Upload
vtdracul
View
221
Download
0
Embed Size (px)
Citation preview
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
1/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 1/7
About Advertising Sign In or Register
Search...
122086followers
33930readers
90497page likes 14527subscribers
by
ARTICLE NO. 1332 OCTOBER 23, 2014
Quickpanel: More UX FuturesMary Jean Babic
UX Futures is a one-day virtual conference that will take place November 5.
Hosted by Rosenfeld Media and Environments for Humans , the event features
six inspiring speakers—Steve Krug , Jesse James Garrett , Margot Bloomstein ,
Andy Polaine , Nathan Shedroff and Abby Covert —all focusing on what’s next for
user experience.
To give you a taste of what to expect, we’ve asked three of them—Margot, Andy,
and Jesse—to answer a few questions on the future of UX. Be sure to use
discount code UXMAGAZINE for 20% off when registering .
ARTICLES » UX AWARDS » EVENTS » UX JOBS »
UX MAGAZINE »
http://uxmag.com/design-for-experience-awardshttp://rosenfeldmedia.com/experts/nathan-shedroff/http://uxmag.com/eventshttp://uxmag.com/articleshttp://uxmag.com/abouthttp://environmentsforhumans.com/http://www.rosenfeldmedia.com/https://www.eventbrite.com/e/ux-futures-registration-12433112775http://uxmag.com/advertisehttp://rosenfeldmedia.com/experts/steve-krug/http://abbytheia.com/http://rosenfeldmedia.com/experts/margot-bloomstein/http://-/?-http://uxmag.com/user/login?current=node/37802http://uxmag.com/abouthttp://uxmag.com/http://uxmag.com/uxjobshttps://www.eventbrite.com/e/ux-futures-registration-12433112775http://uxmag.com/user/103477http://www.jjg.net/about/http://rosenfeldmedia.com/experts/andy-polaine/
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
2/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 2/7
It's 2024. You've just finished your UX education and you're at the graduation
party your parents have thrown for you. An old friend of theirs tells you that he
has one word for you as you consider your future. What is it and why?
Andy Polaine: Relationships. This isn’t a futuristic answer, but it is essential to remember as
technology continues to play a bigger part in our lives. All relationships are mediated in some form,
via language, culture, and technology. All activities involve tending to some kind of relationship,even if it is just with ourselves. Understanding how people relate to technology and systems–
including organizations and platforms–is fundamental to UX at a broader level. It means designing
for more human and humane experiences as opposed to focusing on efficiencies, tasks, screens,
devices, and profit. The soft, messy, chaotic factors of all that are the things future graduates will
need to grapple with and bring into organizational environments that have been dominated by 150
years of industrial thinking.
Margot Bloomstein: Simplify. Well, maybe it’s “simplify, simplify, simplify,” but in this scenario
you’re a recent college grad, so you’re down with both Thoreau and skimming for the importantparts. Both the past and future of good UX are about simplifying things: whether to embrace
Loewy’s idea of “most advanced yet acceptable” or removing extraneous detail to focus the user’s
attention, our work isn’t changing. We filter, focus, and teach by clarifying and sweeping away the
extraneous stuff. That’s just becoming more difficult with the increasing proliferation of information
and channels, seemingly without curation. It’s our job to create experiences from all that and to
continue to make tough choices about what’s important and what’s not.
Jesse James Garrett: Science. There is so much science out there— psychology , neurobiology,
anthropology, sociology—that we can leverage much more than we have historically. We’ve gottencomfortable with qualitative product testing, but each of these other fields has honed its own set of
tools, each optimized to answer a particular kind of question. But we place so much emphasis on
the creative, generative part of the design process, we neglect the ways in which we can enrich
that process with new kinds of insights.
It's 2029. Which design materials will UX folks be working with the most: macro
(i.e., organizations, institutions, and ecosystems), or micro (organisms, cells, and
thoughts)?
