Quiz May 31Quiz May 31stst

1. ____Adds the idea of being a good 1. ____Adds the idea of being a good corporate citizen to the Marketing conceptcorporate citizen to the Marketing concept

a.a. Production Production ConceptConcept

b.b. Product Product ConceptConcept

c.c. Selling Selling ConceptConcept

d.d. Societal Societal ConceptConcept

2. The extent to which a product 2. The extent to which a product meets or exceeds customer meets or exceeds customer

expectations is known as Customerexpectations is known as Customer

a.a. EquityEquity

b.b. SatisfactionSatisfaction

c.c. Perceived ValuePerceived Value

d.d. Relationship Relationship ManagementManagement

3. Consumers that tattoo a Harley 3. Consumers that tattoo a Harley Davidson Logo on their bodies have Davidson Logo on their bodies have

_____ relationship with Harley_____ relationship with Harley

a.a. BasicBasic

b.b. Full Full PartnershipPartnership

c.c. FriendshipFriendship

d.d. LimitedLimited

4. Share of ____ is the portion of the 4. Share of ____ is the portion of the customer’s purchasing that a company customer’s purchasing that a company

gets in its product categoriesgets in its product categories

a.a. CustomerCustomer

b.b. MarketMarket

c.c. ProfitsProfits

d.d. InvestmentsInvestments

5. Friday is a ______ day5. Friday is a ______ day

a.a. No-class No-class

b.b. KetchupKetchup

c.c. HeinzHeinz

d.d. All of theseAll of these