FASCINATE

By Sally Hogshead

A Few Favorite Quotes

By Josh Duncanwww.arandomjog.com

Messages that fail to fascinate will become irrelevant.

It’s that simple.

Fascinating messages, like fascinating people, have the potential to consume us as almost nothing else can,

sucking us into a vortex of intensity.

People want to feel fascinated by a product or experience, and will

pay more—often far more—for a brand that fascinates them.

Fascination has little

to do with what you say, and

everything to do with what you inspire

others to say about

your message

“I’ve learned that people will forget what you said, people will forget

what you did, but people will never forget how you made them feel” - Maya

Angelou

People don’t want to connect with brands. They want to connect with

each other.

Lust can make people so enamored with a message that they’re temporarily willing to ignore everything else around, lower their defenses, and consider something they

otherwise might not.

A message with vice encourages people to change their patterns and try something different: a most useful tactic for anyone who wants to change ingrained beliefs or behavior.

In our research,

people were willing to pay

almost 50 percent more for a pair of

intensely fascinating sunglasses,

such as those made by Chanel

You can dabble in

prestige, or experiment with

power, but you can’t dip in and out of

trust. It must be established consistently.

The more we’re exposed to something or someone, the more we trust it. And

the more we like it.

AvoidCommunity Mentality.

The most fascinating ideas are often fragile because they can easily become

“dumbed down.”

Fascination makes us feel more alive.

Photo Credits• Magic -

http://www.flickr.com/photos/hryckowian/17706394/sizes/o/• BMW - http://www.flickr.com/photos/greencracker/3554021159/sizes/o/• Fish - http://www.flickr.com/photos/97373666@N00/253323619/sizes/l/• Tiger - http://www.flickr.com/photos/rvirdi/243731625/sizes/o/• Sun - http://www.flickr.com/photos/saynine/495893963/• Lust - http://www.flickr.com/photos/alberto_as/2717505465/sizes/l/• Shades - http://www.flickr.com/photos/lizmarionga/2473942201/sizes/o/• Nascar - http://www.flickr.com/photos/imdan/466575225/sizes/o/• Jump - http://www.flickr.com/photos/renwest/355205998/sizes/o/