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Social Media Marketing

Lecture 4LinkedIn & Facebook Ads

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LinkedIn (1 of 5)

• Professional Social Network• > 80 million professionals use it

– Business Decision Makers, Marketing Professionals, Sales Professionals, Startup Professionals, Corporate Executives, etc.

• 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks.

• Helps with:– Job search & career planning– Making it easier to make connections & leverage them– Exchanging information, ideas, and opportunities

• Job referrals, discussions on various topics, event announcements etc.

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LinkedIn (2 of 5)• 12 ways LinkedIn is being used by business professionals, their

companies, and students (there are many more):– job search and career planning– find the people & knowledge you need to achieve your goals– find new opportunities for internships and full time positions– manage what potential employers learn about you from the Internet– recruit for jobs and new positions– stay informed about your contacts and industry– control your professional identity online– communicate with employees and management in the organization– connect with alumni and industry members– connect with classmates, faculty, and family professionally– keep up on the latest industry news and current trends– monitor the competition & what people are saying about your company or brand

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LinkedIn (3 of 5)

• 6 quick videos to help you get started (http://grads.linkedin.com):– What Is LinkedIn?– Building Your Professional Brand– Finding & Pursuing Your Career Passion– Building a Professional Network

• http://www.youtube.com/watch?v=fslSlYE9VSs&feature=player_embedded

– Turning Relationships Into Opportunities• http://www.youtube.com/watch?v=H6Nsa-

fG7FA&feature=player_embedded – Researching and Prepping for Interviews

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LinkedIn (4 of 5)

• Start a conversation with LinkedIn Groups– http://www.youtube.com/watch?

v=F5CF1FEm_oA&feature=player_embedded

• Create a complete profile– http://www.youtube.com/watch?

v=JNl9RVrXLhM&feature=channel

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LinkedIn (5 of 5)

• LinkedIn Advertising– Similar approach as Facebook Ads & AdWords

• Overview of Ads

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•Facebook.com/ads/create

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LinkedIn Advertising (1 of 5)

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LinkedIn Advertising (2 of 5)

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LinkedIn Advertising (3 of 5)

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LinkedIn Advertising (4 of 5)

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LinkedIn Advertising (5 of 5)

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LinkedIn Ad Examples

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Tonight’s HomeworkTwitter• Download Tweetdeck (or HootSuite)• Add your Twitter account• Send at least 2 business related tweets (append #iesegsmm)Blog• Post at least 2 blogs & 2 comments (tag/label ieseg-smm)LinkedIn• Create LinkedIn Profile for your businessPhotos• Retrieve and create 3 photos to use in your ads; dimensions:

– 110 px wide x 80 px tall; aspect ratio of 4:3 or 16:9. < 5MB

• Prepare text to accompany each ad (rem: 1-2 benefits)