R Oadio Group E ( Rar 11) S

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2009-10 ExperienceApplications & Insights

March 9, 2011Canadian Music Week

Program Directors Meeting

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Media Score – Rogers RadioOverview

• Media Score Activity

• Advisory Panel Activity

• 2011 New & Review

• Q&A / Open Forum

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Rogers Radio - Media Score ActivityGeneral Survey Activity

*based on 32 stations and an 8-month active survey period (excludes months June, July, December & January)

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94% 93% 98% 97% 99% 98%

% Test Media

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94% 93% 98% 97% 99% 98%

% Test Media

• Programming– Blend of music - how much of one versus another– Over the last month… (e.g. station better/worse, listening

more/less)– Determination of music or news to be aired at specific times of the

day– Specialty programming and features - familiarity, ratings– Frequency of listening to shows/programs– Christmas music - when to start, how long to run, what to play

• Morning Shows– Morning reports (news, weather, sports) – importance– Morning show feature – ratings (specific features & times aired)

• Station Positioning– Ratings of on-air personalities / show hosts– Mix of artists that best represent or identify the station to its

audience

• Promotions/Contesting– Promotions - participation, experience, desired destinations– Contesting - awareness, frequency of participation, how

substantial, improve

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Rogers Radio - Media Score Activity Long Term Survey Satisfaction

Com

ple

tion R

ate

Surv

ey E

xperie

nce

Excellent

OK

Poor

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Rogers Radio – Advisory Panel ActivityPanel Size

Overall panel statistics based on overall Media Score station subscriptions.Panel & profile information based on snapshot taken February 25th, 2011

77% 66% 60% % Opt In

3,105

5,847

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Rogers Radio – Advisory Panel ActivityPanel “Activeness”

*Active means the panelist has participated in at least 1 survey in the last 3 months**Rogers Radio = less extreme registrant outliers: CFBT (48,000) & CIMX (36,000)

44% 32% 21%% Active

2,406

Active(<3mo)

Inactive(>3mo)

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Rogers Radio – Advisory Panel ActivityPanelist Tour of Duty

Rogers data reflects sample of panels from 10 accounts with above average panel size and activity

Canada data reflects 20 total panels from Canadian accounts with above average panel size and activity

Opt-Outs

CurrentPanelists

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Rogers Radio – Media Score 20112011 New & Review

• Client Support & Training

• Research & Reporting

• Advisory Panel Management

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Rogers Radio – Media Score 2011Client Support & Training

2010 client survey revealed #1 request

• 90%+ of clients satisfied or higher with the overall performance

• #1 client need – use more of what is offered & in more ways

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Rogers Radio – Media Score 2011Client Support & Training

2010 client survey revealed #1 request

• 90%+ of clients satisfied or higher with the overall performance

• #1 client need – use more of what is offered & in more ways

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Rogers Radio – Media Score 2011Research & Reporting

• New Survey Question-Answer Types

– Preamble/Instruction

– Slider Scale (Continuous Measurement)

• Review Reporting 2.0

– Where Do I Get My ___?

– How Do I Create Filters

– Two Common Error Messages

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Rogers Radio – Media Score 2011Research & Reporting: New Q&A Types

New Answer Type – Instruction / Preamble• Create a ‘pause’ in the survey for the participant• Offer words of encouragement• Introduce change in/new line of inquiry• Provide instructions before presenting a more complex question

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Rogers Radio – Media Score 2011Research & Reporting: New Q&A Types

New Answer Type – Slider Scale (Continuous Measurement)

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Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types

Contact [email protected] for more information on setting up a survey with continuous measurement

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Rogers Radio – Media Score 2011Research & Reporting

• New Survey Question-Answer Types

– Preamble/Instruction

– Slider Scale (Continuous Measurement)

• Review Reporting 2.0

– Where Do I Get My ___?

