“Top2Top continues to be the #1 forum in the industry to keep us abreast of this constantly changing landscape. If you plan to survive and thrive you need to plan today to be in Las Vegas next February.”

—Gary SobkowIak, keyImpacT SaLeS

15th annual FSma Top2Top conferenceFebruary 11—13, 2009ritz carlton, Lake Las Vegas

www.top2toponline.com

whaT happenS In

register

by november 7

and save

$155 per registration

The premier event for foodservice sales & marketing executives.

Foodservice Sales and Marketing Association9192 Red Branch Road Suite 200Columbia, MD 21045410.715.6672

Spouse/Guest Registration Spouse/guests must pay a registration fee to attend the food and beverage functions. Conference sessions are not included. To qualify as a spouse/guest, you may not have a business connection to the foodservice industry and are solely attending as the significant other of an industry professional. Any questions, contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.

Member Early-Bird DiscountRegister by November 7th to receive a $155 Early-Bird Discount. Registrations received after November 7 will pay the full rate—so don’t delay—register today! Applies to FSMA Members only.

Agency/Manufacturer MeetingsWe respectively request your cooperation in booking meeting space. The resort will not book meetings that conflict with FSMA events. Meeting space and room reservations are contingent on registering for the conference. Please be considerate that attendees register to attend the Conference not to participate in alternate meetings. For more information, please contact Sandra Savino of FSMA at ssavino@fsmaonline.com.

The Resort A short drive from the glittering lights of the Las Vegas strip is a deluxe resort distinguished by a shimmering lake, stunning Mediterranean style architecture and an Old World Village filled with shops, restaurants and a casino. The Ritz Carlton, Lake Las Vegas with its spectacular 30,000 square foot spa, two championship golf courses, premier dining and an array of outdoor activities, offers unique experiences in the Nevada desert.

The LocationRitz Carlton, Lake Las Vegas1610 Lake Las Vegas ParkwayHenderson, Nevada 89011702.567.4700 www.ritzcarlton.com

TransportationThe Hotel is located 18 miles from McCarran International Airport in Las Vegas.Taxi cabs are available at approximately $75 one way.A private car can be arranged through the hotel concierge desk for approximately the same price. Advance Reservations are highly recommended. For reservations, call the concierge direct at 702.567.4781. A complimentary shuttle is available to the Vegas strip from the resort at 5pm and 8pm daily. Guests will be dropped at the Wynn Las Vegas. The service is one way only.

Accommodations & ReservationsRooms sell out early! Don’t delay, call today! Note: Registrants are responsible for making their own room reservations. Room reservations are contingent on registration!

• $259 single/double room• CALL Ritz Carlton reservations: 800.241.3333 • Be sure to request the FSMA Top2Top Conference rate to receive the special room rate.

Hotel accommodations must be made no later than January 12, 2009. After this date, the Ritz Carlton and FSMA cannot guarantee room rate or availability.

Hotel Cancellations must be made (72) hours or (3) days prior to your arrival date to avoid penalties.

Conference Cancellation Policy:All cancellations must be made in writing. A $100 processing fee will be charged for all cancellations. The entire fee, less the $100 processing fee, will be refunded for cancellations received by December 15th. A 50% refund, less the $100 processing fee, will be made for cancellations received between December 15th and December 31st. Cancellations received after December 31st are non-refundable.

Earn CEU’sAttend the full Top2Top Conference and earn 1 CEU towards maintaining your CPFB designation.

Golf Club RentalsIf you signed up for the FSMA golf outing and will require club rentals, be sure to call the pro shop ahead of time to reserve clubs, 877.698.4653. Or contact Sandra Savino of FSMA at ssavino@fsmaonline.com. A set of PING clubs is available for $65 rental fee. Prices subject to change.

Golf Outing Cancellations: There will be no refunds for the FSMA Golf Outing after Friday, January 9, 2009.

Golf Transfers: No transfer of golf outing registrations will be allowed after Friday, January 16, 2009.

AttireDress for all association-sponsored events is resort casual; jackets are requested at Wednesday evening’s dinner & reception. Meeting rooms tend to be cool, so you may prefer to have a light jacket or sweater available.

“Top2Top is the only venue to interact with like agencies and manufacturers on today’s issues and problems we all face.”

