R24 - Managerial Perceptions of Factors

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    Technovation 23 (2003) 719735

    www.elsevier.com/locate/technovation

    Managerial perceptions of factors influencing technologymanagement in South Africa

    Ian Hipkin a, David Bennett b,

    a School of Business and Economics, University of Exeter, Exeter EX4 4PU, UKb Aston Business School, Aston University, Birmingham B4 7ET, UK

    Abstract

    A challenge for developing countries is to become part of the global economy. Their economic well being is dependent on theirability to attain the levels of technological development which could make them globally competitive. Infrastructural and educationalproblems pose immediate barriers which should be addressed as these countries embark on projects to enhance their technologicalbase. The technology selected should be appropriate for the countrys level of development and expertise. The implementation ofthat technology will place a new set of demands on managers and workers. This paper describes an investigation of perceptionsof technology management in South Africa, a country which is developed in certain areas, but which remains desperately poor inother respects. South Africas politics and history have always confronted managers with unique demands. The paper examines theperceptions of 132 South African managers regarding technology management by studying the relationship between the importanceof different factors in managing new technology, and the extent to which a manager can control them. An importance-control gridframework is used to isolate individual parameters and to assess these in relation to the complexity of a managers environment.The research highlights imbalances between importance and control, and suggests reasons therefor. Some broader implications formanagers are also discussed. 2002 Elsevier Science Ltd. All rights reserved.

    Keywords: Technology; Technology transfer; Developing countries; South Africa; Management

    1. Introduction

    The role of technology in the advancement ofdeveloping countries (DCs) is complex and contro-versial. There is wide acceptance that technologicalknowledge and competence are essential for global com-petitiveness (Barbosa and Vaidya, 1997; Husain andSushil, 1997), but forces promoting global integrationmay conflict with creating and sustaining local auto-nomy. This struggle is not against globalisation; rather,efforts must be made to establish the terms under whichparticipation in globalisation can take place (Marcus,1992). A more sanguine view of the dominant and irre-versible role of technology in DC development is takenby Kahn (1995: 139) who maintains, it is an articleof faith that the application of science and of industrial

    Corresponding author. Tel.: +44-121-359-3611; fax: +44-121-

    359-5271.

    E-mail address: [email protected] (D. Bennett).

    0166-4972/02/$ - see front matter 2002 Elsevier Science Ltd. All rights reserved.

    doi:10.1016/S0166-4972(02)00031-7

    organisation would bring untold material benefits to themodern world. Kuper (1999: 210) provides further sup-port as civilisation advances, it will impose sacrifices.There is no guarantee that it will promote individual hap-piness or advance the common good ... but the capitalof humanity increases.

    The technological world is characterised by rapidchanges in resource utilisation, increasing levels ofdecision complexity and intense competition (Sharif,1997). Reduced development cycles and the pace oftechnological change place greater urgency on the needto adopt new technology if DCs are to begin to competeglobally (Jegathesan et al., 1997), although DCs will notfind it easy to beat the hard-won technological advantageof the developed world. The extent to which DCs partici-pate in the global economy will therefore depend on theirability to invest in and utilise technology. The manage-ment of knowledge and technical information, equipmentand software comprising the physical technology itself(Wang, 1997) are areas of interest in technology transfer(TT) in general. In DCs other issues assume even greater

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    720 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735

    importance, typically including human resources, skills

    and training, unique organisational issues, and lore(Adjibolosoo, 1994).

    This paper describes part of a broader study into the

    management of technology in DCs. The approach usesan importance-control grid to reflect the perceptions of

    a sample of South African managers regarding the man-agement of technology. The following section reviews

    some of the literature relating to technology in DCs. The

    sample and the importance-control grid are then

    described, and the results are analysed and their impli-

    cations are discussed.

    2. Literature review on factors influencing

    technology management

    Technology transforms operations, facilitates the

    emergence of new industries, and creates new sets of

    economic activities. Low cost, low level technologies,

    which produce low value items only for their home mar-

    kets no longer meet the broadening needs of DCs (Moor,

    1994). Although innovation and technology develop-

    ment are concentrated in relatively few countries and

    organisations, corporate and political technology policiesare now based on global considerations (Lall, 1993:

    104). It may be argued that efforts in DCs should be

    directed at the provision of basic services to impover-

    ished populations, but it is unlikely that adequate econ-

    omic growth can be generated solely by internal demand.

    For example, more than 30% of South Africas exports

    are from manufactured goods competing in the globalmarketplace (South African Reserve Bank QuarterlyReview, March (2001). Even if countries gave priority

    to issues, such as Aids, they would still need technology

    and expertise from the developed world. In order to gain

    significant entry to world markets, the technology stra-tegies of private enterprises in DCs will have to reflectthe trends, and meet the priorities found in the developed

    world: shorter product life-cycles, greater product diver-

    sity, more rigorous quality standards and demanding cus-

    tomers, fragmented markets and environmental con-sciousness (Sharif, 1997). New technology, whether

    imported or developed at home, is a key requirement for

    expanding the export base of a developing country.

    The TT literature discusses a range of factors, such as

    culture, economic and political issues, knowledge, and

    strategic, operational and supply chain arrangements(Eldred and McGrath, 1997; Gupta et al., 1997; Tyre,

    1991). The literature deals extensively with the socio-

    cultural dimension, and cultural proximity between sup-

    plier and adopter (Hemais, 1997). Kuper (1999: 210)

    suggests that cultural differences persist in a changingworld: distinct ways of life once destined to merge intothe modern world reassert their difference, in novelways. Gergen and Whitney (1996: 333) see technology

    as a mechanism for transformation, creating new forms

    of social construction arising from the adoption of alienbeliefs, values and practices...undermining of traditions,

    colonisation of perceptions, attitudes and actions by thedominant party in a business relationship. BowmakerFalconer et al (1998: 225) believe that a failure to

    understand cultural and other differences can lead tomisguided assumptions, poor working relations, under-

    performance and discrimination. Mbigi and Maree(1995: 106) agree that cultural dimensions seem to havea significant impact on the management of transform-ation.

    In considering the transformation brought about by

    technology in DCs, Lessem (1996: 86) refers to cross-ing the north-side divide, where the three interrelated

    facets of society, namely authority, economy and com-munity, form an interrelated whole...the authority pole

    stands for the rationality of the north, and the community

    pole for the humanism of the south, the economy rep-

    resents a force of pragmatic integration. Pragmatismwould accommodate competing cultural identities in

    their quest for dominance (Oliver, 1998), and supportive

    distinctiveness, where, for example, African modernitycomplements the European and the new world mod-

    ernity, yet it cannot be identified with it (Matustik,1998: 112). There is a balance between ignoring culture

    and allowing the study of technology management to be

    subsumed by it (Kuper, 1999: 212). Peppard (1996)

    ascribes the divergent findings of researchers to the dif-ferent contexts in which research is conducted, and

    claims that wide differences in opinion do not permit

    simple and definitive conclusions to be drawn.Differences in cultures, industries and individuals are

    compounded by diverse political and economic systems,

    requiring the transfer of core techniques as well as busi-

    ness and management philosophies. Several authors(Adjibolosoo, 1994; Kahen, 1997; Kim, 1998; Lado and

    Vozikis, 1996) emphasise the influence in technologyplanning of social and political factors, government poli-

    cies, the acquiring countrys level of economic develop-ment, the absorptive capacity of local firms, the lack ofresearch and test centres, IT infrastructure, and otherindustry linkages. Lall (1993) includes further barriers

    such as a lack of acquirer skills and education, inad-

    equate technical and managerial know-how, poor infra-

    structure, inadequate intellectual property rights, govern-

    ment requirements and commercial habits (Grant andGregory, 1997: 2).

