHNOLOGY
Weightedfactorscore
2.7
5.1
2.0
5.3
Unweightedfactoraverage
R
1.7
3.2
1.3
3.3
Difficulttoacceptotherwaysofworking
0.844
R1
1.7
3.0
1.3
3.4
2.36
2.31
Resistancetotechnologybecauseitisno
tlocal
0.750
R2
1.7
3.4
1.2
3.2
3.30
0.9
6
a
z-scoresin
italics:differencebetween
importanceorcontrolnowandinthefutu
reisnotstatisticallysignificantat95%significancelevel.
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727I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Fig. 1. The importance-control grid: current and future perceptions (factor scores).
Fig. 2. Current perceptions of importance and controlitem scores.
5. Factor analysis results
Factor analysis was used to group the items into anumber of factors that would indicate the most signifi-cant components in technology management. In this dis-
cussion factors (or components, which is the term fre-
quently encountered in factor analysis) will refer to
clusters...that could be measuring aspects of the sameunderlying dimension (Field, 2000: 423). Details of thefactor analysis are not included here, but some of the
significant findings are summarised. Using the currentimportance scores, 16 eigenvectors with eigenvalues
greater than one gave 16 factors that explain 85% of the
total variance. A scree plot revealed a point of inflexionafter ten factors (with eigenvalues, which happen to be
greater than two, explaining 71% of the variance). Rela-
tively high communality values after extraction (ranging
from 0.682 (Contractual arrangements) to 0.952
(Technology as a strategic resource) indicate that the
variance associated with each item has a high common
variance.
From the rotated component matrix calculations, 16factors are identified where variables load highly ontothese components (Field, 2000: 463). Ten of these havebeen selected as the remaining six have only one or two
variables associated with them, with low factor loading
scores. The items and factors with factor loadings are
shown in Table 2. Although respondents scored 60
items, the rotated component matrix results do not
include 11 of these items in the 10 factors selected, so
these items have been excluded from further analysis and
discussion (with one exception, Aids, which this will be
mentioned later).
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728 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
Fig. 3. Perceptions of importance and control in 3 years timeitem scores. Key to abbreviations: S, Technology and operations strategy; P,
Political and economic issues; K, Knowledge and human resources; M, Maintenance; PI, Planning and infrastructure; Sc, Supply chain and partner-
ships; F, Financial; T, Technology and technology transfer; TI, Technology management interface; R, Resistance to new technology; current
perceptions; + future perceptions.
6. Results and discussion
The first group of managers was asked to list issuesimportant to them, so it is expected that most factors
here would lie on the right hand side of the grid
(quadrants three and four). This section discusses the
scores and suggests explanations therefor. While the stat-
istical analysis was useful in determining the factors and
providing an indication of their relative importance, ref-erence is also made to the interviews conducted with 42managers during the research.
6.1. Technology and operations strategy
The current weighted importance score for this factor
is the highest (26.7), indicating that the items included
in this factor are statistically the most significant in tech-nology management. Apart from the item relating to the
current lead-time to acquire spares, all other technologyand operations strategy items are in the core quadrant in
the importance-control grid. It is also estimated that the
items will become more important, and more control will
be possible in the future. In the interviews, managers
indicated that control of spares availability and lead-time was limited because of South Africas geographicalposition. This situation would improve as business-to-
business transactions and the internet became more
widespread. The high scores for better quality and
greater output, strategic alignment of business goals and
technology, the use of technology as a strategic resource,and a general desire to achieve customer sovereignty(Baines et al., 1999), all support findings in the literature(see, for example, Bolden et al. (1997).
6.2. Political and economic issues
Political and economic items lie firmly in the complexquadrant, all receiving high importance, but low control
scores. These issues potentially constitute the greatest
cause of frustration to managers who see an increase in
the importance of these items, but envisage only a mar-
ginal improvement in control in the next three years. The
scepticism on the part of business and commercetowards much of the South African governments labourlegislation has been widely reported (for example, von
Holdt, 2000). Most managers saw little chance of this
changing in the next three years (although changes to
some labour legislation have been announced
(Government Gazette, 27 July (2000)).