Jon roberTS, pInnacLe Food SaLeS

save time—register online today www.top2toponline.com

special offer

TiME ACTiviTy/SESSioN

Wednesday, February 11, 200910:00 am–5:00 pm Registration/information Desk11:30 am–12:30 pm WELCoME LUNCH

1:00 pm–5:30 pm General Session n FSMA Welcome & Update n Miracle in the Andes n Optimize Your Go-to-Market Strategies n Book SiGNiNG n Outlook for Selling Independent Operators

6:00 pm–9:00 pm opening Reception & Dinner n Industry Award Presentation9:00 pm–11:00 pm After Glow n Charity Poker Tournament

Thursday, February 12, 20097:00 am–8:00 am Continental Breakfast 8:00 a.m–5:00 pm Registration/information Desk

8:15 am–9:15 am General Session Come Together: The Right kinds of Collaboration for Maximum Roi

9:45 am–12:30 pm Concurrent Breakout Sessions (choice of three) n Strategies for Successful Growth Planning n Emergency Preparedness/Disaster Planning n Independent Operator Challenge n Work-Life Balance…Is it Possible? Yes! n Success Leaves Clues n Increasing Productivity with Microsoft Office n Who’s Going Green n Leverage the Power of the Internet

12:30 pm–1:30 pm Group Lunch

1:30 pm–2:45 pm Concurrent Breakout Sessions Continue3:15 pm–4:30 pm General Session n Keynote Address—George Holm, Performance Food Group4:30 pm–6:00 pm vENDoR SPoTLiGHT 6:00 pm–7:30 pm Reception n Charity Poker Tournament—Final Round7:30 pm Dinner on your own

CoMPLiMENTARy CoRPoRATE HEADSHoTS will be available. First come first served. Time to be announced.

Friday, February 13, 2009 optional Activity: Space is Limited. Requires pre-registration & additional fees.8:00 am GoLF oUTiNG Conference Adjourns

FSMA respectfully requests that no business or social meetings/events be held during Top2Top so that all may enjoy the conference.

Attendance at T2T is a member benefit. Only members and first-time, non-members may attend. If you are unsure of your membership status or wish to join, please contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.

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PRoGRAM oF EvENTS February 11–13, 2009—Ritz Carlton, Lake Las vegas

Attendance at T2T is a member benefit. Only members and first-time non-members may attend. If you are unsure of your membership status or wish to join, please contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.

10:00 am—5:00 pm Registration/Information Desk

11:30 am—12:30 pm Welcome Lunch. All Registered Attendees Invited

Addedin2007,thiseventisbecominganol’favorite.Greetfriendsand meetnewcolleagues.Anexcellentstarttoyourconferenceexperience!

1:00 pm—5:30 pm General Session

Welcome and Foodservice Update Jim Chisholm, FSMA Chair and President/Partner, Benchmark SalesRick Abraham, FSMA President

HearwhatFSMAaccomplishedlastyearandwhereweareheadedin2009.

General Session Optimize Your Go-To-Market Strategies to Achieve Long Term Growth

Eddie Binder, Principal, Apex Growth StrategiesInamaturingmarketlikefoodservice,manufacturersandagenciesfacemanychallengesinachievingsalesgrowth.Inthissession,EddieBinderofApexGrowthStrategieswillidentifythekeyindustrydriversyouneedtofocusontoachievegrowthandexplainhowtheywillimpactyoursales&marketingstrategiesgoingforward.Eddiewillthenofferpracticalideasonhowmanufacturersandagenciescanjointlyoptimizetheirgo-to-marketstrategiestoachievesustainable,longtermgrowth.Learn:n Whatarethekeysales&marketingdriversthatwillleadto

longtermgrowth

n Howwilltheyimpactmycurrentgo-to-marketstrategies

n Howcansalesstrategiesbetweenmanufacturerandagencybeoptimized

“Thereisnobetteropportunitytocommunicatewithourtopagentsandbeavoicefortheindustry!”—BoBEllis,King&PrincEsEafood

Foradditionalbiographicalinformationonourspeakers,visitwww.top2toponline.com

Eddie has more than 20 years of marketing management experience in building some of America’s great brands including Dunkin’ Donuts, Procter & Gamble, Kraft Foods, Ben Hogan, Top-Flite, Spalding, and Merrill Lynch. He was Executive VP of Spalding Sports Worldwide and Vice President of Marketing for Dunkin’

Donuts. Today as owner of Apex, he provides consulting services including strategic planning, business analysis, strategic valuation and due diligence, and marketing/sales development.

“Top2Topistheonlytrueprogramthatenrichesboththemanufacturerandagenciesrelationships.itisagreatsharingofideasandinformation.”

