QVC Corporate Site Creative Strategy Presentation April 4, 2014 1

QVC Corporate Site Creative Strategy Presentation

April 4, 2014

1

Before we begin,

the thoughts and strategy in this presentation are born from

‘Real Relationships’

+

‘The QVC Story’

+

‘Moments of Truth’

from QVC’s Essence, Vision & Mission presentation as well as our review of the credentials deck, investor conference presentation, vendor summit presentation, the corporate messaging blueprint and interviews with

stakeholders

(Which, y’know, of course they should.)

Anyway,

We are making a new corporate website.

Why are we making a new corporate website?

Why are we making a new corporate website?

(Besides the obvious.)

We are making a new corporate site to get:


Customers


Customers Vendors


Customers Vendors Employees


Customers Vendors Employees Investors


Customers Vendors Employees Investors International Prospects


Customers Vendors Employees Investors International Prospects Reporters


Customers Vendors Employees Investors International Prospects Reporters Non-profits

To think:

Wow.

Wow.

QVC is a thriving, progressive global retail and commerce leader.

Wow.


They have something great to offer.

Wow.



And I want to be a part of it.

More specifically:

More specifically: Customers:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work.


Investors:


Investors: QVC is a solid investment for me and my clients.


Investors: QVC is a solid investment for me and my clients. International Prospects:


Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country.


Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters:


Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell.


Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell. Non-profits:


Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell. Non-profits: QVC is a good corporate citizen and committed to the community.

So, what’s the single most compelling idea that will get all those groups...

Customers

Vendors

Employees

Investors

International Prospects

Reporters

Non-profits

...to think those things?

What’s the story?

Well, this is a corporate site...

…so we could use numbers.

$9 billion in business

5th biggest e-commerce retailer

3rd biggest mobile retailer

290 million homes reached

12 channels

1.5 million likes

8 countries

(Those are some big, flashy numbers.)

(But, where did they all come from?)

They came from customers.


From people.


From people.

From relationships.

Relationships born of and built around a shared passion for shopping.

And that,

—relationships—

is the single most compelling idea for the corporate site.

Because without relationships...

REAL RELATIONSHIPS

...there is no QVC.

So,

The single most compelling idea, (aka the story):


QVC.


Developing, nurturing and furthering real relationshipsbuilt around a shared passion for shopping.

QVC.

But, real relationships don’t just materialize out of thin air.

But, real relationships don’t just materialize out of thin air.

They take work.

Hence,

Develop

Nurture

Further

Develop

Nurture

Further

As in beginning new relationships on the right foot.

Develop

Nurture

Further

As in taking care of current relationships.

Develop

Nurture

FurtherAs in continually looking for innovative ways to strengthen and improve

relationships.

Because for QVC,building relationships builds business.

$9 billion in business

5th biggest e-commerce retailer

3rd biggest mobile retailer

290 million homes reached

12 channels

1.5 million likes

8 countries

And any good relationship has to have a shared passion.

And in our case, that shared passion is...

SHOPPING!

Of course shopping to us means much more than just buying something.

It’s discovering.

It’s active.

It’s delighting.

It’s social.

It’s fun.

Really fun!

So, to that end, the corporate site is going to take more than a paragraph about QVC’s history and links to a few annual

reports.

It’s going to take technology, dynamic content and participation.

It’s going to take “reimagining the worlds of shopping, entertainment and social as one.”

(Not to mention reimagining what a corporate site can be.)

And those words...

Develop

Nurture

Further

…give us a straightforward criteria by which to judge

for the QVC corporate site.

work/creative/ideas

Does the IDEA develop, nurture or further a real relationship?

YES!


YES!

Do It


YES! NO!

Do It


YES! NO!

Do It


Don’t Do It

So, why should people believe this message?

Developing, nurturing and furthering real relationshipsbuilt around a shared passion for shopping.

QVC.

Well,

QVC demonstrates this by…Surprising and delighting the QVC community and encouraging the experience of discovery

• Bringing unique and interesting products to life by telling the stories behind the products

• Pioneering the next generation of retailing by converging shopping, entertainment and social

• Building a highly engaged shopping community, being naturally social and fully leveraging social media

• Curating an ever-changing mix of exclusive, high-quality and innovative products for its customers

Valuing the energetic, passionate employees and leaders who make QVC a dynamic

organization

• Offering rewarding, long-lasting careers by motivating employees to cultivate their strengths and follow

their own path

• Celebrating the energy and diversity of its employees

• Securing a best-in-class, visionary leadership team with a breadth of experience and proven success

Being a consistent and solid long-term investment

• Giving investors confidence by being both agile and stable to generate steady, consistent global growth

• Having a proven business model that is scalable and can extend into new markets worldwide

• Maintaining a consistent brand across all international markets in which it operates

Collaborating with other businesses, vendors and the community and being a good corporate

citizen

• Cultivating mutually beneficial, long-lasting relationships with vendors by giving them a unique

opportunity to tell their story and showcase their products on a powerful multi-channel platform

• Demonstrating care about people, the community, and the planet through action

• Dedicating itself to the responsible sourcing of products

All in an

honest, human, progressive, and energetic

tone.

That’s why.

And why...

Customers

Vendors

Employees

Investors

International Prospects

Reporters

Non-profits

...will think...

Wow.



And I want to be a part of it.

…after they have interacted with the site.

So, in summation:

Develop.

Develop. Nurture.

Develop. Nurture. Further.

It’s just that simple.

It’s just that simple.

And challenging.

(Now let’s get out there and sling some 0s and 1s!)

Thank You.

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QVC Corporate Site Creative Strategy Presentation April 4, 2014 1