The frustration expressed by managers confirms whathas been said in many instances regarding the relation-
ship between business and the government (Business
Day, 30 August, 2000). Much of the business com-munity has a different socio-economic perspective to that
of the government whose constituency lies to a large
extent with workers and poorer sections of the com-
munity (Sunday Times, 6 August, 2000). Some white
managers noted that affirmative action and employmentequity policies compounded their difficulties in con-trolling the work environment. The only individual fac-
tor appearing in quadrant three relates to the effects of
globalisation (P7). Managers explained that they could
control this by directing their businesses to be part ofthe global business environment.
During the interviews there was divided opinion
between black and white managers regarding political
and economic items. Black managers viewed govern-
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729I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
ment regulations and bureaucracy, levels of economic
development and pressure from unions as having limited
significance, whereas white managers saw these asimportant. Neither group of managers saw that much
could be achieved through discussions with the govern-ment. Low education levels were of concern to black
managers at present and would become more importantin the future. Yet, some control of this factor was con-
sidered possible through better schooling, bursaries, and
education programmes funded by business, particularly
as the legacy of apartheid education worked its wayout of the education system. In contrast, white managers
considered education important, but envisaged little con-
trol over this item, particularly as the governments lim-ited resources would not be able to improve the edu-
cation system in the foreseeable future. They did not seea role for business in education. There was unanimity
from blacks and whites regarding the serious effects that
crime is having in South Africa.
While there was consensus that little could be done
about the brain drain, opinions about its importance
varied. Black managers recognised the problem of losing
skilled people, but also saw greater opportunities for
younger blacks to take up the positions of those who had
left the country. White managers saw the loss of thisexpertise as irreplaceable. As with certain other items,
black managers viewed these issues as being of lesser
importance, but something could be done to control them
(quadrant two, simple issues), whereas white managers
considered them of great importance, about which little
could be done (quadrant four, complex issues).
6.3. Knowledge and human resources
From the factor analysis, items relating to knowledge
and human resources are grouped as one factor. While
we did not initially expect this, it is perhaps not surpris-
ing as managers perceived the skills of the workforce,
training and knowledge to be closely related.
All items lie in the core quadrant except K1 (lack of
labour commitment, scored highest in importance) and
K5 (the learning organisation, scored lowest inimportance). Differences on a racial basis emerged
regarding control of commitment and productivity: black
managers saw better training and labour relations as the
solution, whereas white managers envisaged that mech-
anisation would reduce dependency on militant trade
unions and workers.Managers appreciated the importance of understand-
ing technology, but only some respondents recognised
that the deeper benefits of technology depend on theexploitation of knowledge. Managers saw the relevance
of tangible knowledge factors such as communicationand understanding hardware and software, but as indi-
cated in the literature (Inkpen, 1998; Nonaka and Takeu-
chi, 1995), the learning organisation remains elusive and
largely beyond control. It was clear that not all managers
fully grasped the concept of the learning organisation as
a path to knowledge, although some did appreciate its
potential contribution. Most respondents gave South
Africas poorly educated labour force and weak edu-cation systems as further reasons for not being able to
create a learning organisation2
.Empowerment received a moderate importance score
(3.7). Controlling empowerment was interesting as it is
a bargaining tool to persuade unions to agree to new
technology in return for promises of empowerment.
Some managers recognised the contradictions in an
empowerment process: implementing and operating a
new technology do not readily lead to participation as
employees actions are defined almost entirely by thetechnology, meaning that behaviour cannot beempowering and liberating (Argyris, 1998: 101). Wedid not interview employees to establish their feelings
on the subject. Managers believed that empowerment
could be controlled, with employees reluctantly toeingthe line (Argyris, 1998: 101) in accordance with well-defined processes and procedures.
During the interviews the small increase in the factor
control score was explained by managers predictionsthat some knowledge could be documented, transmittedand utilised, although they were vague on the mech-
anisms for achieving this. Several respondents saw that
middle managers would be an essential interface
between islands of information (Dutta, 1997), yetrecent downsizing exercises had reduced their number,
thus diminishing the extent to which the learning organ-
isation could be expanded.
6.4. Maintenance
The unweighted factor average for maintenance was
scored the second highest in importance (4.5). With one
exception (effects of failure on the process), all items
are in quadrant three, but well below the diagonal. Man-
agers were unanimous that maintenance is growing in
importance, particularly as maintenance costs increase
(this concurs with Moubray (2001)). Lower controlscores illustrated managers problems with new equip-ment, lack of experience and little or no failure data.
