Questionnaire research By Darby Savage

Purpose and Aim

• The purpose of this research is to gain potential ideas for my magazine for my new folk music magazine. I need to find out what my target audience wants in a magazine. Therefore, I would need to ask them using questionnaires and other primary and secondary research techniques.

• The different ways in which I got my information was by asking the public questions to see what they personally prefer. Also, another thing I did was a focus group between a couple of people in my target audience, I did this to see how what is preferred.

Audience profile

3

1 1 1 1

3

1

0

0.5

1

1.5

2

2.5

3

3.5

16-20 21-25 26-30 31-35 36-40 41-45 46-50

Age

64%

36%

Gender

male

female

36%

21%

14%

29%

Employment status

full time

part time

unemployed

student

• The results of the questionnaire suggests that my target audience is mostly male between the ages of 31-50 this is because I want to attract the attention of more mature reader, however I would still like to have mature younger adults buying my magazine. The research also tells me that the majority are in full time work which would mean they have a disposable income that they could use to buy magazines.

Audience profile

• The results for this suggests that the majority of people I had asked lived in Harlow. . Another thing was that my target groups favourite pass times are watching sports such as football and rugby and going to the pub, this information will help me when I need to decide what I should advertise in my magazine because it would have to be things that the reader would want to buy for example sports clothing/merchandise or beer.

55%

0%

18%

18%

0%9%

Town of Residence

harlow

sawbrigdeworth

bishop stortford

eppig

brentwood

london

01234567

Hobbies and Interests

Media purchasing habits• I learnt that my target audience bought their magazines from

supermarkets, this is good because I now know where to start my advertising and also where I would first sell the magazines. I also learnt that the average amount of people I asked would buy 1 magazine a month and spend about £3.50-£4 on the magazine, this gives me the information about how much I should price mine at and how often I should release a magazine

55%27%

18%

0% 0%

Amount of magazine bought monthly

1

2

3

4

5+

46%

36%

18%

0%

Places of purchase

supermarket

newsagents

petrol station

internet

36%

46%

18%

0%

Monthly, how much is spent on magazines

£2.50-£3

£3.50-£4

£4.50-£5

£5.50+

Personal preferences• My questionnaire showed me that my target audience would most like

either a poster, ITunes vouchers or tickets to see an artist as a gift or offer with my magazine, this is good because it has given me a range to choose from so I can ick the cheapest but I would still know that my target audience would like it. The main features that the people who I asked chose was ‘what happened to...?’ this would be a good because my target audience is older so bringing an older artist that they may have listened to when they were younger could bring a lot more buyers. Also I learnt that ‘Mumford and sons’ would be a good group to use in my magazine because a lot of my target audience like them.

0

0.5

1

1.5

2

2.5

3

3.5

£5 Itunes voucher

CD of best

songs

poster free ticket to see artist

free guitar picks

Gifts and Offers

00.5

11.5

22.5

33.5

44.5

Main feature

0

1

2

3

4

5

6

Artists

Personal preferences

64%

18%

18%

What colours for the magazines

naturals

brights

pastels

27%

18%

9%

46%

Which front cover was prefered?

A

B

C

D

0

1

2

3

4

5

6

7

colours layout imagemasthead designfont

Why was this the best?

• I showed my target audience pictures of other folk music magazines and asked them which one they preferred and the majority said D (Image to the side) this gives me ideas on how to layout my magazine. I also asked them why they liked this one the best and the most of them said that its because of the colours and how they fit well with the style ad genre of the magazine. I also asked the public what colours they think would suit a folk music magazine the best and they think that natural colours such as brown, blues and greens would suit the magazine best because folk is thought of as very natural.

Focus group• I did a focus group with 4 males and 1 female between the ages of

40-65.

20%

40%

0%

40%

Age

36-40

41-45

46-50

50+

80%

20%

Gender

male

female

40%

20%

40%

0%

Employment status

full time work

part time work

unemployed

student

40%

60%

Town of Residance

harlow

epping

16%

17%

17%17%

33%

Hobbies and Interests

dvds

reading

travelling

All of the males said that they only buy one magazine a month. Dad- “I don’t get time to read so I only buy one a month”. However my nan said “I buy about 2 a month because t takes me a while to read the whole magazine”. The majority of the group said that they buy their magazines in supermarkets or petrol station whilst they are doing other chores. They all agreed that they would sped about £2.50-£4 on a magazine monthly. With the gifts and offers their was split between what everyone wanted because my uncle J liked both ideas of going to see and artist perform and a CD of the best song.

Conclusion

• I have come to the conclusion that people who listen to folk music are mostly male of an older age such as 25-50 years old, they have a full time job and disposable income. They like going to the pub and watching sports. They usually buy one magazine a month and would spend roughly about £3.50-£4 on a magazine monthly.