    TT is an interorganisational process with multiple out-

    comes (Spann et al., 1995), requiring an assessment of

    costs, benefits, and tangible improvements, (Hackmanand Wageman, 1995; Wilkinson and Wilmott, 1995;

    Wilson, 1991). Assessments of success vary becauseobjectives are ambiguous and inconsistent measurement

    standards render evaluation difficult (Armistead et al.,1995; Dixon et al., 1994). Less directly measurable are

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    the non-quantifiable merits of TT, such as compatibilityfeatures of the technology, and the technical and com-

    mercial effectiveness of the TT (Bennett et al., 1999:

    511).

    Proactive individuals and technology champions incarefully designed and well-managed organisational

    structures advance TT through innovative ideas (Irwinet al., 1998). In accommodating interactions that result

    from new technology, managers need to rethink organis-

    ational processes that affect or are affected by the tech-

    nology (Hart and Schlesinger, 1991; Sitkin et al., 1994;

    Tuckman, 1994). Lall (1993:100) sees many implicitelements in technology that need a long period of learn-

    ing to master. These are a function of experience, but

    are enhanced by investment in training by the technology

    owner1 and acquirer, the search for new technical andknowledge solutions, and developing organisational

    capacities to create, communicate and diffuse knowl-

    edge internally.

    Successful TT depends on the cumulative experiences

    of key personnel. Explicit knowledge, in the form of

    hardware, procedures, and practices may form only asmall part of the sum of knowledge to be transferred

    (Nonaka and Takeuchi, 1995), since the transfer of some

    technologies requires subtle skills and knowledge that

    are difficult to codify (von Hippel, 1994). The overalltechnological characteristics are the easiest to transfer

    (the explicit issues), with operational fine-tuningpresenting the greatest challenges (Katz et al., 1996).

    Knowledge creation requires an understanding of all pro-

    ducts and processes. The technology owner is frequently

    reluctant to reveal all about a technology, whereas theacquirer is keen to gain as much understanding as poss-ible. The result is described by Marcus (1992) as an

    uncompromising sense of paradox between resistance

    and accommodation, with the sophisticated acquirer

    demanding greater access to codified knowledge andinsisting that the owner makes tacit knowledge more

    explicit.

    Knowledge transfer depends on the ability to evaluate

    and learn all aspects of a technology. One functional

    discipline where this is particularly important is mainte-nance, which now demands greater attention for a num-

    ber of reasons: intensified competition requires strict costcontrol, with maintenance accounting for an increasing

    share of operational costs (Paz and Leigh, 1994); safety

    and environmental disasters are increasingly attributable

    to equipment failure; maintenance itself is changing,with substantially different ways of understanding the

    nature of failure (Moubray, 2001); automated facilities

    operating in a just-in-time regime require higher avail-

    1 Following the terminology of Bennett et al. (1999), a technology

    supplier is referred to as the owner of the technology, and the recipi-

    ent is the acquirer.

    ability and reliability from plant and equipment; new

    technology has introduced equipment and systems where

    no operating and maintenance experience exists. High

    levels of production competence and an understanding

    of equipment failure patterns are essential before mainte-nance requirements can be determined (Jaikumar, 1986;

    Cleveland et al., 1989; Ferdows and De Meyer (1990).The importance of appropriate technology, contextual

    adaptation, and developing technological capabilities

    and core technologies in TT to DCs is addressed by a

    number of authors (Barbosa and Vaidya, 1997; Grant,

    1996; Husain and Sushil, 1997; Kim, 1998; Plenert,

    1994; Virasa and Tang, 1999). Leonard-Barton (1995)

    sees technology activity between countries as a flow oftechnological capabilities, or knowledge-creating activi-

    ties. Along a continuum of technological capabilityLeonard-Barton (1995: 221) identifies four levels in atechnology capability ladder: (1) assembly or turnkeyoperations, (2) adaptation and localisation of compo-

    nents, (3) product redesign, and (4) independent design

    of products. In DCs the first two levels are more likelyto predominate. The first level is a process of con-verting or transferring scientific or technological knowl-edge directly into the satisfaction of a customer need;

    the product...(is) the carrier of the technology (Twiss,1986: 4). For example, an automated system installed as

    a turnkey project may obviate the need for skilled oper-

    ators and ensure consistently high quality, although it

    may not necessarily be suitable in a DC environment.

    Since it is not always possible to capture and describe

    all activities in procedures, and the appropriate degree

    of proceduralisation (and hence automation) depends onthe level of knowledge of a process (Bohn, 1994), toohigh a level of technology can be extravagant and may

    render the process unworkable or worthless as intricate

    operational procedures cannot be followed or break-

    downs become irreparable.

    The challenge at Leonard-Bartons second level is toidentify appropriate technology and to assess the extent

    to which an owners technology needs to be modified foradaptation to local situations (Platt and Wilson, 1999). A

    3-bridge mechanism for co-ordination (Katz et al., 1996)creates a structure for addressing problems of appropri-

    ateness for TT. The procedural bridge involves joint

    planning and staffing, and transferring know-how. Thesecond bridge is the human bridge relying on estab-

    lishing direct interaction between people from different

    organisations. Thirdly, organisational bridges use speci-ally constituted transfer teams and processes to formalise

    TT. A facilitating feature of TT is the robustness of the

    technology, where transfer to any environment takes

    place without adaptation to local conditions: robustness

    is recipient-independent (Grant and Gregory, 1997: 4).Incorporating technological considerations in strategic

    decisions requires a balanced assessment of product

    complexity (for value maximisation) and process com-

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    722 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735

    plexity (for cost minimisation) (Sharif, 1997: 314), but

    resources, and financial and competency-based con-straints will restrict DCs in their selection of techno-

    logies. Lennon (1997) discusses the need for continuous

    updating of equipment and processes, and the relevancefor developing countries of attaining technological par-

    ity, achieved in part, by skills and infrastructural devel-opment, research, and education in a knowledge context

    (Davies, 1993).

    A resource-based view of knowledge management

    identifies distinct capabilities and knowledge as the basisof differential firm performance. Helfat and Raubitschek(2000: 961) speak of the coevolution of knowledge,capabilities and products. As supply chain managementbecomes part of technology policy, local adaptation of

    technology invariably means greater involvement withnetworks and sourcing at second or third tiers in the local

    supply chain, requiring a network of capabilities, rather

    than networks of facilities (Leonard-Barton, 1995: 242).