Understanding the functionality of equipment (present
control score of 3.1) could be controlled to some extent
by training, but lack of control over the effects of failure
meant that knowledge of true functionality was someway off.
2 Our study was undertaken shortly after the publication of a study
which showed that South Africas grade four pupils (1011 year olds)
rank lowest in numeracy, literacy and life skills compared with their
African counterparts. A Unesco report on global basic education found
that at least 13% of 614 year olds in South Africa do not attend school
(Finance Week, 21 July, 2000).
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Several managers pointed to the link between knowl-
edge and maintenance: knowledge and documentation,
and understanding complex technology were essential
for good maintenance. The type of statement frequently
made was: you cannot fix something if you dont knowexactly how it works, and what the machine is required
to do. You are not going to put that much effort intomaintaining something if you dont know how importantit is, and what really happens when it breaks down.One manager clearly saw that extending learning and
knowledge concepts to maintenance would improve the
performance of equipment and would reduce the effects
of failure. She emphasised the importance of this way
of thinking, but was unsure of how to achieve it (the
control aspect). This is supported by the findings of Hip-kin and Lockett (1995) on the importance for mainte-nance of understanding equipment functionality and
achieving desired performance targets.
From our interviews it became clear that some man-
agers were unaware of the importance of knowledge in
a maintenance context. Further, they could do little to
improve availability and reliability, their failure data rec-
ords were of limited use, and the scope for appropriate
maintenance action was restricted. Some future mainte-
nance control scores are a little higher than currentscores, indicating limited improvement in maintenance
performance in the future (unless maintenance manage-
ment information systems could be implemented to
address uncertainties confronting the maintenance
function).
6.5. Planning and infrastructure
The unweighted factor average scores for planning
and infrastructure show the greatest alignment between
importance and control with both the present and future
factor scores lying near or on the diagonal: a perfect
balance for management. This is not surprising, as man-
agers should be able to control the planning issues they
have identified as being important. Item scores revealsome deviation from the diagonal. Establishing supplier
networks is important but presently difficult to control.Managers ascribed this to a lack of a network culturein South Africa, in that suppliers were still instinctively
seen as adversaries, rather than partners.
The importance scores for commitment to, and objec-
tives for, technology (PI2) and internal infrastructure
(PI4) were by far the highest. Several managersrecounted previous experiences where technology had
been introduced for technologys sake without clearobjectives, and such instances had been expensive fail-
ures. There was a strong feeling that technology should
not be introduced just to be fashionable, and it wouldonly be useful if local infrastructure were capable of
accommodating the new technology. Often this referred
to IT and communications, but other instances such as
internal reporting and performance measurement sys-
tems were cited.
6.6. Supply chain and technology partners
The current and future importance scores indicate that
some form of technology partnership is essential for new
technology implementation, and that can be controlled
through good supply chain selection and contractualagreements (the highest control score in this grouping).
Managers did not see significant benefits from a simplecontractual agreement whereby, say, a machine was pur-
chased. The challenge was to transform collaborative
agreements into productive and strategically effective
relationships. The importance of user and supplier com-
patibility (average scores increase from 4.0 to 4.5) is
supported by Inkpen (1998) who claims that as users
gain experience in using partnerships, they became moreadept at using technology partners for learning and
knowledge acquisition.One respondent believed that South African managers
were still learning how to deal with (and control) tech-
nology partners, and did not fully appreciate the signifi-cance of compatibility between user and supplier (Sc3).
Some managers felt that control effectively meant
obtaining assistance from technology partners, as greater
input from them would ultimately result in better control
of technology.
6.7. Finance
The present and future importance scores for financialitems are consistently high. Low control scores show
finance to be a complex issue in quadrant four. Frus-tration derives from the inability to do anything about
the cost of imported technology, aggravated by a declin-
ing currency. The future control score is higher as
respondents felt that greater choices of technology would
permit multi-sourcing of new technology. Through agreater understanding of the technology, managers felt
they would better be able to control the hidden costs of
technology implementation, which had so far bedevilled
their use of imported technology.
While justifying new technology would become more
important as costs continued to rise, some managers
remained sceptical about the reliability of certain cost
justifications. This is reinforced by Jelinek (1996: 810)who claims that traditional measures can be inappropri-
ate or wildly dysfunctional, and in the extreme caseold measures do not work on new technology. In theinterviews, some managers were confident that prudentmanagement would result in better cost control in the
future.
