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- By-Laws of Advanced Diploma in Printing Technology and Management/AdvancedDiploma in Visual Communication and Management/(Amendments)

Nos.... ~.t.....of 20lt

1. These By-Laws are to be called the Advanced Diploma in Printing Technology and Management /AdvancedDiploma in Visual Comm~cation and Management (Amendments) Nos .... ~ ... of2011"-;

2. The Advanced DiplomainPrinting Technology and Management and Advanced Diploma in VisualCommunication and Management (By-Law Nos. 01 &02 of2008) are hereby amended in the followingrespect: - ,

(i) Amendment of Clause No. 5.2 of the By-Laws

It is proposed to change the following clauses ofthe By-Laws listed under the above heading:

0 0Z Z~ Existing ~ Proposed~ ~= =~ ~- Uu

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5 55.2 No person shall be considered for admission to 5.2 No person shall be considered for admission toI

the course leading to the Advanced Diploma in the course le.ading to the Advanced Diploma inVisual Communication and Management Visual Communication and Management(ADVCM), unless she/he has sufficient (ADVCM), unless she/he has sufficientknowledge of English and a qualification in knowledge of English and,a qualification inanyone of the following categories: anyone of the following categories:

,.--..,.Category I Category I

ICandidates who have obtained Bachelor's Candidates who have obtained Bachelor'sDegree in fine Arts or equivalent qualifications Degree infine Arts or equivalent qualificationsin the same field recognized by the University in the same field recognized by the University

OR OR

Candidates who have obtained any Degree from Candidates who have obtained any Degree froma recognized University a recognized University

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AND AND

,I~; .,.I Lj..,

4vith successful completion of any two oftheWith successful completion of any two of thefollowing six certificate level courses following seven certificate level coursesconducted by the Sri Lanka Institute of Printing. conducted by the Sri Lanka Institute of Printing.

• Digital Pre-press • Digital Pre-press• Computer Aided Graphic Design • Computer Graphic Design/Computer Aided• Non Linear Editing Graphic Design• Design for Print , • Non Linear Editing• Computer Typesetting • Design for Print

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• Web Designing • Computer Typesetting• Web Designing• Digital Animation

Category II ,

Category IICandidates with successful completion of anyfive from the following six certificate level Candidates with successful completion of anycourses conducted by Sri Lanka Institute of five from the following seven certificate levelPrinting; courses conducted by Sri Lanka Institute of

Printing;• Digital Pre-press• Computer Aided Graphic Design • Digital Pre-press• Non Linear Editing • Computer Graphic Design/Computer Aided• Design for Print Graphic Design• Computer Typesetting • Non Linear Editing• Web Designing • Design for Print

• Computer TypesettingIf a student has passed at least two preliminary • Web Designingcertificate courses, she/he can be admitted to • Digital Animation

~the ADVCM Program. However, to qualify forthe award of ADVCM, students in Category II If a student has passed at least two preliminaryhave to pass five Preliminary courses before the certificate courses, she/he can be admitted to

-, end of the ADVCM Program. the ADVCM Program. However, to qualify forthe award of ADVCM, students in Category IIhave to pass five Preliminary courses before theend ofthe ADVCM Program.

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)(ii) , By-Laws, Part II Course Details

It is proposed to repeal and replace the existing section 9 ofthe By-Laws by the following new'prOVISIOn:

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0 0Z Z~ Existing ~ Proposed~ .~= == =0 , U

9 The medium of instruction of 9 The medium of instruction ofADPTMlADVCM shall be English ADPTMlADVCM shall be English

9(a) The exam leading to the award of,

Advanced Diplomas shall consist of threestreams; Management stream, Technologystream and Project Report. Examinationwith respect to each stream shall beconducted independently and the resultsof such examinations shall be confirmedseparately. -

(iii) By-Laws, Part IIICriteria for PasslDistinction/ Reference/Failures

It is proposed to repeal clauses; 13,14,15,16,17 and 18 of the By-Laws and replace them with newclauses 13,14 and 15 as indicated in the following table:

0 '0Z Z~ Existing ~ Proposed~ ~= == =- -U u

13 1313.1 Subject to the provision in clause 14.1 and 13.1 Subject to the provision in clause 14.1 and

14.2 the pass mark in each module of the 14.2 the pass mark in each module of theexamination leading to the ADPTM or examination leading to the ADPTM orADVCM shall be 40 per cent. ADVCM shall be 50 per cent.