Andy: Macro and micro. In an ecosystem, all the parts are dependent on and react to one another.
Change the temperature of a rock pool by one degree and algae starts to dominate and some
creatures die out. Remove the algae and something else dies. The best UX in the world at the
micro or macro level doesn’t help much if the organizational or institutional ecosystem is broken,
and changing the ecosystem does not work if you do not take care of the details, especially the
invisible links and connections of transitions over time and across channels.
http://uxmag.com/topics/internal-company-dynamicshttp://uxmag.com/topics/psychology-and-human-behavior
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
3/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 3/7
Image of algae courtesy Shutterstock.
Margot Bloomstein: Andy raises good points about the impact of our work: we have to addressthe forest and the trees, or both the algae and the pool (or the fish) if we want it to be successful.
Of course, that means we have to explore the role of UX in the boardroom. We have to carve out a
place there to have an impact on the seemingly intractable issues of our time. Jonathon Colman
addresses these challenges in his excellent talk, "Wicked Ambiguity." While the devil’s in the
details, and much of the impact of UX is in execution, we won’t have the opportunity to effect
change without evangelizing and securing budget at more macro and strategic levels. UX
practitioners need to be effective at both levels: we need to be able to manage the details as well
as the big-picture conversations that garner time and money to address those details.
Jesse: Okay, I’ll pick a side: As UX becomes more macro, more systems-oriented, it becomes
more strategic and more valuable. As practiced at the micro end, UX is less a particular set of
practices than it is a way of thinking about performing a more tactical kind of design activity. So at
the micro end, you have people shaping experiences, but not necessarily spending all their time
thinking about these problems, so they may not even think of themselves as doing UX. But at the
macro end, dealing with organizations and systems, the experiential nature of the work is
inescapable.
What do you hope or imagine will have happened for UX by the year 2034?
Andy: I am fairly certain that there will have been some major UX wins in our work lives and our
personal lives, whether that’s transportation, media consumption, or ways of collaborating with
others. I’m almost certain that governments and public services , monopolies, and established
giants will still be struggling to get their heads around why they should think about any of this, all
while alternative models are starting to infiltrate the cracks those lumbering dinosaurs have left in
their broken systems.
Margot: UX wins will come when we serve a broader group of users by working with and learning
from a broader group of practitioners. Right now, it’s still the purview of a largely white, Western
group of designers, many of whom offer similar worldviews and life experiences. We admonish
each other to remember that “we are not the user,” which is an important step in designing for
http://www.slideshare.net/jcolman/wicked-ambiguity-solving-the-hardest-communication-problemshttp://uxmag.com/topics/business-value-and-roihttp://uxmag.com/topics/government-and-public-serviceshttp://www.shutterstock.com/pic-197124752/stock-photo-green-algae-abstract-isabela-island-galapagos-ecuador.html
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
4/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 4/7
Comments(0) Print
Mary Jean Babic
Mary Jean really enjoys drawing on her journalism and writing background to
help tell the Rosenfeld Media story. After graduating from Northwestern
University, she was a daily newspaper reporter in Michigan for six years. After
that, she embarked on a life of fiction and freelance writing, earning master's
degrees from Johns Hopkins University and Warren Wilson College. She's a
frequent contributor to university publications, counting Michigan, Columbia,
and Cornell among her clients. Her short fiction has appeared in the literary
journals The Missouri Review and The Iowa Review.
Login
via:
others—but it pales in comparison to a future when there is no “other.” We’ll get to that point when
design education and agencies cultivate students and practitioners with more diverse
backgrounds and mentor them to bring their voices to the publishers, stages, and audiences that
need to hear from them.
Jesse: I think the real high-water marks for UX are when we create experiences that get
consumers–not just internal stakeholders–to think about the product category or offering in a
fundamentally new way. When we are able to put forward a better, alternative model for an
experience, and have that model embraced and adopted by a large audience, we’re really making
the kind of change in the world that we’re capable of.