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6.8. Technology and technology transfer
The importance scores relating to the technology itself
are relatively high, but control is low, as managers feel
rather powerless in relation to the adaptability, com-plexity or robustness of a technology. This is somewhat
of a contradiction as managers also believed they havea wide variety of technology suppliers to choose from,
could select the supplier that best suits the acquiring
firm, and thus exercise some control over the technologythat is finally installed.
Adaptability of technology (T1) is scored highest in
importance in this category, followed by sensitivity of
the technology in terms of design and operation (T4).
This is in line with the general comments of Grant and
Gregory (1997) regarding adaptability to local con-ditions. Managers felt that they could exercise some con-
trol over the adaptability of technology through specifi-cations at the design stage, but they have no control over
technology design and fabrication. Managers perceivedlack of control over operation and maintenance means
that they have no influence over how the designerintended the equipment to operate and how it should
be maintained.
Expert systems and intelligent machines were seen asimportant future developments, although control of these
would remain limited. Managers saw the intelligent
machine as a device which can store information and
permit retrieval for utilisation as knowledge, thus
allowing non-experts to solve problems beyond their
present expertise: using the machine to solve know-how
and know-why problems (Bohn, 1994). They acknowl-edged this was some way off, and that such technologymay be prohibitively expensive.
6.9. Technology management interface
Only three items are included in this factor, and these
have amongst the highest current and future importance
scores. Shortage of skilled personnel was the most frus-
trating item (importance score 5), but little could be done
in terms of controlling this. Complexity of technologyis also a complex item (in quadrant four). In the inter-
views this item was linked to knowledge acquisition and
maintenance. Managers were concerned that overly com-
plex equipment would be thrust upon them as fashion-able in a global environment. Their concern was thatthey would not be able to use the technology to itsmaximum potential (if at all), and if they did, they would
remain totally dependent on the technology supplier
for support.
6.10. Resistance
Two items appear under this heading. They have
extremely low importance scores, and higher control
scores, placing them in the simple quadrant. Managers
paid little heed to these in practice, as none of the inter-
viewees had encountered serious resistance to new tech-
nology. The importance weighted factor score for this
factor is by far the lowest, and this is intuitively sup-ported by the managers lack of interest in the factor.
6.11. Aids
In the scoring process, Aids received an importancescore of 5. This does not appear in Table 2 as low corre-
lations in the factor analysis eliminated this variable.
Aids-related illness and death were matters about which
managers could do little, but Aids was having a signifi-cant impact on succession planning and training. One
manager claimed that for every craftsman or skilledoperator that was required, three were trained, but even
with the additional people trained, he foresaw a shortage
of craftsmen because of aids-related illnesses and death.
The report of the South African Medical Research Coun-
cil (Dorrington et al., 2001) revealed that in 2000 40%
of all deaths in the age group 1549 were Aids related,and this is precisely the age group that would receive
technical training.
7. Implications in a broader context
The findings corroborate some of the research studiescited in the literature, but question others. An under-
standing of TT in South Africa was sought from the
interviews, the purpose of which was to interpretresponses and to give some impressions a meaning(Alvesson and Deetz, 2000: 21). Yet, drawing con-
clusions from a single individual can provide a distorted
view, so attention should shift to the shared cognitivereality experienced by organisational members (Jelinek,1996: 808). We were not in a position to seek the opi-
nions of other organisational members, nor did we inter-
view anyone other than managers, so our conclusions
are limited to managerial perceptions.
Technology has the best chance of being transferredsuccessfully if it is co-ordinated at strategic level and
aligned with corporate goals and internal capabilities
with the purpose of achieving competitive advantage
(Leonard-Barton and Deschamps, 1988; Martinsons and
Schindler, 1995). The results further support authors
such as Burcher et al. (1999) and Grant and Gregory
(1997) that technical interface management requires
integration of systems and human resources with the
technology itself.
An interesting finding relates to culture, which fre-quently appears in the literature on TT to DCs. The orig-inal list of important issues for TT from the first groupof managers contained several items pertaining to cul-
ture. The factor analysis revealed that these did not cor-
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732 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735
relate with other variables, so they were eliminated.