– How Do I Create Filters

– Two Common Error Messages

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Rogers Radio – Media Score 2011Research & Reporting: Review Reporting 2.0

Where do I get my song scores…

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Where do I get my answers to screening & strategic questions…

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Where do I get my answers to screening & strategic questions…

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Where do I get my answers to my open-ended questions…

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Where do I get my information on who participated in the survey…

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Where do I get my information on who participated in the survey…

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How do I create report filters…

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I get this error message when I run a report…

What this means…Questions &/or answers used in the survey are not defined in the report. Survey:How do you feel about the following song?__Love it__Like it__Just ok__Dislike it__Hate it

Report Setup:Please rate this song.__Love it__Like it__Just ok__Dislike it__Hate it__Unfamiliar with it

Example#1: Question Not Recognized in Report

Report setup to look for “Please rate this song.”ERROR – Question in survey worded differently.

Example#2: Answer Option Missing in SurveyReport column defined to calculate “% Unfamiliar”

ERROR – No unfamiliar answer option available

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Rogers Radio – Media Score 2011Advisory Panel Management

Panel Visibility• Who is in my panel?• Who is participating in my

surveys?Promotion (Growth)• Checklist (Multi-channel)• Net Growth (Opt-ins less Opt-

outs)Sustainability• Incentives• 360 Feedback

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Rogers Radio – Media Score 2011Advisory Panel Visibility: Composition

Who is in my panel…

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Rogers Radio – Media Score 2011Advisory Panel Visibility: Survey Activity

Who is participating in my surveys…

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Rogers Radio – Media Score 2011Advisory Panel Promotion: Multi-channel

Checklist Promote on-site/on-air

Locate banner/icon in station’s website – front & center Embed mini-poll &/or marquee in station’s website Promote on-air; discuss findings &/or winners on morning

shows Promote to external listener databases

Email newsletter / club Text mobile members (tiny URL) Implement unified log-in / listener club interface (custom)

Promote into the Social Network Publish survey to Twitter followers (tiny URL) Post song/artist to Social Network Embed & promote surveys in Facebook Fan Page

Promote to family/friends Deploy both active (ST) & passive (LT) e-referral campaigns Leverage Facebook ‘trusted’ friend referrals

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

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Rogers Radio – Media Score 2011 Advisory Panel Promotion: Website Add-

onsEngage listeners & promote panel on station’s website…

Capture opinionated visitors Acknowledge advisors’ efforts Promote advisory panel

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Rogers Radio – Media Score 2011Advisory Panel Promotion: Post to Social

NetworkEnable listeners to post their favorites into their social network…

Trusted promotion to network of “like tastes” Promote station, music played, & advisory panel

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Rogers Radio – Media Score 2011Advisory Panel Promotion: Reach Facebook Fans

Get in the way of the migration Convenient 1-click login/registration Catalog Facebook Fans Deliver ‘trusted’ notifications via friend

invitations

Enable listeners to participate in surveys in Facebook…

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Rogers Radio – Media Score 2011Advisory Panel Promotion: Reach Facebook Fans

Launch A Listener Survey Send an “Update” to your Facebook

Fans

Enable listeners to participate in surveys in Facebook…

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Rogers Radio – Media Score 2011Advisory Panel Promotion: Net Growth

How many listeners have joined &/or left the panel…

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Rogers Radio – Media Score 2011Advisory Panel Sustainability: Monthly

NewsletterShow them you are listening…

Send monthly newsletter to panelists that includes… Share a high level finding:• Music research• Perceptual

Plans (survey) for upcoming month & special requests

Expression of gratitude Summary of participation

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Rogers Radio – Media Score 2011Advisory Panel Sustainability: Incentive Ideas

• Survey Incentive Engine

– In-Survey

– Conclusion of Survey

• Conclusion Page (Completes Only!)

– Coupon

– Bonus Codes

• Air-time

– Announce winners ‘during survey’

– Discuss feedback during the morning show

– ‘Advisor of the Week’ segment (sponsored by__)

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Media Score – Rogers RadioRogers Radio Requests…

• Offer for scheduled group webinar training

• Questions, issues, requests?

Documents

R Oadio Group E ( Rar 11) S