Thanks for your thoughts, all!
Want more UX Futures? You got it—the virtual conference takes place
November 5, 2014, and discount code UXMAGAZINE is good for 20% off when
registering .
Lead image originally appeared in Galaxy magazine, December, 1961
Tweet 1,030 33
ABOUT THE AUTHOR(S)
Add new comment
Your name *
E-mail *
The content of this field is kept private and will not be shown publicly.
Comment *
167Like Share 266 3
http://uxmag.com/contributors/mary-jean-babichttps://www.eventbrite.com/e/ux-futures-registration-12433112775https://www.eventbrite.com/e/ux-futures-registration-12433112775http://uxmag.com/user-login?destination=node/37802%23commentshttp://uxmag.com/print/37802http://uxmag.com/contributors/mary-jean-babic
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
5/7
Switch to plain text editor
Because of problems with spam comments, HTML in comments is not permitted. URLs are allowed, but
they will not be rendered as click-able links.
By submitting this form, you accept the Mollom privacy policy.
Submit
Comments
Related Articles
Goodbye to 8 Design Elements Whose Time has Come
JOHN MCKINNEY - NO. 1 171
Most Popular Articles
http://uxmag.com/contributors/nathan-shedroffhttp://uxmag.com/contributors/christopher-noesselhttp://uxmag.com/articles/wear-are-wehttp://uxmag.com/contributors/ux-magazine-staffhttp://uxmag.com/articles/goodbye-to-8-design-elements-whose-time-has-comehttp://uxmag.com/articles/make-it-so-five-lessons-in-interaction-design-from-star-trekhttp://uxmag.com/contributors/mary-jean-babichttp://uxmag.com/contributors/ux-magazine-staffhttps://mollom.com/web-service-privacy-policyhttp://uxmag.com/articles/quickpanel-ux-futureshttp://uxmag.com/contributors/john-mckinneyhttp://uxmag.com/articles/quickpanel-ux-futureshttp://uxmag.com/articles/make-it-so-five-lessons-in-interaction-design-from-star-trekhttp://uxmag.com/articles/wear-are-we
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
6/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 6/7
Adapting UI to iOS 7: The Side Menu
- NO. 1 123
A Look at Flat Design and Why It's Significant
LUKE CLUM - NO. 1 017
Interactive eBook Apps: The Reinvention of Reading and Interactivity
AVI ITZKOVITCH - NO. 816
Five Popular Web Strategies That Don't Work
SCOTT MCDONALD - NO. 703
Why We Need Storytellers at the Heart of Product Development
SARAH DOODY - NO. 655
Personas: The Foundation of a Great User Experience
KEVIN O’CONNOR - NO. 640
The Psychologist’s View of UX DesignSUSAN WEINSCHENK, PH.D. - NO. 529
The Impossible Bloomberg Makeover
DOMINIQUE LECA - NO. 507
These are your users... read and be horrified
JONATHAN ANDERSON | UX MAGAZINE - NO. 484
Quickpanel: UX Futures
MARY JEAN BABIC - NO. 1,318
Make It So: Five Lessons in Interaction Design from Star Trek
UX MAGAZINE STAFF, NATHAN SHEDROFF, CHRISTOPHER NOESSEL - NO. 1,020
Related Articles
More Articles