—danMulholland,MarKETsMarT

An Outlook for Selling to Independent OperatorsKathy Gaynor, Senior Manager, Technomic

The health of the Independent Operator segment is critical to foodservice sales growth. In this tough economic climate characterized by high costs and weak consumer demand, they are under intense pressure. How are they weathering this storm and what can suppliers do to ensure mutual success? What does the future hold for business with Independent Operators?Tohelpyoubetterunderstandthiskeysegment,FSMAhelpedsponsororiginalresearchwithTechnomictodeterminethecurrentstatusandfuturehealthoftheIndependentOperator.Thissessionwillrevealtheresultsoftheresearchandmaysurpriseyouwithitsconclusions!Learn:n Howareindependentoperatorsrespondingtothechallengesn Aretheywellpositionedforthefuturecomparedtochainoperatorsn Whatcanmycompanydotosuccessfullysellthissegmentn Wherearetheopportunitiesforagenciesandmanufacturerstowork

togethertohelpsupportIndependents

Since joining Technomic, Kathy has conducted, written and presented a variety of proprietary and multi-client engagements, including Technomic Foodservice Planning Program, the Adult Beverage Insights Group and ROOT. Her areas of focus include new product development,

opportunity assessment and consumer & market research for manufacturers, distributors, operators and trade associations.

Haveyoueverneededaprofessionalphotographofyourselfforawebsite,publishedarticle,resume,boarddirectory,orpersonalbiography?FSMAisexcitedtoofferTop2TopattendeestheopportunitytohavetheirpicturetakenattheConferenceatnoexpense with a professional photographer. Photos will be taken on a first come, first served basis and as time allowsonThursday,Feb12th.YourphotowillbesentelectronicallytoyoubyemailfollowingtheConference.Don’tmissthisspecialvalue-addedopportunity!

special offer

“inspiringandmotivating.asanewmembertotheagencyindustry,Top2Topvalidatedexperiences,enjoymentandfrustrationsi’vehadinmymarket.iammotivatedtotakewhati’velearnedhereandputittoaction…seriously.”

—BrucEBryan,hoPcofoodsErvicE

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A Miracle in the AndesNando Parrado

FromthetimetheplanecrashedonOctober13,1972untiltheirrescueonDecember22,NandoParradoandhisfellowUruguayanrugbyteammateswereforcedtocrossbothphysicalandmentalboundaries.Nando’sextraordinarytaleofhowheand15ofhisteammatessurvivedfor72brutaldaysaftertheirplanecrashedintothefrozenAndesMountainsover30yearsagoremainsoneoftheparamountsurvivalstoriesofalltime.Theirstoryofcourage,teamwork,determinationandleadership,experiencedatalevelfewhaveknown,willleaveyouwithaheightenedawarenessofthevalueofhumanlife.

NEW! BOOK SIGNING Nando will be available following his presentation to autograph books. His book will be available for sale on first come, first served basis. (Limited to 70 books)

6:00 pm – 9:00 pm Reception, Dinner and Presentation of Industry Service Award

Enjoyableandstimulatingconversationswitholdfriendsandnewacquaintancesmakethisapopulareveningfornewandreturningattendeeseveryyear.DinneralsofeaturesthepresentationofFSMA’sJerryWaxlerIndustryServiceAward.

9:00 pm – 11:00 pm After Glow —TExAS HOLD’EM CHARITY POKER TOURNAMENT

TexasHold’emhastakentheworldbystorm.Notonlyisitfuntoplay,butitisalsofuntowatch.FSMAisthrilledtohostthisCharityPokerTournamentatTop2Top,anideapromptedbythe2009Top2TopPlanningCommittee.It’syourchoice:signuptoplay&win!Orjoinusasaspectator.Everyonewillbeontheedgeoftheirseatasthetournamentdwindlestothelasttableofplayers.RegistrationforthetournamentisavailablealongwithyourConferenceregistration.Therewillbealimitednumberofplayersallowedandregistrations will be taken on a first come, first served basis. The balance of players will be added to an official wait list. Prizes will be awarded to the top three players and split with a local charity. The final roundwillbeplayedatthereceptiononThursdaynight.