Some interviews were held before all data had been col-
lected and the factor analysis was performed when all
data had been collected. This meant that we discussed
cultural matters in the interviews. Our findings concern-ing the relationship between cultural factors and tech-
nology management showed the greatest divergence withsome of the literature. We found little evidence that cul-
tural variables in South Africa are significant in the man-agement of technology.
One interviewee pointed out that African culture is
different from, say, European culture at a social anthro-
pological level, but in the business world, any such dif-
ferences play no part. A black manager commented:
We downplay the importance of culture, as its notfashionable in business to talk about culture. Its notwestern or modern. One of the previous govern-ments justifications for apartheid was cultural differencebetween blacks and blacks, and between blacks and
whites. We do not want to talk about those things. Asecond respondent claimed that the South African busi-
ness climate is based on market-driven western values
(comparable to the cultural homogeneity discussed by
Phillips et al., 1994), so no cultural barriers arise. This
corresponds to Lessems (1996: 36) contention thatSouth African economic and educational institutions aremodelled on Anglo-Saxon heritage more than any
other(and that) business has drawn on a pragmaticwestern-ness for its material body and upon arational northern-ness for its organisational mind. Athird manager commented, The outside world is not
interested in our culture. We may pride ourselves thatwe are a rainbow nation, but that is an internal matterwhich we can practise at home. If we want to compete,
which we must, we must accept the outside worlds wayof doing business. This indicates apparent acceptanceof the western way and illustrates how local actionsexperience fit with a global perspective (Marcus,1992: 311).
With the current mood of Afro-pessimism, oneblack manager commented that it would be expected to
find managers who are frustrated by political and econ-omic matters. The wide divergence between importance
and control scores demonstrates this, supporting the con-
tention of Heald and Rakusin (1996: 37) that economic
and political indicators of deep-rooted conflict can leadto impotency and powerlessness. Managers acceptedthat throughout the world businesses have been subjectto a degree of government legislation, and this is not
a new phenomenon since businesses were required to
implement the apartheid legislation of the previous
South African government for more than four decades.
Several white managers complained that the inter-national trend was to have less regulatory interference.
Yet, in the South African context, affirmative action andemployment equity requirements were placing an unfair
burden on South African business, limiting even further
its international competitiveness.
Technology can play a valuable role in knowledge
management as it becomes increasingly important at a
strategic and operational level, but managers weredespondent at the dearth of managerial and technological
skill available from a poor educational system, and lowlevels of commitment by the workforce. Heald and
Rakusin (1996: 37) predict that the consequences of
inappropriate or non-existent education and training arefurther ignorance, incompetence and rolelessnesswitha very real sense of (being) frightened into doing nothing
through ineptitude. A shortage of skilled personnelremains one of the issues that shows the greatest imbal-
ance between importance and control scores. Herein lies
one of South Africas most formidable challenges.Jegathesan et al. (1997) see technological systems as
networks of agents, interacting in a specific economiczone, and operating within certain infrastructural para-
meters. The relatively low importance attached to net-
working by South African managers may lead to sub-
optimal TT, particularly from a knowledge acquisition
point of view. From the interviews it was clear that net-
working is a relatively new concept for South African
managers as they were denied access to many externalcontacts in the apartheid years. One manager commented
that the result was a drive for self-sufficiency, and todemonstrate this, almost as a matter of pride. Others
warned of over-dependence on imported technology,
leading to what Fohrbeck and Wiesand (1981) refer to
as over-development. Where managers do network,
force of habit makes them look within the country first.They must learn to look beyond its borders. This pride
also manifests itself as a form of arrogance. The majority
of managers interviewed claimed that no adaptation of
technology to South African conditions was necessary.A few managers pointed to the folly of such misguided
boasting, and were adamant that South Africans must
recognise that they are incapable of implementing tech-
nology of the most complex type.
The extent to which findings from this study can begeneralised is pertinent, as social phenomena relating toone situation may change too much in another to permit
meaningful generalisation (Patton, 1990). Findings may
therefore be construed as localised, and may apply only
in a limited social context. Generalising from a specificsituation becomes a working hypothesis, not a con-clusion (Cronbach, quoted in Patton, 1990: 280). It isthus not possible to replicate precisely the models which
are applicable in one country to another, but technology
management in one setting can offer useful guidance to
others for policy formulation and implementation
(Salami and Reavill, 1997). Both the methodology andthe findings of this study may prove useful to managersin developing countries.