    The transformation of collaborative agreements into pro-

    ductive and strategically effective relationships will be

    the real challenge of strategic alliance management in

    the 21st century (Irwin et al., 1998). The way in which

    technology is transferred depends on the technology, the

    strategy of the owner and the capabilities of the acquirer.South Africa exhibits some favourable attributes of a

    developed economy as well as the negative character-

    istics of the poorest countries. This study investigates

    perceptions of technology issues in South Africa, a coun-

    try in a dual world (Wang, 1993). The managementof technology in this study includes an investigation of

    factors discussed in the literature as well as others thatmay be peculiar to South Africa, such as affirmativeaction, employment equity, empowerment and stake-

    holder relationships (Pycraft and Bawden, 1996).

    3. The study

    The paper examines the perceptions of 132 South

    African managers who were attending business school

    management development and executive managementprogrammes at the University of Cape Town in 2000.

    The breakdown of the sample by industry sector is

    shown in Table 1. Although Table 1 gives racial and

    gender details, analysis of results by race and gender did

    not produce statistically significant differences. In laterdiscussions comments have been attributed to black orto white managers, as these can assist in explaining some

    individual differences in viewpoints otherwise disguised

    by averaged scores.

    The 30 managers attending the first in a series of pro-grammes were first asked to list the issues that theybelieved were important in managing technology in their

    organisations. The responses produced 96 items. Where

    necessary, the authors clarified what the managers had

    wished to convey in naming these. The authors then

    eliminated overlapping items, resulting in a list of 60

    items.

    The managers in the first and subsequent groups werethen asked to score how important these items were inTT, and then to what extent they could control them.

    Prior to the scoring, an explanation of each factor wasgiven to managers to ensure a consistent interpretation of

    all items. We explained to managers that importancereferred to significant issues in the workplace, whereerrors and lack of adherence to desired performance

    requirements might potentially carry serious conse-

    quences. Control related to a managers power todirect, regulate and influence. The scoring was on aLikert scale of one (not important/no control) to five(most important/much control) for the following criteria:

    How important this item is now, in so far as it affects

    your working environment

    How much control can be exercised over this item

    now

    How important this item will be in three years time

    How much control can be exercised over this item in

    three years time

    Table 2 shows the items and their groupings under

    factor headings (discussed later), with the average scores

    from the 132 participants for each item. Factor scores

    are weighted according to factor loadings derived from

    a factor analysis of current importance scores, and

    unweighted averages of the item averages are also

    shown.The purpose of this study was to obtain the opinions

    of, and insight into the perceptions of a strategically

    important sample of managers. As Linz (1988) has

    pointed out, in such situations sample size is lessimportant than are experience, competency and objec-

    tivity of participants...the testimony of even a single

    expert informant on a particular topic is still valuable if

    treated with caution. Follow-up interviews of about 30minutes duration, structured around the factors, wereheld with 42 managers in order to clarify and explainemerging results. The purpose of the interviews was to

    understand and interpret quantitative data through a

    qualitative assessment. It is of course unrealistic to

    expect verification or falsification to be absolutely cer-tain and conclusive.

    4. The importance-control grid

    The research follows the methodology of Naude et al.

    (1990), and Naude and Hipkin (1998) in studying therelationship between the importance of different factors

    in a managers operational environment, and the extentto which a manager can control them. Managers tasks

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    Table 1

    Breakdown of sample of South African managers, N=132

    Sector Number of respondents Percentage

    Construction 14 11

    Consumer goods manufacture 20 15

    Financial institutions 19 14Heavy manufacturing 28 21

    IT 8 6

    Mining 21 16

    Automotive 13 10

    Retailing 9 7

    Number of respondents Percentage

    Males 74 56

    Black males 51 39

    White males 23 17

    Females 58 44

    Black females 41 31

    White females 17 13

    demand attention to important issues, but Naude et al.

    (1990) show that, particularly in transitional environ-

    ments, managers frequently find themselves without suf-ficient control of these factors. The framework enablesthe researcher to isolate individual parameters and to

    study these in relation to the complexity of a managersenvironment. By plotting the scores on a grid, the fol-

    lowing distinct areas may be identified:

    core issues, which managers see as the most

    important and over which they can exercise the most

    control; these issues require the greatest management

    time, effort and planning complex issues, which are perceived as being

    important but over which managers can exercise lim-

    ited control

    simple issues, which are of lesser importance and

    which are easily controlled by management

    peripheral issues, which are generally of limited

    importance and over which little control can be exer-

    cised.

    The grid provides a useful methodology for ident-ifying such problems, and can be extended to suggest

    action for improving technology adoption. The terms

    core, complex, simple and peripheral are labels for easy

    reference to the quadrants. Such labels cannot fully

    describe all possible combinations of complexity, impor-

    tance, frustration, control and other challenges in mana-gerial decision-making. The form of the importance-con-

    trol grid is shown in Fig. 1 on which the current and

    future factor scores (see next section) have also been

    plotted. Figs. 2 and 3 contain the current and future item

    scores. Using factor analysis on the current importancescores, the items were grouped into ten factors: tech-

    nology and operations strategy, political and economic

    issues, knowledge and human resources, maintenance,

    planning and infrastructure, supply chain partnerships,

    financial, technology and technology transfer, tech-nology management interface, resistance to new tech-

    nology.

    The importance-control grid depicts the degree of

    alignment between importance and control: the greaterthe distance of a factor from the diagonal, the larger the

    degree of imbalance. This is likely to lead to frustration

    or inappropriate managerial intervention. The frustrating

    extremes for managers occur in quadrants two and four.

    Spending disproportionate time on simple issues(quadrant two) represents poor utilisation of managerial

    resources. The deemed importance of complex issues(quadrant four) cannot be matched by a managersability to control, since complex issues defy under-standing and manipulation, and can be expected to frus-

    trate those dealing with them (Naude et al., 1990: 524).In using the framework to analyse managerial percep-

    tions, these authors speak of an underlying dynamicnature to strategic issues implying a migration around

    the grid (p. 524). Peripheral issues representing a bal-ance between importance and control are expected to be

    relatively stable. Factors in other quadrants may respondto long-term trends or unexpected events, which result

    in repositioning, particularly in the complex quadrant,

    where high importance is not associated with commen-

    surate control. The resulting misalignment will require

    conscious management efforts to increase control over

    these. Once balance has been achieved, importancerecedes, and managers need merely to maintain these

    issues, rather than concentrate on their control. Move-

    ment is towards the simple issue quadrant. The challenge

    is then to address those issues that, over time, move from

    the diagonal into the complex quadrant.The discussion below concentrates on those factors

    that reflect greater degrees of imbalance, and significantdifferences between present and future scores.