1stPrize-$1000player,$2000localcharity*2ndPrize-$500player,$1000localcharity*3rdPrize-$250player,$500localcharity*

*OurlocalcharityofchoicewillbeThree Square,alocalNevadacharity,whosemissionis“toprovidewholesomefoodforhungrypeopleandendhungerinsouthernNevada.”Theirpartnershipwiththehospitalityindustryletsthemtakeonhungerinanewway.Theirpartners’abilitytomakebulkfoodpurchasesandplanlargescalemealsallowsthemtoshifttheirfocusfromfoodrecoverytofoodproduction.Theyprovidehealthy,well-balancedpreparedmealstocommunityshelters,churchesandsocialservicecenters.Formoreinformation,visitwww.threesquare.org

Soon after their rescue, Nando worked with Piers Paul Read, the author chosen by the survivors to pen the best-selling book ‘Alive’. Twenty years later, Nando served as technical advisor to the film of the same name starring Ethan Hawke as Nando. The success of the film quickly prompted requests for Nando to speak around the world about the ‘Miracle in the Andes’ and he began doing so on a very limited basis in 1995. The requests for presentations

continue to exceed the number that he is able to accept. Nando is the author of the New York Times bestseller ‘Miracle in the Andes: 72 Days on the Mountain and My Long Trek Home’, which tells the story of the Andes ordeal from an intensely personal perspective.

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“ThetopicsandissuescoveredatTop2Toparerelevanttotherealbusinessworldweworkin.”

—PaTricKBrocKiE,norPacfoodsalEs

Thurs.Feb 12

Bill Hornung has 25 years experience in all facets of business development & communications. His wide range of clients includes General Mills, ConAgra, U.S. Foodservice, Campbell’s Soup Company, and Sara Lee Coffee and Tea.

7:00 am – 8:00 am Continental Breakfast

8:00 am – 5:00 pm Registration/Information Desk

8:15 am – 9:15 am General Session

Come Together: The Right Kinds of Collaboration for Maximum ROIDave Miesse and Bill Hornung, DSR Live! Talk Show Hosts Rob Meyne, Executive Director, Association for Foodservice Distributor Representatives (AFDR) Panelists to be announced

The65,000foodservicedistributorsalesrepresentatives(DSRs)acrosstheU.S.helpdrive$300billioninsales,butareoftentheforgottenlinkinthesaleschain.Yet,everystudyconcludesthatDSRs,inpartnershipwithBroker/AgencyReps, are key influencers in the operators’ buying decisions.

Thisfast-pacedpaneldiscussionwillprovidereal-worldexamplesofhowtosucceed with your product launch by influencing DSRs as they work directly withoperatorcustomerseveryday.DaveandBill,co-hostsofatalkshowaboutDSRs,willleadthepanelistsandaudiencethroughaninteractivediscussionabout:

n ThethreemistakesmostBroker/Agencyrepsmakewhenlaunchinganewproduct

n FivesimplethingsyoucandotooutsmartyourcompetitorsbybuildingloyaltywithDSRssotheyrecommendyourproductseveryday

n HowtoworkwithDSRstokeepyourbrandandproductmessagerelevantlongaftertheproductlaunch

n HowAFDRisteachingDSRstoworkwithbrokersastheirownimpactfulsalesforce

Bepreparedtoparticipate!ThediscussionwillberecordedforuseonanupcomingDSRLiveshow.

DSR Live! is not only the BEST talk show dedicated to distributor sales reps... it’s the only one! DSR Live! focuses on important topics like how to open new accounts and getting inside those tough customer accounts.

Rob Meyne has more than 20 years experience in the foodservice industry. Prior to joining AFDR, Meyne was Vice President of Corporate Communications for U.S. Foodservice, Executive Director of Communications for Carlson Restaurants

and spent a decade with RJR Nabisco as Sr. Director of Public Affairs.

Dave Miesse is veteran consultant to the foodservice supply chain. After being honored as the national DSR of the year by ID Magazine in 1985 by generating $12 million in annual sales, he became an adviser to hundreds of national

& regional distributors, brokers and food manufacturers.

Thurs.Feb 129:45 am–2:45 pm (Choice of 3)

Eight Diverse Concurrent Breakout Sessions (75 minutes each) Top2Topoffersthisseparateanddistinctlistoftopicstosuitagencies,manufacturersandvendors.BringextrapeopletotakeadvantageofeverythingT2Thastooffer.

Concurrentbreakoutsessionswillbeginat9:45am,11:15amand1:30pm

YouMUSTsignupforthebreakoutsessionsyouwishtoattendwhenyouregister.Pleasereadthesessiondescriptionscloselybeforemakingyourselections.Theinteractiveworkshopswillbelimited.Registerearlytobeassured a seat in the sessions you want to attend! List your first through fifth choices on the attached registration form. Seats will be awarded on a first come, first served basis. FSMA members will receive priority.