13.2 A candidate's performance in each module 13.2 A candidate's performance in each )

shall be graded according to the following module shall be graded according to the

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scheme:

Grade A 75% to 100%.r~!

Grade B 65% to 74%Grade C 40% to 64%GradeD 30% to 39%

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Grade E 00% to 29%

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14

14.1 (i). An average score of 40 per cent for 14.1the whole examination' where the averageis calculated by giving weightage as in theSchedule.

14.2

(iii) At least a pass (Grade C or above)for seven out of eight Managementmodules and nine out often Technologymodules where a minimum score of35 percent for remaining two subjects.

And

(iii) A pass score (Grade C) in theproject report.

Distinction passes shall be awarded tocandidates who satisfy the followingminimum conditions.1. Pass (i.e. 40%) in every course atthe first attempt; and11. An average score of not less than70 per cent for the whole examinationsandiii. A score of 75 per cent for at leasttwo subjects of Management module andthree subjects of Technology module.

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following scheme:

Grade AGrade BGrade C

75% to 100%65% to 74%50% to 64%

Grade D 40% to 49%Grade E 30% to 39%Grade F 00% to 29%

(i) Necessary minimum conditions for apass in the management stream of theADPTM or ADVCM examinationshall be:

a) Has obtained a minimum of Grade Cfor all the modules in theManagement Stream.OR

b) An average score of 50 per cent forthe management stream and at least apassCGrade C) for six out of eightmanagement modules where aminimum of Grade D for remainingtwo modules.

(ii) Necessary minimum conditions for apass in the technology stream of theADPTM or ADVCM examinationshall be:

a) Has obtained a minimum of Grade Cfor all the modules in the TechnologyStream.OR

b) An average score of 50 per cent for thetechnology stream and at least apassCGrade C) for eight out oftentechnology modules where a minimumof Grade D for remaining twomodules.

15 Candidates who do not satisfy the (iii)Has obtained at least Grade C in theminimum conditions for a pass as laid project report.down in paragraph 14.1 above, shall be 17:1.deemed to have either referred or failed in (iv)Necessary minimum condition for athe examination. pass in the ADPTM or ADVCM

examination shall be to satisfy all the

16 Candidates who do not satisfy the requirements stipulated in 14.1(i),minimum conditions for a pass as laid 14.1(ii) and 14.lCiii) above.down in paragraph, 14.1, and yet satisfy the

14.2following minimum conditions shall be (i) Those candidates who are notqualified to be referred in one or two qualified under the section 14.1(i)courses and or project Report as the case and/or 14.lCii) above shall re-sitmaybe. such modules as repeat candidates

on the first occasion at which that,i. An average score of 40 per cent for examination is held.the whole examination; and

, 11. A minimum score of 40 per cent for (ii) Those candidates who are notsix out of eight modules of Management qualified under 14.1(iii) above shallstream and eight out of ten modules of the re-submit the project report with theTechnology component. next batch of students.and... A minimum ofD grade (30 percent (iii) Candidates who are not qualified as111.

or above) for the remaining modules or stipulated in clauses 14.1(i) and/orproject. 14.1(ii) and/or 14.1(iii) of these

amended by-laws shall be expected

Those candidates who do not satisfy theto reach 50 per cent marks in the

17 referred moduleslProject report atabove minimum conditions but have anaverage score of 40 percent for the whole

the repeat attempt. If it is deemed tobe necessary a special repeat

examination will be considered as referredin the modules of which the marks are less

examination may be conducted onthe recommendation of the

than 40 per cent.Academic Board and the FacultyBoard. No repeat candidate shall be

18 A candidate referred as stipulated in clause permitted to repeat more than two16 of these By-Laws shall be expected to times a module. However, thereach the 40 per cent marks in the referred Senate, on the recommendation ofmodules by the end of the ADPTM or the Academic Board and the FacultyADVCM program which immediately Board may allow one or morefollows. However, the Senate, on the additional attemptJs to the deservingadvice of the Academic Board may allow candidates to re-sit the examinationone or more additional chance to the in the referred module ondeserving candidates to re-sit the

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examination in the referred module onI

consideration of specialconsideration of special circumstances or , circumstances which may havewhich may have prevented a referred '- f ~"Jr, prevented such candidate fromcandidate from completing the referred completing the referred modulemodule in the following ADPTM or and/or project report.ADVCM program.

