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TikTok2020 6 2 ByteDance
2
1.
2.
3. SNS
4.
5. SNS
6. SNS
1.
4
TikTok
–
– 150 75– 20
sensor tower–
–
5
TikTokは圧倒的にバズりやすい新規フォロワーが増えやすい
＊⾃社インフルエンサー調査発⾔録抜粋
6
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いいね コメ
ント
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動画の種類を判別し、⼀定数に配信される
TikTokのアルゴリズム
従来のアルゴリズム
7
連
NPO
8
連
NPO
2.
10
TikTok
1.05 2017/089720 2018/046440 2018/063650 2015/05380 2017/11190 2018/1054.7 2018/083700 2019/10
3. SNS
12
1 SNS
13
1 SNS
SNSSNS
14
1 SNS
PC
4.
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