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    Table2

    Factorsinfluencingthemanagementofte

    chnology

    FACTORSANDITEMS

    Factor

    Code

    Import

    Control

    ImportanceControl3

    z-score

    z-score

    loading

    ancenownow

    3years

    years

    importancecontrol

    TECHNOLOGYANDOPERATIONSSTRATEGY

    Weightedfactorscore

    26.7

    22.3

    28.1

    25.2

    Unweightedfactoraverage

    S

    4.3

    3.6

    4.5

    4.1

    Assimilationoftechnology

    0.918

    S1

    4.3

    3.1

    4.5

    3.5

    1.79

    2.02

    Technologyasstrategicresourceforcom

    petitiveadvantage/businesssuccessanddefencecorecompetences

    0.850

    S2

    4.4

    4.2

    4.7

    4.5

    2.31

    2.09

    Technologyimplementedbecauseofmarketdemand(demand-pull)

    0.841

    S3

    4.3

    3.9

    4.6

    4.2

    2.02

    2.06

    Theinternet

    0.830

    S4

    4.1

    4.0

    4.7

    4.2

    3.45

    1.67

    Greateroutputthroughtechnology

    0.816

    S5

    4.6

    3.5

    4.6

    4.1

    0.5

    3a

    3.45

    Leadtimetoacquiretechnology/spares

    0.758

    S6

    3.9

    2.5

    4.0

    3.8

    1.0

    4

    7.09

    Betterqualitythroughtechnology

    0.613

    S7

    4.6

    3.4

    4.6

    3.8

    0.5

    4

    2.45

    Alignmentofbusinessgoals,systemsandtechnology

    0.563

    S8

    4.4

    4.4

    4.6

    4.6

    1.80

    1.77

    POLITICALANDECONOMICISSUES

    Weightedfactorscore

    23.7

    9.1

    24.6

    9.6

    Unweightedfactoraverage

    P

    4.5

    1.7

    4.7

    1.8

    CrimelevelsinSouthAfrica

    0.757

    P1

    4.8

    1.4

    5.0

    1.4

    2.62

    0.5

    2

    Governmentregulationsandbureaucracy

    (planningpermission,workpermits,etc.)

    0.517

    P2

    4.0

    1.2

    4.4

    1.3

    2.24

    1.2

    5

    Loweducationallevelsoflabour

    0.840

    P3

    4.8

    1.7

    4.9

    1.6

    1.70

    1.0

    9

    Overalllevelofeconomicdevelopmenta

    ndinfrastructure

    0.705

    P4

    4.2

    1.4

    4.5

    1.3

    2.06

    1.3

    4

    Pressurefromlabourunions,affirmative

    actionandemploymentequitypolicies

    0.799

    P5

    4.7

    2.0

    4.4

    2.4

    1.99

    2.50

    Thebraindrainskilledpeopleleavingthecountry

    0.910

    P6

    4.6

    1.3

    4.9

    1.4

    2.15

    1.3

    4

    Effectsofglobalisation

    0.727

    P7

    4.2

    3.0

    4.5

    3.3

    2.01

    2.02

    KNOWLEDGEANDHUMANRESOURCES

    Weightedfactorscore

    19.7

    15.1

    20.8

    17.0

    Unweightedfactoraverage

    K

    4.2

    3.2

    4.4

    3.6

    Lackoflabourcommitmentandproductivity/abilitytotakeresponsibility

    0.589

    K1

    4.6

    2.0

    4.8

    3.0

    1.81

    6.42

    CommunicationsandITsystemsfordata

    analysis

    0.583

    K2

    4.3

    3.9

    4.3

    4.2

    0.5

    3

    1.97

    Understandingcomplextechnologythrou

    ghdirectinteractionandobservation

    0.925

    K3

    4.4

    3.5

    4.6

    3.2

    1.75

    1.85

    Empowerment

    0.565

    K4

    3.7

    3.8

    3.9

    4.2

    1.65

    2.36

    Thelearningorganisation

    0.816

    K5

    3.5

    2.2

    4.1

    2.9

    3.99

    4.04

    Understandinghardwareandsoftware

    0.788

    K6

    4.2

    3.8

    4.4

    4.0

    1.73

    1.1

    9

    Costoftraininganddevelopinglocalwo

    rkforce

    0.483

    K7

    4.5

    3.0

    4.5

    3.9

    0.0

    0

    5.32

    (continued

    on

    nextpage)

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    Table2(continued)

    FACTORSANDITEMS

    Factor

    Code

    Import

    Control

    ImportanceControl3

    z-score

    z-score

    loading

    ancenownow

    3years

    years

    importancecontrol

    MAINTENANCE

    Weightedfactorscore

    17.6

    12.5

    18.4

    14.2

    Unweightedfactoraverage

    M

    4.5

    3.2

    4.6

    3.6

    Availabilityandreliabilityofequipment

    0.677

    M1

    4.8

    3.6

    4.8

    4.2

    0.3

    1

    3.33

    Understandingofhowtechnologyworks

    andhowitfails

    0.781

    M2

    4.2

    3.1

    4.4

    3.5

    0.8

    8

    2.36

    Failuredata

    0.826

    M3

    4.4

    3.1

    4.6

    3.6

    1.88

    3.16

    Effectsoffailureonprocess

    0.885

    M4

    4.3

    2.6

    4.6

    3.0

    2.07

    2.00

    Appropriatemaintenanceaction(time/conditionbased)

    0.795

    M5

    4.6

    3.5

    4.8

    3.8

    1.88

    1.84

    PLANNINGANDINFRASTRUCTURE

    Weightedfactorscore

    15.8

    14.6

    16.7

    15.9

    Unweightedfactoraverage

    PI

    4.1

    3.8

    4.3

    4.1

    Promoters/championsofthetechnology

    0.922

    PI1

    3.8

    4.3

    4.1

    4.3

    1.96

    0.5

    5

    Beliefinneedforandcommitmenttotechnology,andestablishingclearobjectives

    fortechnology

    0.704

    Pl2

    4.7

    4.0

    4.8

    4.3

    0.7

    4

    2.39

    Establishingsuppliernetworksandacces

    singlocalinfrastructure

    0.833

    Pl3

    3.8

    3.1

    4.1

    3.6

    1.99

    2.53

    Internalinfrastructuretointegrate/formalisetechnologythroughoutorg;createfeedb

    ackmechanisms

    0.668

    Pl4

    4.5

    3.7

    4.5

    4.0

    0.5

    1

    1.82

    Processoptimisationsystemstosupporttechnology

    0.743

    Pl5

    3.8

    3.7

    4.2

    4.3

    2.28

    3.52

    SUPPLYCHAINANDPARTNERSHIPS

    Weightedfactorscore

    15.5

    13.5

    16.1

    14.1

    Unweightedfactoraverage

    Sc

    4.4

    3.8

    4.6

    4.0

    Assistancefromtechnologypartners

    0.866

    Sc1

    4.6

    3.9

    4.7

    4.1

    0.5

    7

    1.73

    Contractualarrangements

    0.875

    Sc2

    4.7

    4.4

    4.6

    4.5

    0.4

    2

    0.5

    3

    Compatibilitybetweensupplieranduser

    0.894

    Sc3

    4.0

    3.2

    4.5

    3.4

    2.92

    1.76

    Appropriatetechnologybaseestablished

    frompartnership

    0.896

    Sc4

    4.3

    3.8

    4.4

    4.0

    1.1

    5

    1.65

    FINANCIAL

    Weightedfactorscore

    12.6

    6.0

    12.8

    8.1

    Unweightedfactoraverage

    F

    4.4

    2.1

    4.5

    2.9

    Costoftechnologyacquisition

    0.855

    F1

    4.6

    1.9

    4.7

    2.1

    0.5

    8

    1.68

    Shorttermprofitabilityrequiredfromtec

    hnology

    0.725

    F2

    3.5

    2.3

    3.6

    3.0

    0.4

    7

    4.29

    Hiddencostsoftechnology(includingTT,HRdevelopment,environmental,etc)

    0.535

    F3

    4.6

    2.4

    4.8

    3.6

    1.70

    7.30

    Justificationoftechnologyonacost/benefitbasis(lowerproductioncosts)

