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QUT Digital Repository: http://eprints.qut.edu.au/ Bianchi, Constanza and Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In: Proceedings of Australia and New Zealand Marketing Academy Conference 2009, 30 November - 2 December 2009, Crown Promenade, Melbourne, Victoria. © Copyright 2009 [please consult the authors]

QUT Digital Repository: //eprints.qut.edu.au/30247/1/c30247.pdf · Australia's Brand Equity as a Tourism Destination for Latin American Consumers Constanza Bianchi Queensland University

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QUT Digital Repository: http://eprints.qut.edu.au/

Bianchi, Constanza and Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In: Proceedings of Australia and New Zealand Marketing Academy Conference 2009, 30 November - 2 December 2009, Crown Promenade, Melbourne, Victoria.

© Copyright 2009 [please consult the authors]