http://uxmag.com/contributors/jonathan-anderson-ux-magazinehttp://uxmag.com/articles/personas-the-foundation-of-a-great-user-experiencehttp://uxmag.com/articles/adapting-ui-to-ios-7-the-side-menuhttp://uxmag.com/contributors/avi-itzkovitchhttp://uxmag.com/contributors/nathan-shedroffhttp://uxmag.com/articles/a-look-at-flat-design-and-why-its-significanthttp://uxmag.com/articles/quickpanel-ux-futureshttp://uxmag.com/contributors/ux-magazine-staffhttp://uxmag.com/articles/these-are-your-users-read-and-be-horrifiedhttp://uxmag.com/articles/make-it-so-five-lessons-in-interaction-design-from-star-trekhttp://uxmag.com/articles/quickpanel-ux-futureshttp://uxmag.com/contributors/sarah-doodyhttp://uxmag.com/articles/the-psychologists-view-of-ux-designhttp://uxmag.com/contributors/christopher-noesselhttp://uxmag.com/contributors/kevin-o%E2%80%99connorhttp://uxmag.com/articles/the-impossible-bloomberg-makeoverhttp://uxmag.com/articles/interactive-ebook-apps-the-reinvention-of-reading-and-interactivityhttp://uxmag.com/contributors/scott-mcdonaldhttp://uxmag.com/contributors/mary-jean-babichttp://uxmag.com/articles/five-popular-web-strategies-that-dont-workhttp://uxmag.com/most-popularhttp://uxmag.com/contributors/dominique-lecahttp://uxmag.com/contributors/susan-weinschenk-phdhttp://uxmag.com/articles/why-we-need-storytellers-at-the-heart-of-product-developmenthttp://uxmag.com/contributors/luke-clum
8/9/2019 Quickpanel_ More UX Futures _ UX Magazine
7/7
8/2/2015 Quickpanel: More UX Futures | UX Magazine
http://uxmag.com/articles/quickpanel-more-ux-futures 7/7
© 2015 UX Magazine, All Rights Reserved. Reproduction of this content outside UX Magazine is prohibited except as guided by standards of fair
use.
Wear Are We?
UX MAGAZINE STAFF - NO. 1,286
Browse Topics
Most Popular
Reviews
Short News
The Business Of UX
ARTICLES
Conferences
Meet-Ups
Classes
Talks
Workshops
Submit An Event
EVENTS
Books
Papers
Presentations
Software
Submit A Resource
RESOURCES
Browse Jobs
Post A Job For Free
Subscribe To Updates
UX JOBS
Contribute A Seminar
SEMINARS
Awards
ISSN: 2168 5681
Contributors
How To Contribute
Advertise
Contact
Privacy Policy
Terms Of Service
UX MAGAZINE
http://uxmag.com/browse-topicshttp://uxmag.com/papershttp://uxmag.com/contributorshttp://uxmag.com/the-business-of-uxhttp://twitter.com/uxmaghttp://uxmag.com/presentationshttp://uxmag.com/resourceshttp://uxmag.com/submit-eventhttp://uxmag.com/reviewshttp://uxmag.com/short-newshttp://uxmag.com/contribute/seminars-and-courseshttp://uxmag.com/eventshttp://uxmag.com/search-jobshttp://uxmag.com/abouthttp://uxmag.com/conferenceshttp://uxmag.com/bookshttp://uxmag.com/abouthttp://facebook.com/uxmaghttp://uxmag.com/uxjobshttp://uxmag.com/advertisehttp://uxmag.com/contributors/ux-magazine-staffhttp://uxmag.com/meet-upshttp://uxmag.com/subscribehttp://uxmag.com/articles/wear-are-wehttp://uxmag.com/awardshttp://uxmag.com/seminarshttp://uxmag.com/softwarehttp://uxmag.com/articles/wear-are-wehttp://uxmag.com/submit-jobhttp://uxmag.com/most-popularhttp://en.wikipedia.org/wiki/Fair_usehttp://feed//feeds.uxmag.com/uxmhttp://uxmag.com/articles/make-it-so-five-lessons-in-interaction-design-from-star-trekhttp://uxmag.com/contact-ux-magazinehttp://uxmag.com/contributehttp://uxmag.com/terms-of-servicehttp://uxmag.com/subscribe-to-updateshttp://uxmag.com/talkshttp://uxmag.com/submit-resourcehttp://uxmag.com/privacy-policyhttp://uxmag.com/classeshttp://uxmag.com/articleshttp://uxmag.com/workshops