#1 Strategies for Successful Manufacturer/Agency Growth PlanningEddie Binder, Principal, Apex Growth Strategies

Weallknowthedaysofshortsightedplanningandshotgunmarketapproachesaregone,butwheredowegofromhere?Followinguponhisgeneralsessionpresentation,Eddiewilldigdeeperintohowmanufacturersandagenciescanaligntheirgoalsandstrategiestoachievesustainablesalesgrowth.Whatdoesabestinclassagency/manufacturergo-to-marketstrategylooklike?Howcanyoumakesureyourlimitedresourcesarebeingproperlyapplied?Cometothisbreakoutsessionandlearn:

n How to best infuse agency market expertise into effective planning strategies

n How to get out of the short term planning cycle

n How to insure proper alignment of each others goals and objectives

#2 The Independent Operator Menu Profit ChallengeDave Miesse, Co-host, DSR Live! Todd Hauser, President, Association for Foodservice Distributor Representatives (AFDR)

Operatorsdon’ttakeapercentageoffoodcostsormark-upstothebank—theytake profits. Todd Hauser, an 11 million dollar Distributor Sales Rep (DSR) from MartinBros.DistributingCo.andPresidentoftheAssociationforFoodserviceDistributorRepresentatives,andDSRDaveMiesse,theco-hostofDSR LIVE!,willsharehowtheyworkwithBrokerSalesReps(BSRs)andOperatorstobuildandchangemenus.

BSRsandDSRsplaysuchanimportantroleinanoperator’ssuccessbyhavingtherightproductsandsamples—andtherightaveragecostsonthoseproducts—sotheoperatorcanmaketherightchoiceswhencreatingamenu.ToddandDave,alongwithanotherguestDSRandanoperator,willfocusonhowBrokerSalesRepscanbestworkwithoperatorsonnewmenuconcepts,foodcosts,andincreasing menu profitability. In this session, you will learn:

n ProvenmethodsonwhysuccessfulDSRsworkwithBSRsastheirownsalesforcewhenbuildingorupdatingamenuwithoperators

n Uniquesellingskillsrequiredforbuildingorupdatingamenun ValuableoperatorperspectivesonhowBSRsandDSRscanbesthelpthemtomanageamenun Whyyieldloss,fryeroilcosts,costsperounce,per-platecosts,carryoutcontainercosts,andchain

restaurantpricingallplayavitalroleindeterminingtherightcostswhenplanningmenupricing

Todd Hauser has 23 years experience as a DSR in foodservice. In 1993, his base business totaled $800,000 in annual sales and today it is in excess of 10 million. He was honored as ID Magazine’s DSR of the Year in 1999 and is a five-time winner of DSR of the Year for

Martin Bros. Distributing Co.

#3 Success Leaves CluesDr. Rich George, Professor of Food Marketing, Haub School of Business, St. Joseph’s University

Thispresentationfocusesonsuccessfulmarketersandexplorestheirstrategies for success. This lively, interactive session identifies ten universal rulesforstrategicsuccesswithcountlessclues.Participantscanforevershelvetheir“adhoc”approachtostrategyandcantakehomeanapproachthatcanbeimplementedthenextday.Inessence,thisapproachtomarketingstrategyiscomparabletoachessgame.Thesecretistooutthinkyourcompetitor.Youwillberemindedthatitisnot“historythatrepeatsitself,”insteaditisthe“failuretolearnfromhistorythatrepeatsitself.”

Thisinteractivesessionhighlightsadozenworksheetswhicharedesignedforparticipantstocriticallyassesswheretheirorganizationsarerelativetodevelopingawinningmarketingstrategy.Thehandoutswillenableyoutoputtherulesyou’velearnedintoaction.Theresult:delightedcustomersandincreased profits!

#4 Who’s Going Green and What Does It Mean?Nancy Kruse, President, The Kruse Company

Theconsumerandfoodservicemediaarebuzzingwithagrabbagofconfusingcatchphrases:sustainable,local,traceable,natural,fair-trade,organicandmore.Butwhatdotheyactuallymean,whenandhowwilltheirinfluence be felt and what are their sales and marketing implications?

ThisinteractivesessionwillusefoodserviceoperatorandpatronresearchtodeconstructtheGreenmachine,cutthroughtheclutterandprovidearealisticappraisaloftheimpactonagenciesandmanufacturers.SessionattendeeswillreceiveausefulglossaryoftermsandaroadmaptonavigatethisrapidlyevolvingindustrysegmentandhowitwillaffectYOU!

#5 Emergency & Disaster Planning: Every Business Should Have a Plan—Get Ready NowLeslie White, Croydon Consulting

Howquicklyyourcompanycangetbacktobusinessafteranaturaldisaster(flood, tornado, hurricane, ice storm, etc), a fire, an explosion or the unexpectedlossofakeyemployeeoftendependsonbusinesscontinuityplanning done today. Several high profile events such as September 11, Hurricanes Katrina and Ike, and flooding throughout the Midwest and Gulf Coastdemonstratetheimportanceofbeingprepared.

