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QUICK STARTER GUIDEEverything you need to know to start working with the
NEW IGORA VIVIANCE
We are committed to true performance, true inspiration and true partnership.
In this guide you will find everything you need to know to start working with the
NEW IGORA VIVIANCE. It features new performance benefits, color inspirations,
comparisons to previous IGORA VIVIANCE and technical instructions for use.
WELCOME TO THE NEW IGORA vIvIANCEARE yOu REAdy fOR IRREsIsTIbLE sHINE?
• Intensive, demi-permanent tone-on-tone coloration
• Up to 70 % more shine
• No permanent color commitment
• Multi-tonal effects due to new INNOVAtIVE Multi-Layer-Technology
• Lasts up to 25 shampoos
NEW IGORA vIvIANCE
WELCOME TO THE NEW IGORA vIvIANCEARE yOu REAdy fOR IRREsIsTIbLE sHINE?
• Intensive, demi-permanent tone-on-tone coloration
• Up to 70 % more shine
• No permanent color commitment
• Multi-tonal effects due to new INNOVAtIVE Multi-Layer-Technology
• Lasts up to 25 shampoos
WHAT Is IGORA vIvIANCE?
IGORA VIVIANCE is an intensive, demi-permanent tone-on-tone coloration
offering a wide selection of color to fulfill all the needs of the colorist.
IGORA VIVIANCE provides enhanced color equalization, brilliant shine
and white hair blending up to 70%.
the AMMONIA-fREE cream formulation is incredibly easy-to-mix,
apply and rinse off. IGORA VIVIANCE now provides the most luminous
and vibrant color results ever with up to 70% more irresistible
shine. The INNOVATIVE Multi-Layer-Technology has super-
imposable color pigments building the color layer by layer deeply
into the hair, achieving fresh and intense colors.
The new formulation with “Monoï de Tahiti”,
a precious blend of Vegetable Oil and Gardenia
flower extract, strengthens the surface of
the hair for intensive vibrancy and a
smoother feeling.
IGORA VIVIANCE Shade
NEW IGORA VIVIANCE Discover the new and improved tones!
0-00 NEW ShADE.
9-0 Slightly lighter, more neutral.
8-0 Slightly darker.
7-0 Slightly darker.
6-0 Slightly lighter.
5-0 No change.
4-0 Slightly darker.
3-0 No change.
1-0 Slightly darker, more neutral.
9.5-1 No change.
9-1 Slightly darker, slightly more cendré.
5-1 NEW ShADE. Result similar to previous 5-12.
1-1 Deeper blue color direction.
9.5-4 No change.
8-4 More beige, less gold-rosé.
7-4 NEW ShADE.
5-4 NEW ShADE.
9.5-5 Gold character more visible, less beige.
8-5 NEW ShADE.
7-5 Gold character more visible, less rosé.
5-5 Gold character more visible, less rosé.
6-55 Gold character more visible, less rosé.
Recommendations based on tests of tone-on-tone applications
IGORA vIvIANCE CONvERsION TAbLE bEfORE ANd AfTER RELAuNCH
IGORA vIvIANCE CONvERsION TAbLE bEfORE ANd AfTER RELAuNCH
IGORA VIVIANCE Shade
NEW IGORA VIVIANCE Discover the new and improved tones!
5-63 NEW ShADE.
6-66 Richer tone, more vibrant.
4-66 Richer tone, more vibrant.
9-65 NEW ShADE.
8-65 NEW ShADE.
7-65 Gold character more visible, slightly lighter.
5-65 Gold character more visible.
4-65 Gold character more visible.
6-68 Secondary red color direction slightly more visible.
5-68 Secondary red color direction slightly more visible.
4-68 Secondary red color direction slightly more visible.
6-7 More vibrant orange.
5-7 More vibrant orange.
7-77 More vibrant orange.
9-88 NEW ShADE.
7-88 NEW ShADE.
5-88 More vibrant red.
6-89 More vibrant.
4-89 More vibrant.
5-99 NEW ShADE.
4-99 More vibrant.
Recommendations based on tests of tone-on-tone applications
9.5-1 9.5-4 9.5-5
9-0 9-1
8-0
7-0 7-4
6-0
5-0 5-1
4-0
3-0
1-0 1-1
5-5
6-66
8-4 8-5
6-55
5-635-4
7-5
4-66
NATURAL ceNdRé Beige goLd iNTeNse goLd
NEW! cHocoLATe
MATT
iNTeNse cHocoLATe
-0 -1 -4 -5 -55 -63 -66
9.5
9
8
7
6
5
4
3
1
IGORA vIvIANCE AssORTMENT OvERvIEW
ShINE GlOSS
NEW IGORA VIVIANCE 0-00 can be used to create an amazing variety of different shade results when intermixed with IGORA VIVIANCE shades.
9-65
8-65
7-65 7-77
6-68
5-65
4-65 4-68
9-88
5-88
6-89
5-7
7-88
4-89 4-99
5-99
6-7
5-68
cHocoLATe goLd
cHocoLATe Red coppeR iNTeNse
coppeR iNTeNse Red Red VioLeT iNTeNse VioLeT
-65 -68 -7 -77 -88 -89 -99
IGORA vIvIANCE AssORTMENT OvERvIEW
-0 natural (neutral)-1 cendré (blue/violet)-2 ash (blue)-3 matt (green)
-4 beige (muted gold)-5 gold (gold)-6 chocolate (warm brown)
-7 copper (orange)-8 red (red)-9 violet (violet)
HOW TO usE IGORA vIvIANCE
IGORA VIVIANCE DEVElOPER lOTIONS USAGES
1.9% (6 Vol.)