    0.775

    F4

    4.7

    1.9

    4.7

    2.8

    0.1

    5

    5.21

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    726 I. Hipkin, D. Bennett / Technovation 23 (2003) 719735

    Table2(continued)

    FACTORSANDITEMS

    Factor

    Code

    Import

    Control

    ImportanceControl3

    z-score

    z-score

    loading

    ancenownow

    3years

    years

    importancecontrol

    TECHNOLOGYANDTECHNOLOGY

    TRANSFER

    Weightedfactorscore

    11.6

    6.7

    11.7

    6.7

    Unweightedfactoraverage

    T

    4.0

    2.4

    4.0

    2.4

    Adaptabilityoftechnologytolocalconditions

    0.558

    T1

    4.3

    3.5

    3.9

    3.3

    2.06

    1.83

    Useofexpertsystems/intelligentmachines

    0.713

    T2

    3.5

    3.1

    4.1

    3.4

    3.48

    1.77

    Robustnessoftechnology:installationwithoutadaptation

    0.798

    T3

    3.9

    1.6

    3.8

    1.3

    0.6

    6

    1.83

    Sensitivityoftechnologyintermsofdesign,fabrication,operationandmaintenance

    0.849

    T4

    4.2

    1.5

    4.2

    1.7

    0.0

    0

    -1.72

    TECHNOLOGYMANAGEMENTINTE

    RFACE

    Weightedfactorscore

    7.0

    4.0

    7.2

    4.2

    Unweightedfactoraverage

    TI

    4.6

    2.6

    4.7

    2.7

    Capacityofrecipientcompanytomanagechangeandnewtechnologywithtechnologypartners

    0.538

    TI1

    4.2

    3.8

    4.4

    4.1

    1.66

    1.77

    Complexityoftechnology

    0.450

    TI2

    4.6

    2.4

    4.8

    2.0

    0.9

    5

    2.49

    Shortageofskilledpersonnel

    0.538

    TI3

    5.0

    1.7

    5.0

    2.0

    0.0

    0

    2.01

    RESISTANCETONEW

    TECHNOLOGY

    Weightedfactorscore

    2.7

    5.1

    2.0

    5.3

    Unweightedfactoraverage

    R

    1.7

    3.2

    1.3

    3.3

    Difficulttoacceptotherwaysofworking

    0.844

    R1

    1.7

    3.0

    1.3

    3.4

    2.36

    2.31

    Resistancetotechnologybecauseitisno

    tlocal

    0.750

    R2

    1.7

    3.4

    1.2

    3.2

    3.30

    0.9

    6

    a

    z-scoresin

    italics:differencebetween

    importanceorcontrolnowandinthefutu

    reisnotstatisticallysignificantat95%significancelevel.

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    727I. Hipkin, D. Bennett / Technovation 23 (2003) 719735

    Fig. 1. The importance-control grid: current and future perceptions (factor scores).

    Fig. 2. Current perceptions of importance and controlitem scores.

    5. Factor analysis results

    Factor analysis was used to group the items into anumber of factors that would indicate the most signifi-cant components in technology management. In this dis-

    cussion factors (or components, which is the term fre-

    quently encountered in factor analysis) will refer to

    clusters...that could be measuring aspects of the sameunderlying dimension (Field, 2000: 423). Details of thefactor analysis are not included here, but some of the

    significant findings are summarised. Using the currentimportance scores, 16 eigenvectors with eigenvalues

    greater than one gave 16 factors that explain 85% of the

    total variance. A scree plot revealed a point of inflexionafter ten factors (with eigenvalues, which happen to be

    greater than two, explaining 71% of the variance). Rela-

    tively high communality values after extraction (ranging

    from 0.682 (Contractual arrangements) to 0.952

    (Technology as a strategic resource) indicate that the

    variance associated with each item has a high common

    variance.

    From the rotated component matrix calculations, 16factors are identified where variables load highly ontothese components (Field, 2000: 463). Ten of these havebeen selected as the remaining six have only one or two

    variables associated with them, with low factor loading

    scores. The items and factors with factor loadings are

    shown in Table 2. Although respondents scored 60

    items, the rotated component matrix results do not

    include 11 of these items in the 10 factors selected, so

    these items have been excluded from further analysis and

    discussion (with one exception, Aids, which this will be

    mentioned later).

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    Fig. 3. Perceptions of importance and control in 3 years timeitem scores. Key to abbreviations: S, Technology and operations strategy; P,

    Political and economic issues; K, Knowledge and human resources; M, Maintenance; PI, Planning and infrastructure; Sc, Supply chain and partner-

    ships; F, Financial; T, Technology and technology transfer; TI, Technology management interface; R, Resistance to new technology; current

    perceptions; + future perceptions.

    6. Results and discussion

    The first group of managers was asked to list issuesimportant to them, so it is expected that most factors

    here would lie on the right hand side of the grid

    (quadrants three and four). This section discusses the

    scores and suggests explanations therefor. While the stat-

    istical analysis was useful in determining the factors and

    providing an indication of their relative importance, ref-erence is also made to the interviews conducted with 42managers during the research.

    6.1. Technology and operations strategy

    The current weighted importance score for this factor

    is the highest (26.7), indicating that the items included

    in this factor are statistically the most significant in tech-nology management. Apart from the item relating to the

    current lead-time to acquire spares, all other technologyand operations strategy items are in the core quadrant in

    the importance-control grid. It is also estimated that the

    items will become more important, and more control will

    be possible in the future. In the interviews, managers

    indicated that control of spares availability and lead-time was limited because of South Africas geographicalposition. This situation would improve as business-to-

    business transactions and the internet became more

    widespread. The high scores for better quality and

    greater output, strategic alignment of business goals and

    technology, the use of technology as a strategic resource,and a general desire to achieve customer sovereignty(Baines et al., 1999), all support findings in the literature(see, for example, Bolden et al. (1997).

    6.2. Political and economic issues

    Political and economic items lie firmly in the complexquadrant, all receiving high importance, but low control

    scores. These issues potentially constitute the greatest

    cause of frustration to managers who see an increase in

    the importance of these items, but envisage only a mar-

    ginal improvement in control in the next three years. The

    scepticism on the part of business and commercetowards much of the South African governments labourlegislation has been widely reported (for example, von

    Holdt, 2000). Most managers saw little chance of this

    changing in the next three years (although changes to

    some labour legislation have been announced

    (Government Gazette, 27 July (2000)).

    The frustration expressed by managers confirms whathas been said in many instances regarding the relation-

    ship between business and the government (Business

    Day, 30 August, 2000). Much of the business com-munity has a different socio-economic perspective to that

    of the government whose constituency lies to a large

    extent with workers and poorer sections of the com-

    munity (Sunday Times, 6 August, 2000). Some white

    managers noted that affirmative action and employmentequity policies compounded their difficulties in con-trolling the work environment. The only individual fac-

    tor appearing in quadrant three relates to the effects of

    globalisation (P7). Managers explained that they could

    control this by directing their businesses to be part ofthe global business environment.