Morethan1in4businessesexperienceacrisisinagivenyearandwithoutabusiness continuity plan 43% of these firms never re-open and of those that dore-openonly29%arestilloperating2yearslater.

Thisprogramoutlinesmeasuresyoucantaketogetreadyforacrisisstrikingyourbusiness.Theprogramwilldiscuss:

n Whybusinesscontinuityisimportantn Thestagesofadisasterandrecoveryn Howtocreateabusinesscontinuityplann Howtoputthisknowledgetouse

Leslie White brings more than 30 years experience within the insurance and risk management industry to the table. She is an experienced trainer & facilitator who has spoken throughout the U.S. as an expert for both for-profit and not-

for-profit organizations. Ms. White conducts risk assessments and insurance evaluations, and designs solutions in business continuity planning.

Nancy is a recognized foodservice analyst and authority on food industry issues, menu trends and restaurant concepts. She writes a monthly column for Nation’s Restaurant News, is Program Director for NRN’s Culinary R&D Conference and

sits on several boards in the foodservice community. Previous to founding her own business, she served as Executive Vice President for Technomic.

Richard George is a highly respected expert in food marketing, brand strategy, business ethics, and customer service. He has been interviewed by CNN and NBC, and quoted in Fortune, Time, Forbes, and the Chicago Tribune, as well as

multiple food industry publications. He has an undergraduate degree from St Joseph’s, a Harvard MBA and a Ph.D. from Temple University.

“inthistimeofchange,ifindtheTop2Topconferenceagreatwaytodiscussandlearnwhatthefuturemayholdwithbothagencypeersandmanufacturers.”—MarTinBaKEr,foodsErvicEMarKETingassociaTEs

#6 Work-Life Balance…Is it Possible? Yes!

Todd Whitthorne, President & COO, Cooper ConceptsFamily,work,friends,deadlines,travel,email,Blackberries…intoday’shustle and bustle world it’s a constant challenge to find the right balance.JoinToddWhitthorne,anexecutivefromtheworldrenownedCooper Aerobics Center, to learn what specific steps you can take to developaplantobalanceyourlifeandmaximizeyourperformance.

#7 Increasing Productivity with Microsoft OfficeSteve Turner, CEO, Turner Time Management

TheTurnerTimeManagementsessionwilldemonstratehowtoleveragetechnologytobecomemoreproductiveandeffectiveusingyourcomputerandmobiledevice.Topicscoveredinclude:

n Optimizingandsuperchargingyourcomputerforbestperformancen Timesavingcomputershortcutsyoucanuseeverydayn The most efficient way to process and organize e-mailsn Quick search tools you can use on your computer to find things fastern Effectivelyusingyourlaptopandmobiledevicetobecomemore

productive“ontheroad”n “AsktheExpert”Q&Asession

Alaminatedreferencecardsummarywillbeprovidedtoallparticipantsthatwillreinforcethemaintopics.Alsoincludesthreemonthsoffreesupportonquestionsrelatedtotheinformationpresentedinthesession.

#8 Leverage the Power of the Internet Within Your Go-to-Market Plan

Rick Heavern, President, Food Service EnablersTheInternetisthemostpowerfulinformation-sharingtooleverandatruecatalystforchange.Moreandmoremanufacturersandoperatorsareharnessingitspowertosourceinformationrelatedtosuppliers,productsandtrendsandleverageitsvalue,therebyincreasingtheindustry’sonlineevolutionatarapidpace.Haveyoufullydevelopedyourcompany’sstrategytoleveragethepoweroftheInternetwithinyourgo-to-marketplan?Seeexamplesandlearnaboutthelatestinfoodservicewebsitesandpossibleimplicationsformanufacturerandagencysalesteams.

Todd graduated from UCLA with a Bachelor of Science degree in kinesiology with an emphasis in exercise physiology. In addition to his position at Cooper Concepts, he also hosts/produces several radio and television programs in the Dallas

market and on Lifetime Television for Women in regards to healthy living. Todd has also been a member of the Governor’s Advisory Council on Physical Fitness in Texas since 2002.

Steve is a former executive with Clover Technologies in the printing supplies industry. His ground breaking strategies for time management and productivity helped the organization grow from $43.5 million to $265 million in just over four years. His proven ability

(including desktop, laptops and mobile devices) is of great value to anyone in need of greater sales and/or productivity results.

