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Highprofilechange

SarahJones8September2015

Quiller Consultants

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1 Small,boutiqueagencyofseniorpeople2 Adviceonreputation,change,crisis

communications,policy,riskmanagement3 Runbespokeprojects4 Clientsrangefromhealthcaretoenergyfrom

financialservicestoproperty5 BritishLand,Co‐op,BBCTrustandtheBarbican

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Changeisinevitable

Pagetitle

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It’snoteasy

shaping the healthdebate

Why we need fewer hospital beds

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Butitispossible

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‘IwouldratherdiethangotoBasildonHospitalafterdad’scare’April24,2013

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‘BasildonHospitalisnowoneofthebest’15th August2015

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Alotofitisplanningandtactical

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Picture of grid

JULY 2012

Mon 2 Tue 3 Wed4 Thu 5 Fri 6 Sat 7 Sun 8

MAIN Olympic medals handedover – Tower of London (MFSO present)

Channel 4 DispatchesLondon 2012 economics

BOA: Athletics teamselected

BOA: Gymnastics teamselected (tbc)

UK Sport: Final Mission 2012 update briefing

0930 (MFSO activity)

Windsor PrinRoy: Visit to Loughborough

VIP 1 visit to TeamGB inLoughborough (visit and speech)

ODA/DCMSSoS:Publication of Armitt report (tbc)

Seventh anniversaryof Olympic bid win

Seventh anniversary 7/7bombings

BOA: Football kitting outat Team GB camp, Loughborough

Torch Day 45 – Coventry toDunchurch to Northampton (East Midlands) to Leicester

Day 46 – Leicester toStamford to Peterborough (East England) inc BBC Torch Live, Peterborough; Radio 2 Jeremy Vine from Melton Mowbray)

Olympic Torch visits Team GB training camp in Loughborough

Day 47 – Peterboroughto Market Deeping (East Midlands) to Long Sutton to King’s Lynn (East of England) to Norwich

GOC: pn EEcontribution to London 2012 JH quote (0001)

Day 48 – Norwich toIpswich

Day 49 – Ipswich toChelmsford

GOC: pn on Torch/Games benefits to East (tbc)

Day 50 – Chelmsford toCambridge (inc Blue Peter roadshow in Saffron Walden)

Torch visits Lee Valley White Water Centre (tbc)

BIS: Prisk to Bishop’s Stortford (11:00)

Day 51 – Cambridge toLuton

GOC: pn SE contribution to London 2012 MFSO quote (0001) (tbc)

Readiness Park security sweep (to7th)

TfL: Get Ahead of Games phase 3 launch (pn; activity at key stations w Iwan Thomas)

Westfield Stratford City ticket office opens (tbc)

LOCOG: Internal A&D hub fully operational

Scottish Sec readiness visit to Hampden Park

LOCOG: Full closure oftowpath to West of OlympicPark

MoL/GLA/Dft SoS roundtable: London businesses are Games ready

Lee Valley Centre media day

National Security Conference begins (to 5th) – Chris Allison speech on govt & security update (media invited)

MOD: announce deployment timetable for GBAD (WMS &pn)

International securityvisit to Olympic Park (tbc LOCOG)

LOCOG/TFL: Active travel launch (pn; web info) tbc

GOC DCMS SoS £19mcrowd management pn (0001)

VIP5 security speech toNat Sec Conference (no Olympic content)

LOCOG/MPS: specialist park search inc MPC (Chris Allison int; photos)

LOCOG: Majority ofGreenwich Park closes for works

ORN: Reversal of traffic flow in Kingsway Tunnel (Aldwych) begins

Spectator programmes onsale from official outlets

Keeptalking

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Keepthedrumbeatgoing

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Languagematters

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Avacuumwillalwaysbefilled

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Simplicityisabsolutelykey

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StrategicCommunications

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• Greathistory/castles/monarchy

• Clever– ‘MadeinBritain’wasstillamarkofquality

• Notwarm,butnotcoldeither.Maybeabitstiff,butinanhonestway.

• Badweather

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• Bungledlargeprojects

• Patriotismwasforthefarright

• LovedtheQueen

• Badweather

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Showdon’ttell

StrategicCommunications

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Pagetitle

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Findwaystosaythesamething…………lotsoftimes

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EveryoneknowsthereisnomoneyintheNHSEveryoneknowspeoplearelivinglongeranddrugscostmoneywhichisputtingahugestrainonresourcesEveryoneknowshospitalsarestrugglingEveryoneknowsthattheNHShastochange– thatagencynursescostsomuchmorethanstaffnurses,thatwewastemillionswhenpeopledon’tturnuptoappointmentsbutthatisoftenourfaultforsendingpeoplemilesawayorcommunicatingwiththembadly,thatoursystemsareover‐bureaucratic,thatsometimestheNHSworksdespiteitsstructures.Thetrickisfindingasmanywaysaspossibletosaythesamething.

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Definesuccessonyourterms

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Butthebestlaidplans…………….

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We’reprettyamazing

• HM Government

2011OLYMPICS

Private Eye2006

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