15 Distinction passes shall be awarded tocandidates who satisfy the followingminimum conditions:,

(i) Pass (Grade C) in every module ofmanagement stream, technologystream and the project report .

.(ii) Secure "Grade A passes" for at least

two modules of Management stream,secure "Grade A passes" for at leastthree modules of Technology streamand secure at least a "Grade B" passfor the project report.

(i) An average score of not less than 70per cent for the whole examinationwhere the weighted average iscalculated by giving weightage as inthe schedule. In computing average

r score of the whole exam, marksobtained at a subsequent attemptshall be deemed as 50% irrespective

.. of the actual mark, even if the actual\

mark scored is higher.

iv) Clauses Nos. 19,20,21,22,23,24,25,26 of the By-LawsIt is proposed to repeal clauses 20 and 21 and renumber the clauses 19,22,23,24,25 and 26 of the By-Laws as 16, 17, 18, 1920 and 21 respectively.

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(v) It is proposed to change the Technology Stream in Schedule I of the By-Laws referred in clause 8.1 asindicated below:

I'{,'Schedule I

ADVANCED DIPLOMA IN PRINTING TECHNOLOGY AND MANAGEMENT PROGRAMME

Management Stream

Module Code Module Weight

ADPTM 100 Business Communication and Report writing

ADPTM 101 Principles of Management..

ADPTM 102 Accounting Controls and Management Information Systems

ADPTM 103 Marketing Management 35%

ADPTM 104 Operations Management

ADPTM 105 Human Resource Management

ADPTM 106 Office Management

ADPTM 107 Quantitative Techniques

Technology Stream

Existing Proposed

Module - -Module -= Module Code -=~ Module ~Code .~ .~

~ ~

ADPTM 108 Digital Prepress ADPTM210 Advanced Digital Prepress

ADPTM 109 Design Management ADPTM211 Design Management

ADPTM 110 Letter Press ADPTM2I2 Digital Printing Technologies

ADPTM 111 GravurelFlexo ADPTM213 Gravure and Flexo Technologies

ADPTM 112 Screen Printing ADPTM2I4 Screen Printing Technology50 50

ADPTM 113 Offset Lithography ADPTM2I5 Advanced Offset Lithography %%ADPTM 114 Binding, finishing and post press ADPTM216 Post Press Technology

application

ADPTM 115 Paper Technology ADPTM217 Paper Technology

ADPTM 116 Ink Technology ADPTM218 Ink Technology

ADPTM 117 Quality Improvement ADPTM219 Quality ManagementTechniques

Project WorkADPTM 118 Project Report 15 ADPTM230 Project Report 15

% %

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(vi)bU,

It was proposed to change the Technology Stream and the Project work in Schedule II of the By-Lawsreferred in clause 8.2 as indicated below:

Schedule IIADVANCED DIPLOMA IN VISUAL COMMUNICATION AND MANAGEMENT PROGRAMME

Management Stream

Module Code Module Weight

ADPTM 100 Business Communication and Report writing

ADPTM 101 Principles of Management..

ADPTM 102 Accounting Controls and Management Information Systems

ADPTM 103 Marketing Management 35%

ADPTM 104 Operations Management

ADPTM 105 Human Resource Management

ADPTM 106 Office Management

ADPTM 107 Quantitative TechniquesTechnology Stream

Existing Proposed

Module •.. •..Module

.cModule Code Module

.clID lID

Code~

.Qj3:

ADVCM 108 Digital Prepress ADVCM220 Prepress and Printing

ADVCM 109 Design Management ADVCM221 Design ManagementADVCM208 Photography ADVCM222 PhotographyADVCM209 Cinematography ADVCM223 Technology of Motion PictureADVCM210 Multimedia Systems ADVCM224 Multimedia System development

Development 50 50ADVCM211 Costume Design for % ADVCM225 Audio Technology %

CommunicationADVCM212 Script Writing for ADVCM226 Story Board Developing and Script

Television and Film Writing for Motion PictureADVCM213 Non verbal ADVCM227 Digital Animation and Visual

Communication EffectsADVCM214 A Studio Production ADVCM228 Studio ProductionADVCM215 Developing a marketing ADVCM229 Web Design and Development

communication StrategyProject Work

15 Project Report15

ADVCM216 Project Report %ADVCM231 %

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