A 30-year food service veteran, Rick spent 14 years at Rich Products Corporation working in various marketing, sales and IT positions before founding Food Service Enablers (FSE) in 1999. FSE assists companies in improving the

manufacturer/sales agency relationship through efficiencies involving the use of Internet technologies.

Fri. Feb 13

3:15 pm – 4:30 pm Keynote Address

George Holm, President & CEO, Performance Food GroupPerformanceFoodGroupandVistarrecentlycombinedtheirbusinesses.Whatdoesthismeanforyou?Howwillyourbusinessbeaffected?Whatchangesshouldyouanticipate?GeorgeHolm,thenewPresident&CEOofPFG,willrevealhisstrategiesandhelpyouunderstandhowyoucanachievesuccesswiththenewPFG.

4:30 pm – 6:00 pm Vendor Spotlight Aprovensuccessfuleventnowinitsthirdyear.Don’tmissthisuniqueopportunity!

Mix&Mingle&LearnaboutthelatestinnovationsbeingofferedbyourAlliedMembersinarelaxedcasualatmosphere.EachAlliedMemberwillbeavailableinaprivateareatodiscussyourbusinessneedsandlearnmoreaboutyourbusinesssotheycanofferwaystoimproveyourbusinessstrategies.Thisisalsoanadditionalopportunitytonetworkwithyourpeersandshareideas.

6:00 pm – 7:30 pm Reception & Charity Poker Tournament Final RoundDon’tmisstheexcitementasthelasttenpokerplayersbattleitoutforprizesandbraggingrights!

7:30 pm Dinner on your own

George Holm is a foodservice veteran with over 27 years of experience with Vistar, SYSCO Corp., U.S. Foodservice, and Alliant Foodservice. In 2002, Holm founded Vistar Corporation, a multi-channel food

distributor specializing in the Italian, pizza, vending, office coffee and theatre markets. He grew the business both organically and through acquisitions by $1 billion. In May 2008, Vistar acquired Performance Food Group, a $6 billion broadline foodservice distributor, and Holm was named President and CEO.

OPTIONAL MORNING ACTIVITY (REqUIRES PRE-REGISTRATION & ADDITIONAL FEES) SPACE IS LIMITED!

8:00 a.m. Golf Outing, Reflection Bay Golf Club, 8 am Shotgun StartIn 2007, Golf Digest again ranked Reflection Bay amongst “America’s 100 Greatest Public Golf Courses.” With Jack Nicklaus Signature design, the course offers an unparalleled golfing experience. The 7,261 yard, par 72 award winning coursemakesitwaythroughthedesertwithsculptedterrain,strategicbunkering,pristinegreensandthreewaterfalls.

Come&playaroundofgolfinarelaxedatmospherewithyourcolleagues.Thenon-tournamentplayisdesignedasanadditionalnetworkingopportunitytoenhanceyourConferenceexperience.Yourchoiceoffoursomesisacceptedandaccommodatedwheneverpossible.

Thegolfoutingwillincludeacontinentalbreakfast.

New Contests: Longest Drive & Closest to the Pin! Win Prizes!new

Spouse/Guest Registration Spouse/guests must pay a registration fee to attend the food and beverage functions. Conference sessions are not included. To qualify as a spouse/guest, you may not have a business connection to the foodservice industry and are solely attending as the significant other of an industry professional. Any questions, contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.

Member Early-Bird DiscountRegister by November 7th to receive a $155 Early-Bird Discount. Registrations received after November 7 will pay the full rate—so don’t delay—register today! Applies to FSMA Members only.

Agency/Manufacturer MeetingsWe respectively request your cooperation in booking meeting space. The resort will not book meetings that conflict with FSMA events. Meeting space and room reservations are contingent on registering for the conference. Please be considerate that attendees register to attend the Conference not to participate in alternate meetings. For more information, please contact Sandra Savino of FSMA at ssavino@fsmaonline.com.

The Resort A short drive from the glittering lights of the Las Vegas strip is a deluxe resort distinguished by a shimmering lake, stunning Mediterranean style architecture and an Old World Village filled with shops, restaurants and a casino. The Ritz Carlton, Lake Las Vegas with its spectacular 30,000 square foot spa, two championship golf courses, premier dining and an array of outdoor activities, offers unique experiences in the Nevada desert.

The LocationRitz Carlton, Lake Las Vegas1610 Lake Las Vegas ParkwayHenderson, Nevada 89011702.567.4700 www.ritzcarlton.com

TransportationThe Hotel is located 18 miles from McCarran International Airport in Las Vegas.Taxi cabs are available at approximately $75 one way.A private car can be arranged through the hotel concierge desk for approximately the same price. Advance Reservations are highly recommended. For reservations, call the concierge direct at 702.567.4781. A complimentary shuttle is available to the Vegas strip from the resort at 5pm and 8pm daily. Guests will be dropped at the Wynn Las Vegas. The service is one way only.

