Quick SEO Wins For E-Commerce Website Sankar Ponnusamy

Identify classes of thin pages that were not being indexed andremove them

This might sound very basic but look at the indexation report as a diagnostic metric tosee how valuable content are exposed to engines. If Google is indexing less than 80% ofpages that is a good sign that weak pages should be removed from the index/ sitemap.When looking at the index mix it is important to note that if pages in the XML sitemapsaren’t linked to anywhere within the site, the likelihood of these pages being removedfrom Google’s index is very high. Use tools such as url profiler to check for orphan listingsin the sitemaps and remove them.

Create Indexable search pages

Don’t limit landing pages to site’s defined category/ taxonomy. Have a mechanism toautomatically cache most important search pages and add them to xml sitemap. Example:Yelp prepopulates a user’s location in the right search box based on IP location-detection.Then they allow a user to free search for anything in the left search box. Then generatea search results page based on review content and automatically add the search resultspage to their sitemap and index it if it doesnt already exist in that exact form and hasrelevant results.

Count of product listing can be used as a baseline threshold forcreating long tail pages

Use review content and count of properties to generate long tail pages.

Mine log files & Internal search data for keyword opportunity

Capture internal search data and mine log files to grow organic keyword portfolio. Use themined data to compare it with site’s taxonomy and see how it matches with customer’ssearch intent.

Surface target landing pages prominently

Improve the internal linking structure to surface most important pages prominently.

• Example:

• Special browsing ways from category and sub category pages as they have the highestpage rank

• Search tagging system and related product listing on important landing pages

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