    During the interviews there was divided opinion

    between black and white managers regarding political

    and economic items. Black managers viewed govern-

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    ment regulations and bureaucracy, levels of economic

    development and pressure from unions as having limited

    significance, whereas white managers saw these asimportant. Neither group of managers saw that much

    could be achieved through discussions with the govern-ment. Low education levels were of concern to black

    managers at present and would become more importantin the future. Yet, some control of this factor was con-

    sidered possible through better schooling, bursaries, and

    education programmes funded by business, particularly

    as the legacy of apartheid education worked its wayout of the education system. In contrast, white managers

    considered education important, but envisaged little con-

    trol over this item, particularly as the governments lim-ited resources would not be able to improve the edu-

    cation system in the foreseeable future. They did not seea role for business in education. There was unanimity

    from blacks and whites regarding the serious effects that

    crime is having in South Africa.

    While there was consensus that little could be done

    about the brain drain, opinions about its importance

    varied. Black managers recognised the problem of losing

    skilled people, but also saw greater opportunities for

    younger blacks to take up the positions of those who had

    left the country. White managers saw the loss of thisexpertise as irreplaceable. As with certain other items,

    black managers viewed these issues as being of lesser

    importance, but something could be done to control them

    (quadrant two, simple issues), whereas white managers

    considered them of great importance, about which little

    could be done (quadrant four, complex issues).

    6.3. Knowledge and human resources

    From the factor analysis, items relating to knowledge

    and human resources are grouped as one factor. While

    we did not initially expect this, it is perhaps not surpris-

    ing as managers perceived the skills of the workforce,

    training and knowledge to be closely related.

    All items lie in the core quadrant except K1 (lack of

    labour commitment, scored highest in importance) and

    K5 (the learning organisation, scored lowest inimportance). Differences on a racial basis emerged

    regarding control of commitment and productivity: black

    managers saw better training and labour relations as the

    solution, whereas white managers envisaged that mech-

    anisation would reduce dependency on militant trade

    unions and workers.Managers appreciated the importance of understand-

    ing technology, but only some respondents recognised

    that the deeper benefits of technology depend on theexploitation of knowledge. Managers saw the relevance

    of tangible knowledge factors such as communicationand understanding hardware and software, but as indi-

    cated in the literature (Inkpen, 1998; Nonaka and Takeu-

    chi, 1995), the learning organisation remains elusive and

    largely beyond control. It was clear that not all managers

    fully grasped the concept of the learning organisation as

    a path to knowledge, although some did appreciate its

    potential contribution. Most respondents gave South

    Africas poorly educated labour force and weak edu-cation systems as further reasons for not being able to

    create a learning organisation2

    .Empowerment received a moderate importance score

    (3.7). Controlling empowerment was interesting as it is

    a bargaining tool to persuade unions to agree to new

    technology in return for promises of empowerment.

    Some managers recognised the contradictions in an

    empowerment process: implementing and operating a

    new technology do not readily lead to participation as

    employees actions are defined almost entirely by thetechnology, meaning that behaviour cannot beempowering and liberating (Argyris, 1998: 101). Wedid not interview employees to establish their feelings

    on the subject. Managers believed that empowerment

    could be controlled, with employees reluctantly toeingthe line (Argyris, 1998: 101) in accordance with well-defined processes and procedures.

    During the interviews the small increase in the factor

    control score was explained by managers predictionsthat some knowledge could be documented, transmittedand utilised, although they were vague on the mech-

    anisms for achieving this. Several respondents saw that

    middle managers would be an essential interface

    between islands of information (Dutta, 1997), yetrecent downsizing exercises had reduced their number,

    thus diminishing the extent to which the learning organ-

    isation could be expanded.

    6.4. Maintenance

    The unweighted factor average for maintenance was

    scored the second highest in importance (4.5). With one

    exception (effects of failure on the process), all items

    are in quadrant three, but well below the diagonal. Man-

    agers were unanimous that maintenance is growing in

    importance, particularly as maintenance costs increase

    (this concurs with Moubray (2001)). Lower controlscores illustrated managers problems with new equip-ment, lack of experience and little or no failure data.

    Understanding the functionality of equipment (present

    control score of 3.1) could be controlled to some extent

    by training, but lack of control over the effects of failure

    meant that knowledge of true functionality was someway off.

    2 Our study was undertaken shortly after the publication of a study

    which showed that South Africas grade four pupils (1011 year olds)

    rank lowest in numeracy, literacy and life skills compared with their

    African counterparts. A Unesco report on global basic education found

    that at least 13% of 614 year olds in South Africa do not attend school

    (Finance Week, 21 July, 2000).

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    Several managers pointed to the link between knowl-

    edge and maintenance: knowledge and documentation,

    and understanding complex technology were essential

    for good maintenance. The type of statement frequently

    made was: you cannot fix something if you dont knowexactly how it works, and what the machine is required

    to do. You are not going to put that much effort intomaintaining something if you dont know how importantit is, and what really happens when it breaks down.One manager clearly saw that extending learning and

    knowledge concepts to maintenance would improve the

    performance of equipment and would reduce the effects

    of failure. She emphasised the importance of this way

    of thinking, but was unsure of how to achieve it (the

    control aspect). This is supported by the findings of Hip-kin and Lockett (1995) on the importance for mainte-nance of understanding equipment functionality and

    achieving desired performance targets.

    From our interviews it became clear that some man-

    agers were unaware of the importance of knowledge in

    a maintenance context. Further, they could do little to

    improve availability and reliability, their failure data rec-

    ords were of limited use, and the scope for appropriate

    maintenance action was restricted. Some future mainte-

    nance control scores are a little higher than currentscores, indicating limited improvement in maintenance

    performance in the future (unless maintenance manage-

    ment information systems could be implemented to

    address uncertainties confronting the maintenance

    function).

    6.5. Planning and infrastructure

    The unweighted factor average scores for planning

    and infrastructure show the greatest alignment between

    importance and control with both the present and future

    factor scores lying near or on the diagonal: a perfect

    balance for management. This is not surprising, as man-

    agers should be able to control the planning issues they

    have identified as being important. Item scores revealsome deviation from the diagonal. Establishing supplier

    networks is important but presently difficult to control.Managers ascribed this to a lack of a network culturein South Africa, in that suppliers were still instinctively

    seen as adversaries, rather than partners.

    The importance scores for commitment to, and objec-

    tives for, technology (PI2) and internal infrastructure

    (PI4) were by far the highest. Several managersrecounted previous experiences where technology had

    been introduced for technologys sake without clearobjectives, and such instances had been expensive fail-

    ures. There was a strong feeling that technology should

    not be introduced just to be fashionable, and it wouldonly be useful if local infrastructure were capable of

    accommodating the new technology. Often this referred

    to IT and communications, but other instances such as

    internal reporting and performance measurement sys-

    tems were cited.

    6.6. Supply chain and technology partners

    The current and future importance scores indicate that

    some form of technology partnership is essential for new

    technology implementation, and that can be controlled

    through good supply chain selection and contractualagreements (the highest control score in this grouping).

    Managers did not see significant benefits from a simplecontractual agreement whereby, say, a machine was pur-

    chased. The challenge was to transform collaborative

    agreements into productive and strategically effective

    relationships. The importance of user and supplier com-

    patibility (average scores increase from 4.0 to 4.5) is

    supported by Inkpen (1998) who claims that as users

    gain experience in using partnerships, they became moreadept at using technology partners for learning and

    knowledge acquisition.One respondent believed that South African managers

    were still learning how to deal with (and control) tech-

    nology partners, and did not fully appreciate the signifi-cance of compatibility between user and supplier (Sc3).