• DUAL SySTEM AppLICATION
• Coloring darker
• Tone-on-tone service
• Toning pre-lightened hair
(9.5 - series)
• Compromised/porous hair structures
4% (13 Vol.)
• for maximum white hair blending
up to 70%
• for maximum vibrant fashion tones
(may slightly lift natural hair color)
Mixing ratio1:2 (30g IGORA VIVIANCE Color Cream:
60g IGORA VIVIANCE Developer Lotion)
1. PREPARATION
Important: Only mix IGORA VIVIANCE Color Cream together with
IGORA VIVIANCE Developer Lotion.
3. RINSING & REmOVAl
· Emulsify and rinse out thoroughly until water runs clear.
· Shampoo with BC Hairtherapy Color Save Sulfate-free Shampoo.
· Condition with BC Hairtherapy Color Save Conditioner or treatment.
A
1
2B
1. PREPARATION
2. APPlICATION Always wear suitable gloves.
First/ Virgin hair application Apply the color to dry hair evenly from roots to ends.
Development time: 10-20 minutes without heat
5-15 minutes with heat activation
Re-growth application1. Apply the color 1 to the re-growth area first
taking fine sections. Leave to develop for
10-15 minutes.
2. Apply second color 2 formulation evenly to
mid-lengths and ends. Leave to develop for
5-10 minutes.
CusTOMIzE yOuR COLOR sERvICEs WITH IGORA vIvIANCE 0-00
IGORA vIvIANCE sHINE GLOss sERvICE
Important: IGORA VIVIANCE has a warm tone direction, this helps create an extreme reflection of shine to the hair. It is not recommended to be used alone on purely pre-lightened hair or colors that intend be a cool tone direction.
1. PREPARATION
COlOR lEVEl mIxING
Level 1 to 5 30g 0-00 + 60g BC Hairtherapy Color Save Conditioner
Level 6 and above 30g 0-00 + 60g 1.9% (6 Vol.) Developer Lotion
2. APPlICATION
· for best color retention, shampoo the hair with BC Hairtherapy Color Save
Sulfate-free Shampoo and towel-dry.
· Apply shine gloss formula onto the hair evenly from re-growth to ends.
· Leave to develop for up to 15 minutes.
3. RINSING & REmOVAl
· At the end of the development time, rinse out thoroughly until water runs clear.
· Style the hair as desired using your favorite OSiS product.
duAL sysTEM APPLICATION
for truly individual tailor made color and gloss creations, mix IGORA VIVIANCE Shine
Gloss 0-00 with any IGORA VIVIANCE shade to create unique pastel color result.
NATURAl lEVEl CREATIVE mIx FORmUlA
8 Subtle Honey 20g 8-65 + 10g 0-00 + 60g 1.9% (6 Vol.) Developer Lotion
7 Gold Veil 20g 7-5 + 10g 0-00 + 60g 1.9% (6 Vol.) Developer Lotion
5 Shimmering Violet 20g 5-99 + 10g 0-00 + 60g 1.9% (6 Vol.) Developer Lotion
4 touch of Chocolate 20g 4-66 + 10g 0-00 + 60g 1.9% (6 Vol.) Developer Lotion
CREATIvE MIXING WITH IGORA vIvIANCE
the DUAL SySTEM AppLICATION is a professional application method that combines permanent hair color for re-growth with demi-permanent hair color for mid-lengths and ends. The use of IGORA VIVIANCE tone-on-tone coloration on mid-lengths and ends will enrich and equalize the color result.
how to proceed?· Apply IGORA ROyAL color to the re-growth area first, taking fine sections.· Leave to develop for 15-20 minutes.· Apply the corresponding IGORA VIVIANCE shade mixed 1:2 with
IGORA VIVIANCE Developer Lotion 1.9% (6 Vol.) to mid-lengths and ends.· IGORA VIVIANCE and IGORA ROyAL share the same numbering system;
this will help you to choose the corresponding shade.Reminder: IGORA ROyAL development time: 30-45 minutes / IGORA VIVIANCE: 10-20 minutes.
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2013 © Schwarzkopf professional, a division of Henkel Consumer Goods Inc., Culver City, CA 90230 USA Toll free 1-800-707-9997 · Technical Hotline 1-800-234-4672 · part #1738711
IGORA vIvIANCE Is IdEAL fOR:· DUAL SySTEM AppLICATION: Use IGORA VIVIANCE NON-AMMONIA color to refresh the
mid-lengths & ends
· Up to 70% WHITE BLENDING
· Vibrant, expressive fASHION TONES
· Intensive NATURAL colors
· Glossing SHINE SERVICE with 0-00
· pASTEL TONING of pre-lightened & highlighted hair
· INDIVIDUAL, TAILOR MADE COLORS: all IGORA VIVIANCE shades are intermixable and shade intensity can be customized by mixing with Shine Gloss 0-00
