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Henri Blondelle www.agileDD.com
March 2017
R=233 - G=229 - B=223
R= 33 - G= 39 - B= 69
R= 78 - G=103 - B= 200
R= 94 - G= 204 - B= 243
R=167 - G=234 - B= 82
R=149 - G= 98 - B= 81
R=145 - G=132 - B=133
R=241 - G= 65 - B= 36
What ever is your business, structured information delivers
reliable decisions
50% of the Fortune 500 disappeared in the last 15 years
© 2017 Agile Data Decisions – Confidential 2
more data more metadata
more indexed data
more sourced data
more verified data
more success
© 2017 Agile Data Decisions – Confidential 5
But, more data is not always new data
Legacy document
assets are rich in
metadata ready to
be structured in DBs,
But indexing and
cataloging is
expensive and time
consuming
© 2017 Agile Data Decisions – Confidential 6
And to structure 80% of the unstructured
information, reversing the current proportion*
20%
80%
*Sources: Merrill Lynch; EMC; GATE project/Sheffield University studies show that in average, 80% of the available information is unstructured
© 2017 Agile Data Decisions – Confidential 8
SAVE
MONEY
Avoid populating databases manually
GO
FASTER
From data to decision
DE-
RISK
Using more verified information
Creating value from dormant data assets R=233 - G=229 - B=223
R= 33 - G= 39 - B= 69
R= 78 - G=103 - B= 200
R= 94 - G= 204 - B= 243
R=167 - G=234 - B= 82
R=149 - G= 98 - B= 81
R=145 - G=132 - B=133
R=241 - G= 65 - B= 36
© 2017 Agile Data Decisions – Confidential 9
Learning
models
Structured
information
publication
QC
Data edition
Validation
Refutation
text
searchable
OCR
Pre-OCR
processing
Post-OCR
processing
Parallelized OCR
User provided
taxonomy
(option)
Seeds docs
(option) Seeds db
(option)
Heuristic labelling (option)
iQC Machine Learning
Documents classification
Metadata extraction
iQC
datalake
GUI
Unstructured and
semi-structrured
documents
A uniform
text layout
representation
How it works?
© 2017 Agile Data Decisions – Confidential 11
iQC v1.0 has been successfully deployed
6 man - years of development
Patent claim registered Dec 2016
Existing Customer
Published Work (SEG,
PNEC)
© 2017 Agile Data Decisions – Confidential 13
Most promising IT&web startup
2017 by RUA
Joe Johnston, Head Petrophysicist, CGG: “iQC is not only a way to reduce the cost of populating data-bases, it is a way to to source and QC massive information before any analysis”
Mike Davidson, Guest editor of The Leading Edge – March 2017, SEG, “A considerable challenge faced by many working geoscientists is the time spent searching for, wrangling with, and making sense of large legacy databases, many of which may lack a natural organizational structure. This unstructured data may include such information as field notes from ops-geologists on vintage mud-logs — potentially valuable if automated methods could be employed to make sense of it. AgileDD shows how machine learning could be employed in the management of databases.”
Feb. 5th 2017 © 2017 Agile Data Decisions LLC - Strictly Confidential
Strong and increasing interest from the industry
15
Manual indexing
OCR + Full text indexing
OCR + Full text indexing + Machine learning
Cannot process a lot of documents in a short period of time
Can automatically extract metadata already known in lists, dictionaries, taxonomies ...
Because the ML searches for context around the metadata, text and numerical variables can be detected
Ahead from competition
And ready to access a $100M+/year market in the E&P industry
• Average IOC spends $10M/year to catalogue. Total expenditure around $0.5B
• Millions files are stored with very few associated metadata
• Cataloging has to be redone several times
• Issue affects all the players in the value chain
© 2017 Agile Data Decisions – Confidential 16
Gain traction in E&P sector first
• E&P industry is data dependent.
• It’s a market segment where we know the data, the data environment,
data consumers and their expectations
• IOCs, NOCs, Independents, Unconventional, Regulators, Contractors ...
All have the same unstructured data issue
• Our product benefits from our launch partner’s expertize and user experience
• After a period of adaptation due to oil price decline, O&G sector is now looking at emerging technologies to perform in the new O&G environment
Automation is the only way to effectively make use of the unstructured data in the E&P market
© 2017 Agile Data Decisions – Confidential 17
O&G is a $100M+ market segment. We target 5% in the next 3 years.