The statistical results generally corroborate the senti-
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ments expressed in the interviews and the findings fromthe importance-control grid plots. While the importance-
control framework provides no formal ranking of the
factors, the factor analysis results provide a useful sum-
mary of the most significant issues in TT. The factor inTable 2 which we have labelled Technology and oper-
ations strategy (weighted factor score 26.7) appears tobe the most critical, followed by Political and economicissues (score 23.7), Knowledge and human resources(score 19.7), Maintenance (score 17.6) Planning andinfrastructure (score 15.8), and Supply chain and part-nerships (score 15.5). These were the issues managerspreferred to discuss in the interviews. Other factors
(Financial, Technology and technology transfer, Tech-
nology management interface and Resistance to new
technology) included fewer items and had lowerweighted factor scores. This concurs with Samli et al.
(1992) who argue that managing technology in DCs has
more to do with macro conditions than micro issues. No
commonality can be detected in the items scored by
managers, but eliminated in the factor analysis: cultural
issues, Aids, intellectual property rights, technology
implemented because of supplier pressure (technology
push), back-up or diversity of suppliers, explicit
(codified) knowledge and documentation.Table 2 also contains z-scores for testing whether the
differences between present and future importance and
present and future control scores are statistically signifi-cant. The z-scores in italics (less than 1.645) indicate
that for =0.05 there is no significant difference. Thereis no clear pattern to indicate which items are significant,
but 29 out of 49 importance scores, and 38 out of 49control scores demonstrate a significant differencebetween present and future scores.
8. Conclusions
In this paper a study is described of South African
managers current perceptions of managing technology,and what they envisage for the future. The most signifi-cant issues in TT relate to technology and operationsstrategy, where assimilation of technology must yield
more and improved products. Limited financial resourceswill restrain technological adoption and expansion. A
poorly educated and inadequately trained workforce,
characterised by low productivity, will impose further
severe constraints. Knowledge management is in itsinfancy, and will require concerted efforts by managers
to create appropriate support frameworks before knowl-
edge can play its rightful role in achieving competitive
advantage. Operations and maintenance staff will be
challenged to handle new technology with existing sys-tems and procedures. Organisations must take the initiat-
ive to use suppliers and networks for a full range of
benefits to accrue from new technologies. With South
Africas history it is perhaps not surprising that man-agers are divided on the role of the government and poli-
tics in business. Those who mistrust political motives
seem resigned to accept that the political agenda will not
go away.The findings in this study suggest areas for further
research into TT in DCs. The high importance scores formaintenance support Leonard-Bartons (1995) assertionthat maintenance is one of the most problematic issues
in technology management. The results of this study pro-vide a basis for more detailed investigation of the
relationship between the maintenance function and TT,
particularly as skills and knowledge deficiencies in DCshave a significant impact on maintenance policies andpractice.
The role of technology in strategic decisions is stillill defined in South Africa, but global forces are likelyto pressurise managers to introduce new technologies
wherever possible. For the foreseeable future, South
Africa will import technology with limited local techni-
cal and operational input. This is to be expected in a
developing country where research and innovation
initiatives are limited, and whose economy is still greatly
dependent on technical expertise from abroad.
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Ian Hipkin teaches in the School of Business
and Economics at the University of Exeter. Priorto this he taught Operations Management at theUniversity of Cape Town, South Africa, andManchester Business School. He has consultedin engineering management to firms in Europe,North America and Africa, with specific empha-sis on asset management and knowledge trans-ference. His research interests include the stra-tegic use of technology and its transfer to lessdeveloped countries, and the problems of usingand maintaining new technology. He is currently
doing his PhD at Aston University studying technology transfer todeveloping countries.
David Bennett is Professor of TechnologyManagement at the Aston Business School,Birmingham, UK, and Deputy Head of Schoolfor External Affairs. His research interestsinclude the transfer of technology betweenindustrialised and developing countries,especially in the Asian region. He is also anAdjunct Professor with the University of SouthAustralia involved in the universitys offshoredoctoral programme in Singapore and HongKong. Previously he has been a faculty memberat the China-Europe Management Institute in
Beijing and the China-Europe International Business School in Shanghai.His industrial experience periods in the automotive components and elec-trical equipment industries. He holds MSc and PhD degrees from the Uni-versity of Birmingham.