Accommodations & ReservationsRooms sell out early! Don’t delay, call today! Note: Registrants are responsible for making their own room reservations. Room reservations are contingent on registration!

• $259 single/double room• CALL Ritz Carlton reservations: 800.241.3333 • Be sure to request the FSMA Top2Top Conference rate to receive the special room rate.

Hotel accommodations must be made no later than January 12, 2009. After this date, the Ritz Carlton and FSMA cannot guarantee room rate or availability.

Hotel Cancellations must be made (72) hours or (3) days prior to your arrival date to avoid penalties.

Conference Cancellation Policy:All cancellations must be made in writing. A $100 processing fee will be charged for all cancellations. The entire fee, less the $100 processing fee, will be refunded for cancellations received by December 15th. A 50% refund, less the $100 processing fee, will be made for cancellations received between December 15th and December 31st. Cancellations received after December 31st are non-refundable.

Earn CEU’sAttend the full Top2Top Conference and earn 1 CEU towards maintaining your CPFB designation.

Golf Club RentalsIf you signed up for the FSMA golf outing and will require club rentals, be sure to call the pro shop ahead of time to reserve clubs, 702.740.4653. Or contact Sandra Savino of FSMA at ssavino@fsmaonline.com. A set of PING clubs is available for $65 rental fee. Prices subject to change.

Golf Outing Cancellations: There will be no refunds for the FSMA Golf Outing after Friday, January 9, 2009.

Golf Transfers: No transfer of golf outing registrations will be allowed after Friday, January 16, 2009.

AttireDress for all association-sponsored events is resort casual; jackets are requested at Wednesday evening’s dinner & reception. Meeting rooms tend to be cool, so you may prefer to have a light jacket or sweater available.

“Top2Top is the only venue to interact with like agencies and manufacturers on today’s issues and problems we all face.”

Jon RobeRTs, Pinnacle Food sales

save time—register online today www.top2toponline.com

special offer

TiME ACTiviTy/SESSioN

Wednesday, February 11, 200910:00 am–5:00 pm Registration/information Desk11:30 am–12:30 pm WELCoME LUNCH

1:00 pm–5:30 pm General Session n FSMA Welcome & Update n Miracle in the Andes n Optimize Your Go-to-Market Strategies n Book SiGNiNG n Outlook for Selling Independent Operators

6:00 pm–9:00 pm opening Reception & Dinner n Industry Award Presentation9:00 pm–11:00 pm After Glow n Charity Poker Tournament

Thursday, February 12, 20097:00 am–8:00 am Continental Breakfast 8:00 a.m–5:00 pm Registration/information Desk

8:15 am–9:15 am General Session Come Together: The Right kinds of Collaboration for Maximum Roi

9:45 am–12:30 pm Concurrent Breakout Sessions (choice of three) n Strategies for Successful Growth Planning n Emergency Preparedness/Disaster Planning n Independent Operator Challenge n Work-Life Balance…Is it Possible? Yes! n Success Leaves Clues n Increasing Productivity with Microsoft Office n Who’s Going Green n Leverage the Power of the Internet

12:30 pm–1:30 pm Group Lunch

1:30 pm–2:45 pm Concurrent Breakout Sessions Continue3:15 pm–4:30 pm General Session n Keynote Address—George Holm, Performance Food Group4:30 pm–6:00 pm vENDoR SPoTLiGHT 6:00 pm–7:30 pm Reception n Charity Poker Tournament—Final Round7:30 pm Dinner on your own

CoMPLiMENTARy CoRPoRATE HEADSHoTS will be available. First come first served. Time to be announced.

Friday, February 13, 2009 optional Activity: Space is Limited. Requires pre-registration & additional fees.8:00 am GoLF oUTiNG Conference Adjourns

FSMA respectfully requests that no business or social meetings/events be held during Top2Top so that all may enjoy the conference.

Attendance at T2T is a member benefit. Only members and first-time, non-members may attend. If you are unsure of your membership status or wish to join, please contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.

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PRoGRAM oF EvENTS February 11–13, 2009—Ritz Carlton, Lake Las vegas

Attendance at T2T is a member benefit. Only members and first-time non-members may attend. If you are unsure of your membership status or wish to join, please contact Rick Abraham at rabraham@fsmaonline.com or 410.715.6673.