© 2017 Agile Data Decisions – Confidential 18
SaaS+ business model
© 2017 Agile Data Decisions – Confidential 19
reve
nu
e
cost
Nb customers
Lice
nce
+ m
ain
t +
R&
D
Hyb
rid
+
con
sult
ing
SaaS + subscription SaaS on demand
iQC for free
• Customer pay per document and extracted information
• In line with the cloud platform, internal or external
• Pricing aligned on value creation
• OPEX cost only, easy to be compared with the manual process cost
• Collaborative learning models, we capitalize on customers experience
• Open a market place for structured data exchange
• Collaborative learning models, we capitalize on customers experience
• Open a market place for structured data exchange
Extension to other domains and industries
• Indexing and cataloging unstructured documents is a common issue in all O&G domains: development, production, asset integrity, downstream and all industries: Chemical, Automotive, Aeronautics
• Our Machine Learning System is not dependent on particular datatypes, only our Learning Models are
• iQC Graphic User Interface can be adapted to other document types and SMEs needs
OCR ML GUI
docs models
results iQC Reusable elements for a pivot
© 2017 Agile Data Decisions – Confidential 20
• The first 15 months
• Focus on exploration documents (wells and seismic related), establish a revenue stream
• Make 2 or 3 permanent reference clients
• Strengthen the software development team to add new features requested by early adopters
• Build partnerships with cloud resource vendors
• Re-use the iQC platform to create an MVP allowing AgileDD to open a new industrial market segment
• Prepare the level-A funding
Post Level-A agenda
• Increase our share O&G market enlarging the iQC technical
scope
• Penetrate the second market
• Hire sales and product staff knowledgeable of that market
• Agile development based on the existing MVP
• Develop new partnerships
• Incremental expansion on a new market segment
AgileDD agenda
© 2017 Agile Data Decisions – Confidential 21
Sales projection
© 2017 Agile Data Decisions – Confidential 22
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
2016 2017 2018 2019 2020
Sales per service - 5 Years Forecast
Energy Sector Insurance/Pharmaceutical Engineering and Manufacturing Consulting & Integration Services - Maintenance
2017
Today
May Jul Sep Nov 2017 Mar May Jul Sep
Agile Data Decisions LLC Creation
5/26/2016
AgileDD website v1.0
7/6/2016
iQC @ SPE/IE Aberdeen
9/7/2016
CDA results @ ECIM - Stavanger
9/13/2016
iQC @ Saudi Aramco - KSA
11/2/2016
AgileDD website v2.0 and linkedin page
11/15/2016
iQC at PETEX with CGG - London
11/16/2016
CDA results @ CDA Aberdeen
11/30/2016
iQC @ Shell North Sea - Aberdeen
12/1/2016
iQC @ IFP - Paris
1/9/2017
AgileDD poster at EVOLEN - Paris 1/16/2017
RUA Most Promizing Startup - Houston
1/19/2017
iQC @ TOTAL - Paris
1/25/2017
2200 views on AgileDD linkedin page
2/2/2017
iQC @ Anadarko - Houston
2/9/2017 iQC @ Atos-Bull - Prais
2/18/2017
TLE long paper about iQC
3/6/2017
iQC @ TOTAL Norge - Stavanger
3/7/2017
CDA results ECIM - Stavanger
3/8/2017
iQC @ Statoil - Stavanger 3/9/2017
iQC @ OMV - Vienna
3/15/2017
AgileDD speed dating @ Avenia - Pau
3/16/2017
AgileDD @ AAPG Pitch Appalooza
4/13/2017
AgileDD @ RUA-OTC
5/1/2017
AgileDD @ PNEC - Houston
5/16/2017
AgileDD @ Energistics NDR - Stavanger
6/6/2017
EAGE ML workshop (submitted)
6/12/2017
AgileDD @ ECIM 2017 - Stavanger
9/12/2017
Marketing
Opportunities by stage
Deal
Submitted quote
Analyzed need
Presentation and demo
Contacted for demo
Events and Social Media
Founders
Dr. Amit Juneja CEO & CTO 16 years of experience in Data Science and ML
Jacques Micaelli President 20 years of experience in IT
Henri Blondelle Sales and Marketing 25+ years of experience in O&G data management
Philip Neri Marketing & Investor relations
Joe Johnston Geosciences
Strong Team with complementary talents
Independent advisors
© 2017 Agile Data Decisions – Confidential 26
• Using ML to make unstructured data directly accessible
• Targeting 5% of the $100M+ primary E&P market
• Solution can be easily adapted to other industries
• Solution tested by a major geoscience service provider
• Established and competent team
• Raising $750k pre-A to develop E&P market and enter in a second market
Takeaways
© 2017 Agile Data Decisions – Confidential 27