    Some managers felt that control effectively meant

    obtaining assistance from technology partners, as greater

    input from them would ultimately result in better control

    of technology.

    6.7. Finance

    The present and future importance scores for financialitems are consistently high. Low control scores show

    finance to be a complex issue in quadrant four. Frus-tration derives from the inability to do anything about

    the cost of imported technology, aggravated by a declin-

    ing currency. The future control score is higher as

    respondents felt that greater choices of technology would

    permit multi-sourcing of new technology. Through agreater understanding of the technology, managers felt

    they would better be able to control the hidden costs of

    technology implementation, which had so far bedevilled

    their use of imported technology.

    While justifying new technology would become more

    important as costs continued to rise, some managers

    remained sceptical about the reliability of certain cost

    justifications. This is reinforced by Jelinek (1996: 810)who claims that traditional measures can be inappropri-

    ate or wildly dysfunctional, and in the extreme caseold measures do not work on new technology. In theinterviews, some managers were confident that prudentmanagement would result in better cost control in the

    future.

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    6.8. Technology and technology transfer

    The importance scores relating to the technology itself

    are relatively high, but control is low, as managers feel

    rather powerless in relation to the adaptability, com-plexity or robustness of a technology. This is somewhat

    of a contradiction as managers also believed they havea wide variety of technology suppliers to choose from,

    could select the supplier that best suits the acquiring

    firm, and thus exercise some control over the technologythat is finally installed.

    Adaptability of technology (T1) is scored highest in

    importance in this category, followed by sensitivity of

    the technology in terms of design and operation (T4).

    This is in line with the general comments of Grant and

    Gregory (1997) regarding adaptability to local con-ditions. Managers felt that they could exercise some con-

    trol over the adaptability of technology through specifi-cations at the design stage, but they have no control over

    technology design and fabrication. Managers perceivedlack of control over operation and maintenance means

    that they have no influence over how the designerintended the equipment to operate and how it should

    be maintained.

    Expert systems and intelligent machines were seen asimportant future developments, although control of these

    would remain limited. Managers saw the intelligent

    machine as a device which can store information and

    permit retrieval for utilisation as knowledge, thus

    allowing non-experts to solve problems beyond their

    present expertise: using the machine to solve know-how

    and know-why problems (Bohn, 1994). They acknowl-edged this was some way off, and that such technologymay be prohibitively expensive.

    6.9. Technology management interface

    Only three items are included in this factor, and these

    have amongst the highest current and future importance

    scores. Shortage of skilled personnel was the most frus-

    trating item (importance score 5), but little could be done

    in terms of controlling this. Complexity of technologyis also a complex item (in quadrant four). In the inter-

    views this item was linked to knowledge acquisition and

    maintenance. Managers were concerned that overly com-

    plex equipment would be thrust upon them as fashion-able in a global environment. Their concern was thatthey would not be able to use the technology to itsmaximum potential (if at all), and if they did, they would

    remain totally dependent on the technology supplier

    for support.

    6.10. Resistance

    Two items appear under this heading. They have

    extremely low importance scores, and higher control

    scores, placing them in the simple quadrant. Managers

    paid little heed to these in practice, as none of the inter-

    viewees had encountered serious resistance to new tech-

    nology. The importance weighted factor score for this

    factor is by far the lowest, and this is intuitively sup-ported by the managers lack of interest in the factor.

    6.11. Aids

    In the scoring process, Aids received an importancescore of 5. This does not appear in Table 2 as low corre-

    lations in the factor analysis eliminated this variable.

    Aids-related illness and death were matters about which

    managers could do little, but Aids was having a signifi-cant impact on succession planning and training. One

    manager claimed that for every craftsman or skilledoperator that was required, three were trained, but even

    with the additional people trained, he foresaw a shortage

    of craftsmen because of aids-related illnesses and death.

    The report of the South African Medical Research Coun-

    cil (Dorrington et al., 2001) revealed that in 2000 40%

    of all deaths in the age group 1549 were Aids related,and this is precisely the age group that would receive

    technical training.

    7. Implications in a broader context

    The findings corroborate some of the research studiescited in the literature, but question others. An under-

    standing of TT in South Africa was sought from the

    interviews, the purpose of which was to interpretresponses and to give some impressions a meaning(Alvesson and Deetz, 2000: 21). Yet, drawing con-

    clusions from a single individual can provide a distorted

    view, so attention should shift to the shared cognitivereality experienced by organisational members (Jelinek,1996: 808). We were not in a position to seek the opi-

    nions of other organisational members, nor did we inter-

    view anyone other than managers, so our conclusions

    are limited to managerial perceptions.

    Technology has the best chance of being transferredsuccessfully if it is co-ordinated at strategic level and

    aligned with corporate goals and internal capabilities

    with the purpose of achieving competitive advantage

    (Leonard-Barton and Deschamps, 1988; Martinsons and

    Schindler, 1995). The results further support authors

    such as Burcher et al. (1999) and Grant and Gregory

    (1997) that technical interface management requires

    integration of systems and human resources with the

    technology itself.

    An interesting finding relates to culture, which fre-quently appears in the literature on TT to DCs. The orig-inal list of important issues for TT from the first groupof managers contained several items pertaining to cul-

    ture. The factor analysis revealed that these did not cor-

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    relate with other variables, so they were eliminated.

    Some interviews were held before all data had been col-

    lected and the factor analysis was performed when all

    data had been collected. This meant that we discussed

    cultural matters in the interviews. Our findings concern-ing the relationship between cultural factors and tech-

    nology management showed the greatest divergence withsome of the literature. We found little evidence that cul-

    tural variables in South Africa are significant in the man-agement of technology.

    One interviewee pointed out that African culture is

    different from, say, European culture at a social anthro-

    pological level, but in the business world, any such dif-

    ferences play no part. A black manager commented:

    We downplay the importance of culture, as its notfashionable in business to talk about culture. Its notwestern or modern. One of the previous govern-ments justifications for apartheid was cultural differencebetween blacks and blacks, and between blacks and

    whites. We do not want to talk about those things. Asecond respondent claimed that the South African busi-

    ness climate is based on market-driven western values

    (comparable to the cultural homogeneity discussed by

    Phillips et al., 1994), so no cultural barriers arise. This

    corresponds to Lessems (1996: 36) contention thatSouth African economic and educational institutions aremodelled on Anglo-Saxon heritage more than any

    other(and that) business has drawn on a pragmaticwestern-ness for its material body and upon arational northern-ness for its organisational mind. Athird manager commented, The outside world is not

    interested in our culture. We may pride ourselves thatwe are a rainbow nation, but that is an internal matterwhich we can practise at home. If we want to compete,

    which we must, we must accept the outside worlds wayof doing business. This indicates apparent acceptanceof the western way and illustrates how local actionsexperience fit with a global perspective (Marcus,1992: 311).

