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7/28/2019 Questions of Analysis Can Be Answered Through a Survey
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questions of analysis can be answered through a survey. for example, a survey could be used to
describe the composition of the groups that attend crime prevention or weight reduction classes as
well as to analyze the relationship between descriptive data of sex and weight reduction success.
surveys are usually performed for summative (impact) evaluation. did the program accomplish what
it was proposed to do? was the program perceivedas successful by clients? By personel? if the
program was considered successful, what parts were most helpful? Least helpful? what should be
changed? Left unchanged? The questions asked by survey are determined by the initial list of
questions about program evaluation.
like the case study method, the answers on surveys come from the perceptions, values, and belief
systems of the respondents. the response given to questions of program usefulness bythe nurse who
planned and implemented the program may be very different from the answers of the participants.
awareness of perseption bias can direct evaluation efforts to consider the perceptions of all persons
( providers, clients, and management) involved in program implementation.
surveys that are used to measure program evaluation must be concerned with the reliability and
validity of the information collected. reliability deals with the repeatability, or reproducibility of the
data (ie, if the same questions were asked of the same people 1 week later, would the same
responses be recorded?). validity is the correctness of the information. if questions are written to
evaluate knowledge and the answers of the respondents reflect behaviors, then the questions are
not valid because they do not measure what they claim to measure.
USEFULNESS TO EVALUATION
surveys can be very valuable to answer questions of relevance, or the need for proposed or existing
programs, especially if the perceptions of clients, providers and management are solicited. in like
fashion, progress can be measured. people critiquing surveys as an evaluation strategy may be
concerned with the subjectivity of the survey indeed, individual perception affects every response to
every question. However, most decisions are based on subjective judgements, not objective reality.
the important concern is to understand whose subjective impression is being used as a basis for
judgment; it is imperative for community health nurses to ensure that clients perceptions are
represented alongside those of health care providers and management.
cost efficiency, effectiveness and outcome are difficult to measure by using a survey. although a
survey can measure the perceived efficiency of the program or ideas on alternative ways of
operating to make the program more cost efficient, these perceptions are formed only in the
context of the existing program. there is no other comparison program against which recorded
perceptions can be measured. A survey can provide information on the characteristics of program
activities that are perceived by the respondents to have caused changes in their health status, but
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these impressions are reported in the absence of any comparasion group. A comparasion group is
especially important with regard to effectiveness and impact because it is impossible to tell if an
alternative program (or no program at all) might have been more or less effective in accomplishing
the same objectives.
EXPERIMENTAL DESIGN
Completed correctly, an experimental study can provide an answer to the crucial questions : Did the
progrm make a difference? Are health behaviors, knowledge, an attitudes changed as a result of the
program activities? Is the community healthier because of the programs offered by the Rosemont
Health Promotion Council? however, the problem with experimental studies in program evaluation
is that they require selective implementation, meaning that people who participate are selected
through a process such as random assignment to a control group and an experimental group. for
many ethical, political, and community health reasons, selective implementation is difficult tocomplete and is sometimes impossible. despite these problems, the experimental study remains the
best method to evaluate summative effects (outcomes) of a program and the only way to produce
quantified information on whether the program made a difference.
The following designs are the most feasible and appropriate to health care settings. Apply the
research process the research process to each design.
PRETEST-POSTTEST ONE-GROUP DESIGN
The pretest-posttest design applied to one group is illustrated in Table 13-3. two observations are
made, the first at Time 1 and the scond at Time 2. The observation can be the prevalence of a health
state (eg, the percentage of adults in Rosemont who exercise regularly, the teenage pregnancy rate,
cases of child abuse and so on), knowledge scores or other important health facts in the community.
between Time 1 and Time 2, an experiment is introduced. The experiment may be a planned
program aimed at a target group, such as teen sexuality classes or with a community-wide focus, like
a crime-prevention program. The evaluation of the program is measured by considering the
difference between the health state at Time 1 and the health after the program at Time 2.
If the experiment in Table 13-3 was teen sexuality classes for 10th-grade girls at Hampton Highschool, Time 1 was a teen pregnancy rate of 5 per 100 and Time 2 (1 year later) was a teen
pregnancy rate of 3 per 100 among the girls taking classes, then would you agree that the teen
sexuality program was responsible for the decrease in teenage pregnancies? ( Are there other
factors that could account for the decrease in the teen pregnancy rate? Perhaps family-planning
programs have been focused on teenagers, or maybe local churches and social service agencies have
sponsored teen sexuality programs. Teen access and use of contraceptive methods may have
changed.) None of these factors can be eliminated as unassociated with the decrease in the teen
pregnancy rate. To eliminate othe possible explanations for program effectiveness, a control group
must be added.
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PRETEST-POSTTEST TWO GROUP DESIGN
A pretest-posttest with a control group design is illustrated in table 13-4. The design has both an
experimental group and a control group. At Time 1, an observation is made of both the experimental
and control groups.
Table 13-3 .....PRETEST-POSTTEST ONE GROUP-DESIGN
TIME 1 TIME 2
Experimental group Observation 1 Experimental Observation 2
Table 13-4 .....PRETEST-POSTTEST TWO GROUP-DESIGN
TIME 1 TIME 2
Experimental group
Control group
Observation 1
Observation 1
Experimental Observation 2
Observation 2
Between Time 1 and Time 2, an experiment is introduced with the experimental group. At time 2,
second observations are made on both the experimental and control groups. Program evaluation is
the difference between Observation 1 and 2 for the experimental group when compared to the
comparison group ( which has been selected to be as similar as possible to the experimental group).
Will the pretest-posttest with a control group design eliminate the effect of outside factors that
occured simultaneously withh the experiment and that might account for the change between
Observation 1 and Observation 2, the very problem that plagued the pretest-postest one-group
design? The answer is yes, if the experimental and control groups are similar.
To explain, lets return to Rosemont and the idea of a teen sexuality class for 10th-grade students atHampton High School. If a group of 10th-grade students, similar in social, economic and geographic
characteristics, were randomly selected and then randomly assigned to the experimental or control
group then it could be assumed that any other factors that influenced the experimental group would
also affect the control group . However, frequently, the decision is made that all students must be
given the same program, thereby eliminating a comparison group. at the Rosemont Health
Promotion Council, when the information was received that all 10th graders must be given a teen
sexuality program that had been proposed by the school nurse as response to an increasing number
of teen pregnancies, the suggestion was made that perhaps another high school could be used as a
control group. How would you respond to that suggestion? Perhaps another high school class 10th
graders could be used, if thestudents were similar in social, economin and geographic characteristics
to the students at Hampton High School (an unlikely situation).
Another possibility mentioned by the Rosemont Health Promotion Council was to offer the program
in one school year to one half of the Hampton High 10th graders (using the other half as a control)
and then in the following year to offer the program to the remaining students. This method would
ensure that all students would be given the program but would also allow for an experimental
pretest-posttest design for evaluation.
A third method that was suggested to ensure an experimental design was to gove the control group
sexuality education plus assertiveness training. The assertiveness training would differentiate the
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groups and allow an experimental design. All the suggestions were discussed with school officials
and it was decided to offer a training