    With the current mood of Afro-pessimism, oneblack manager commented that it would be expected to

    find managers who are frustrated by political and econ-omic matters. The wide divergence between importance

    and control scores demonstrates this, supporting the con-

    tention of Heald and Rakusin (1996: 37) that economic

    and political indicators of deep-rooted conflict can leadto impotency and powerlessness. Managers acceptedthat throughout the world businesses have been subjectto a degree of government legislation, and this is not

    a new phenomenon since businesses were required to

    implement the apartheid legislation of the previous

    South African government for more than four decades.

    Several white managers complained that the inter-national trend was to have less regulatory interference.

    Yet, in the South African context, affirmative action andemployment equity requirements were placing an unfair

    burden on South African business, limiting even further

    its international competitiveness.

    Technology can play a valuable role in knowledge

    management as it becomes increasingly important at a

    strategic and operational level, but managers weredespondent at the dearth of managerial and technological

    skill available from a poor educational system, and lowlevels of commitment by the workforce. Heald and

    Rakusin (1996: 37) predict that the consequences of

    inappropriate or non-existent education and training arefurther ignorance, incompetence and rolelessnesswitha very real sense of (being) frightened into doing nothing

    through ineptitude. A shortage of skilled personnelremains one of the issues that shows the greatest imbal-

    ance between importance and control scores. Herein lies

    one of South Africas most formidable challenges.Jegathesan et al. (1997) see technological systems as

    networks of agents, interacting in a specific economiczone, and operating within certain infrastructural para-

    meters. The relatively low importance attached to net-

    working by South African managers may lead to sub-

    optimal TT, particularly from a knowledge acquisition

    point of view. From the interviews it was clear that net-

    working is a relatively new concept for South African

    managers as they were denied access to many externalcontacts in the apartheid years. One manager commented

    that the result was a drive for self-sufficiency, and todemonstrate this, almost as a matter of pride. Others

    warned of over-dependence on imported technology,

    leading to what Fohrbeck and Wiesand (1981) refer to

    as over-development. Where managers do network,

    force of habit makes them look within the country first.They must learn to look beyond its borders. This pride

    also manifests itself as a form of arrogance. The majority

    of managers interviewed claimed that no adaptation of

    technology to South African conditions was necessary.A few managers pointed to the folly of such misguided

    boasting, and were adamant that South Africans must

    recognise that they are incapable of implementing tech-

    nology of the most complex type.

    The extent to which findings from this study can begeneralised is pertinent, as social phenomena relating toone situation may change too much in another to permit

    meaningful generalisation (Patton, 1990). Findings may

    therefore be construed as localised, and may apply only

    in a limited social context. Generalising from a specificsituation becomes a working hypothesis, not a con-clusion (Cronbach, quoted in Patton, 1990: 280). It isthus not possible to replicate precisely the models which

    are applicable in one country to another, but technology

    management in one setting can offer useful guidance to

    others for policy formulation and implementation

    (Salami and Reavill, 1997). Both the methodology andthe findings of this study may prove useful to managersin developing countries.

    The statistical results generally corroborate the senti-

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    ments expressed in the interviews and the findings fromthe importance-control grid plots. While the importance-

    control framework provides no formal ranking of the

    factors, the factor analysis results provide a useful sum-

    mary of the most significant issues in TT. The factor inTable 2 which we have labelled Technology and oper-

    ations strategy (weighted factor score 26.7) appears tobe the most critical, followed by Political and economicissues (score 23.7), Knowledge and human resources(score 19.7), Maintenance (score 17.6) Planning andinfrastructure (score 15.8), and Supply chain and part-nerships (score 15.5). These were the issues managerspreferred to discuss in the interviews. Other factors

    (Financial, Technology and technology transfer, Tech-

    nology management interface and Resistance to new

    technology) included fewer items and had lowerweighted factor scores. This concurs with Samli et al.

    (1992) who argue that managing technology in DCs has

    more to do with macro conditions than micro issues. No

    commonality can be detected in the items scored by

    managers, but eliminated in the factor analysis: cultural

    issues, Aids, intellectual property rights, technology

    implemented because of supplier pressure (technology

    push), back-up or diversity of suppliers, explicit

    (codified) knowledge and documentation.Table 2 also contains z-scores for testing whether the

    differences between present and future importance and

    present and future control scores are statistically signifi-cant. The z-scores in italics (less than 1.645) indicate

    that for =0.05 there is no significant difference. Thereis no clear pattern to indicate which items are significant,

    but 29 out of 49 importance scores, and 38 out of 49control scores demonstrate a significant differencebetween present and future scores.

    8. Conclusions

    In this paper a study is described of South African

    managers current perceptions of managing technology,and what they envisage for the future. The most signifi-cant issues in TT relate to technology and operationsstrategy, where assimilation of technology must yield

    more and improved products. Limited financial resourceswill restrain technological adoption and expansion. A

    poorly educated and inadequately trained workforce,

    characterised by low productivity, will impose further

    severe constraints. Knowledge management is in itsinfancy, and will require concerted efforts by managers

    to create appropriate support frameworks before knowl-

    edge can play its rightful role in achieving competitive

    advantage. Operations and maintenance staff will be

    challenged to handle new technology with existing sys-tems and procedures. Organisations must take the initiat-

    ive to use suppliers and networks for a full range of

    benefits to accrue from new technologies. With South

    Africas history it is perhaps not surprising that man-agers are divided on the role of the government and poli-

    tics in business. Those who mistrust political motives

    seem resigned to accept that the political agenda will not

    go away.The findings in this study suggest areas for further

    research into TT in DCs. The high importance scores formaintenance support Leonard-Bartons (1995) assertionthat maintenance is one of the most problematic issues

    in technology management. The results of this study pro-vide a basis for more detailed investigation of the

    relationship between the maintenance function and TT,

    particularly as skills and knowledge deficiencies in DCshave a significant impact on maintenance policies andpractice.

    The role of technology in strategic decisions is stillill defined in South Africa, but global forces are likelyto pressurise managers to introduce new technologies

    wherever possible. For the foreseeable future, South

    Africa will import technology with limited local techni-

    cal and operational input. This is to be expected in a

    developing country where research and innovation

    initiatives are limited, and whose economy is still greatly

    dependent on technical expertise from abroad.

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    Ian Hipkin teaches in the School of Business

    and Economics at the University of Exeter. Priorto this he taught Operations Management at theUniversity of Cape Town, South Africa, andManchester Business School. He has consultedin engineering management to firms in Europe,North America and Africa, with specific empha-sis on asset management and knowledge trans-ference. His research interests include the stra-tegic use of technology and its transfer to lessdeveloped countries, and the problems of usingand maintaining new technology. He is currently

    doing his PhD at Aston University studying technology transfer todeveloping countries.

    David Bennett is Professor of TechnologyManagement at the Aston Business School,Birmingham, UK, and Deputy Head of Schoolfor External Affairs. His research interestsinclude the transfer of technology betweenindustrialised and developing countries,especially in the Asian region. He is also anAdjunct Professor with the University of SouthAustralia involved in the universitys offshoredoctoral programme in Singapore and HongKong. Previously he has been a faculty memberat the China-Europe Management Institute in

    Beijing and the China-Europe International Business School in Shanghai.His industrial experience periods in the automotive components and elec-trical equipment industries. He holds MSc and PhD degrees from the Uni-versity of Birmingham.